Spanish educational content about Cardano and Midnight

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will create four professional educational videos in Spanish, focusing on Cardano and Midnight, to increase awareness and understanding in the Latin American community.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

Open source

[METADATA] Horizons

[SOLUTION] Please describe your proposed solution

The lack of educational content about Cardano and Midnight in Spanish limits the engagement and understanding of these technologies, particularly in Latin America. Our solution is to create four professional, easy-to-understand educational videos in Spanish, aimed at explaining the key aspects of Cardano and Midnight.

We have chosen to focus on video content as it is the most accessible and effective way to engage a broad audience, especially younger generations. Video content can easily reach people through platforms like YouTube, making the learning process more engaging and interactive. By focusing on Spanish content, we are targeting a significant portion of the global population that has been underrepresented in blockchain education.

Our project will engage Spanish-speaking individuals, including developers, investors, and everyday users interested in understanding how Cardano and Midnight can impact their lives. These videos will not only increase awareness but will also encourage more people to participate in the ecosystem by simplifying complex topics like smart contracts, decentralized governance, and Midnight’s privacy solutions.

We will measure our impact by tracking video views, engagement rates, and community feedback. The goal is to foster a more inclusive ecosystem by providing quality educational content tailored to a Spanish-speaking audience, thus driving greater adoption of Cardano and Midnight technologies. This will ultimately strengthen Cardano’s global reach and contribute to the growth of its ecosystem.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project will have a positive impact on the Cardano community by expanding its reach within the Spanish-speaking population, particularly in Latin America, where educational resources on Cardano and Midnight are limited. By providing accessible, high-quality educational content in Spanish, we will help onboard new users, developers, and investors into the ecosystem, fostering greater awareness and engagement.

Impact on the Cardano Community:

1. Increased Adoption: The videos will help educate a broad audience, driving interest in Cardano and Midnight, encouraging participation in Project Catalyst, and contributing to the growth of both platforms.
2. Community Growth: By addressing the language barrier, we will help the Spanish-speaking community feel more included, leading to a stronger, more diverse Cardano community.
3. Awareness of Midnight: Our videos will introduce the importance of privacy and security through Midnight, highlighting how these features are relevant for Latin America’s unique challenges.

Measuring Impact:

We will measure the impact of the project through both quantitative and qualitative metrics:

• YouTube Analytics: Track video views, watch time, and subscriber growth to measure reach.
• Engagement Metrics: Monitor likes, comments, and shares to gauge audience interaction and community response.
• Community Feedback: Use surveys and comments to assess the educational value of the content and gather suggestions for future videos.

Sharing Outputs:

The educational videos will be published on YouTube and shared widely across social media platforms, including Twitter, Instagram, and Cardano community forums. Additionally, we will share our content through Project Catalyst updates and Spanish-speaking blockchain communities to ensure maximum visibility. By making all outputs publicly available, we will encourage community feedback and participation, ensuring the long-term sustainability of the initiative.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I have extensive experience in content creation, particularly in the blockchain space, which gives me the skills and knowledge to deliver this project with high levels of trust and accountability. I have previously produced educational materials focused on blockchain technology, which has given me a solid understanding of how to present complex information in an engaging and easy-to-understand format.

Capability to Deliver:

• Experience in Content Creation: I have a track record of creating educational videos and written content on blockchain topics, ensuring that the videos produced for this project will be informative, clear, and professional.
• Familiarity with Cardano and Midnight: My deep understanding of the Cardano ecosystem and its projects like Midnight will ensure that the content is accurate and relevant.
• Language Proficiency: Being a native Spanish speaker, I can communicate complex blockchain concepts effectively to the Latin American audience.

Feasibility and Trust:

• Project Plan: The project will follow a well-structured plan with clear milestones for scriptwriting, filming, and post-production. Each phase will be tracked to ensure timely and efficient delivery.
• Financial Accountability: I will provide regular updates and transparent reporting on how funds are spent. All expenses will be documented, and receipts will be provided. I will also ensure that funds are managed efficiently, prioritizing the production quality while maintaining a budget-conscious approach.
• Community Involvement: To further validate the project’s feasibility, community feedback will be incorporated throughout the process. By involving the Cardano community, I will ensure the project remains aligned with its goals and delivers value.

