Snickerdoodle: Revolutionizing Digital Advertising with Blockchain.

[GENERAL] Name and surname of main applicant

Jonathan Padilla

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

7

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will build the Snickerdoodle Ad Network, a blockchain platform that rewards users and publishers with tokens, ensuring transparency while enhancing engagement and brand visibility.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

N/A

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

N/A

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

The Snickerdoodle Labs Ecosystem Expansion aims to address the significant challenges faced by brands in the digital advertising landscape, particularly around user engagement and data privacy. Our solution revolves around the Snickerdoodle Ad Network, which leverages blockchain technology to create a transparent and rewarding ecosystem where brands can effectively connect with consumers through tokenized incentives. By allowing users to earn crypto for their engagement, we not only enhance brand visibility but also foster a community where every interaction is valued. This unique approach directly addresses the problem of diminishing user trust in traditional advertising by prioritizing privacy and data ownership. We engage a diverse audience, including brands seeking innovative marketing solutions and users looking for more rewarding digital experiences. To measure our impact, we will track key performance indicators such as token distribution growth, user engagement rates, and brand participation rates, demonstrating the effectiveness of our model in increasing token utility within the Cardano ecosystem. By encouraging higher adoption rates and strengthening the token ecosystem, our project plays a crucial role in establishing Cardano as a leader in decentralized marketing and innovative digital solutions.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The Snickerdoodle Labs Ecosystem Expansion will positively impact the wider Cardano community by increasing token utility, driving user engagement, and enhancing brand visibility through our innovative ad network. By rewarding users and publishers with tokens for their engagement, we will promote higher token circulation, ultimately contributing to the growth and robustness of the Cardano ecosystem. To measure this impact quantitatively, we will track key performance indicators, such as the number of tokens distributed, user engagement rates, and the growth in brand participation. Qualitatively, we will gather user feedback and testimonials to assess satisfaction and community sentiment. We intend to share our outputs through regular updates on our website, social media channels, and community forums, ensuring transparency and fostering collaboration within the Cardano community. By providing insights into our progress and successes, we will not only showcase the value of our project but also create opportunities for other projects to learn from our approach and potentially collaborate, driving further innovation within the Cardano ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team at Snickerdoodle Labs is well-equipped to deliver this project with high levels of trust and accountability, having previously developed a robust ecosystem that merges blockchain technology with digital advertising. Our experience in this sector, coupled with a diverse team of over 20 members with expertise in marketing, blockchain development, and community engagement, positions us uniquely to execute this proposal successfully. To validate the feasibility of our approach, we will implement a series of structured steps, including thorough market research to identify potential partnerships and user needs, as well as pilot programs to test our strategies before full-scale deployment. We will establish clear milestones and performance metrics to monitor progress and adjust our tactics as necessary. Furthermore, we will maintain transparent financial practices by regularly publishing detailed budget reports and updates to our community, ensuring that all funds are managed responsibly. Our commitment to open communication and community involvement will foster a culture of accountability, enabling us to build trust with stakeholders and ensure the project's success.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Integration of Snickerdoodle onto Cardano

Specific Objective: Successfully integrate the Snickerdoodle platform onto the Cardano blockchain.

Description: This milestone focuses on adapting Snickerdoodle's infrastructure to the Cardano ecosystem, ensuring full compatibility with its extended UTXO model and smart contract capabilities.

Planned Activities:

• Establish technical requirements for integration.
• Develop and test smart contracts using Plutus on the Cardano testnet.
• Deploy Snickerdoodle onto the Cardano mainnet.
• Ensure functionality with Cardano's staking and decentralized infrastructure.
• Expected Duration: 1 month .
• Budget Allocation: 12,500 ADA.

Milestone 2: Distribution of Tokens on Behalf of the Project (80%)

Specific Objective: Distribute 80% of the project's tokens to users and stakeholders.

Description: This milestone involves setting up and executing the token distribution mechanism on the Cardano network. The focus will be on ensuring seamless token issuance to publishers, users, and participants as rewards for engagement on the platform.

Planned Activities:

• Create and audit the tokenomics model for the distribution.
• Launch token distribution smart contracts using Cardano's native tokens.
• Execute token distribution, ensuring that rewards are timely and efficient.
• Monitor and optimize token flow within the ecosystem.
• Expected Duration: 2 months.
• Budget Allocation: 22,500 ADA.

Milestone 3: Build a Community of 100K Monthly Active Users (MAW)

Specific Objective: Reach 100,000 monthly active users (MAW) on the platform.

Description: The goal is to build a strong, engaged community through targeted marketing, user incentives, and partnerships. This will involve significant outreach and engagement strategies, including social media campaigns and collaborations with key influencers in the blockchain space.

Planned Activities:

• Develop and execute a marketing strategy to onboard users.
• Run campaigns using Snickerdoodle’s tokenized incentive model to attract publishers and users.
• Collaborate with influencers and Cardano communities to grow awareness.
• Implement engagement tracking tools to monitor monthly active users.
• Expected Duration: 3 months.
• Budget Allocation: 45,000 ADA.

Final Milestone: Evaluation and Optimization of the Snickerdoodle Ecosystem

Specific Objective: Evaluate the performance of the Snickerdoodle platform and optimize its functionalities based on user feedback and data analytics.

Description: This milestone focuses on assessing the ecosystem's effectiveness and user satisfaction, leading to enhancements that improve user experience and engagement.

Planned Activities:

• Collect and analyze user feedback through surveys and engagement metrics.
• Identify areas for improvement in the platform’s features and functionalities.
• Implement changes based on user insights to enhance performance and usability.
• Prepare a comprehensive report detailing findings, improvements made, and future recommendations.
• Expected Duration: 2 months.
• Budget Allocation: 45,000 ADA.

[RESOURCES] Who is in the project team and what are their roles?

Jonathan Padilla- CEO- https://www.linkedin.com/in/jpadillaca/

Todd Chapman - CTO- https://www.linkedin.com/in/todd-chapman/

Greg- Head of Product - https://www.linkedin.com/in/gregarious/

Isaac Lazff- Head of BD- https://www.linkedin.com/in/isaaclazoff/"

Charlie Sibbach- Head of Architecture https://www.linkedin.com/in/charlie-sibbach/

Sara- Marketing- https://www.linkedin.com/in/saramelamed/

Corentin Cadieu - Web 3 Advisor & Serial entrepreneur - https://www.linkedin.com/in/corentincadieu/

The Snickerdoodle Labs team is composed of experienced professionals with diverse backgrounds in technology, finance, and marketing. Jonathan Padilla, the CEO, holds degrees from Harvard, Oxford, and Tsinghua University, and has over 5.5 years in Web3, including roles at Stanford's Future of Digital Currency Initiative and PayPal. Todd Chapman, the CTO, brings 6.5 years of experience in the blockchain space, with a Ph.D. and Master's in Aerospace Engineering from Stanford. Isaac Lazoff, Head of Business Development, has around 9 years in the industry, with a degree in Industrial Engineering and a minor in business from Northeastern University. Gregarious Narain, Head of Product, has extensive experience in social media marketing, while Charlie Sibbach, Head of Architecture, has a strong software engineering background. Sara Melamed leads marketing efforts, contributing to the team's overall expertise in driving innovation in the Web3 ecosystem.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Milestone 1: Integration of Snickerdoodle onto Cardano

• Budget Allocation: 12,500 ADA
• Cost Breakdown:
• Technical Requirements Analysis: 2,500 ADA
• Smart Contract Development & Testing on Testnet: 5,000 ADA
• Mainnet Deployment: 2,500 ADA
• Staking Infrastructure Compatibility: 2,500 ADA

Milestone 2: Distribution of Tokens on Behalf of the Project (80%)

• Budget Allocation: 22,500 ADA
• Cost Breakdown:
• Tokenomics Model Creation & Audit: 5,000 ADA
• Smart Contract Development for Distribution: 7,500 ADA
• Token Distribution Execution: 5,000 ADA
• Monitoring & Optimization Tools: 5,000 ADA

Milestone 3: Build a Community of 100K Monthly Active Users (MAW)

• Budget Allocation: 20,000 ADA
• Cost Breakdown:
• Marketing Strategy Development: 5,000 ADA
• Campaign Execution (including Incentives): 7,500 ADA
• Influencer Collaborations: 5,000 ADA
• Engagement Tracking Tools Implementation: 2,500 ADA

Final Milestone: Measure and Report Community Engagement and Impact

• Budget Allocation: 45,000 ADA
• Cost Breakdown:
• User Surveys and Feedback Collection: 10,000 ADA
• Data Analysis and Reporting: 15,000 ADA
• Community Engagement through Webinars: 10,000 ADA
• Preparation and Distribution of Impact Report: 10,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The proposed budget for the Snickerdoodle Labs Ecosystem Expansion project reflects a commitment to delivering exceptional value to the Cardano ecosystem. Each budget item has been carefully calculated based on industry standards and local market rates, ensuring that costs remain competitive and reasonable. The allocation of funds for marketing, community engagement, and technical development is designed to maximize outreach and user acquisition, thereby enhancing the overall impact on the Cardano community. By investing in professional services for legal and code auditing, we aim to ensure compliance and security, which are paramount in the blockchain space. Additionally, our comprehensive marketing strategy will foster strong community connections and promote active user engagement, ultimately driving long-term growth. The cost breakdown highlights the essential components needed for successful project delivery, and we have sought competitive quotes from third-party services to maintain cost-effectiveness. Moreover, our funding request is aligned with the anticipated return on investment in terms of user growth and token distribution. This project will contribute to the sustainability and adoption of the Cardano ecosystem, ensuring that the funds are utilized efficiently. Overall, the budget represents a prudent investment in innovation and community development, which is essential for the success of both Snickerdoodle and Cardano.