[5PC] Hoskinson's Cardano Journey: Educating the Community

[Proposal setup] Proposal title

Please provide your proposal title

[5PC] Hoskinson's Cardano Journey: Educating the Community

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

50560

[Proposal Summary] Time

Please specify how many months you expect your project to last

6

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Vietnam ranks top 2 in the adoption of crypto with 21 million users in 2023, (21% of the population). Educational content will help harness this potential, enhancing the accessibility of Cardano.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.youtube.com/@5phutcrypto
,
• https://t.me/Fivemincryptoann

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

Easy-to-understand tutorial videos about Cardano through the series of founder Charles Hoskinson for the Vietnamese community will be posted on.

• 5PC Youtube Channel : https://www.youtube.com/@5phutcrypto/
• 5PC Telegram Community : https://t.me/Fivemincryptoann
• 5PC Vietnam Cardano : https://t.me/Cardano_5PC_Announcement The community can also track the progress of the proposal through the project's Regular Report. This is all public information that the community can query and verify.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Education

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

• The project targets the Vietnamese Cardano community including ADA users, young investors, SPOs, DReps, developers and organizations who want to learn about Cardano.

• We reach them through short, easy-to-understand educational videos, broadcast on YouTube (185,000 subscribers), and introduce video links on Telegram (62,000 members).

• This helps increase awareness among Cardano users, promote regional community participation and create a sustainable network of cooperation. Through this, Cardano expands its recognition, attracts human resources, and strengthens the ecosystem in Vietnam.

Provide a list of key activities of your project?

• The project launched a series of 25 educational about Cardano, combined with activities on social media platforms to share knowledge and answer community questions.

• The content was released on YouTube, and Telegram, which helped reach at least 225,000 views and increase members to learn about Cardano on 5PC's social platforms.

• The video viewer retention rate reached ≥60%.

• The level of understanding about Cardano was assessed through active community participation, user feedback and interest, thereby raising awareness and strengthening sustainable knowledge for the community.

What are your success metrics?

• The project's success index is shown by the Cardano community's activities on YouTube platforms, and Telegram.

• Video view rate achieved specific metrics: YouTube achieved an average target of 9,000 views/video/month, Telegram Channel achieved over 3,000 people viewed the post.

• Collect feedback and interaction from viewers: the target is 600 likes, and 30 comments for each video.

• Social networks are expected to increase at least 5% of followers and increase interaction rates, contributing to expanding the influence and sustainable connection of the Vietnamese Cardano community.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

We see that the big problem of the Vietnamese Cardano community is the lack of concise, easy-to-understand educational content that helps both newbies and long-time investors access basic knowledge systematically. Most of the existing documents are complicated, lengthy and in English, making it difficult to absorb, especially for non-specialists.

Our solution is to deploy a series of educational videos based on more than 240 shared videos by Charles Hoskinson, translated, selected, and edited into easy-to-understand, visually illustrated content. The video series will be released on popular platforms such as YouTube

Specific solutions include: Production of 25 educational videos

• Format: Simple, easy-to-understand videos, using familiar language, even newcomers to the market can easily access this knowledge platform.
• Content: Based on Charles Hoskinson's videos, focusing on explaining the core concepts of Cardano and Cardano's vision.
• Objective: Help the Vietnamese community understand the potential, technological advantages, and value of Cardano compared to other layer 1 blockchains.
• In addition, to evaluate the effectiveness of educational videos for the community, we will organize an online knowledge survey mini-event for viewers. The survey is designed around the key content mentioned, helping participants review their knowledge and verify their level of understanding of Cardano.

This approach helps us reach the target community including: ADA users, SPOs, DReps, developers, and organizations interested in blockchain. Impact is measured through views, viewer retention rates, participation, knowledge improvement through posted videos, and social network growth.

Short-term benefits:

• The community can quickly access knowledge about Cardano blockchain through 25 videos on Youtube.
• Connect the community by bringing valuable, useful products.
• SPOs and Dreps can take advantage of this video series to interact and explain to their delegates.

Long-term benefits:

• Building a sustainable blockchain mindset, a benchmark for an ecosystem that next-generation blockchains can learn from
• SPO/DRep optimizes the network, DEV expands the ecosystem, Cardano integration partners - creating a solid foundation for the future.

5PC with experience in synthesizing, creating content, filming, and achievements through media channels, we are confident in implementing this project, and we believe that the community will have a roadmap for blockchain development thinking, a standard blockchain through this series, thereby helping the community improve understanding, helping the personal investment process, and only when individuals grow strong can the community grow strong. That is the human factor that our team aims for.

The unique point of the project is the combination of in-depth knowledge, easy-to-understand communication ability, and 5PC's existing large community network. The direct beneficiaries are the Vietnamese Cardano community – from individual investors to developers – when they are equipped with solid background knowledge, clearly understanding the potential and value of Cardano. This is important for Cardano because it increases recognition, attracts human resources, expands the community, and at the same time creates a foundation for a sustainable ecosystem development in Vietnam.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

Strong reasons why 5PC considers this project necessary: The project will create a positive impact by improving the knowledge, awareness and engagement of the Vietnamese Cardano community. Through a series of 25 educational videos, participants will better understand the technology, vision and potential of Cardano. This helps strengthen trust, attract new human resources, support SPO/DRep to increase operational efficiency and encourage developers to choose Cardano.

External reasons - market context: with many years in the market, witnessing many waves of increase and decrease of the Crypto market, we realize that thousands of tokens appear, sweep away assets, investors' hopes, and then disappear.

On the contrary, there are also many tokens, with a hard-working construction team, day after day, month after month, they are patiently there, building the ecosystem, persistently persevering, despite criticism from the community - Cardano is such a great coin.

Even in the market, there are KOLs who call Cardano Ghosh Chain, that Hoskinson is Cardano's cancer.

• Is that really true? Why does the community make such criticisms, is it due to lack of understanding, or is it because the ADA token has not increased in price?
• ADA is still there, holding the top 10 in the list of top coins, the ecosystem is active, united, and harmonious. This is a community that needs to be praised instead of criticized.

Internal reasons - strong internal strength: Cardano - the third generation blockchain, pioneering with a scientific vision, led by Charles Hoskinson, the co-founder of Ethereum.

The IOHK team, consisting of leading researchers and engineers, built Cardano from peer-reviewed academic research, unique in the crypto industry.

ADA, the native coin, is not only a currency but also a fuel for staking, on-chain governance, and a sustainable dApp ecosystem.

The Ouroboros method - an advanced PoS consensus mechanism - combines performance, security, and energy efficiency, shaping the future of blockchain.

The most important reason - the person leading Cardano is Charles Hoskinson - he is a different talent; Why is 5PC confident in asserting this? Let's take a look at some factors in this field:

• Dan Larimer (EOS): Larimer is famous for DPoS, but continuously leaves the project (BitShares 2014, Steemit 2017, EOS 2021) after raising large amounts of capital, causing the community to doubt his commitment. Hoskinson, on the other hand, has been steadfast with Cardano since 2015, demonstrating his perseverance.
• Justin Sun (TRX): Sun pushed TRON through hype, bought Steemit, and prioritized profits over long-term value. Hoskinson focused on research, refused "vendor lock-in", aimed at an open ecosystem, serving the community.
• Do Kwon (Luna): Kwon let Terra collapse (2022) when UST lost its peg, abandoned investors. Hoskinson built Cardano slowly, carefully, laid a solid foundation, and proved his loyalty to users.

Charles Hoskinson is not only smart (mathematics, cryptography), but also persevered for more than 10 years with Cardano, loyal to the community despite the sarcasm, he knows what he is doing, his destination, and persistently pursues a noble ideal: empowering humanity through blockchain. He is the embodiment of difference - not chasing profits or trends, but creating the future.

With all the advantages I have analyzed above, combined with the media power of 5PC, this will be a perfect combination to spread positive things for the Cardano ecosystem.

We measure impact using both quantitative and qualitative metrics:

Quantitative: views and user retention; community membership growth; social media follower growth.

• YouTube: Post on 5PC channel (185,000 subscribers), target to reach an average of 9,000 views/video by the end of the project.
• Telegram: Post on Telegram Community 5PC channel (62,000 members) and 5PC Cardano Vietnam (1,600 members), target to reach over 3,000 people who have viewed the post introducing the uploaded videos.
• Interaction: Ensure videos attract interaction (likes: 600/video, comments: 30/video).
• Organize a mini-event: Participants will answer multiple-choice questions online, the system will automatically score and rank from high to low. There will be about 300 expected participants, with a total prize value of 1,500 ADA divided among those with the highest scores.

Qualitative: survey and collect feedback and comments from viewers; analyze community discussion content.

Results and opportunities from the project will be shared publicly through:

• Periodic reports with detailed KPI data on 5PC's network channels and Catalyst Report.
• Transparent tracking files (open source) for community access and verification.
• Media content on YouTube, and Telegram.

The success of the project will help Cardano expand its influence, increase community strength, and create a sustainable foundation for Vietnam to become one of the bright spots of the global ecosystem.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

5PC is one of the leading blockchain-crypto media channels in Vietnam with

• Over 185,000 YouTube channel subscribers
• 405,000 TikTok channel followers
• 62,000 Telegram 5PC members:
• 1,600-member Cardano Vietnam community

The team has many years of experience in content production, in-depth translation, organizing seminars and community building. The success at Fund11 (“Why Cardano?”) with results exceeding KPIs is a clear demonstration of execution capacity.

