USA National Newspaper Campaign Promoting Cardano Blockchain Decentralization

[GENERAL] Name and surname of main applicant

Pedro Robles

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

National newspaper advertising campaign, informing the American public the importance & benefits of decentralized systems like Cardano, aiming to inspire interest, collaboration towards mass adoption.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All of the projects outputs will be published

[METADATA] Horizons

Community Outreach

[SOLUTION] Please describe your proposed solution

Cardano is currently missing out on the participation of millions of uninformed individuals in the United States. Additionally, there is a noticeable lack of printed advertising campaigns aimed at addressing this gap in awareness and combating misinformation.

This proposal seeks to bridge that gap by targeting skilled individuals outside the Cardano ecosystem who are not yet aware of its transformative potential. Cardano offers not only social and financial disruption but also the capacity to revolutionize various industries, which could benefit significantly from its underutilized technology.

The project will engage talented individuals and those seeking alternative solutions for personal finances, insurance, governance, and more. It will address the communication breakdown that mainstream media has neglected to cover, bringing Cardano's message to a wider audience.

The success of this proposal can be tracked through measurable outcomes, such as reports from participating newspaper companies, if applicable, or through Google Analytics tracking visitors to Adabitcoin.com landing pages.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

This proposal has the potential to significantly enhance the Cardano ecosystem by attracting and engaging untapped talent from the U.S. This contribution will not only benefit the Cardano community domestically but will also create a ripple effect of global advantages.

The impact of this initiative will be evident in the growth of local communities and the emergence of new projects that further strengthen and support the broader Cardano ecosystem.

Quantitative Measurements:

Ad Reach and Impressions: Track the number of impressions or circulation figures for the newspapers in which the ads are placed. This provides a clear metric of how many people were exposed to the advertising.

Website Traffic: Use tools like Google Analytics to monitor any increase in visitors to the associated website (e.g., Adabitcoin.com) following the campaign. Metrics such as page views, new users, and session durations can help assess engagement.

Geographic Data: Analyze where the traffic is coming from, ensuring the targeted areas (e.g., specific states or regions) are seeing an impact.

Qualitative Measurements:

Media Mentions and Coverage: Monitor any media or influencer mentions about Cardano that arise due to the visibility from the advertising campaign. Positive mentions can signal a broader impact.

By combining these quantitative and qualitative metrics, the project can gain a holistic understanding of its impact and adjust strategies for future initiatives.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I've been actively involved in the Cardano community since 2017, actively promoting it across platforms like X, forums, and Discord, while participating in preview and testnet projects. My commitment is to promote Cardano through educational efforts, focusing on decentralization, self-governance, Catalyst funding, open-source development, and scalability.

Driven by my passion for true blockchain decentralization, I founded Adabitcoin.com before the F13 launch to offer educational content and promote official Cardano resources. My efforts are aimed at building a resilient and sustainable blockchain community.

I provide transparent financial reporting, sharing all transactions with the community, and prioritize real-time communication on fund status and strategy updates. My approach ensures responsible fund management with accountability and long-term vision.

Experience:

• Last March 2024, I had the opportunity to meet 6 remarkable individuals from Cardano Latam Argentina, Brazil, and Cardano Venezuela during two in-person meetups in Buenos Aires.

• Freelance Web Designer: Developed over 20 websites for clients in USA, utilizing platforms such as WordPress, Joomla, and Drupal.

• Social media marketing for different crypto projects, since 2016.

• Provided support for life coach training programs, since 2006.

• Bilingual in English and Spanish, with experience in translations.

• 7 years of experience as a Government Sales Manager for a chemical distribution company in Mexico, coordinating supply for 20 national branches with a focus on public bids. Successfully wining over 500 contracts, from small to large, to supply treatment chemicals to the Mexican government (2000-2007).

• Tech Support Representative. Provided internet assistance to Telmex customers through phone support at the company’s call center.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Research task for finding the best newspaper deal.

A: Milestone outputs:

• Create a comprehensive spreadsheet comparing the costs, reliability, ad formats, color, targeting options between national, regional, or city-specific newspapers, and reach of each newspaper to make informed decisions.
• Find the best images or visuals that can effectively complement the message in the newspaper ads.
• Create dedicated landing pages or posts specifically designed for newspaper readers seeking additional information.
• 60,000 ADA per 12 months: Allocate 5,000 ADA per month for advertising in weekly regional or city-specific newspapers.

B: Acceptance criteria:

• Seek discounts and favorable terms for long-term or recurring Cardano advertising campaigns.
• Schedule ads during weekdays to optimize the budget and get more value for each dollar spent.
• Ensure the ads comply with both the newspaper’s standards and the broader industry advertising regulations.
• Legal Disclaimers: Include necessary legal information or disclaimers, or any compliance-related notes.

C: Evidence of milestone completion:

• QR codes into print ads will track and measure the traffic and engagement generated.
• Monitor weekly and monthly ensuring that all paid ads are running and displaying correctly according to the campaign schedule, minimizing any missed opportunities or visibility issues.

