Educational Google Advertising Campaigns. Cardano Decentralization

[GENERAL] Name and surname of main applicant

Pedro Robles

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

I will run eye catching online Google advertising campaigns to educate internet users on the importance of Cardano blockchain decentralization, highlighting Cardano unique features and benefits.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All of the projects outputs will be published

[METADATA] Horizons

Education

[SOLUTION] Please describe your proposed solution

Google Ads is a powerful platform for reaching a global audience, developing targeted campaigns focused on educational content about the importance, potential, features, and benefits of The Cardano blockchain decentralization. This campaigns will target 10 English-speaking countries, including the United States, Canada, the United Kingdom, Australia, New Zealand, Germany, Denmark, Norway, Sweden, and Ireland.

Key Objectives:

Raise Awareness: Create and run targeted Google Ads campaigns to reach individuals interested in Cardano blockchain, educating them about decentralization and Cardano’s role in advancing it.

Increase Cardano Engagement: Funnel traffic from the Google Ads campaign to educational landing pages, Cardano's website, and community forums.

Promote Decentralized Applications (dApps): Showcase decentralized applications built on Cardano, encouraging users to interact with them.

Expand Network Participation: Encourage users to learn more about how they can support and participate in Cardano’s decentralized network through staking, voting, and building on the platform.

Campaign Strategy:

1. Keyword Research & Targeting:

• Identify relevant keywords. This is only a small sample of Cardano-specific keywords:
• Cardano blockchain
• Cardano decentralization
• What is Cardano?
• Benefits of Cardano
• Cardano smart contracts
• Cardano staking
• ADA cryptocurrency
• Cardano Catalyst Project
• Cardano governance model
• Cardano proof of stake

• Target demographics based on age, interests in technology, finance, and cryptocurrency, as well as geographical focus areas where crypto adoption is growing.

2. Ad Content Creation:

• Develop simple, eye-catching ads focusing on decentralization and Cardano’s unique selling points.

3. Landing Pages and Content:

• Ads will direct users to informative, user-friendly landing pages featuring high-quality, easy-to-understand content that explains blockchain decentralization, its significance, and Cardano’s innovations, including staking and other key aspects of the ecosystem.

• Include clear call-to-actions (CTAs) for users to engage with the Cardano ecosystem by staking ADA, learning more, and joining the Cardano community.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

This project can bring value to Cardano ecosystem by effectively reaching potential users and investors who are interested in blockchain technology and decentralized finance. All this can significantly benefit the wider Cardano community by:

1. Increasing Visibility: Targeted Google ads will enhance the visibility of Cardano’s innovative projects and initiatives, showcasing its unique features and benefits to a broader audienc

2. Community Engagement: By creating compelling ad content that resonates with our target audience, we can spark conversations around Cardano’s values and developments. Engaging ads can encourage participation in community forums, discussions, and events, fostering a stronger sense of belonging among current and prospective members.

3. Educating Potential Users: Many individuals are still unfamiliar with blockchain technology. Our ads will not only promote Cardano but also educate users on its functionalities, advantages, and real-world applications. This educational aspect can demystify the technology, making it more accessible to a wider audience.

4. Support for Local Initiatives: By directing ads towards local Cardano projects and initiatives, we can support grassroots efforts that align with the community’s goals. This localized approach will help build strong connections within the community and promote collaborative projects.

5. Data-Driven Insights: Utilizing Google’s analytics tools, we can gather valuable data on user interactions with our ads. This information will enable us to refine our strategies continuously, ensuring that our campaigns are effective and aligned with the community’s needs.

6. Economic Growth: By attracting new participants and investments, the campaign can drive economic growth within the Cardano ecosystem. More users and developers mean more projects, innovations, and ultimately, a more robust network.

By implementing this Google advertising proposal, we can elevate the Cardano community’s presence in the digital and physical landscape. Together, we can strengthen Cardano's position as a leader in the blockchain space.

Metrics for Success:

• Impressions and Clicks: Measure the number of people reached and the engagement rate (click-through rate) of the ads.

• On-site Engagement: Track time spent on the landing page, content interactions, and click-through rates to other Cardano resources.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I've been actively involved in the Cardano community since 2017, actively promoting it across platforms like X, forums, and Discord, while participating in preview and testnet projects. My commitment is to promote Cardano through educational efforts, focusing on decentralization, self-governance, Catalyst funding, open-source development, and scalability.

Driven by my passion for true blockchain decentralization, I founded Adabitcoin.com before the F13 launch to offer educational content and promote official Cardano resources. My efforts are aimed at building a resilient and sustainable blockchain community.

I provide transparent financial reporting, sharing all transactions with the community, and prioritize real-time communication on fund status and strategy updates. My approach ensures responsible fund management with accountability and long-term vision.

Experience:

• Last March 2024, I had the opportunity to meet 6 remarkable individuals from Cardano Latam Argentina, Brazil, and Cardano Venezuela during two in-person meetups in Buenos Aires.

• Freelance Web Designer: Developed over 20 websites for clients in USA, utilizing platforms such as WordPress, Joomla, and Drupal.

• Social media marketing for different crypto projects, since 2016.

• Provided support for life coach training programs, since 2006.

• Bilingual in English and Spanish, with experience in translations.

• 7 years of experience as a Government Sales Manager for a chemical distribution company in Mexico, coordinating supply for 20 national branches with a focus on public bids. Successfully wining over 500 contracts, from small to large, to supply treatment chemicals to the Mexican government (2000-2007).

• Tech Support Representative. Provided internet assistance to Telmex customers through phone support at the company’s call center.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

1 Web hosting setup, and website creation

A. Milestone outputs: Web hosting and domain name setup done, both paid.

Website already created since August 2024 with a 90% of progress, created for educational posts about Cardano blockchain decentralization, and all related important Cardano topics.