Catalyst Experience: Proven Reputation: 5PC Fund 11 Success with "Why Cardano" – 8 TikTok videos reached 322,000 views, exceeding the target by 15% – affirming the ability to educate engagingly. You can check that series here: Why Cardano

5PC has core values ​​in line with Cardano:

• Direct value dissemination: Cardano does not rely on KOLs or hype ventures. Catalyst is a smart PR method – instead of spending money on individuals, Cardano transmits value to end users: SPO, DRep, DEV – those who diligently build the ecosystem. 5PC is the ideal bridge for this mission.
• 5PC Community is civilized and humane: 5PC says no to shill coin trash, does not put team interests above community risks.
• Optimal spreading opportunity: With a huge number of members and easy-to-understand content, 5PC is a suitable choice to spread the value of the Cardano project and the value-focused ideology, vision focused on the core values of Charles Hoskinson.

We approach the project according to a strict process:

1. Research and select content from more than 240 videos of Charles Hoskinson.
2. Translate and edit into concise, easy-to-understand content, ensuring technical accuracy.
3. Produce videos with pre-approved scripts, topics that have been created and published.
4. Release and promote on major community platforms.
5. Transparent monitoring and reporting through public KPI files, updated regularly, for the community to verify progress.

Feasibility is verified through:

1. Specific KPIs on number of videos, views, engagement rate, number of event attendees.
2. A public and transparent financial reporting system.
3. Proven experience from previous Catalyst projects and long-term community activities.

A final commitment with the highest confidence: 5PC is the perfect choice for this project thanks to its ability to turn complex ideas into vivid, accessible content, awakening the community's belief in the real value of Cardano - a blockchain that is undervalued compared to the infrastructure that Hoskinson and hundreds of engineers, SPOs, and thousands of millions of people in the community have.

With its current capacity, large community network, and commitment to transparency, 5PC is perfectly suited to carry out this project with the highest reliability, efficiency, and responsibility.

[Milestones] Project Milestones

Milestone Title

Kick-off the project - producing 8 videos 'Establishing Knowledge'

Milestone Outputs

Key results:

• Develop implementation plan: Research documents, translate, review content, write script, approve script, shoot, edit clips, approve 8 finished product videos.
• 8 finished videos, released on YouTube channel and Telegram Community.

Acceptance Criteria

• Total views of 8 videos on Youtube will reach at least 48,500 views.

• Total likes of 8 videos on Youtube will reach at least 3500 likes.

• Comments: Total comments of 8 videos on Youtube platform will reach at least 180 comments.

• Share 8 videos on Telegram to reach total 14,500 views.

Evidence of Completion

The summary report link includes links to articles, videos posted on Youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to previous commitments.

Delivery Month

2

Cost

15168

Progress

30 %

Milestone Title

Breakthrough – Spread the message

Milestone Outputs

Key results:

• Document research, translation, content review, script writing, script approval, filming, clip editing, approval of 8 finished product videos.
• Next, 8 finished videos were produced, released on YouTube channels, Telegram 5PC Cardano Community.
• Develop question content and "mini-event" rules

Acceptance Criteria

• Total views of 16 published videos (8 videos in M1 and 8 videos in M2) on Youtube will reach at least 120,000 views.
• 16 posts on Telegram (M1 + M2) will reach more than total 40,000 views.
• Total likes of published videos on Youtube will reach at least 9,500 likes.
• Comments: Total comments of published videos on Youtube will reach at least 450 comments.
• The content of the questions and the rules of the "mini-event" have been finalized.

Evidence of Completion

• The summary report link includes links to articles, videos posted on Youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to previous commitments.

• Links to content prepared for the Event include: Questions and documents on participation rules.

Delivery Month

2

Cost

15168

Progress

60 %

Milestone Title

Finishing Line – Completing the Hoskinson Legacy

Milestone Outputs

• Document research, translation, content review, scripting, script approval, filming, clip editing, approval of 9 finished product videos.
• Next, 9 finished videos were produced, released on YouTube channels, Telegram 5PC Cardano Community.
• Completed organizing a mini-event with a community awareness survey through a series of videos, awarding 1500 ADA.
• Project completion video provided.
• Project completion report.

Acceptance Criteria

• Total views of 25 published videos (M1 + M2 + M3) on Youtube will reach at least 225,000 views.
• 25 posts on Telegram (M1 + M2 + M3) to reach more than total 75,000 views.
• Total likes of published videos on Youtube platform will reach at least 15,000 likes.
• Comments: Total comments of published videos on Youtube platform will reach at least 750 comments.
• The mini-event was completed with 300 survey participants.
• The final video provides a full overview of the project and statistics of the project's achievements.
• The final report ensures the overall content of the project and follows the Catalyst guidelines.

Evidence of Completion

• Summary report link includes links to articles, videos posted on Youtube, statistics on the number of viewers, comments. Images demonstrating the indicators achieved according to previous commitments.
• Final video link
• Link to the project final report
• Links to articles introducing the mini-event and the list of Event participants, evidence of awards for members with good results.

Delivery Month

2

Cost

20224

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

ADA exchange rate at the time of proposal: 0.71$

The project cost is calculated based on the Video Production Task Assignment including:

1. Content production (Research, translation, script writing) 4 staff × 25 videos × 24 hours/video × 8.4 ADA/hour = 20160 ADA
2. KOL (Presentation in front of the camera, conveying Cardano message): 1 staff × 25 videos × 12 hours/video × 20 ADA/hour = 6000 ADA
3. Video recording + editing (Filming, setting up lighting & sound, editing): 2 staff × 25 videos × 16 hours/video × 14 ADA/hour = 11200 ADA
4. Project consultant (script review, video information consultant): 100 ADA x 25 videos = 2500 ADA
5. Equipment rental, filming studio: 200 ADA/video x 25 videos = 5000 ADA
6. Awarding costs for Mini-event participants: 1500 ADA
7. Post 25 contents on telegram and support the community: 450 ADA
8. Project management & reporting (Planning, progress tracking, Catalyst reporting): 150 ADA/ video x 25 videos = 3750 ADA
9. Total project cost: 50560 ADA

Budget allocation by milestone:

• Milestone 1: Proposed cost for the first milestone, requires completion of the Action Plan and 8 videos, Allocation amount: 15168 ADA
• Milestone 2: Proposed cost for the second milestone, requires completion and Development of 8 more videos, Allocation amount: 15168 ADA
• Milestone 3: Cost Proposal for final milestone, requirement Complete 9 videos, provide closing video, closing report, Allocation Amount: 20224 ADA

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

Project Cost Value for Cardano Ecosystem

We affirm that to effectively carry out this "Hoskinson's Cardano Journey" series is extremely complicated - the reason: Charles Hoskinson is a CEO, a KOL for the Cardano ecosystem product itself, his statements are profound, philosophical, and have many specialized terms, complex, and difficult, so our translation process takes a lot of time, effort, and needs to be carefully reviewed by leading Blockhchain experts.

In particular, 5PC is nurturing to truly bring outstanding value to the Vietnamese blockchain community, especially Cardano Vietnam, through education and spreading knowledge.

This series of 25 videos will help the Vietnamese Cardano community attract new members, encourage investors to participate, and motivate developers to choose Cardano as the platform for their projects. These are long-term benefits with strong expansion potential, contributing to building a sustainable Cardano ecosystem in Vietnam.

1. Project Cost Optimization

The budget is carefully built, ensuring optimization for each role in the project. This is a creative project that requires higher video quality than conventional marketing campaigns, so the participating team is selected based on strict criteria:

• 5PC is a team with many years of experience in content creation, filming, editing, and community building
• In-depth understanding of blockchain and the Cardano ecosystem to ensure accurate and engaging content.
• Using professional studios and modern filming equipment to create high-quality videos that attract viewers.
• All costs have been adjusted to suit the Vietnamese market, ensuring effective use of the budget while still achieving high quality.

1. Salary Comparison: Vietnam, International and Average

Here is the breakdown of labor costs and salary comparison:

• Content production: about $6/hour.

Vietnam: The average salary for Blockchain content creation in Vietnam is about 20 million VND/month (160 hours), equivalent to $5/hour (1 USD = 25,000 VND). Projects pay $6/hour, reasonable salary with high professional requirements (translation, Cardano research).

International: According to Glassdoor, the salary for content creation in the US is about $30/hour. Projects are lower ($6/hour), much more economical.

• KOL: about $14,2/hour.

Vietnam: KOLs in Vietnam (YouTube, TikTok) usually receive $13-$15/hour for video recording. The project pays $14,2which is very reasonable. (KOLs have experience, understand Cardano).

International: KOLs in the US can receive $50/hour. Project saves about 70%

• Video Shooting + Editing: about $10/hour.

Vietnam: Filming in Vietnam is about $8-12/hour. Project pays $10/hour, which is average and reasonable.

International: In the US, filming is about $30/hour. Project saves about 65%.

1. Effective and Responsible Budget Management

5PC has extensive experience in blockchain and crypto content creation in Vietnam, ensuring that budgets are managed effectively and transparently. The team is committed to using resources economically, with detailed monthly reports. 5PC members do not only do this content for money, but it comes from faith, from knowledge, from the journey we accompany, shown through the fact that 5PC is a team holding a large amount of ADA, we have become a reputable Dreps in the community, therefore, using the budget responsibly not only protects the project but also protects our own investment interests, creating companionship with the goals of the Cardano ecosystem.

1. Outstanding value compared to similar projects in Catalyst.

5PC has studied similar projects funded in previous Funds

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes