[5PC] Cardano Education Short video Viral

[Proposal setup] Proposal title

Please provide your proposal title

[5PC] Cardano Education Short video Viral

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

30120

[Proposal Summary] Time

Please specify how many months you expect your project to last

4

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Knowledge about Cardano is academic, updated quickly and difficult to access for the Vietnamese community. Investors lack time to research deeply and understand the benefits of Cardano.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.tiktok.com/@5Money_crypto
,
• https://www.facebook.com/5phutcrypto.tkv/reels/
,
• https://www.youtube.com/@5phutcrypto/shorts

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

No

License and Additional Information

Educational content posted on 5PC platforms includes: 1- https://www.tiktok.com/@5phut_crypto 2- https://www.facebook.com/5phutcrypto.tkv/reels/ 3- https://www.youtube.com/@5phutcrypto/shorts The community can also track the progress of the proposal through the project's Regular Report. This is all public information that the community can query and verify.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Education

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

The project aims to expand the Vietnamese Cardano community through a series of 24 short videos educating about Cardano technology and governance, comparing it with other blockchains. The content is concise and vivid, making it easy for viewers to access, overcoming language and knowledge barriers. This approach not only increases the number of new members, but also promotes connections between the Vietnamese community and the global Cardano network, creating a premise for cooperation, knowledge sharing and deeper participation in the ecosystem.

Provide a list of key activities of your project?

The project will develop 24 educational short videos, focusing on Cardano's technology and governance, helping viewers gain a deeper understanding of information compared to other blockchains. The content is designed to be concise, easy to remember, and followed by close-up viewing of each video.

Educational impact will be measured by view rate and engagement (comments, shares) (specific tools will be committed to each project column). This index reflects the increase in understanding of Cardano and the ability to maintain the growth of community interest over time.

What are your success metrics?

Success metrics are determined by KPI tools:

• Average 35,000 views/video, total 840,000 views after 24 videos.

• 3,000 likes/video, total 72,000 likes.

• 30 comments/video, total 720 comments.

• Attract 300 members to join the mini-event to learn about Cardano

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

• Knowledge about Cardano is still fragmented, academic, full of technical terms and updated quickly, making it difficult for the Vietnamese community - especially individual investors and newcomers - to access. The reason we launched this project - this is to continue the success of the previous round of funding. Success of Fund 11 proposal: The series of 8 TikTok videos sponsored by Catalyst in Fund 11 was completed ahead of schedule and received significant interaction from the community (views, reactions, comments, shares). This proves that the Vietnamese community is very interested in Cardano's technologies if conveyed in a concise, simple and easy-to-understand way.
• We chose the approach through 24 short videos, focusing on Cardano's technology and governance. This method is suitable because TikTok, Facebook reels and youtube short is currently the fastest-spreading video platform in Vietnam, reaching even those who have never participated in the blockchain community.
• Cardano's rapid technological development: The technological advances in the Cardano ecosystem are rapid and comprehensive, such as the Chang hard fork, the Intersect organization, the SanchoNet governance network, the Midnight partner chain, as well as knowledge of Ouroboros versions, Hydra technology, etc. Ordinary investors often do not have enough time and English proficiency to keep up with and fully understand these technologies and organizations to realize the vision and potential of Cardano.

SPECIFIC SOLUTIONS:

• Synthesize information from official Cardano sources: Information used for the content will be collected from official Cardano sources such as the Essential Cardano website, Cardano.org, Midnight, IOHK Research, Charles Hoskinson's YouTube channel, and the CBCA course content of the Cardano Foundation. This information will then be edited to be concise, simple, and easy to understand for the Vietnamese community.
• Create quality, concise, easy-to-understand videos: Use video illustrations, eye-catching graphics, and real-life examples to convey the edited content. This approach aims to help viewers grasp the core of the solution and realize the potential of Cardano's technological advances.
• Organize an online knowledge survey mini-event: This event attracts viewers of a series of 24 Short videos, and evaluates the educational effectiveness of the project. The survey is designed around the key content mentioned, helping participants review their knowledge and verify their level of understanding of Cardano, thereby evaluating the success of the project.

The series of 24 short videos will be posted on:

• 5Money's TikTok channel (with over 263.000 followers, 3.9M likes): https://www.tiktok.com/@5Money_crypto
• Facebook Reel channel with over 30.000 followers: https://www.facebook.com/5phutcrypto.tkv/reels/
• Youtube Short (with over 182.000 subscribers): https://www.youtube.com/@5phutcrypto/shorts
• The unique point of the solution is to combine the powerful viral communication capabilities on TikTok, Facebook, Youtube with accurate content from Cardano's official sources. The immediate beneficiary is the Vietnamese community, and in the long term, the Cardano ecosystem thanks to increased awareness, attracting new members, and expanding the quality investor-developer force. This helps Cardano maintain its competitiveness and integrate deeper into the global blockchain community.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

This series video series aims to help the Vietnamese community better understand the long-term vision and potential of the technologies that Cardano has been developing. This will contribute to attracting new investors and developers to join the Cardano ecosystem and submit proposals to Project Catalyst.

The project will help the Vietnamese community better understand Cardano's technology and governance, thereby increasing the ability to attract long-term investors, potential developers and technology enthusiasts to participate in building the ecosystem. Raising awareness will contribute to strengthening Cardano's position against other blockchains, while promoting the integration of the Vietnamese community into the global network.

We measure impact through both quantitative and qualitative indicators:

Quantitative:

• The video series is expected to reach a total of 840,000 views, an average of 35,000 views per video.
• The series of videos is expected to attract 720 comments, an average of 30 comments per video.
• The project aims to reach a minimum of 72,000 likes, an average of 3,000 likes per video.
• Mini-event: Participants will answer online quizzes, which will help assess the perceived impact of the project videos and posts. Approximately 300 participants are expected.

Qualitative: Collecting positive feedback from viewers via comments and messages on the Tiktok, Facebook and Youtube platform.

With the success of the completed proposal in Fund 11, 5 Minutes Crypto is very confident in the level of interaction from the Vietnamese community. Our team has doubled the target for video likes, from 1,500 likes/video in Fund 11 to 3,000 likes/video in this proposal.

We also reduced the expectation for the number of comments per video compared to the Fund 11 proposal (30 comments/video instead of 40 comments/video), based on actual observations. When viewers are attracted to Cardano, they often want to participate in long-term discussions. We have a Telegram community called 5 Minutes Cardano Vietnam to serve this purpose.

The community can verify these metrics through the following channels:

• 5Money TikTok Channel : https://www.tiktok.com/@5money_crypto

• Facebook 5PC : https://www.facebook.com/5phutcrypto.tkv/reels/

• Youtube Short : https://www.youtube.com/@5phutcrypto/shorts

The project's progress tracking will be reported on the Catalyst platform (if the proposal is funded).

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are one of the leading media units on blockchain and cryptocurrency knowledge in Vietnam, possessing deep expertise in this field.

• TikTok channel with 251K followers, over 4M likes, viral videos with millions of views, attracting the attention of the community, strong and sustainable growth: https://vt.tiktok.com/ZSAehg9Lj/
• Our YouTube channel with growth metrics: Videos about the Cardano ecosystem have reached between 10,000 and 23,000 views. A truly impressive number for blockchain channels in Vietnam: https://www.youtube.com/playlist?list=PLPouoDUOCcJtXyQn2gwLZxEuzCxeZ_Wbo
• Facebook reels with over 30.000 followers : https://www.facebook.com/5phutcrypto.tkv/reels/

Experience and Expertise: The 5 Minute Crypto team consists of members with extensive experience in content creation and marketing in the blockchain and cryptocurrency industry.

Transparent and efficient capital management: With many years of experience in content creation and marketing, we are confident and committed to managing capital at a high level for the project, while using resources effectively, optimally and reasonably.

Community building: We have experience in building and managing communities. Through the content series about Cardano, individuals who recognize the potential and superiority of Cardano can join the 5 Minute Cardano community to continue discussing, learning from each other, thereby bringing great benefits to the Cardano ecosystem.

