Cardano Argentina: Building a Local Blockchain Presence

[GENERAL] Name and surname of main applicant

Sofía Priore

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

Agustín Barie (Media Director)

Augusto Salvatto (Communication Director)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

3

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Organize a press conference and content strategy with top media in Argentina to highlight Cardano's governance, transparency, and community involvement. Engage locals to promote these values.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

We rely on partnerships with local media outlets, influencers, and tech communities to ensure adequate promotion and coverage of the event. Additionally, collaboration with Cardano development experts is crucial for delivering workshops and training sessions.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We will provide media planning, reach, investment details, and a comprehensive report. Additionally, a detailed analysis will be included, showing the cost per audience reached and the percentage growth achieved by the end of the campaign, ensuring transparency and impact measurement.

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

The project involves organizing a press conference to highlight Cardano's governance philosophy, in collaboration with prestigious media outlets in Argentina. This strategy will include educational workshops, social media campaigns, and local meetups aimed at enhancing the understanding of Cardano’s principles of decentralization, transparency, and community participation. The goal is to create an inclusive environment that encourages the adoption of participatory governance, positioning Cardano as a leader in these practices within the country.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The project aims to increase the visibility of Cardano's governance philosophy in Argentina by building an informed and engaged community. By highlighting values of transparency and decentralization, it seeks to attract new members to the ecosystem and strengthen the commitment of the existing community. Success will be measured through media coverage, social media engagement, attendance at workshops, and the creation of new local initiatives based on Cardano's governance model.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team consists of experts in events and the blockchain ecosystem. We have direct relationships with major media outlets in Argentina, such as Forbes, Infobae, Clarín, LN+, and TN, which have already expressed interest in collaborating. With the support of Vilkas Media, a renowned media agency with experience in positioning blockchain technologies in offline media, we ensure effective reach. To validate our approach, we will conduct pre- and post-event surveys, along with a pilot workshop to measure engagement.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Planning and Preparation

Secure venues, finalize speakers, and prepare content.

Deliverables: Strategic documents, speaker contracts, prepared content.

Press Conference Execution

Organize the event, engage media, and distribute press kits.

Deliverables: Media coverage reports, distributed kits, impact analysis.

Content Campaign Launch

Start promoting Cardano's governance values.

Deliverables: Social media posts, articles, promotional videos.

Social Media Rollout and Webinars

Increase visibility via digital platforms and online events.

Deliverables: Published content, recorded webinars, participation reports.

Community Engagement Events

Host workshops and meetups in Buenos Aires, Mendoza, and Córdoba.

Deliverables: Schedules, participant lists, post-event feedback.

Post-Event Evaluation

Measure impact through surveys and social analysis, sharing results.

Deliverables: Final impact report, recommendations for future events.

[RESOURCES] Who is in the project team and what are their roles?

-Agustin Barie (Media Specialist) https://www.linkedin.com/in/agustin-bari%C3%A9-5bba1083/?originalSubdomain=se

Role: Media Strategy Lead

Responsible for coordinating partnerships with local media and managing event coverage across relevant channels. Will also lead the planning and execution of audiovisual content.

-Augusto Salvatto (Communication Specialist) https://www.linkedin.com/in/asalvatto/?originalSubdomain=ar

Role: Communications and Public Relations Manager

Responsible for developing the campaign narrative to position Cardano's governance philosophy in the Argentine market. Will serve as the main point of contact for message management and interview coordination.

-Juan Palopoli (Journalist)

https://www.linkedin.com/in/juan-pal%C3%B3poli-50b34977/?originalSubdomain=ar

Role: Journalist

Dedicated to event coverage and writing content that highlights the key milestones and messages of the campaign. Will also contribute to creating impact reports, including qualitative analysis of media coverage.

-Branding Coordinator

Rol: Coordinador de branding, asegurando que todos los materiales de marketing reflejen los valores y mensajes clave de la campaña. Desarrollará estrategias para fortalecer la imagen de Cardano en Argentina.

-Role: Reporting Specialist

Responsible for offline data analysis and communication, tasked with collecting, analyzing, and presenting key campaign data. Will ensure that reports accurately reflect the real impact and reach of the initiatives, providing clear metrics and detailed analysis to measure the campaign's success.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Press Conference: Venue rental, speakers, press kits (10,000 ADA)

Content Creation: Video production, articles, social media posts (3,000 ADA)

Marketing and Promotion: Social media ads, influencer partnerships (12,000 ADA)

Workshops and Meetups: Venues, logistics, educational materials (10,000 ADA)

• Total: 35,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget focuses on high-impact areas such as educational promotion and community engagement. By highlighting Cardano's governance and values of transparency, the initiative aims to set a model for other projects to follow, fostering sustainable growth in Argentina.