A: Milestone outputs:

• On the second month: Test different ad versions in smaller regions or newspaper sections to gauge which resonates best with the target audience. This will provide data-driven insights for optimizing the ad strategy.
• Compile a list of the top 10 official Cardano links, including educational resources, forums, and tools that will help visitors explore Cardano further and learn more about the ecosystem.
• Utilize AI to craft engaging questions for the ads.
• Implement a Call to Action (CTA) section in blog posts, encouraging readers who are interested in Cardano to get involved. The CTA will guide them towards ways to participate in the ecosystem, such as staking, using dApps, and joining community initiatives.

B: Acceptance criteria:

• Focus on promoting a sense of belonging to a positive, growing community that has a meaningful impact on society.
• Ensure messages in ads highlights how Cardano is part of a global movement contributing to societal change through decentralization and community-driven innovation.

C: Evidence of milestone completion:

• Use Google analytics to track visitors via QR codes used in the ads.
• Monitor weekly and monthly ensuring that all paid ads are running and displaying correctly according to the campaign schedule, minimizing any missed opportunities or visibility issues.

A: Milestone outputs:

• Run ads weekly across four different newspapers. After 2–3 months, focus on the newspapers that yield the most value, and discontinue those with lower performance.
• Develop a bank of graphics that can be used consistently across all ads over a 12-month period.
• Create newspaper ads to promote important Cardano events like Cardano Summit 2025 and Rare Evo.

B: Acceptance criteria:

• Advertise on the newspaper that offers more value for the money.
• Use high-quality, relevant visuals to make the ads visually engaging and aligned with the Cardano brand.

C: Evidence of milestone completion:

• Use Google analytics to track visitors via QR codes used in the ads.
• Monitor weekly and monthly ensuring that all paid ads are running and displaying correctly according to the campaign schedule, minimizing any missed opportunities or visibility issues.

A: Milestone outputs:

Project Close-out Report and Video

B: Acceptance criteria

Have verified that all ads were properly published according to each weekly and monthly campaigns.

C: Evidence of milestone completion

Receipts and Payment Documentation

Receipt in PDF format for the newspaper Ads payment.

All links and receipts will be available via Google Drive.

Campaign Reporting

Reports of all campaigns in PDF format.

Post Publication Tracking

A file report of the published posts on X (formerly Twitter).

[RESOURCES] Who is in the project team and what are their roles?

 Pedro Robles, originally from Mexico & living in USA.

https://x.com/USBitcoinServcs

https://www.linkedin.com/in/pedro-robles-6156224/

Services:

• Website designer, marketing/advertising experience for 5+ years.

• Teaching English and Spanish as freelancer. And English-Spanish translations.

• Computer lessons.

• Empowering individuals through life coaching.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

1. Newspaper Advertising $60,000 ADA

60,000 ADA = Allocate 5,000 ADA per month, to be distributed into weekly regional, or city-specific newspapers advertising.

2. Services 36,000 ADA

1. Price research to ensure best deals for Cardano

2. Design educational eye catching engaging ads

3. Ads management: Publish weekly and monthly newspaper ads.

4. Web design and web hosting for 1 year for landing pages from newspaper ads.

5. Creation of Landing posts/pages.

6. Share newspaper printing ads on X

7. Share reports to the Cardano community on X

8. Get reports from Google Analytics.

Total: 96,000 ADA

Note: The budget is based at ADA price: $0.40 USD.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the newspaper advertising project can represent value for money for the Cardano ecosystem in several key ways:

1. Wider Reach and Exposure

Newspaper advertising, especially in widely read publications like USA Today, offers broad, national reach. This increases awareness of Cardano among a diverse audience, potentially attracting new users, developers, and investors who may not be active in the crypto space but are interested in blockchain technology and decentralization. The ability to reach a mainstream audience brings the Cardano brand into new markets, extending its visibility beyond niche crypto communities.

2. Targeted Messaging

By using different ad sizes (such as half-page or quarter-page ads) and formats, Cardano can tailor its message to different regions or demographics, highlighting use cases, dApp opportunities, or even non-profit initiatives. This targeted approach ensures that the ads resonate with the most relevant audiences, making the cost more efficient.

3. Long-Term Ecosystem Growth

Newspaper ads, supported by A/B testing and QR code tracking, can provide measurable data on engagement and conversion rates. This insight will help fine-tune future advertising strategies, making each subsequent investment smarter. Over time, this translates to more effective campaigns, ensuring long-term growth for the Cardano ecosystem in both adoption and use cases.

4. Brand Credibility and Legitimacy

Associating the Cardano name with reputable and established publications boosts credibility and trustworthiness. Mainstream readers may perceive Cardano as a serious and credible blockchain project with real-world applications. This could have a positive ripple effect on ADA's value, staking interest, and ecosystem adoption, making the advertising spend a strategic investment.

5. Community Engagement and Action

Including Calls to Action (CTAs) within ads that encourage users to stake ADA, explore Cardano’s governance model, or attend events like the Cardano Summit helps foster direct community engagement. This makes the advertising project more than just a branding exercise—it’s a pathway to growing active participation in the ecosystem.

By strategically placing ads, negotiating for bulk discounts, and continuously optimizing the ad campaign using real data, the newspaper advertising project can become a cost-effective tool for expanding Cardano’s influence and driving ecosystem growth. The money spent isn't just for exposure—it's an investment in long-term sustainability and adoption.