Cardano Preacher: Bilingual blockchain blog

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will produce bilingual blog articles (English & Amharic) targeting Ethiopian youth to promote the Cardano ecosystem, enhancing knowledge and encouraging local adoption of blockchain technology.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

The whole website will be open for any one seeking knowledge about crypto and blockchain as a whole.

[METADATA] Horizons

[SOLUTION] Please describe your proposed solution

The Cardano Articles project seeks to bridge the knowledge gap in Ethiopia about blockchain technology and Cardano in particular. We will create and distribute educational blog articles in both English and Amharic, targeting Ethiopian youth, a demographic with high mobile internet usage. The articles will cover a variety of topics.

Our goal is to make complex concepts accessible and relatable to a wider audience, fostering a grassroots movement toward blockchain adoption. By leveraging the bilingual approach, we aim to reach a significant portion of Ethiopia's population, enabling them to explore and benefit from the Cardano ecosystem.

Who will the project engage?

We will engage the following stakeholders:

Youth in Ethiopia: Our primary target audience, who are keen to learn about new technology and opportunities.

Local entrepreneurs and innovators: To show how Cardano can be used to solve real-world problems in Ethiopia.

Cardano enthusiasts and developers: To introduce the local community to the broader Cardano ecosystem and facilitate networking opportunities.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The Cardano Articles project will have a significant positive impact on the Cardano community by:

Raising awareness: Educating an underserved market about the potential of blockchain and Cardano.

Encouraging adoption: By simplifying complex blockchain concepts, we aim to drive the local population towards using Cardano for everyday applications such as secure payments, smart contracts, and decentralized solutions.

Building local talent: As youth in Ethiopia become more aware of blockchain, they will be encouraged to participate in the Cardano ecosystem, either as developers, entrepreneurs, or users.

We will monitor and report key engagement metrics to quantify our impact and ensure transparency in our progress.

How we will prove our impact

Number of articles published: Aiming for 100 articles over 12 months.

Engagement metrics: The number of article reads, shares, and interactions on online platforms.

Cardano wallet sign-ups: We will track the increase in wallet registrations among our readers as a direct impact of our educational content.

Content contributor participation: Monitoring the growth of local content creators contributing to the Cardano ecosystem.

Who will benefit, and why is this important for Cardano?

The immediate beneficiaries will be the youth of Ethiopia, who will gain access to crucial information about blockchain technology in their native language, opening up new career opportunities and driving entrepreneurial efforts. The Cardano ecosystem will benefit from increased adoption in a key developing market, helping Cardano achieve its goal of providing blockchain solutions to underserved communities. By producing easily digestible, localized content, we will enhance awareness and promote the use of Cardano's blockchain technology in Ethiopia, potentially attracting new developers and entrepreneurs to the ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team consists of experienced content creators, blockchain experts, and local partners in Ethiopia. We have strong connections with local media outlets and a deep understanding of the local youth culture, ensuring that our content will resonate with our target audience.

What makes this project unique

This project will uniquely focus on localizing content to Ethiopia’s specific needs. With articles in both English and Amharic, we will provide accessible content in the most widely spoken languages in the country. By making educational resources available in native languages, we will encourage broader participation in blockchain technology. Additionally, the focus on youth and practical, relatable use cases for Cardano sets this project apart from other general blockchain education initiatives.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Planning and content strategy development (Month 1)

• Deliverables: Detailed content plan, outreach strategy, and partnerships with media platforms.

Milestone 2: Content production starts (Month 2-4)

• Deliverables: 50 articles published, initial distribution on social platforms, and collaboration with Cardano community in Africa.

Milestone 3: Expansion and scaling (Month 5-6)

• Deliverables: Additional articles published, deeper media integration, and increased engagement metrics.

Final Milestone: Impact measurement and optimization (Month 7)

• Deliverables: Final report with all metrics, summary of impact, and plans for sustainability.

[RESOURCES] Who is in the project team and what are their roles?

Dawit Wujra

Project Leader 

Bachelor in Architecture and Urban planning 

Yeabsira Abebe

Fullstack developer 

BSC in software engineering 

https://drive.google.com/file/d/1qMDUAicpqhvLqajA7AIFeuZDs4J7Pgi4/view?usp=drive_link

https://www.linkedin.com/in/yeabsira-abebe-b1705723b/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Content Development (Writing, editing, and localizing articles in Amharic and English)

• Amharic and English Writers (for 50 articles): 3,000 ADA
• Editing and Proofreading: 1,000 ADA
• Localization and Cultural Adaptation: 1,000 ADA
• Total: 5,000 ADA

Platform and Hosting Costs

• Website Setup: 1,000 ADA
• Annual Hosting and Domain Maintenance: 1,000 ADA (200 ADA annually) 
• Platform Upgrades and Security Enhancements: 1,000 ADA
• Total: 3,000 ADA

Media Partnerships (Collaborating with local media for wider distribution)

• Social Media Influencers: 4,000 ADA
• Total: 4,000 ADA

Marketing and Promotion

• Digital Marketing Campaigns: 5,000 ADA
• Total: 5,000 ADA

Project Management and Reporting

• Project Coordinator Salary (8 months): 3,000 ADA
• Data Analysis Tools and Reporting: 1,000 ADA
• Miscellaneous Administrative Costs: 3000 ADA
• Total: 7,000 ADA

Total: 24,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This project offers substantial value by targeting a largely untapped market in Ethiopia, educating youth about Cardano, and directly promoting blockchain adoption. With a relatively low investment, we will create long-term value by increasing local adoption, engaging new users, and fostering the development of new applications and use cases for Cardano.