How to validate the feasibility of the approach:

• Using a file to track monthly progress is an effective method. Here is how to design and use this file to ensure transparency and build trust within the Cardano community:
• File structure: The file should be designed to be easy to read and understand. It should include items such as: Number of videos produced and released + Views and interactions for each video + Monthly goals and comparisons.
• Regular updates: The information in the file should be updated monthly to ensure accuracy and up-to-dateness. This gives the community a clear view of the project's progress and effectiveness.
• Transparency and accessibility: The file should be shared publicly on an easily accessible platform, such as a community website or social media platforms. This makes it easy for all members to view and evaluate progress.

Community feedback: Encourage the community to provide feedback and suggestions on the tracking file. This interaction not only helps increase trust but also provides valuable information for improving the project.

The steps to produce an educational short video are as follows:

• Step 1: Create a detailed script: Collect and synthesize information and knowledge related to the video topic. Then, coordinate with the script team leader to build and complete the detailed script.
• Step 2: Shoot the video: Once the detailed script is ready, the KOL (Knowledgeable Influencer) will shoot the video in the studio within a day. The video needs to be of high quality and convey positive energy to attract viewers.
• Step 3: Edit the video: After finishing shooting the video in the studio, the editor will need a day to process and complete the final video.
• Step 4: Upload and share on other social media platforms: The video will be uploaded to the TikTok, Facebook and Youtube channel.
• Step 5: Answer questions from the community: 5 Minutes Crypto will continuously monitor and respond to questions and concerns from the community. The goal is to help the community better understand and contribute together to the development of the Cardano ecosystem.

The most suitable reason: We are not only knowledgeable about Cardano and blockchain, but also have experience in turning complex knowledge into easy-to-understand content that attracts mass audiences. The team consists of experts in research, content creation, professional filming and influential KOLs. With a commitment to transparency, proven production capabilities and experience in managing Catalyst budgets, we are confident in completing the project on schedule, meeting KPIs and bringing long-term value to the Cardano ecosystem.

[Milestones] Project Milestones

Milestone Title

Launch & Spread Cardano Education

Milestone Outputs

• Complete 6 viral Short videos about Cardano education. Each video is 1 to 2 minutes long.

• Post 6 videos on TikTok, Facebook Reels and Youtube Short of 5 Minute Crypto to spread to the Vietnamese community

Acceptance Criteria

What the project will achieve after the first milestone:

• The 6-video series will reach a minimum of 100,000 views.

• The 6-video series will receive a minimum of 90 comments.

• The 6-video series will reach a minimum of 9,000 likes.

Evidence of Completion

The summary report link includes links to articles, videos posted on TikTok, Facebook, Youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to previous commitments.

Delivery Month

1

Cost

6024

Progress

20 %

Milestone Title

Community Expansion and Growth

Milestone Outputs

• Complete the next 6 viral short videos about Cardano education.Each video is 1 to 2 minutes long.
• Post the next 6 videos on TikTok, Facebook Reels and Youtube Short of 5 Minute Crypto to spread to the Vietnamese community
• Develop question content and "mini-event" rules

Acceptance Criteria

• The series of 12 videos will reach a minimum of 370,000 views.
• The series of 12 videos will receive a minimum of 300 comments.
• The series of 12 videos will reach a minimum of 27,000 likes.
• The content of the questions and the rules of the "mini-event" have been finalized.

Evidence of Completion

• The summary report link includes links to articles, videos posted on TikTok, Facebook and Youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to previous commitments.
• Links to content prepared for the Event include: Questions and documents on participation rules.

Delivery Month

1

Cost

9036

Progress

50 %

Milestone Title

Complete your education with Tiktok videos

Milestone Outputs

• Complete a total of 24 short Cardano education videos.
• Post total 24 videos on TikTok, Facebook Reels and Youtube Short of 5 Minute Crypto to spread to the Vietnamese community
• Completed organizing a mini-event with a community awareness survey through a series of videos, awarding 1000 ADA.
• Project Completion Video
• Project Completion Report

Acceptance Criteria

• The 24-video series is expected to generate 840,000 views.
• The 24-video series is expected to generate 720 comments.
• The 24-video series will receive at least 72,000 likes.
• The mini-event was completed with minimum 300 survey participants.
• The final video provides a full overview of the project and statistics on the project's achievements.
• The final report ensures a comprehensive overview of the project and follows Catalyst guidelines.

