Last updated 5 months ago
Knowledge about Cardano is academic, updated quickly and difficult to access for the Vietnamese community. Investors lack time to research deeply and understand the benefits of Cardano.
Create a series of 24 viral short videos educating about Cardano and post on TikTok, Facebook Reels, Youtube Short. Focus on technological and governance advancements in the Cardano ecosystem.
This is the total amount allocated to [5PC] Cardano Education Short video Viral.
Please provide your proposal title
[5PC] Cardano Education Short video Viral
Enter the amount of funding you are requesting in ADA
30120
Please specify how many months you expect your project to last
4
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Knowledge about Cardano is academic, updated quickly and difficult to access for the Vietnamese community. Investors lack time to research deeply and understand the benefits of Cardano.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
No
License and Additional Information
Educational content posted on 5PC platforms includes: 1- https://www.tiktok.com/@5phut_crypto 2- https://www.facebook.com/5phutcrypto.tkv/reels/ 3- https://www.youtube.com/@5phutcrypto/shorts The community can also track the progress of the proposal through the project's Regular Report. This is all public information that the community can query and verify.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Education
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
The project aims to expand the Vietnamese Cardano community through a series of 24 short videos educating about Cardano technology and governance, comparing it with other blockchains. The content is concise and vivid, making it easy for viewers to access, overcoming language and knowledge barriers. This approach not only increases the number of new members, but also promotes connections between the Vietnamese community and the global Cardano network, creating a premise for cooperation, knowledge sharing and deeper participation in the ecosystem.
Provide a list of key activities of your project?
The project will develop 24 educational short videos, focusing on Cardano's technology and governance, helping viewers gain a deeper understanding of information compared to other blockchains. The content is designed to be concise, easy to remember, and followed by close-up viewing of each video.
Educational impact will be measured by view rate and engagement (comments, shares) (specific tools will be committed to each project column). This index reflects the increase in understanding of Cardano and the ability to maintain the growth of community interest over time.
What are your success metrics?
Success metrics are determined by KPI tools:
• Average 35,000 views/video, total 840,000 views after 24 videos.
• 3,000 likes/video, total 72,000 likes.
• 30 comments/video, total 720 comments.
• Attract 300 members to join the mini-event to learn about Cardano
Please describe your proposed solution and how it addresses the problem
SPECIFIC SOLUTIONS:
The series of 24 short videos will be posted on:
Please define the positive impact your project will have on the wider Cardano community
This series video series aims to help the Vietnamese community better understand the long-term vision and potential of the technologies that Cardano has been developing. This will contribute to attracting new investors and developers to join the Cardano ecosystem and submit proposals to Project Catalyst.
The project will help the Vietnamese community better understand Cardano's technology and governance, thereby increasing the ability to attract long-term investors, potential developers and technology enthusiasts to participate in building the ecosystem. Raising awareness will contribute to strengthening Cardano's position against other blockchains, while promoting the integration of the Vietnamese community into the global network.
We measure impact through both quantitative and qualitative indicators:
Quantitative:
Qualitative: Collecting positive feedback from viewers via comments and messages on the Tiktok, Facebook and Youtube platform.
With the success of the completed proposal in Fund 11, 5 Minutes Crypto is very confident in the level of interaction from the Vietnamese community. Our team has doubled the target for video likes, from 1,500 likes/video in Fund 11 to 3,000 likes/video in this proposal.
We also reduced the expectation for the number of comments per video compared to the Fund 11 proposal (30 comments/video instead of 40 comments/video), based on actual observations. When viewers are attracted to Cardano, they often want to participate in long-term discussions. We have a Telegram community called 5 Minutes Cardano Vietnam to serve this purpose.
The community can verify these metrics through the following channels:
5Money TikTok Channel : https://www.tiktok.com/@5money_crypto
Facebook 5PC : https://www.facebook.com/5phutcrypto.tkv/reels/
Youtube Short : https://www.youtube.com/@5phutcrypto/shorts
The project's progress tracking will be reported on the Catalyst platform (if the proposal is funded).
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
We are one of the leading media units on blockchain and cryptocurrency knowledge in Vietnam, possessing deep expertise in this field.
Experience and Expertise: The 5 Minute Crypto team consists of members with extensive experience in content creation and marketing in the blockchain and cryptocurrency industry.
Transparent and efficient capital management: With many years of experience in content creation and marketing, we are confident and committed to managing capital at a high level for the project, while using resources effectively, optimally and reasonably.
Community building: We have experience in building and managing communities. Through the content series about Cardano, individuals who recognize the potential and superiority of Cardano can join the 5 Minute Cardano community to continue discussing, learning from each other, thereby bringing great benefits to the Cardano ecosystem.
How to validate the feasibility of the approach:
Community feedback: Encourage the community to provide feedback and suggestions on the tracking file. This interaction not only helps increase trust but also provides valuable information for improving the project.
The steps to produce an educational short video are as follows:
The most suitable reason: We are not only knowledgeable about Cardano and blockchain, but also have experience in turning complex knowledge into easy-to-understand content that attracts mass audiences. The team consists of experts in research, content creation, professional filming and influential KOLs. With a commitment to transparency, proven production capabilities and experience in managing Catalyst budgets, we are confident in completing the project on schedule, meeting KPIs and bringing long-term value to the Cardano ecosystem.
Milestone Title
Launch & Spread Cardano Education
Milestone Outputs
Complete 6 viral Short videos about Cardano education. Each video is 1 to 2 minutes long.
Post 6 videos on TikTok, Facebook Reels and Youtube Short of 5 Minute Crypto to spread to the Vietnamese community
Acceptance Criteria
What the project will achieve after the first milestone:
• The 6-video series will reach a minimum of 100,000 views.
• The 6-video series will receive a minimum of 90 comments.
• The 6-video series will reach a minimum of 9,000 likes.
Evidence of Completion
The summary report link includes links to articles, videos posted on TikTok, Facebook, Youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to previous commitments.
Delivery Month
1
Cost
6024
Progress
20 %
Milestone Title
Community Expansion and Growth
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
1
Cost
9036
Progress
50 %
Milestone Title
Complete your education with Tiktok videos
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
2
Cost
15060
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
ADA rate at the time of proposal: 0.71$
The project cost is calculated based on the Task Assignment including:
Content production: 4 people × 24 videos × 12 hours/video × 15 ADA/hour = 17280 ADA
KOL (Influencer): 1 person × 24 videos × 4 hours/video × 20 ADA/hour = 1920 ADA
Video recording: 1 person × 24 videos × 4 hours/video × 15 ADA/hour = 1440 ADA
Video editing: 1 person × 24 videos × 8 hours/video × 15 ADA/hour = 2880 ADA
Project management & community reporting: 100 ADA/video × 24 videos = 2400 ADA
Marketing & support Community Support: 100 ADA/video × 24 videos = 2400 ADA
Awarding costs for Mini-event participants: 1000 ADA
General expenses (Additional expenses, if necessary, rent filming space, camera, microphone, lighting ...): 800 ADA
Total Project Cost: 30,120 ADA
Budget Allocation by Milestone:
Milestone 1: Proposed Cost for the First Milestone, Requires Completion of the Work Plan and 6 Videos, Allocation Amount: 6,024 ADA(20%)
Milestone 2: Proposed Cost for the Second Milestone, Requires Completion and Development of 6 More Videos, Allocation Amount: 9,036 ADA(30%)
Milestone 3: Proposed Cost for the Final Milestone, Requires Completion of the last 12 Videos, Delivery of Final Video, Final Report, Allocation Amount: 15,060 ADA (50%)
How does the cost of the project represent value for the Cardano ecosystem?
This proposal will bring significant value to the blockchain community in Vietnam, especially the Cardano Vietnam community. Through this series of content, the Cardano community in Vietnam will access useful knowledge, thereby attracting new members to contribute to the ecosystem, attracting new investors, and encouraging developers to choose Cardano as the platform for their projects. These are long-term values with high expansion potential.
Here is the breakdown of labor costs and salary comparison:
International: According to Glassdoor, the salary for content creation in the US is about $30/hour. Projects are lower ($10.6/hour), much more economical.
Vietnam: KOLs in Vietnam (YouTube, TikTok) usually receive $15-20/hour for short videos. Projects pay $14.2/hour, a little higher to ensure quality (KOLs have experience, understand Cardano).
International: KOLs in the US can receive $50/hour. Project saves about 71%
Vietnam: Filming in Vietnam is about $8-12/hour. Project pays $10,65/hour, which is average and reasonable.
International: In the US, filming is about $30/hour. Project saves about 65%.
Professional equipment & studio: Ensure images and sounds meet international standards to increase viewer appeal.
Cardano-savvy staff: Minimize errors in technical and philosophical content, maintain absolute accuracy.
Longer than usual research & translation time: Because Cardano's content is in-depth, need careful research.
5PC is a long-standing team in the Vietnamese Cardano community, and is also a reputable DRep. We directly hold a significant amount of ADA, so the efficiency of capital use not only protects the project's interests but also our own investment interests.
The project will report in detail monthly, publicly announcing progress and results, ensuring maximum transparency.
Analysis of similar projects funded by Catalyst shows that 5PC's cost is more competitive but the quality and reach are higher thanks to the experience in producing blockchain content and the Cardano ecosystem.
This video series is expected to:
Terms and Conditions:
Yes
Hoang Van Minh https://www.linkedin.com/in/minh-5pc/
CEO of 5-Minute Crypto (5PC)
Working in the financial sector since 2015 at Military Commercial Joint Stock Bank
Researching the blockchain sector in Vietnam since 2017
6 years of experience in the field of content creation and investment
Tasks:
Control all stages in the implementation process.
Ensure the time and quality of the video are correct.
Monthly disbursement report
Nguyen Thi Kieu Oanh https://www.linkedin.com/in/kieu-oanh-76aa65186
KOL at 5PC.
4 years of experience in the field of content creation.
Popular influencer on YouTube channel 5 Minutes Crypto.
Tasks:
KOL for YouTube videos.
Nguyen Tuan Anh https://www.linkedin.com/in/nguy%C3%AAn-tu%E1%BA%A5n-anh-335835242/
Filming and editing at 5PC.
4 years of experience in video editing.
Tasks:
Filming and editing videos.
Nguyen Thu Trang https://www.linkedin.com/in/trangnguyen1996/
Content creator at 5PC
4 years of experience in crypto investment
7 years of experience in media and content production
Task : Research and produce simple, easy-to-understand content
Nguyen Tien Hoang https://www.facebook.com/vicente.bosque.39
Filming and KOL at 5PC.
5 years of experience in filming and content creation.
Tasks:
KOL for YouTube videos.
Huynh Van Hieu https://linkedin.com/in/v%C4%83n-hi%E1%BA%BFu-hu%E1%BB%B3nh-3a6908235
Content creator at 5PC
2 years of experience creating useful content for the community on Telegram
3 years of experience investing in the crypto field
Task : Research and produce simple, easy-to-understand content
Vũ Thanh Tâm: https://www.linkedin.com/in/thanh-t%C3%A2m-v%C5%A9-b27569154/
Investment expert and project researcher at 5PC.
3 years of experience in crypto investment
Task : Summarize the content, research to present it in a very simple and easy to understand way.