[5PC] Cardano Journey: Cardano Education & Expansion Podcast

[Proposal setup] Proposal title

Please provide your proposal title

[5PC] Cardano Journey: Cardano Education & Expansion Podcast

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

24662

[Proposal Summary] Time

Please specify how many months you expect your project to last

3

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

The Vietnamese community lacks quality educational content, updated content, and approaches, making them susceptible to short-term trends, missing out on the long-term value that Cardano brings.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.youtube.com/watch?v=pLVVVYEFrb8&list=PLPouoDUOCcJvimnVNJKbXC_ArenPPItox&index=7
,
• https://t.me/Cardano_5PC_Announcement
,
• https://t.me/s/Fivemincryptoann

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

Educational content posted on 5PC platforms includes:

• 5PC Youtube Channel
• 5PC Telegram Community
• 5PC Vietnam Cardano Telegram Community
• Fimi staking ADA Telegram community The community can also track the progress of the proposal through the project's Regular Report. This is all public information that the community can query and verify.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Education

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

Our proposal is aimed at the Vietnamese community that is being left out of the Cardano ecosystem – those who need to be guided by clear, up-to-date and accessible knowledge. Through an in-depth podcast series, hosted by experienced advisors and published on media channels with large audiences, we not only popularize education but also instill confidence in the long-term vision of Cardano. This is an essential foundation to promote sustainable integration between the Vietnamese community and the global Cardano network.

Provide a list of key activities of your project?

The project will host 9 educational podcasts on YouTube over 3 months, each episode is 20–30 minutes long, focusing on core Cardano topics. The next expected minimum of the podcast series is 90,000 views from the Vietnamese community. To measure educational effectiveness, we will include audience feedback after each episode to assess the level of understanding and retention of viewers. This is a strategic move to disseminate Cardano knowledge in a systematic, easy-to-follow, and solid way for ordinary users.

What are your success metrics?

The numbers reflect the level of community interest and real-world engagement for the 9 podcasts we will target: 90,000 views, 450 comments, and 6750 likes. The content will be distributed via a Telegram community of over 62,000 members.

The launch video will be treated as a mini-live event, with a feedback survey. Positive interactions, comments, and buzz after each episode will be a clear measure of the project’s success and impact.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

We propose to build a series of 9 in-depth educational podcasts in Vietnamese with a duration of 20-30 minutes per episode, professionally produced and publicly released on YouTube. The hosts are people with deep understanding of blockchain and Cardano, especially with the participation of Advisor Do Manh Hung, who has researched, invested and accompanied Cardano since 2017 as an investor, SPO and community educator.

Why we choose Advisor Do Manh Hung

• Advisor Do Manh Hung has been researching and investing in Cardano since the project's early days in 2017 and possesses deep knowledge of finance and blockchain.
• He has been successful in various capacities with Cardano: as an investor, Stake Pool Operator (FIMI), and educator, inspiring the Vietnamese community about Cardano. He has participated in and received funding for multiple proposals through Project Catalyst and manages the FIMI community.
• Highly respected in the Vietnamese Cardano community, Advisor Do Manh Hung consistently conducts livestreams to update information and explain Cardano’s technology to the Vietnamese community, motivating many members to participate and contribute to the ecosystem.

In-Depth Topics for the Education Podcast Series (tentative):

• Speaker's investment experience, latest update on Cardano
• Positions to build a sustainable future with the Cardano ecosystem
• What is the future of Blockchain and what role will Cardano play in that future?
• How Cardano and its partner chains will evolve in the next phase
• From Shelley to Voltaire – The Human Evolution Journey: Introducing the transition from Shelley (decentralization) to Voltaire – the era of putting power in the hands of the community through on‑chain governance that began with the Chang hard fork and continued with Plomin
• Core Technology – Hydra, Leios, Mithril, and more
• Privacy & Performance with Midnight – featuring advanced cryptographic technologies to protect privacy, acting as a legal and technological bridge for applications that require sensitive information.
• DeFi, Interoperability & Global Network: Strong DeFi growth on Cardano: TVL reaches around $450 million, stablecoins Djed and USDM are available, dApps are developing like Minswap, SundaeSwap. Interoperability: Plans to integrate with Bitcoin, such as enabling the use of ADA in DeFi, supporting cross-chain transactions and the concept of IBC (Inter‑Blockchain Communication).
• On‑chain Governance: Unlocking control by allowing ADA holders to vote, manage the treasury, and shape the future of the platform

We reach users through a system of media channels with a large following such as:

• 5PC Youtube Channel (185,000 subscribers)
• 5PC Telegram Community (over 60,000 members)
• 5PC Cardano community (1,600 members)
• Cardano Vietnam Community and FIMI Staking (over 4,000 members in total)

The project does not simply provide knowledge, but also contributes to shaping long-term thinking for investors, arousing the interest of potential developers, and connecting the community. Each podcast episode will come with a feedback survey to measure real-world impact, and all progress will be publicly updated through a transparent tracking system.