Evidence of Completion

• Summary report link includes links to articles, videos posted on TikTok, Facebook, Youtube, statistics on the number of viewers, comments. Images demonstrating the indicators achieved according to previous commitments.
• Links to articles introducing the mini-event and the list of Event participants, evidence of awards for members with good results.
• Final video link
• Link to the project final report

Delivery Month

2

Cost

15060

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

ADA rate at the time of proposal: 0.71$

The project cost is calculated based on the Task Assignment including:

• Content production: 4 people × 24 videos × 12 hours/video × 15 ADA/hour = 17280 ADA

• KOL (Influencer): 1 person × 24 videos × 4 hours/video × 20 ADA/hour = 1920 ADA

• Video recording: 1 person × 24 videos × 4 hours/video × 15 ADA/hour = 1440 ADA

• Video editing: 1 person × 24 videos × 8 hours/video × 15 ADA/hour = 2880 ADA

• Project management & community reporting: 100 ADA/video × 24 videos = 2400 ADA

• Marketing & support Community Support: 100 ADA/video × 24 videos = 2400 ADA

• Awarding costs for Mini-event participants: 1000 ADA

• General expenses (Additional expenses, if necessary, rent filming space, camera, microphone, lighting ...): 800 ADA

Total Project Cost: 30,120 ADA

Budget Allocation by Milestone:

• Milestone 1: Proposed Cost for the First Milestone, Requires Completion of the Work Plan and 6 Videos, Allocation Amount: 6,024 ADA(20%)

• Milestone 2: Proposed Cost for the Second Milestone, Requires Completion and Development of 6 More Videos, Allocation Amount: 9,036 ADA(30%)

• Milestone 3: Proposed Cost for the Final Milestone, Requires Completion of the last 12 Videos, Delivery of Final Video, Final Report, Allocation Amount: 15,060 ADA (50%)

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

This proposal will bring significant value to the blockchain community in Vietnam, especially the Cardano Vietnam community. Through this series of content, the Cardano community in Vietnam will access useful knowledge, thereby attracting new members to contribute to the ecosystem, attracting new investors, and encouraging developers to choose Cardano as the platform for their projects. These are long-term values with high expansion potential.

1. Salary Comparison: Vietnam, International and Average

Here is the breakdown of labor costs and salary comparison:

• Content production: about $10.6/hour - reasonable salary with high professional requirements (translation, Cardano research) in Viet Nam.

International: According to Glassdoor, the salary for content creation in the US is about $30/hour. Projects are lower ($10.6/hour), much more economical.

• KOL: about $14.2/hour.

Vietnam: KOLs in Vietnam (YouTube, TikTok) usually receive $15-20/hour for short videos. Projects pay $14.2/hour, a little higher to ensure quality (KOLs have experience, understand Cardano).

International: KOLs in the US can receive $50/hour. Project saves about 71%

• Video Shooting + Editing: about $10.65/hour.

Vietnam: Filming in Vietnam is about $8-12/hour. Project pays $10,65/hour, which is average and reasonable.

International: In the US, filming is about $30/hour. Project saves about 65%.

1. Cost background and reasons for need

Professional equipment & studio: Ensure images and sounds meet international standards to increase viewer appeal.

Cardano-savvy staff: Minimize errors in technical and philosophical content, maintain absolute accuracy.

Longer than usual research & translation time: Because Cardano's content is in-depth, need careful research.

1. Commitment to transparent & responsible capital use

5PC is a long-standing team in the Vietnamese Cardano community, and is also a reputable DRep. We directly hold a significant amount of ADA, so the efficiency of capital use not only protects the project's interests but also our own investment interests.

The project will report in detail monthly, publicly announcing progress and results, ensuring maximum transparency.

1. Comparative value & reach

Analysis of similar projects funded by Catalyst shows that 5PC's cost is more competitive but the quality and reach are higher thanks to the experience in producing blockchain content and the Cardano ecosystem.

This video series is expected to:

• Attract new members to the Vietnamese Cardano community.
• Encourage developers to choose Cardano as a project platform.
• Increase Cardano brand awareness in Vietnam, thereby indirectly promoting adoption rate.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes