Minswap x Mercuryo: Launching the first DCA on Cardano

[GENERAL] Name and surname of main applicant

Pascal Kurzawa

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

2

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will deploy our DCA product with Minswap. This includes connecting global payment methods in 150 countries and allowing users top use those to set DCA strategies on Minswap.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Yes – Minswap for integration. Minswap team supports this proposal and have already entered into a collaboration with Mercuryo. This proposal will cover the integration for Minswap but after it can be rolled out to any other wallet or protocol. 

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Our DCA product is live and working already producing 7 figure volumes for leading web3 projects. We are purely b2b so we need launch partners like minswap to integrate our product. 

The product is partially open source. Once set up anyone can test, however for integrations we need to onboard projects manually. The documentation is public and the link shared. 

We will work on making it more open source where onboarding can be fully automated. Right now once a project decides to integrate they need to enter our KYB pipeline and submit document while speaking to a sales person. 

[METADATA] Horizons

Payments

[SOLUTION] Please describe your proposed solution

How do you perceive the problem you are solving?

The problem we're addressing is the lack of automated investment strategies, like DCA, on Cardano, which limits users' ability to mitigate market volatility. By introducing a DCA product, we empower Cardano users to make steady, strategic investments without having to time the market. 

This solution enhances portfolio management and broadens access to effective financial tools within the Cardano ecosystem, ensuring users can invest more efficiently and consistently.

Your reasons for approaching it in the way that you have?

We chose this approach because DCA is a proven, reliable method for reducing the impact of market volatility, allowing users to build their portfolios gradually. By integrating DCA into Cardano through decentralized exchanges like Minswap, we offer a seamless, automated investment tool that aligns with the decentralized ethos of blockchain. This empowers users to invest consistently, without the pressure of market timing, while expanding the utility and accessibility of Cardano-based assets.

Mercuryo has established itself as a leader in web3 payments and most users in the industry rely on traditional payment channels such as cards, apple pay, bank transfers. We tap into those payment options and help users access crypto on a recurring basis. Our payment methods are industry leading when it comes to fees and speed. 

Who will your project engage?

Our project will engage the whole Cardano community counting existing Minswap users and potential new users. 

We will launch a promotion campaign together to also get more media exposure for the greater Cardano ecosytem. Essentially, users in 150 markets will be able to set DCA strategies. 

How will you demonstrate or prove your impact?

How will you demonstrate or prove your impact?

Our DCA product will have a significant positive impact on the Cardano community by providing an accessible, automated investment tool that promotes consistent, long-term portfolio growth. This enhances user experience on Cardano, encouraging more active participation in the ecosystem. By reducing the stress of market timing, the product attracts both new and experienced users, fostering greater liquidity and adoption of ADA-based assets, while strengthening the overall decentralized finance infrastructure on Cardano.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

In what way will the success of your project bring value to the Cardano Community?

The success of our DCA project will bring substantial value to the Cardano community by driving increased user engagement and expanding the ecosystem's utility. It will provide a powerful, automated tool for managing investments, attracting both retail and institutional users to Cardano’s DeFi space. As more users adopt ADA-based DCA strategies, liquidity and trading volume will rise, boosting the overall growth and resilience of the Cardano network while enhancing the ecosystem's reputation as a hub for innovative financial tools.

How will you measure this impact? 

We measure impact directly through analytics dashboards. We give Minswap access to a dashboard showing analytics for the DCA product (volumes, churn etc). The top metrics we are focussing on is 1. Processed inflows to Cardano 2. Number of active DCA strategies. 

How will you share the outputs and opportunities that result from your project?

Mostly through social media. We are happy to share transparent reports on the performance of DCA and believe Minswap will happily support us with making this product as transparent as possible. 

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Mercuryo 

• Over 200 Clients trust Mercuryo (trustwallet, metamask, OKX, Bybit, Ledger just to name a few)

• Over 7m KYC’d users and been on the forefront of innovation in this space and have consistently developed new products to solve challenges of our clients. Be it for nft, gaming or defi clients. 

• Fintech in Series A+, billions of USD in processed payments, profitable with higher 8 figures in annual recurring revenue. 

• +250 dedicated Mercuyans working across the world with presence and offices in US, EU and ASIA. Coming from the best web 3 projects as well as directors from fintech and payment leaders Visa, Klarna, Revolut to have the best capabilities for unifying tradtional fintech with web3 / blockchain.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

50.000 ADA – Commercials set up with Minswap / Define Scope

A: Milestone outputs

• Collaborate with Minswap on commercials, revenue sharing, launch date, KYB and tech integration roadmap.

B: Acceptance criteria

• Sign commercial agreement with Minswap. 

• Agree on KYB.

• Agree on connected payment methods for DCA (i.e Revolut, Credit cards, APM’s, Apple Pay/Google Pay)

C: Evidence of milestone completion

• Signed agreement / launch announcement Minswap and Mercuryo

Milestone 2:

90.000 ADA 

A: Milestone outputs

Launch of DCA on Minswap 

B: Acceptance criteria

• API development and integration with Mercuryo.

• Testing

• Enabling ADA support for DCA 

• KYB completed

C: Evidence of milestone completion

• Full retail go live of DCA on Minswap, customized to their UX/UI, cardano community can confirm go live by testing out the live product.

Final Milestone:

10.000 ADA

A: Milestone outputs

Co Marketing and Branding Campaign with Mercuryo and Minswap incl. a 0 fee campaign. 

B: Acceptance criteria

• Launch announcements on socials. 

• Growth campaign launched to acquire uses. 

C: Evidence of milestone completion

• Announcements on socials, demo videos and activation campaign to gain users. 

• Limited time only 0 – fee campaign for DCA on ramps on Minswap. 

[RESOURCES] Who is in the project team and what are their roles?

Minswap Team (Long and Adrian)

Mercuryo Team

Pascal Kurzawa - Senior BD responsible for this proposal, managing relationships with Cardano foundation and Cardano dApps. https://www.linkedin.com/in/pascal-kurzawa/

Peter Kelen - Commercial Director and Ex-VISA, responsible for overlooking revenue growth, establishing targets, ensuring project execution and overlooking client acquisition on Cardano. https://www.linkedin.com/in/peter-kelen/

Stepan Fedorov – Integration Lead (DCA), responsible for Mercuryos DCA program, establishing roadmap and liasing with clients providers, supporting with integration and helping with customization.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Breakdown under this google drive link

https://docs.google.com/spreadsheets/d/1NfoZTvo4_Z8puxV45iHqqaEN62BLy74B/edit?usp=drive_link&ouid=108735000618376246988&rtpof=true&sd=true

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Breakdown under this google drive link:

https://docs.google.com/spreadsheets/d/1NfoZTvo4_Z8puxV45iHqqaEN62BLy74B/edit?usp=sharing&ouid=108735000618376246988&rtpof=true&sd=true