B. Acceptance criteria: Finish website design, have it ready for landing pages and content creation.

C: Evidence of milestone completion: Website Adabitcoin.com running smoothly with educational content.

Content Creation

A. Milestone outputs:

• Blog content preparation. Some posts already being created, and under edition and enhancement.

• Weekly research and creation of professional posts about at least 10 different educational Cardano topics with the help of artificial intelligence, followed by my personal review to ensure quality and presentation.

B. Acceptance criteria: Correct display of the WordPress posts, correct assign of categories and tags, precise selection of related keywords, and optimized for search engine optimization (SEO).

C. Evidence of milestone completion: A list of functional educational posts, with focus on decentralization, and other related educational Cardano topics.

Infographic Development

A. Milestone outputs:

• Create Cardano educational infographics with the help of AI, including images and banners to be added to the educational content.

• Publish these infographics on the Adabitcoin website, in the Infographics category.

B: Acceptance criteria: Easy and understandable infographics including relevant info of each selected Cardano educational topic. Readable and functional posts with the infographics.

C. Evidence of milestone completion: A list of infographics created each month.

Ongoing Management

A. Milestone outputs:

• Design and maintain the landing pages (Cardano official websites and Adabitcoin.com) to ensure a smooth user experience.

• Management of the Google Ads campaign, including weekly budget management and performance optimization.

B. Acceptance criteria: Professional design and look of the landing pages and posts. Check up of the functionality, keywords, target audience, and time of campaigns.

C. Evidence of milestone completion: Google Advertising and analytic reports showing the regions, audience targeted, number of impressions, and spent time of visits to the content.

Campaign Launch

A. Milestone outputs:

• 7,500 ADA budget for the first month to earn the free $1500 ads credit offered by Google (Their promo: "Spend $3000 in the first 60 days to unlock the free ads credit"). This credit will be applied for additional ads once unlocked. This promo applies only once per client or account.

• Apply the free $1500 USD Credit ads if earned and approved by Google Ads on the first or second month, apply it for additional campaigns whenever is available.

• From month 2 to month 12: 53,470 ADA to cover 11 months of Google advertising online campaigns. (Details on cost breakdown below)

• Social Media Engagement: Publish weekly posts of all the educational content on social networks.

B. Acceptance criteria: Campaigns should be ready with a professional post with educational content, selected keyworks, and accepted by Google advertising program, execute the first payment for the first month, run the first campaign, followed by the second month campaign, and so on.

C. Evidence of milestone completion:

List of the posts used for each campaign.

List of posts shared on X

Reports for each campaign from Google Ads/Analytics.

Proof in PDF files of all payments and reports available at Google drive.

Evidence of milestone completion

A. Milestone outputs:

Project Close-out Report and Video

B. Acceptance criteria:

Have ran all planned campaigns and spent all the approved budget.

Keep a functional and good maintenance of the Adabitcoin.com website.

C. Evidence of milestone completion:

Receipts and Payment Documentation

Receipt in PDF format for the Google Ads payment.

All links and receipts will be available via Google Drive.

Campaign Reporting

Reports of all campaigns in PDF format.

Post Publication Tracking

A file report of the published posts on X (formerly Twitter).

[RESOURCES] Who is in the project team and what are their roles?

Pedro Robles, originally from Mexico & living in USA. This is a solo project, with all tasks already planned and able to be successfully completed by one person within a one-year timeframe.

https://x.com/USBitcoinServcs

Services:

• Google Advertising.

• Cardano blockchain Web3 consultant.

• WordPress website designer.

• Social media marketing.

• English-Spanish translations.

• Freelance English and Spanish tutoring services.

• Empowering individuals through life coaching.

• Computer lessons.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

1. Google Annual advertising budget: 60,970 ADA

• 7,500 ADA for the first month, Giving to Cardano $1500 USD of free ads credit offered by Google on the first 60 days, which applies once per client or account.

• 53,470 ADA for 11 months, from month 2 to month 12 (4,860.909090909091 ADA Monthly) for Google advertising online campaigns.

2. Resources Annual Expenses: 1,030 ADA

• 130 ADA Web hosting and domain name payment for 1 year.

• 800 ADA Web design creation service.

• 100 ADA ChatGPT Plus, 2 month subscription for images, infographics, banners, research, and content creation. Paying for only two months of the subscription service enables the creation of all necessary content for the 12-month period, ensuring efficient use of money, time, and the service.

3. All services annual budget: 36,000 ADA

• 3,000 ADA Monthly, covering 80 hours of work per month for the research, content creation, web hosting management, graphic design, Google advertising management, Analytics and Reporting, Social networks engagement.

Total: 98,000 ADA.

Note: The budget is based at ADA price: $0.40 USD.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

These costs are based on current Google Advertising prices, and the campaigns are going to be running weekly, for 12 months.

The cost of this project for the provided services is highly competitive, proportional to the average wage in the USA, offering the Cardano ecosystem excellent value for professional services from a dedicated and responsible individual. Given current market conditions, this represents one of the best deals available for the ecosystem in terms of expertise and affordability.

Also, the project's expenses represent a substantial investment in the Cardano ecosystem, with costs carefully estimated to align with expected benefits, ensuring fairness. This proposal includes clear metrics to measure success, enabling an evaluation of return on investment and real impact. Backed by my proven experience in delivering efficient and transparent project execution.

Leveraging Google Ads will provide Cardano with the opportunity to access a market of 500 million English-speaking individuals, significantly expanding its reach and visibility.