Burgermania: A community Driven Satirical Animated Series

[GENERAL] Name and surname of main applicant

Lheureux Guillaume

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Co-proposers and additional applicants

Aidar Zeineshev

Bobby Gaglini

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

10

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Distribute Burgermania on Web2 streaming platforms to bring Web2 users into Web3 via unique utilities: Influencing storylines (onChain vote), get exclusive content, appear in the series, collect NFT

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

“No dependencies.”

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

While our project's primary focus is on delivering an engaging animated series to and with the Cardano community, the specific nature of our content—such as storylines, animations, and music composition—might not lend itself to traditional open-source sharing as seen in the context of code or software.

However, we are fully committed to transparency and sharing insights while asking the community to vote and shape different aspects of the series during the creative process. We will document our community-driven process and the lessons learned throughout the project, providing valuable resources and knowledge to the community. Our aim is to contribute to the broader understanding of blockchain and cryptocurrency, even if the nature of our content doesn't involve conventional open-source code.

[METADATA] Horizons

Community

[SOLUTION] Please describe your proposed solution

We identify three main issues that our proposal could help solve:

1) Lack of Engaging Governance Use Cases:

We recognize a lack of engaging opportunities within governance. Our solution is to involve individuals in decision-making processes by shaping an entertaining series with compelling storylines and characters. This approach offers an original and accessible method to onboard newcomers to governance, making it more intuitive than voting on complex features from DApps like DEX. This series could serve as an educational & Onboarding tool, leading users from entertainment to DeFi through partnerships between Burgermania and DeFi DApps. Let's collaborate together!

The series will adopt a 10-minute format, supplemented by various short clips strategically deployed throughout its development. These clips will serve to provide updates, promote the show, and highlight the utility and use cases of various technologies, including blockchain. (What a coincidence, right?)

Moreover, this approach aims to flood social networks and generate buzz around the project and the utility of Cardano.

By promoting the concept of community participation that Cardano enables, we strive to engage audiences in an interactive and collaborative experience.

--------------------------------------

2) Lack of New Users & Liquidity:

Burgermania aims to distribute the series on streaming platforms with millions of users. Although substantial work lies ahead, creating the pilot episode is a crucial first step in our strategic plan. We understand that every project carries inherent risks, so it's essential to evaluate these risks against the potential benefits carefully. By successfully producing the pilot, we will not only showcase the series' potential but also demonstrate its ability to engage Web 2 audiences, paving the way for future user acquisition and liquidity opportunities.

As part of our long-term strategy, we aim to invite fans who discover the series through these platforms to explore the unique services offered by our upcoming NFT collection. Based on the rarity level of each NFT, we will provide different offers that enhance engagement and participation based on what we call the PEAS framework (Part, Earn, Access, Shape), which defines how fans interact with and contribute to the series via NFTs:

• Part: NFT holders can submit their name or pseudonym to be included in the episode credits, becoming a lasting part of Burgermania history. Rarer Level 3 NFTs offer additional perks, such as the ability to include personal images or subtle references in episodes, allowing holders to leave a deeper, more personalized mark on the show.

• Earn: Fans can stake our upcoming token to earn rewards, such as additional voting power and exclusive content. This staking mechanism not only incentivizes holding tokens but also integrates financial engagement with creative decision-making.

• Access: NFT holders gain early access to exclusive merchandise and behind-the-scenes content, fostering a deeper connection to the series and its creators.

• Shape: Through on-chain voting, fans can influence key decisions such as character arcs and thematic directions, ensuring their voices are heard while allowing creators to maintain narrative integrity.

Target Audience Engagement: Burgermania aims to engage a diverse audience, appealing to both traditional viewers through Web2 platforms and Web3 enthusiasts interested in innovative, decentralized storytelling. By offering a hybrid experience, we attract a broad demographic, from casual viewers to blockchain aficionados, uniting them under a shared vision for the series.

