Bikademy: Cycle and Earn - Cardano-Powered rewards for cycling in five EU cities

[GENERAL] Name and surname of main applicant

Kresimir Herceg

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

10

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will create a Cardano-based incentive system in the Bikademy app, rewarding users for cycling in five EU cities. Users track rides, save CO2, and compete for top spots in four distance categories.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

By keeping certain aspects of our technology closed-source, we protect the core business model and maintain control over security and privacy, while still delivering value to the Cardano ecosystem through innovative use of blockchain technology.

[METADATA] Horizons

Community

[SOLUTION] Please describe your proposed solution

We aim to address the problem of promoting sustainable mobility and reducing CO2 emissions by creating a Cardano-based incentive system within the Bikademy app, focusing exclusively on the Challenges feature. This system will encourage and reward everyday cycling during two months in five European cities, selected by the Cardano community through a voting process. By doing so, we engage both the cycling community and eco-conscious individuals, fostering sustainable urban transportation and environmental awareness.

Problem Solved: The lack of incentives for everyday cycling and the need to promote eco-friendly transportation are key challenges in reducing urban CO2 emissions. Our system will directly address this by rewarding individuals for their cycling efforts, encouraging more people to adopt cycling as a daily mode of transport.

Solution: Through the Bikademy app, users will be able to track their daily rides and measure CO2 savings. Over a two-month period in five EU cities, participants will compete in four categories based on their average daily cycling distance:

• 0-10 km/day
• 10-20 km/day
• 20-60 km/day
• 60+ km/day

In each category, we will reward the top 5 users (both male and female) with incentives distributed via Cardano tokens. This gamified approach encourages sustained participation, while offering an exciting competitive element.

Engagement: Our project is designed to engage not just athletes or fitness enthusiasts but everyday people who use bikes for commuting or leisure. By incentivizing a wide range of users, we promote inclusivity and expand the reach of cycling as a viable mode of transport.

Impact: The system will directly reduce CO2 emissions by motivating more individuals to cycle regularly instead of using cars or public transportation. We will measure this impact through in-app tracking of distances cycled and corresponding CO2 savings. By rewarding users with Cardano tokens, we integrate blockchain technology into sustainable urban mobility, introducing users to the Cardano ecosystem while promoting environmentally friendly practices.

Why This Matters to Cardano: This project will drive engagement with Cardano-based rewards, introducing blockchain technology to an eco-conscious audience while supporting sustainability goals. It represents a practical use case for Cardano, showcasing its real-world utility beyond traditional blockchain applications, which will ultimately grow the Cardano ecosystem.

This project is unique because it combines environmental goals with blockchain rewards, bridging the gap between urban sustainability and decentralized technology in an inclusive and engaging way.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project will introduce everyday users to the Cardano ecosystem through a rewarding system that incentivizes sustainable cycling. By leveraging Cardano tokens for rewards, we will drive user adoption of the Cardano blockchain while promoting environmental sustainability through cycling. This will create real-world utility for Cardano and increase its visibility among a diverse, eco-conscious audience.

Measuring Impact:

• Quantitative Metrics:
• Cycling Activity: Track the total distance cycled by users, the number of active participants, the number of bike rides and their CO2 savings.
• Cardano Token Adoption: Measure the number of Cardano tokens distributed to users as rewards.
• City Engagement: Monitor the number of users in the five selected European cities, reflecting increased cycling participation.
• Qualitative Metrics:
• User Feedback: Collect feedback on the app's usability, the effectiveness of the rewards, and the impact on cycling behavior.
• Community Involvement: Track the voting process for selecting cities and gather insights from the Cardano community about their engagement.

Sharing Outputs:

• Community Updates: Regular updates through social media, the Bikademy app, and Cardano community channels.
• Public Reports: Publish data on CO2 savings, cycling activity, and Cardano token distribution.
• Engagement in Cardano Events: Present impact reports at Cardano community events, fostering further collaboration and showcasing the value of Cardano-based solutions for sustainability.

By rewarding cycling with Cardano tokens, this project not only promotes eco-friendly transportation but also increases awareness and adoption of the Cardano ecosystem, ultimately supporting its growth and impact in real-world applications.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Existing capabilities:

• Proven track record: Bikademy already has a fully functional Web2 mobile app with active users and partnerships. This includes integrated features that track cycling activities and measure CO2 savings. We have established partnerships with businesses and local authorities to promote cycling initiatives.
• B2B experience: Bikademy has developed features that reward employees for commuting by bike and promote cycling events, helping us understand how to engage both individuals and companies in sustainability-focused initiatives.
• Technical expertise: Our team has a strong background in app development and incentive systems.
• Community engagement: Bikademy already has a user base of users and a strong relationship with urban cycling communities. We have experience in motivating and growing this community.

Feasibility:

• Blockchain integration: We will work closely with Cardano developers to ensure smooth integration of Cardano rewards and tokenomics into the Bikademy app.
• User adoption: We already have a growing base of users who are engaged in the app’s current features. We have established a community-driven approach, ensuring that our solution will resonate with Cardano’s audience.

Trust and Accountability in Fund Management:

• Transparent fund allocation: We will maintain a transparent budget and report back to the Cardano community regularly. Detailed reports on spending, milestones, and outcomes will be shared on public platforms (e.g., GitHub, social media, Cardano forums).
• Milestone-based payment structure: Payments will be tied to clear milestones, with each phase of the project reviewed before funds are allocated for the next step. This ensures that every phase of development is completed before moving on to the next.
• Regular updates & feedback loops: We will regularly communicate progress through community channels, allowing the Cardano community to track the project’s evolution and provide feedback.

Long-term sustainability:

• Scalable solution: The project is designed to be scalable, both in terms of the number of cities and the expansion of features(e.g., integrating additional Cardano-based rewards or expanding to new regions).
• Revenue model: Beyond the grant funding, Bikademy has a business model that generates revenue through B2B partnerships and partnerships with city authorities. This will allow us to sustain and grow the platform long after the grant period. Also, we plan, after successful case study based on Cardano continue to develop Bikademy Cardano-based token and NFT incentive system.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Blockchain integration & initial test

Timeline: Month 1-4

A: Milestone outputs

• Integration of Cardano blockchain into the Bikademy app to reward users for cycling activities.
• Development of smart contracts for token distribution and CO2 tracking on Cardano.
• Testing of blockchain-based rewards system in a controlled environment (internal testing).

B: Acceptance criteria

• Successful integration of Cardano blockchain with the Bikademy app.
• Functional smart contracts for distributing tokens and tracking CO2 savings.
• Completion of internal testing with no critical bugs.

C: Evidence of milestone completion

• Blockchain transactions showing the distribution of tokens during internal testing.
• Test results and bug reports from the QA team.
• GitHub commits or other technical documentation demonstrating the integration process.

Voting and picking 5 cities, marketing campaigns & Bikademy launch in 5 EU cities

Timeline: 5-9 Month

A: Milestone outputs

• Voting for 5 EU cities by Cardano community
• Marketing campaigns to onboard users
• Launch of the Bikademy app with Cardano rewards in 5 European cities, selected by community vote.
• Collection of user data from real-world users.
• Implementation of rewards system for 4 daily cycling categories (0-10 km, 10-20 km, 20-60 km, and 60+ km).
• Launch of a two-month Challenge to reward the top 5 male and female users in each category in each city.

B: Acceptance criteria

• 5 cities picked through the voting in Cardano community
• Campaigns completed to promote cycling and CO2 savings with Cardano.
• At least 5,000 total active users participating across the 5 cities.
• Accurate CO2 savings tracking and rewards distribution.
• User feedback collected through surveys or interviews.

C: Evidence of milestone completion

• Marketing campaign results and user participation data.
• Transaction data from Cardano showing token rewards distributed to users.
• User reports and surveys on app functionality and engagement.
• App analytics showing user participation and cycling data.

Case Study & Project Close-Out (Month 10)

Timeline: 10th Month

A. Milestone outputs:

• Complete a case study detailing the project's results (CO2 savings, user growth, and token rewards).
• Submit a final project close-out report and video to the Cardano community.
• Share the case study publicly, highlighting the impact on the Cardano ecosystem.

B. Acceptance criteria:

• Case study and video completed and published.
• All project outcomes documented and shared with the Cardano community.
• Funds reported transparently, with clear accountability for their use.

C. Evidence of milestone completion:

• Published case study and final project video.
• Final project report submitted, with financial transparency.
• Community feedback on project outcomes and future plans.

[RESOURCES] Who is in the project team and what are their roles?

Kresimir Herceg (CEO) - https://www.linkedin.com/in/kresimirherceg/

As the CEO, Krešimir will lead the overall project, ensuring that the development aligns with the company's vision of promoting sustainable mobility and expanding Bikademy’s presence on the Cardano blockchain. He will manage stakeholder relations and partnerships, including engaging with the Cardano community and ecosystem. He is in charge of the overall functionalities and app development.

Boris Predmerski (Lead developer) - https://www.linkedin.com/in/boris-predmerski-31a8b718a/

Boris will be responsible for the technical integration of the Cardano blockchain into the Bikademy app. He will lead the development team, ensuring that the Cardano-based reward system and smart contracts function seamlessly, enabling accurate tracking of cycling data and token distribution.

Tin Horvatin (SEO and developer) - https://www.linkedin.com/in/tinhorvatin/

Tin will support both the technical development and SEO strategies. He will help in optimizing the Bikademy platform for user engagement while ensuring that the Cardano blockchain functionalities are smoothly integrated into the existing mobile app infrastructure.

Klara Tulicic (Marketing) - https://www.linkedin.com/in/klara-tulicic/

Klara will lead marketing efforts, focusing on community engagement, partnerships with local cycling communities, and promoting Bikademy’s new Cardano-based features. She will also handle communication campaigns, ensuring user growth and awareness of the project.

To support the project, we will recruit blockchain developers experienced with Cardano’s ecosystem to assist Boris in optimizing smart contract performance. Additionally, we'll onboard community managers to engage with local cycling and eco-conscious communities across the five cities. These roles are crucial for scaling the project and ensuring successful adoption and impact.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Rewards for top performers (20,000 ADA)

• Purpose: 400 total rewards for the top 5 male and female participants in 4 categories across 5 cities for 2 months.
• Allocation:
• 5 cities × 4 categories × 5 males + 5 females × 2 months = 400 rewards
• Total: 20,000 ADA reserved for direct user incentives.

Development and blockchain integration (45,000 ADA)

• Purpose: Integration of the Cardano blockchain into Bikademy’s platform, including smart contracts for tracking cycling activities and distributing rewards.
• Allocation:
• Lead developer (Boris Predmerski) and support for blockchain-specific development tasks.
• SEO and front-end development tasks (Tin Horvatin)
• Hiring of additional blockchain developers for Cardano smart contract integration, API development, and data management.

Marketing and community engagement (25,000 ADA)

• Purpose: Promotion of the cycling challenge, community voting on cities, and raising awareness of the rewards and benefits of using Cardano.
• Allocation:
• Campaigns targeting local communities and cycling groups in each of the five cities.
• Social media outreach, content creation, and digital marketing campaigns (via Klara Tuličić).
• Collaborations with local influencers and cycling events to drive engagement.

Operations and project management (30,000 ADA)

• Purpose: Overseeing the execution of the project, managing timelines, and ensuring the successful completion of milestones.
• Allocation:
• Salaries for the project management team, including CEO Krešimir Herceg’s oversight, and coordination between the development, marketing, and community teams.
• Administrative costs for managing legal aspects, accounting, and reporting to the Cardano community.

Infrastructure and tools (5,000 ADA)

• Purpose: Costs related to cloud hosting, API integrations, software licenses, and services necessary to track rides and CO2 measurements.
• Allocation:
• API services for tracking and verifying cycling data, calculating CO2 savings, and blockchain interactions.
• Server and database costs for handling the increased load due to the expanded user base.

Reporting, documentation, and close-out (15,000 ADA)

• Purpose: Compiling reports on the project’s progress, impact, and lessons learned. This also includes creating a close-out report and video for the Cardano community.
• Allocation:
• Creation of project documentation, milestone reports, and success metrics to share with the Cardano ecosystem.
• Video production to highlight the project’s achievements and showcase user engagement and CO2 impact.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Each budget line is designed to provide maximum impact with a clear return on investment. The project leverages Cardano’s blockchain capabilities for real-world applications, encouraging new users to engage with the ecosystem. The planned features and CO2 tracking, paired with robust marketing and reporting, ensure that Cardano’s value proposition is showcased widely, making the project highly cost-effective for the ecosystem.