Unleashing Cardano’s Power: Innovative Marketing Ideas at Major Blockchain Events
Problem
Cardano’s innovations are underrepresented at major blockchain events, reducing global awareness and understanding of its potential, which limits adoption and community growth.
Total to date
This is the total amount allocated to Unleashing Cardano’s Power: Innovative Marketing Ideas at Major Blockchain Events.
About this idea
[GENERAL] Name and surname of main applicant
Nala Roo[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Not Incorporated)[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
12[GENERAL] Please indicate if your proposal has been auto-translated into English from another language
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
Attend 3 major blockchain events, including Cardano events, to promote Cardano, create educational content, and boost awareness, ensuring Cardano's innovations are highlighted to a global audience.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
Yes[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
Dependent on the selected events (Blockchain Life 2024, Token 2049, Cardano Summit), this project will collaborate with organizers and community members to maximize impact.
At the Cardano Summit, we will partner with event organizers and contributors to secure access, ensuring full support for creating high-quality content and fostering community engagement.
At Blockchain Life 2024 and Token 2049, we will represent the Cardano ecosystem, creating educational content, raising awareness, and expanding Cardano's reach to new audiences, enhancing visibility and networking opportunities.
[GENERAL] Will your project’s output/s be fully open source?
Yes[GENERAL] Please provide here more information on the open source status of your project outputs
We are committed to maintaining transparency by sharing updates.our outputs, including educational content, event coverage, and promotional materials, will be partially open and accessible to the Cardano community and beyond.
Content will be shared through public platforms like YouTube, twitter , etc allowing others to use, share, and build upon it.
This approach fosters collaboration and increases Cardano’s visibility. By offering these resources openly, we aim to empower the community with high-quality content and create opportunities for wider use in educational and promotional projects.
[METADATA] Horizons
Events[SOLUTION] Please describe your proposed solution
Our solution is to attend three major blockchain events—Blockchain Life 2024, Token 2049, and the Cardano Summit—to represent and promote Cardano.
At these events, we will focus on leveraging Cardano’s technology, community, and strategic partnerships to create an immersive, educational, and networking-rich environment. By showcasing Cardano’s innovations and highlighting the ecosystem’s strengths
we aim to make these events not only informative but also engaging and forward-looking.
Through partnerships and collaborations, we will emphasize Cardano’s role in shaping the future of blockchain and crypto.
Our content will be shared across platforms like YouTube and twitter , … ensuring broad accessibility and boosting Cardano’s visibility to new audiences and potential collaborators.
[IMPACT] Please define the positive impact your project will have on the wider Cardano community
Increased Awareness: By representing Cardano at major blockchain events, we will enhance the visibility of the Cardano ecosystem, attracting new users, developers, and partners to the platform.
Educational Resources: We will create high-quality educational content that demystifies Cardano's technology and ecosystem, making it accessible to a broader audience. This will empower existing and potential community members with knowledge about Cardano's capabilities and benefits.
Community Engagement: By actively participating in these events, we will foster a sense of community and collaboration among Cardano enthusiasts, developers, and ambassadors. This engagement will strengthen community bonds and encourage active participation in the ecosystem.
Strategic Partnerships: Our presence at these events will facilitate networking opportunities that can lead to strategic partnerships, further expanding Cardano's reach and influence within the blockchain space.
Showcasing Innovation: By highlighting Cardano's innovative we will position Cardano as a leader in the blockchain industry, inspiring confidence and interest in its ongoing development.
Overall, we will represent Cardano at major blockchain events, highlighting its strengths and innovations. Our goal is to create a ripple effect that not only boosts Cardano's visibility but also fosters a more informed, connected, and engaged community
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
With years of experience in Web3 and managing successful projects, I am fully prepared to execute this initiative with high levels of trust and accountability. My proven track record, visible on my Twitter account, highlights my capability in delivering Web3 projects.
- Established Partnerships: We have built strong relationships within the Cardano community and the broader blockchain industry, which will support our efforts and enhance our credibility.
- Updates and Feedback: We will maintain open communication with the Cardano community and stakeholders, providing regular updates on progress. This fosters transparency, encourages feedback, and allows us to make necessary adjustments.
- Feasibility Validation: We will conduct thorough research on event logistics, community interest, and potential partnerships. By gathering input from stakeholders and continuously evaluating our strategy, we will ensure the project's success and sustainability
[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?
Event Planning and Logistics:
Finalize attendance at Blockchain Life 2024, Token 2049, and the Cardano Summit, including travel, accommodation, and event registrations.
Content Strategy Development:
Design a content creation strategy tailored for each event, focusing on Cardano’s strengths and educational value while representing Cardano at the major blockchain events. This includes planning interviews and community highlights.
Partnership and Collaboration Building:
Establish collaborations with event organizers, Cardano community members, and industry influencers to maximize engagement and visibility at the events.
Event Participation and Content Creation:
Attend the events, represent Cardano, and create high-quality educational content, including videos, articles, and live updates, to capture the essence of each event.
Content Distribution: Publish the content on platforms like YouTube, Twitter, and other social media to ensure broad accessibility and engage the wider Cardano and blockchain community.
Community Engagement and Feedback:
Actively engage with the Cardano community and event attendees, gathering feedback and fostering discussions about Cardano’s innovations.
Performance Review and Reporting: Analyze the success of the project by reviewing community engagement, content performance, and partnerships. Prepare a final report summarizing the impact and outcomes of the project.
[RESOURCES] Who is in the project team and what are their roles?
Nala Roo - Founder of DNA Labs (a pioneer in AI) , founder of Fomo Edge
experienced content creator, marketer, advisor, and Web3 designer
IdaJuls - Co-founder of Fomo Edge
content creator and artist with skills in writing, videography, and design.
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources
Budget:
FOMO Edge: Women-led media marketing, representation, and content creation at Cardano Summit, Blockchain Life, and Token 2049 blockchain events.
Budget for all three major blockchain events:
- Tickets for 3 events: $3,000
- Flights for 3 events: $6,000
- Accommodation for 3 events: $6,000
- Side events, studio or room hire for interviews and content creation with team members, content creators, and community, use of production equipment, promotional materials: $10,000
- Miscellaneous expenses: $5,000
Total: $30,000 (approximately 92,000 ADA)
TOTAL:92,000 ADA
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
This proposal’s cost represents value for money for the Cardano ecosystem by maximizing outreach and engagement at three major blockchain events. It offers great value by showcasing Cardano’s innovations at these events.
By creating educational content and highlighting Cardano’s strengths, we’ll boost awareness and encourage more people to explore and adopt the platform.
The content we create will have a lasting impact, helping grow the Cardano community even after the events. It’s an investment that not only amplifies Cardano’s visibility but continues to deliver value long-term.
Team
