Football Club ADA: Promoting Cardano Through Sport

[GENERAL] Name and surname of main applicant

Habeni w/yohannes cbe

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will create a football club called ADA, competing in regional leagues and promoting Cardano through fan engagement, events, and digital experiences using blockchain.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

The project depends on partnerships with local football associations, stadiums, and sponsors for operational success. Blockchain developers may be needed to integrate ADA with club services.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Since this is a football club, most of its operations (matches, marketing) will not involve open-source software. If you use blockchain features, you could consider open-sourcing those specific components.

[METADATA] Horizons

Community Outreach

[SOLUTION] Please describe your proposed solution

Football Club ADA will recruit local players, compete in regional leagues, and promote Cardano through its branding and fan engagement strategies. We will offer digital experiences and rewards linked to ADA, such as NFT collectibles and blockchain-based fan engagement features. This club will be a pioneering venture to merge blockchain with sports, using Cardano as its foundation.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

By using football to reach a global audience, Football Club ADA will promote Cardano and ADA to new users. Fans will engage with ADA-based features, increasing awareness, adoption, and fostering a community built around blockchain and sports. We plan to measure the impact through fan engagement, ADA adoption rates, and the visibility brought to Cardano

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team has experience in sports management, marketing, and blockchain technology. We have secured partnerships with local football leagues and blockchain experts, ensuring we can execute the project successfully. Feasibility will be validated by our team's ability to execute sports and digital marketing projects in the past, as well as ongoing collaboration with key partners.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Secure partnerships with local football leagues and stadiums (1st month).

Recruitment of players and formation of the club (2nd-4th month).

Branding, marketing, and launch of the club (5th-6th month).

First match and league participation (7th month onwards).

Measure fan engagement and ADA integration success (12th month).

[RESOURCES] Who is in the project team and what are their roles?

Habeni W/Yohannes CBE – Project Lead, managing football club operations.

Football Coach – Head coach responsible for team training and tactics.

Marketing and PR Manager – Managing the branding, promotion, and community engagement strategies.

Blockchain Developer – Implementing blockchain features for fan engagement and ADA integration.

(Provide LinkedIn profiles or relevant details for each team member).

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Player recruitment and wages: 30,000 ADA

Club facilities, training equipment, and logistics: 15,000 ADA

Marketing and promotional materials: 10,000 ADA

League participation fees: 10,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This project offers excellent value for the Cardano ecosystem by leveraging the global appeal of football to promote ADA and Cardano to a wide audience. Football Club ADA will engage fans worldwide, providing exposure to Cardano and increasing adoption. The requested funds will be used efficiently to create a lasting and impactful sports brand aligned with Cardano’s values