Demonstrating Impact: We will measure our impact through various metrics, including NFT sales, community engagement levels, and voting participation rates. By creating a robust feedback loop, we will continuously adapt and improve the viewing experience based on fan contributions. Our presence on Web2 platforms serves as an entry point, allowing new fans to transition to Web3, where they can enjoy exclusive interactions and shape the series’ direction.

--------------------------------------

3) Blockchain Complexity:

Understanding blockchain remains a challenge for many. In our episode, we plan to showcase blockchain utilities without delving too deeply into technical complexities. Just as most people don't need to understand the inner workings of a smartphone to use it effectively, we aim to highlight real-world use cases such as voting, faster value transfers than banks and ownership of your money (non-custodial wallet) to show a cool usage and give good reason for people to give a try to this technology and encourage adoption.

Target Demographics:

• Younger generations and those in their thirties who are drawn to this genre of series.
• Art collectors.
• Other demographics, which we will explore in the future.

Our project engages both the Cardano community and those outside the blockchain sphere, cultivating interest in an innovative and inclusive manner. The uniqueness of our solution lies in its potential to bridge the knowledge gap and instill a positive perception of blockchain. This is crucial for Cardano's growth as it introduces the platform to a wider audience.

--------------------------------------

Our Communication Strategy:

To communicate updates about the pilot episode, we will launch a well-coordinated campaign with a strong presence on key platforms. While we won't post daily on every platform, there will always be at least one daily update, with some days featuring multiple posts across platforms depending on content and strategy.

Platforms:

• TikTok (shorts, teasers)
• Instagram (visual content, stories)
• X/Twitter (text updates, polls)
• YouTube Shorts (sneak peeks)
• Medium (detailed articles, blogs)

Planned Content:

• Team Updates: Regular text updates on what we're working on (X/Twitter)
• Visuals: New character designs, locations, and scene illustrations (Instagram, X/Twitter)
• Storyboards: Early rough drafts of scenes (TikTok, X/Twitter, YouTube Shorts)
• Music Demos: Previews of musical themes (X/Twitter)
• Surveys & Voting: Engaging the community with surveys and OnChain votes (X/Twitter)
• Detailed Blogs: In-depth insights on the progress and ideas behind the pilot (Medium)

This approach will allow us to build branding around Burgermania while highlighting the Cardano ecosystem. By teasing the project gradually, we can generate interest and grow the community ahead of the pilot's release.

Measuring The Impact:

Impact will be demonstrated through:

• On-chain votes.
• Social metrics.
• Sales metrics generated during the development process (NFTs, RWA) and Burgermania's market valuation.
• Partnerships.
• Viewership metrics.
• Feedback analysis.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The project will bring value across various dimensions, such as:

• Generating widespread exposure for Cardano among audiences beyond its current user base, thus expanding its reach and influence.

• Fostering greater adoption & usage of Cardano's platform through regular OnChain voting mechanisms to shape the series.

• Elevating Cardano's brand image by delivering entertaining & captivating content that showcases its innovative potential and values.

The success of "Burgermania" will bring great value to the Cardano community by introducing a fun and collaborative series with the potential to captivate fans of popular shows like "Rick & Morty" and "The Simpsons." These fans will then be able to join the Cardano community and actively participate in shaping the series they love. With the first episode, we aim to promote blockchain literacy among a diverse audience, thereby expanding our reach and impact.

--------------------------------------

This pilot, for which we’re seeking funding, is the first step toward engaging with well known Web 2 platforms. The funds will not only enable us to create the pilot but also allow us to communicate effectively around it and provide regular updates. We aim to grow our community gradually through engaging short videos, polls, and interactive content, enhancing our position with these platforms as we move forward.

In a longer term, our strategy focuses on bridging Web2 and Web3, encouraging traditional viewers to explore Cardano's ecosystem. Outputs will be shared through social media, community forums, and collaborations with existing Cardano projects, ensuring insights and engagement opportunities are widely available. This long-term approach will enhance user experiences and contribute to the overall growth and vitality of the Cardano community.

--------------------------------------

The impact will be measured by:

• Social metrics, as we will continually tease the series and our community-driven processes throughout the development phase, aiming to build the community both within and outside the crypto sphere.
• OnChain votes.
• NFT sales and trades, including their market valuation.
• Partnerships, facilitating the growth of collaborations to strengthen the Cardano ecosystem.

