Cardano LearnHub: Empowering Communities through Blockchain Education

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

The Youtube Shorts will highlight key features of Cardano and how it benefits real-world users. By creating content targeted at younger, and general audiences,attract new participants to the ecosystem

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

NO

[METADATA] Horizons

[SOLUTION] Please describe your proposed solution

I propose a social media campaign using Youtube Shorts to simplify complex blockchain concepts and showcase Cardano’s value in an accessible, engaging way. The Shorts will highlight key features of Cardano (e.g., decentralization, sustainability, dApps) and how it benefits real-world users. By creating content targeted at younger, tech-savvy, and general audiences, this project will drive interest and attract new participants to the Cardano ecosystem.

Phase 1: Research & Content Creation

Develop short, informative Youtube Shorts that explain Cardano’s technology in a digestible format. Topics could include:

• What is Cardano and how does it differ from other blockchains?
• Why decentralization matters.
• How Cardano is driving sustainability in blockchain.
• Success stories of Cardano-powered projects. Each reel will be 30-60 seconds long, combining visuals and explanations to captivate a diverse audience.

Phase 2: Youtube Ad Campaign

Use targeted ads to reach specific demographics, including crypto enthusiasts, developers, and general audiences across regions. This will ensure the campaign gains visibility in important communities.

Phase 3: Community Engagement

Collaborate with influencers and advocates to increase reach and engage with the audience through Q&A sessions, comments, and live streams to enhance understanding.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Raising awareness among a broader audience, including younger generations and non-technical people.

Increasing adoption by introducing new users, investors, and developers to the ecosystem.

Educating the public on the benefits and future of Cardano, which can improve community engagement and bring more contributors to Cardano-driven projects.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I, Joma Kaze, have a strong background in marketing, with a team experienced in blockchain education, content creation, and platform development. We’ve successfully managed similar projects before and are equipped to handle both technical and content creation aspects.

We’ll start with a Minimum Viable Product (MVP) and gradually scale the platform. The project will undergo community pilot testing for feedback, and translations will be done in collaboration with local experts. With experienced developers and educators onboard, the project is feasible within the budget and timeline.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Research and Content Development (Weeks 1-4)

• Identify key topics for the educational content, focusing on Cardano and blockchain fundamentals.
• Develop scripts and storyboards for YouTube Shorts that explain key concepts in an engaging way.
• Begin initial translations of content into key languages.

Milestone 2: Video Production (Weeks 5-8)

• Produce and edit a series of YouTube Shorts based on the developed scripts, ensuring high-quality visuals and sound.
• Create a consistent branding style for the videos to enhance recognition.
• Optimize videos for SEO to maximize reach and engagement on YouTube.

Milestone 3: Pilot Testing and Feedback (Weeks 9-10)

• Release the initial batch of YouTube Shorts to a select audience for feedback.
• Gather insights on content clarity, engagement, and viewer preferences to refine future videos.

Milestone 4: Full Launch and Community Engagement (Weeks 11-12)

• Officially launch the YouTube Shorts series to the broader Cardano community.
• Promote the Shorts through social media and community channels to drive views and engagement.
• Encourage user interaction by inviting viewers to ask questions and suggest future topics for Shorts.

[RESOURCES] Who is in the project team and what are their roles?

Joma Kaze – Marketing Expert, Project Lead

• Responsible for overseeing the project, including content strategy, marketing efforts, and community engagement.
• Manages partnerships and outreach to promote the YouTube Shorts.

Video Content Creator – Elmo

• Develops scripts and storyboards for YouTube Shorts, ensuring the content is engaging and informative.
• Responsible for shooting and editing videos, maintaining high production quality.

Graphic Designer – Belo

• Creates visually appealing graphics and branding elements for the YouTube Shorts.
• Ensures a consistent visual identity across all videos.

Social Media Manager – Moro

• Promotes the YouTube Shorts on various social media platforms to increase visibility and engagement.
• Engages with the community to gather feedback and suggestions for future content.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

1) Content Production (₳24,000)

• Script Development: ₳4,000
• Research and create engaging scripts for each YouTube Short (approx. 20 scripts).
• Video Production: ₳15,000
• Equipment (cameras, lighting, microphones): ₳7,000
• Editing software and tools: ₳3,000
• Hiring a professional video editor (if needed): ₳5,000
• Graphic Design: ₳5,000
• Create branding elements and visuals for the videos.

2) Marketing & Distribution (₳12,000)

• Social Media Advertising: ₳7,000
• Paid promotions on platforms like Facebook, Instagram, and Twitter to drive views and engagement.
• Community Engagement: ₳2,000
• Organizing live Q&A sessions and workshops to interact with the audience.
• Influencer Partnerships: ₳3,000
• Collaborating with influencers in the Cardano and blockchain space to promote the Shorts.

3) Contingency Fund (₳6,000)

• Reserve funds for any unforeseen costs or adjustments needed during the project.

Total Budget: ₳42,000

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This project offers value for the Cardano ecosystem by creating engaging YouTube Shorts that simplify blockchain concepts, attract new users, and enhance community engagement. With strategic marketing and scalability, it ensures lasting impact, empowering informed participation and fostering growth in the Cardano community for sustainable development.