Through these capabilities and processes, I am confident that I can deliver this project with professionalism, ensuring that the funds are managed responsibly and that the project outcomes are achieved on time.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Pre-production and Research (Month 1-2)

• Tasks: Conduct research on the key topics to cover in the videos (Cardano and Midnight), scriptwriting, and planning video structure.
• Acceptance Criteria: Completed scripts for all four videos, along with an outlined video production plan.

Milestone 2: Video Production (Month 3-4)

• Tasks: Record and edit all four educational videos with professional-quality production. This includes shooting, editing, and finalizing video content.
• Acceptance Criteria: Finalized versions of all four videos ready for publication.

Milestone 3: Video Publishing and Community Engagement (Month 5)

• Tasks: Publish the videos on YouTube, promote the content on social media, and engage with the community by responding to comments and feedback.
• Acceptance Criteria: All four videos live on YouTube, shared across social media platforms with evidence of community engagement metrics (comments, shares, likes).

Final Milestone: Project Close-out Report and Video (Month 6)

• Tasks: Prepare a final report detailing the project’s outcomes, including YouTube analytics (views, engagement rates), and a reflection on community feedback. Create a final wrap-up video summarizing the project’s achievements.
• Acceptance Criteria: Submission of the project close-out report, including key performance indicators (KPIs), and the final summary video published on YouTube.

By completing these milestones, I will ensure the successful delivery of this project, along with transparent reporting and measurable impact within the Cardano community.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Pre-production and Research (Month 1-2)

• Tasks: Conduct research on the key topics to cover in the videos (Cardano and Midnight), scriptwriting, and planning video structure.
• Acceptance Criteria: Completed scripts for all four videos, along with an outlined video production plan.

Milestone 2: Video Production (Month 3-4)

• Tasks: Record and edit all four educational videos with professional-quality production. This includes shooting, editing, and finalizing video content.
• Acceptance Criteria: Finalized versions of all four videos ready for publication.

Milestone 3: Video Publishing and Community Engagement (Month 5)

• Tasks: Publish the videos on YouTube, promote the content on social media, and engage with the community by responding to comments and feedback.
• Acceptance Criteria: All four videos live on YouTube, shared across social media platforms with evidence of community engagement metrics (comments, shares, likes).

Final Milestone: Project Close-out Report and Video (Month 6)

• Tasks: Prepare a final report detailing the project’s outcomes, including YouTube analytics (views, engagement rates), and a reflection on community feedback. Create a final wrap-up video summarizing the project’s achievements.
• Acceptance Criteria: Submission of the project close-out report, including key performance indicators (KPIs), and the final summary video published on YouTube.

By completing these milestones, I will ensure the successful delivery of this project, along with transparent reporting and measurable impact within the Cardano community.

[RESOURCES] Who is in the project team and what are their roles?

Mar Luna (Lead Proposer and Project Manager)

Role: Overall project management, script development, and video production oversight.

Responsibilities: I will handle the content research, scriptwriting, and coordination of all production stages. Additionally, I will be responsible for publishing the videos on YouTube and promoting them across social media platforms.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Total Breakdown:

• Video Production & Post-Production: 10,000 ADA
• Pre-production (Scriptwriting & Research): 5,000 ADA
• Marketing & Promotion: 6,000 ADA
• Freelance Team: 3,000 ADA
• Project Management & Reporting: 1,500 ADA
• Miscellaneous (Software Licenses): 500 ADA

Grand Total: 25,000 ADA

Justification:

This budget reflects the necessary resources to create professional, high-quality educational videos that will have a lasting impact on the Spanish-speaking Cardano community. Each element directly supports the project’s goal of raising awareness and understanding of Cardano and Midnight, ensuring efficient use of funds for maximum reach and engagement.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The requested budget of 25,000 ADA represents excellent value for money, given the scope and long-term impact of the project on the Cardano ecosystem. By creating four high-quality educational videos in Spanish, we are addressing a significant gap in the availability of content for the Latin American audience, which is an underrepresented and growing market for blockchain technology.