We believe that this is a strategic, sustainable, and scalable approach that will help build a Cardano community in Vietnam that not only grows but also improves the quality of education.

The unique point of the solution lies in combining academic knowledge with a friendly, intuitive, and community-connected communication style. The beneficiaries are the entire Vietnamese community seeking to understand Cardano correctly – from investors to potential developers. In the long term, this is the first step to help Cardano form a strong local community, contributing positively to the global ecosystem.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

This project will create a clear positive impact on the Vietnamese community and the Cardano ecosystem in general through education, orientation and community connection.

For the community:

• The project will help the Vietnamese community better understand blockchain technology and how Cardano operates - one of the most popular and trusted blockchain platforms today. The series of 9 podcasts led by advisor Do Manh Hung will share perspectives, practical experiences and in-depth knowledge from someone who has accompanied Cardano since the early days. Viewers will have the right mindset about investing, developing and participating in the blockchain field - instead of just following short-term trends or projects focusing on marketing and token trading.

For the Cardano ecosystem:

• The project helps spread the image of Cardano in Vietnam in an official way, attracting investors with long-term vision as well as talented Vietnamese developers willing to contribute to the ecosystem. At the same time, disseminating in-depth knowledge will help expand the pool of stake pool operators, builders, and users who actively participate in governance in the future.

To measure impact the Project commits to producing and distributing 9 high quality podcasts in 3 months and measuring the effectiveness both quantitatively and qualitatively:

Quantitative indicators:

• Views: At least 90,000 views after 3 months (minimum 10,000 views per episode).
• Likes: At least 6,750 likes for the entire series (minimum 750 likes per episode).
• Comments: At least 450 comments (average 50 comments per episode).
• Qualitative indicators: Collecting positive feedback from viewers through comments, messages, and continued discussions on the project's Telegram groups.

The output will be uploaded to open communication channels, easy for the community to verify:

• 5PC Youtube channel
• 5PC Telegram Community
• 5PC Vietnam Cardano Telegram Community

All metrics will be updated and shared publicly via a transparent tracking board, helping the community, sponsors and stakeholders easily track progress and assess actual impact.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

1. We are one of the leading media units on blockchain and cryptocurrency knowledge in Vietnam, possessing deep expertise in this field.

• Our YouTube channel with growth metrics: Videos about the Cardano ecosystem have reached between 10,000 and 23,000 views. A truly impressive number for blockchain channels in Vietnam.
• Cardano 5-minute Cypto channel with over 1600 members, information sources from Cardano, Hoskison are regularly posted on 2-4 news per day, that is the research effort of our team
• Telegram channel 5PC has the top number of members in Vietnam with over 62,000 members, each of our posts attracts 3,000 to 3,500 views. Interaction in the community is positive and civilized.

1. We have successfully launched our Podcast series at fund12 and received a lot of positive interactions. Currently, the series of 6 videos has reached 84,000 views, 1.5 times higher than the original goal. You can watch it here
2. Experience and Expertise: The 5 Minute Crypto team consists of members with extensive experience in content creation and marketing in the blockchain and cryptocurrency industry.
3. Transparent and efficient capital management: With many years of experience in content creation and marketing, we are confident and committed to managing capital at a high level for the project, while using resources effectively, optimally and reasonably.
4. Community building: We have experience in building and managing communities. Through the content series about Cardano, individuals who recognize the potential and superiority of Cardano can join the 5 Minute Cardano community to continue discussing, learning from each other, thereby bringing great benefits to the Cardano ecosystem.

How to validate the approach: Using a file to track monthly progress is an effective method. Here is how to design and use this file to ensure transparency and build trust within the Cardano community:

File structure: The file should be designed to be easy to read and understand. It should include items such as:

• Number of videos and articles produced and published.
• Views and interactions of each video.
• Monthly targets and comparison results.