We'll measure impact through viewer engagement, NFT community involvement, and educational outreach.

Outputs will be publicly shared on our social platforms through various formats:

• Textual posts, pictures, regular updates, videos, AMAs, interviews, viewership data, etc. We welcome and consider all new ideas.

This project aims to empower the Cardano community with knowledge, inclusivity, and creative collaboration.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team at Burgermania possesses a high level of capability and commitment to delivering the proposed project with trust and accountability. Here's an overview of our strengths and our approach to ensuring feasibility:

1) Experience and Expertise: Our team comprises individuals with a diverse set of skills, including Sketching / Storyboarding & 2D animation, Scripting & Storytelling, Music scoring & Mixing, Voice acting & Project management. With previous experiences in creating a short and developing unique characters, we have the expertise needed to execute this project successfully.

2) Pilot Episode: We have already produced two shorts to test our approach, demonstrating our commitment to delivering quality content.

3) Detailed Plan: The budget breakdown reflects a meticulous planning process, ensuring that every aspect of the project, from animation to advertisement and community engagement, is considered. This detailed plan enhances transparency and accountability in resource allocation.

4) Milestones and Timelines: Our proposed milestones, with a clear timeline extending from July 2024 to June 2025, provide a structured plan for project delivery. Regular communication and updates will keep the community informed and engaged.

In summary, our team's experience, the successful completion of a pilot episode, a detailed project plan, and a commitment to continuous improvement position us as a trustworthy and capable entity for executing the Burgermania project.

We are confident in our ability to deliver a valuable and impactful animated series to the Cardano community.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Complete Pre-Production

Milestone outputs:

• Full script of the episode, including dialogue, action descriptions, and scenes.
• Scoring & Recording early version of main musical themes, in harmony with the tone and atmosphere of the animation.
• Visual and graphic design of main characters and backgrounds, establishing the overall artistic style of the animation.

Acceptance criteria:

• The script is comprehensive, clear, and meets the creative requirements of the project.
• Main musical themes are original, relevant, and approved by the creative team.
• Visual and graphic design is consistent, engaging, and aligned with the artistic vision of the animation.

Evidence of milestone completion:

• The finalized script is submitted and approved by the creative team or stakeholders.
• Musical themes are recorded and accepted by the creative team.
• Visual and graphic concepts are validated and used as reference for further production.

--------------------------------------

Static Storyboard

Milestone outputs:

• Detailed static storyboard for the 10-minute episode, illustrating each scene and transition.
• Each panel of the storyboard clearly depicts the actions, movements of characters, and planned camera angles.
• Finishing Scoring & musical arrangements + Recording & Mixing the musical themes.

Acceptance criteria:

• Every panel of the storyboard accurately represents the intended actions, character movements, and camera angles.
• The storyboard effectively communicates the pacing and flow of the animation.
• Main musical themes are Mixed and Mastered.

Evidence of milestone completion:

• Review and approval of the static storyboard by the creative team facilitating identification and resolution of potential issues before animation.
• Musical themes are accepted by the team.

Voiceover Recording and Sound FX Editing

Milestone outputs:

• Recording and validation of English voiceovers for all characters, capturing appropriate nuances and emotions.
• Editing sound effects to create an immersive audio ambiance consistent with the animation.

--------------------------------------

Animated Storyboard

Milestone outputs:

• Transition from static storyboard to animated storyboard, with rudimentary animations depicting basic character movements and scene transitions.
• The animated storyboard provides a clearer visualization of the animation's pacing and progression, allowing for feedback and adjustments before full production.

Acceptance criteria:

• The animated storyboard accurately reflects the intended movements and transitions outlined in the static storyboard.
• The pacing and flow of the animation are effectively conveyed through the animated storyboard.

Evidence of milestone completion:

• Approval of the animated storyboard by the creative team or stakeholders, ensuring alignment with the project's vision before proceeding to the next stage.

Communication

Milestone outputs:

• A complete content calendar & content drafts.

Acceptance criteria:

• A finalized calendar & approved drafts.

Evidence of milestone completion:

• Shared documents of the calendar, drafts, and team task allocation.

--------------------------------------

Animation

Milestone outputs:

• Complete animation of characters and backgrounds based on the approved storyboard, with particular emphasis on fluid movements and expression of emotions.
• Animation accurately captures the essence of scenes and characters as defined in the storyboard, allowing for minor adjustments if necessary.

Acceptance criteria:

• The animation effectively translates the storyboard's vision into dynamic movement and emotion, enhancing the storytelling experience.
• Attention to detail ensures that character movements and expressions align with the intended narrative and tone.

Evidence of milestone completion:

• Review and approval of the animation by the creative team, with revisions made as needed to ensure overall quality and coherence.
• Feedback from the review process is incorporated to refine the animation further and address any concerns.

Communication

Milestone outputs:

• Daily updates begin across platforms with initial posts (text updates, visuals, storyboards) and interactive content (surveys, polls).

Acceptance criteria:

• At least one post daily across key platforms.

Evidence of milestone completion:

• Screenshots and links of posts across platforms, survey results, and engagement metrics from X/Twitter, TikTok, Instagram, and Medium.

--------------------------------------

Colorization

Milestone outputs:

• Final coloring of the animation, using consistent color palettes and attractive visual effects.
• Attention to detail ensures that colors enhance the overall aesthetic and mood of the animation.
• Recording and validation of French & Spanish voiceovers for all characters, capturing appropriate nuances and emotions.

Acceptance criteria:

• Integration of voiceovers, sound effects, and music into the animation, with a final mix to achieve optimal audio balance.
• Sound elements are synchronized with the visual components to create a cohesive viewing experience.

Evidence of milestone completion:

• Final review of the completed animation, considering feedback and making any necessary adjustments before the final delivery.
• Any remaining issues or concerns are addressed to ensure the animation meets the highest standards of quality and coherence.

Communication

Milestone outputs:

• Increased posting frequency with buzz-building content (teasers, behind-the-scenes, music demos).

Acceptance criteria:

• Multiple daily posts across platforms.

Evidence of milestone completion:

• Screenshots and links of posts across platforms, survey results, and engagement metrics from X/Twitter, TikTok, Instagram, and Medium + Analytics showing follower growth and engagement metrics.

Our commitment is to deliver one episode with regular updates. Throughout this timeline, we will actively communicate with the community, covering each aspect of the creative process through various short clips to maintain continuous engagement.

The structured timeline and clear milestones reflect our dedication to delivering a consistent and high-quality animated series, ensuring that the Cardano community remains excited and involved throughout the project's duration. We are confident that these milestones, backed by strategic communication efforts, will contribute to the overall success of Burgermania.

[RESOURCES] Who is in the project team and what are their roles?

Firstly, we propose you to explore our team's capabilities through the prototypes we've delivered together:

---------------------------------

!!!!!!!! VERY IMPORTANT !!!!!!!!

---------------------------------

WE'RE WORKING ON A TRAILER FOR THE EPISODE WE'RE SEEKING FUNDING FOR!

IT'S CURRENTLY BEING FUNDED OUT OF GUILLAUME'S OWN POCKET...

FOLLOW US ON X/TWITTER TO BE THE FIRST TO SEE IT ONCE IT'S OUT!

WE'RE AIMING FOR A RELEASE AROUND LATE NOVEMBER / EARLY DECEMBER.

---------------------------------

!!!!!!!! VERY IMPORTANT !!!!!!!!

---------------------------------

Video fund 12 (mashup of an internal demo we did not release):

https://www.youtube.com/watch?v=JVwetHkH5es

First prototype we worked on (very early work and universe):

https://www.youtube.com/watch?v=NTDqXgY9Ub4&t=10s

THE TEAM :

Guillaume Lheureux:

https://www.linkedin.com/in/guillaume-lheureux-a88463141/

As the founder of Burgermania, I I manage/coordinate this artistic project and bring a diverse skill set that blends my artistic passions: Writing storylines & Music composition, with my technical expertise: Post-Production (audio mixage, video editing, sound FX).

Aidar Zeineshev:

https://www.behance.net/Aidar/projects

Aidar has been the animator of Burgermania from the beguining. He made the animation of the prototype and has extensive experience in this field.

Bobby Gaglini:

https://www.bobbygaglini.com/resume

Bringing a wealth of experience from the realms of audiobooks, television commercials, and video games, Bobby has played a pivotal role in Burgermania and brings Burgerman's voice to life.

OUR STRATEGY :

Initially, we intend to involve the same team that worked on the first two prototypes for the inaugural episode of the series. Recognizing the importance of diverse expertise, we'll complement our team with advisors from various sectors.

As we lay the groundwork for the series, we envision expanding our team strategically to optimize production velocity. This scaling strategy not only ensures timely delivery but also facilitates the realization of our ambitious vision for Burgermania.

By producing a steady stream of high-quality content, we aim to attract and engage a growing audience, enhancing the project's value by onboarding new fans and users of the OnChain Voting System as we increase our output.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Animation: 48,000 ADA

• 80 ADA/second x 600 seconds (10 minutes length).

Score Composer & Audio Mixing / Mastering : 10 000 ADA

• Forfait for the entire project: Includes composition of main themes, background music, transitions, as well as mixing and mastering of the entire episode's soundtrack.

Advertisement Budget: 10,000 ADA

• Post on Social Network (Twitter, Facebook, Instagram...)
• Writing Blogs
• Partnership search...

Chef Project & Director Artistic: 10,000 ADA

• Comprehensive package to oversee the entire project and team members. Tasks include project management, artistic direction, coordination of creative elements, and ensuring adherence to timelines and budgets.

Storyline Writing: 10,000 ADA

• Forfait for the entire project: Includes composition of main themes, background music, transitions, as well as mixing and mastering of the entire episode's soundtrack."

Sound Effects (Bruitage): 4800 ADA

• Forfait for the 10 minutes length of the entire project

Voice Over (English, Spanish, French): 4000 ADA

• Forfait for the entire project

Post-production: 3200 ADA

• Forfait for video edition, audio (FX, Voice, Music) sync.

------------------------

TOTAL: 100 000 ADA

------------------------

This budget is based on the current price of ADA. If the price increases, we plan to produce more episodes and will consult the community at that time to see which topics they would love to see adapted into the series.

The proposed budget covers all aspects of the project, ensuring transparency and accountability. No third-party products or services are utilized, and all costs are directly associated with the production of the animated series. The budget includes elements for publicity, project management, documentation, and reporting back to the community. The project team is committed to responsible fund management and will explore alternative funding sources if needed.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The project's cost is derived from the average pricing of essential skills such as animation, colorization, writing, and project management, ensuring its successful execution. This budget aligns with industry standards, reflecting typical freelance rates and average wages in our field, thereby making the costs reasonable for the high-quality talent and resources required to produce a compelling pilot.

Burgermania is set to deliver value across multiple dimensions:

• Expanding Exposure: The project will generate widespread visibility for Cardano among audiences beyond its current user base, broadening its reach and influence.

• Encouraging Adoption: By integrating regular on-chain voting mechanisms, we will foster greater adoption and usage of Cardano's platform, allowing users to actively shape the series.

• Enhancing Brand Image: Through entertaining and captivating content, we will elevate Cardano's brand image, showcasing its innovative potential and values.

The funding sought for the pilot episode is justified by its significant potential to enrich the Cardano ecosystem. The investment will not only help create an engaging pilot but also serve as a gateway to attract new users to Cardano. By leveraging interactive content, we will develop a narrative that resonates with both Web2 and Web3 audiences, driving interest and participation in Cardano's offerings.

This strategic investment is expected to yield returns through increased community engagement, NFT sales, and a broader understanding of decentralized storytelling. By effectively utilizing funds for marketing and outreach, we aim to establish Burgermania as a valuable asset within the Cardano ecosystem, fostering long-term growth and vitality.