Regular updates: The information in the file should be updated monthly to ensure accuracy and up-to-dateness. This gives the community a clear view of the project's progress and effectiveness.

Transparency and accessibility: The file should be shared publicly on an easily accessible platform, such as a community website or social media platforms. This makes it easy for all members to view and evaluate progress.

Community Feedback: Encourage the community to contribute ideas and feedback on the tracking file. This interaction not only helps increase trust but also provides valuable information to improve the project.

Steps to Producing an Educational Video Podcast:

• Step 1: Contact and work with guests to finalize discussion content

• Step 2: Once the video content is finalized, we will schedule the filming, prepare the filming location, filming concept, and invite guests to the studio to film. The video needs to be of high quality and convey positive energy to attract viewers.

• Step 3: Edit the video, After shooting the video in the studio, the editor will need a day to process and complete the final video.

• Step 4: Upload the video and share it on other social media platforms, The video will be posted on the Youtube channel and shared on other social media platforms.

• Step 5: Answer questions from the community, 5 Minutes Crypto will continuously monitor and respond to questions and concerns from the community. The goal is to help the community better understand and contribute together to the development of the Cardano ecosystem.

The most suitable reason: We are not only knowledgeable about Cardano and blockchain, but also have experience in turning complex knowledge into easy-to-understand content that attracts mass audiences. The team consists of experts in research, content creation, professional filming and influential KOLs. With a commitment to transparency, proven production capabilities and experience in managing Catalyst budgets, we are confident in completing the project on schedule, meeting KPIs and bringing long-term value to the Cardano ecosystem.

[Milestones] Project Milestones

Milestone Title

Launched and launched the first 3 podcasts

Milestone Outputs

Kicking off the project with two consecutive podcasts helps create a strong viral effect, attracting attention from the beginning and establishing “growth momentum” for the following content. At the same time, feedback from the community during this phase will be used to optimize the content for the following episodes, ensuring relevance and maximum impact on viewers.

Output:

• Finalize and publish 3 high quality podcasts on YouTube, each video is 20–30 minutes long, focusing on fundamental and engaging topics of Cardano.

• Strong communication about these 3 podcasts through the entire existing channel system: YouTube 5 Minutes Crypto, Telegram communities (with over 60,000 members), and related social media channels.

Acceptance Criteria

Target achievement for milestone results:

• Views: 3 youtube videos reached 11,000 views
• Comments: Minimum 70 comments from the community, reflecting interest and discussion on the topic.
• Likes: Minimum 1000 likes, reflecting positive reception.

Evidence of Completion

The summary report link includes links to articles, videos posted on Youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to previous commitments.

Delivery Month

1

Cost

7398

Progress

30 %

Milestone Title

Expanding high-quality content production

Milestone Outputs

This phase marks the transition from “introducing” to “deepening” the content, while significantly increasing the audience and engagement. The release of the next 3 episodes helps to shape the content brand, maintain the community’s interest and create a solid foundation for the project’s podcast episodes.

The output includes:

• Completing and publishing 3 new podcasts on YouTube (episodes 3,4,5), each episode is 20–30 minutes long, delving into advanced Cardano topics such as Hydra, Mithril, Voltaire governance or Midnight.

• Deploying a synchronized communication campaign for the next 3 podcast episodes across YouTube, Telegram and social media channels, leveraging the resonance effect to increase reach.

Acceptance Criteria

• Views: Total 6 youtube videos (both M1 and M2) reached 50,000 views

• Comments: Total of 6 youtube videos (both M1 and M2) have at least 250 comments, demonstrating active interest and discussion.

• Likes: Total of 6 youtube videos (both M1 and M2) have at least 4000 likes

Evidence of Completion

The summary report link includes links to articles, videos posted on Youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to previous commitments.

Delivery Month

1

Cost

7398

Progress

60 %

Milestone Title

Finalize series Podcast videos and project summary

Milestone Outputs

This milestone not only marks the completion of all content production, but also a time for the project to summarize, evaluate and maximize its impact. The release of 9 high-quality podcasts in 3 months will create a sustainable, easily accessible educational library that will serve as a long-term resource for the Vietnamese community and contribute to attracting new investors and developers to the Cardano ecosystem.

Outputs include:

• Finalize and publish the last 3 podcasts on YouTube (episodes 7,8,9), each episode is 20–30 minutes long, focusing on strategic topics such as Cardano’s future forecast, potential ecosystem expansion, and inspiring stories from the community.

• Deploy a comprehensive communication campaign for all 9 podcasts across YouTube, Telegram, and social media channels, leveraging the resonance effect to increase educational content reach.

• The project's final video highlights the implementation journey and results achieved.

• The project completion report presents the overall progress, deliverables, achieved metrics and actual impact.

Acceptance Criteria

Views: Total 9 youtube videos (both M1 and M2) reached 90,000 views

Comments: Total of 9 youtube videos (both M1 and M2) have at least 450 comments, demonstrating active interest and discussion.

Likes: Total of 9 youtube videos (both M1 and M2) have at least 6,750 likes

Evidence of Completion

• The summary report link includes links to articles, videos posted on youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to the previous commitment.

• End video link

• Link to the project end report

Delivery Month

1

Cost

9866

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

ADA rate at the time of proposal: 0.71$

Project costs are calculated based on the Task Assignment which includes:

• Content production: 1 individual x 9 podcasts x 48 hours (6 days)/podcast x 15 ADA/hour = 6480 ADA
• Keynote speaker (Advisor): 1 individual x 9 podcasts x 24 hours/podcast x 30 ADA/hour = 6480 ADA
• Presiding speaker: 1 individual x 9 podcasts x 18 hours/podcast x 20 ADA/hour = 3240 ADA
• Video recording: 2 individuals x 9 podcasts x 6 hours/podcast x 15 ADA/hour = 1620 ADA
• Video editing: 2 individual x 9 podcasts x 10 hours/podcast x 15 ADA/hour = 2700 ADA
• Project management and reporting back to the community: 150 ADA/podcast x 9 podcasts = 1350 ADA
• Marketing and support community: 60,25 ADA/podcast x 9 podcasts = 542 ADA
• Studio and equipment rental: 250 ADA/podcast x 9 podcasts = 2,250 ADA

Total project cost: 24,662 ADA

The proposed cost for each milestone is as follows:

• The proposed cost for the first milestone, which requires the completion of the first 03 Podcast topics, is: 7,398 ADA (30% of the total budget)
• The proposed cost for the second milestone, which requires the completion of the next 03 topics, is: 7,398 ADA. (30% of the total budget)
• The proposed cost for the final milestone, which requires the completion of the last 03 topics, is: 9,866 ADA (40% of the total budget)

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

This proposal will bring significant value to the blockchain community in Vietnam, especially the Cardano Vietnam community. Through this series of content, the Cardano community in Vietnam will access useful knowledge, thereby attracting new members to contribute to the ecosystem, attracting new investors, and encouraging developers to choose Cardano as the platform for their projects. These are long-term values with high expansion potential.

Cost optimization and quality assurance

The budget is built on the principle of maximizing value per ADA. The pay for each role has been compared with the domestic and international markets, showing:

• Content production: $10.65/hour higher than the Vietnamese average (~$7.8/hour) but significantly lower than the US ($30–50/hour).
• Speaker: $21 - $14.2/hour. This cost is reasonable for speakers with knowledge and experience in the Cardano ecosystem, plus the best interpretation and communication skills in Vietnam.
• Filming & editing: $10,65/hour, close to the Vietnamese level and 60–75% cheaper than international.

The average cost for the entire project is $18.05/hour, 20–60% lower than the global average ($23–46/hour), demonstrating budget optimization while still ensuring high quality.

Cost background and reasons for need

• Professional equipment & studio: Ensure images and sounds meet international standards to increase viewer appeal.
• Cardano-savvy staff: Minimize errors in technical and philosophical content, maintain absolute accuracy.
• Longer than usual research & translation time: Because Charles Hoskinson's content is in-depth, research is required before editing

Commitment to transparent & responsible capital use

• 5PC is a long-standing team in the Vietnamese Cardano community, and is also a reputable DRep. We directly hold a significant amount of ADA, so the efficiency of capital use not only protects the project's interests but also our own investment interests.
• The project will report in detail monthly, publicly announcing progress and results, ensuring maximum transparency.

Comparative value & reach

Analysis of similar projects funded by Catalyst shows that 5PC's cost is more competitive but the quality and reach are higher thanks to the experience in producing blockchain content and the Cardano ecosystem.

This video series is expected to:

• Attract new members to the Vietnamese Cardano community.
• Encourage developers to choose Cardano as a project platform.
• Increase Cardano brand awareness in Vietnam, thereby indirectly promoting adoption rate.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes