[5PC]Catalyst in Motion – Viral TikTok Education

[Proposal setup] Proposal title

Please provide your proposal title

[5PC]Catalyst in Motion – Viral TikTok Education

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

38740

[Proposal Summary] Time

Please specify how many months you expect your project to last

3

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Lack of engaging, accessible content makes Catalyst feel complex and distant. As a result, potential contributors miss out, and Cardano loses valuable innovation and community growth.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.tiktok.com/@5phut_crypto
,
• https://www.youtube.com/@5phutcrypto/featured

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

Educational content posted on 5PC platforms includes:

5PC Telegram Community 5PC Vietnam Cardano Telegram Community 5PC TikTok Channel 5PC Youtube Channel The community can also track the progress of the proposal through the project's Regular Report. This is all public information that the community can query and verify.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Education

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

This proposal targets the Vietnamese community who are interested in blockchain but do not know or understand Project Catalyst well. By producing a series of short, engaging educational videos on TikTok and Youtube – popular platforms in Vietnam – the project will reach thousands of people in a close and easy-to-understand way. This contributes to promoting more active and diverse participation in Catalyst, especially from young developers – helping Cardano expand its community and increase integration in Vietnam.

Provide a list of key activities of your project?

We reach out to the community through 12 viral TikTok videos and 12 in-depth YouTube videos, providing concise, easy-to-understand knowledge about the Catalyst Project. The project is expected to attract a total of 468,000 views (about 360,000 views on TikTok and about 108,000 views on YouTube), hundreds of comments, shares and real interactions from Vietnamese people. Viewers will clearly understand how to participate in Catalyst, from writing proposals to voting. Reception effectiveness is indirectly assessed through feedback, shares and optional surveys at the end of each video series.

What are your success metrics?

• A series of 12 TikTok videos averaged 30,000 views/video, totaling 360,000 views.

• A series of 12 YouTube videos averaged 9,000 views/video, totaling 108,000 views.

• Questions and feedback from viewers will be aggregated, answered, and transformed into activities to support the Catalyst community.

• The TikTok channel and Telegram group are expected to increase their following by at least 5%.

• Content will be shared regularly through community groups, with a survey at the end of each video series to collect reviews and feedback on Catalyst after watching.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

We recognize that the current community, especially newcomers, have difficulty accessing information about Project Catalyst – which is presented in a technical, lengthy and uninspiring manner. This reduces the opportunity for many potential individuals to participate in the Cardano ecosystem.

We propose a modern approach: producing a series of 12 viral TikTok videos and 12 YouTube videos, each of which aims to convey core knowledge about Catalyst in a vivid, easy-to-understand and easy-to-share way. Catalyst information (8 contents) - Includes: What is Catalyst, how to participate, writing a proposal, evaluating, voting, and successful examples from previous rounds, latest updates and top criteria for funding approval.

Inspiring funded proposals (4 contents): We will select 6–12 proposals from previous funds in each challenge to introduce to viewers, aiming to inspire the Vietnamese community. The aim is to encourage the community to see that if they have creative ideas that can create real value, they should form a group and join immediately to realize their ideas.

Organize a mini-event to survey online knowledge: This event attracts viewers of a series of 12 viral TikTok videos and 12 YouTube videos, and evaluates the educational effectiveness of the project. The survey is designed around the key content mentioned, helping participants review their knowledge and verify their understanding of Catalyst, thereby evaluating the success of the project.

This is an approach that fits the current trend of quick learning - quick understanding on social media platforms, especially effective with young audiences, potential developers, investors and content creators.

The project will attract them through a close format, attractive images, carefully compiled scripts and a team of KOLs with experience in the blockchain field.

To demonstrate the impact of the project, we will provide progress tracking files across 3 phases. The community can verify progress by viewing the products directly on the platform, ensuring fairness and transparency. The impact of the project will be measured by views and comments on the videos.

The uniqueness of the solution lies in the combination of Catalyst foundational knowledge and the viral communication style on TikTok, and Youtube, which no other project has done professionally and systematically.

The beneficiary will be the entire Cardano community - when more people understand, participate, and contribute to Catalyst - thereby promoting innovation, competition, and expanding the influence of Cardano in a sustainable and comprehensive way.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

The project will have a significant positive impact on the Cardano community by increasing awareness and participation in Project Catalyst – a core component that drives innovation in the ecosystem. When knowledge is communicated in a friendly, easy-to-understand way, many new users will be more confident to participate in writing proposals, evaluating and voting.

For the Cardano ecosystem:

This project will help many individuals in Vietnam understand and actively participate in Catalyst, thereby promoting competition and improving the quality of proposals. Talented developers will deploy dApps that bring real value to the community.

For the community:

This could be an opportunity for many talented developers in Vietnam to start their careers. This is also an opportunity for Vietnamese investors to join hands to build a sustainable ecosystem.

We are committed to producing 12 TikTok videos and 12 viral YouTube videos about Catalyst that are offered on the TikTok platform, and will measure effectiveness as follows:

Quantitative metrics:

• The series of 12 TikTok videos is expected to reach 360,000 views.
• The series of 12 YouTube videos is expected to reach 108,000 views.
• The series of videos is expected to receive 800 comments for the 2 platforms.
• The series of videos will reach a minimum of 12,000 likes for the 2 platforms.
• Mini-event: Participants will answer online quizzes, which will help assess the cognitive impact of participants through the project's videos and posts. Approximately 200 participants are expected.

Qualitative metrics: Collect positive feedback from viewers through comments, messages, and continued discussions on the project's Telegram groups.

The results will be shared publicly through regular reports, posted on community channels and project progress tracking boards. This will make it easy for the community and interested parties to verify the impact, while opening up new opportunities for cooperation for projects, SPOs, DReps and dApp developers in the Cardano ecosystem. The output will be uploaded to open community communication channels for easy verification:

• 5PC Telegram Community

• 5PC Vietnam Cardano Telegram Community

• 5PC TikTok Channel

• 5PC Youtube Channel

The success of the project will drive deeper participation from the community, making Catalyst more popular and attractive, thereby bringing more quality proposals and creating real value for the Cardano ecosystem.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are one of the leading media units on blockchain and cryptocurrency knowledge in Vietnam, possessing deep expertise in this field.

• TikTok channel with 405.4K followers 4M likes, viral videos, millions of views, attracting the attention of the community, strong and sustainable growth

• YouTube channel with growth metrics: Videos about the Cardano ecosystem have reached between 10,000 and 23,000 views. A truly impressive number for blockchain channels in Vietnam.

• Cardano 5PC channel with 1559 members, information sources from Cardano, Hoskison are regularly posted on 2-4 news, that is the research effort of our team

• Telegram channel 5PC has the top number of members in Vietnam with 63,151 members, each of our posts attracts 3,000 to nearly 8,000 views. Interaction in the community is positive and civilized.

Experience and Expertise: The 5 Minute Crypto team consists of members with extensive experience in content creation and marketing in the blockchain and cryptocurrency industry.

Transparent and efficient capital management: With many years of experience in content creation and marketing, we are confident and committed to managing capital at a high level for the project, while using resources effectively, optimally and reasonably.

Community building: We have experience in building and managing communities. Through the content series about Cardano, individuals who recognize the potential and superiority of Cardano can join the 5 Minute Cardano community to continue discussing, learning from each other, thereby bringing great benefits to the Cardano ecosystem.

How to validate the approach: Using a file to track monthly progress is an effective method. Here is how to design and use this file to ensure transparency and build trust within the Cardano community:

File structure: The file should be designed to be easy to read and understand. It should include items such as:

• Number of videos and articles produced and published.

• Views and interactions of each video.

• Monthly targets and comparison results.

• Regular updates: The information in the file should be updated monthly to ensure accuracy and up-to-dateness. This gives the community a clear view of the project's progress and effectiveness.

• Transparency and accessibility: The file should be shared publicly on an easily accessible platform, such as a community website or social media platforms. This makes it easy for all members to view and evaluate progress.

Community Feedback: Encourage the community to contribute ideas and feedback on the tracking file. This interaction not only helps increase trust but also provides valuable information to improve the project.

Steps to produce a TikTok, Youtube video:

• Step 1: Develop a detailed script, collect and synthesize information and knowledge related to the video topic. Then, coordinate with the scriptwriter to develop and complete the detailed script.

• Step 2: Shoot the video, Once there is a detailed script, the KOL (Key Influencer) will shoot the video in the studio within a day. The video needs to be of high quality and convey positive energy to attract viewers.

• Step 3: Edit the video, After shooting the video in the studio, the editor will need a day to process and complete the final video.

• Step 4: Upload the video and share it on other social media platforms, The video will be posted on the TikTok, Youtube channel and shared on other social media platforms.

• Step 5: Answer questions from the community, 5 Minutes Crypto will continuously monitor and respond to questions and concerns from the community. The goal is to help the community better understand and contribute together to the development of the Cardano ecosystem.

The most suitable reason: We are not only knowledgeable about Cardano and blockchain, but also have experience in turning complex knowledge into easy-to-understand content that attracts mass audiences. The team consists of experts in research, content creation, professional filming and influential KOLs. With a commitment to transparency, proven production capabilities and experience in managing Catalyst budgets, we are confident in completing the project on schedule, meeting KPIs and bringing long-term value to the Cardano ecosystem.

[Milestones] Project Milestones

Milestone Title

Explore Catalyst - Catalyst Overview

Milestone Outputs

The output includes:

• Produce and complete 4 short videos on TikTok with basic introduction content about Catalyst, suitable for general audiences, easy to access.
• More detailed content with 4 videos on Youtube about basic introduction content about Catalyst
• Communicate about these videos on the community Telegram channel, to attract attention, create the first touch point with users, and invite interactive participation.

Acceptance Criteria

• Total views on TikTok: minimum 50,000 views, indicating that the content has reached the target audience and generated significant interest in the community.

• Total views on YouTube: minimum 20,000 views

• Minimum 3,000 likes on both video platforms, reflecting the level of love and positive reviews from viewers for the content delivered.

• Minimum 200 comments on both video platforms, demonstrating the level of real interaction and the ability to evoke discussion and feedback from the community — an important signal that the content has the ability to connect and activate participation.

• User feedback is recorded and analyzed, to serve the purpose of optimizing content in the next stages.

Evidence of Completion

The summary report link includes links to articles, videos posted on Tiktok, Youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to previous commitments.

Delivery Month

1

Cost

11622

Progress

30 %

Milestone Title

Understand and Participate

Milestone Outputs

Following the initial phase, the team focused on developing new content with improved quality in both visuals and messages. The main goal of this phase is to continue to expand Catalyst's recognition in the community, while promoting deeper engagement from viewers.

Outputs include:

• Complete the next 04 TikTok videos, Videos in this phase focus on exploring deeper aspects such as: the research proposal process, project idea formation and roles (positions) in the Catalyst ecosystem.
• More detailed content with the next 04 videos on Youtube focusing on exploring deeper aspects.
• Synchronized communication on the community Telegram channel, Overall 8 TikTok videos and 8 Youtube videos ensure that each video is introduced, discussed and called for feedback to increase engagement.
• Develop question content, "mini-event" rules

Acceptance Criteria

Content is designed to inspire and help viewers easily visualize their role in the Catalyst ecosystem:

Specific criteria:

• Total expected views for the 8 published TikTok videos reached a minimum of 150,000 views, reflecting the growing reach to the potential user community.
• Views of videos on Youtube reached: Over 50,000 views (for 8 published videos)
• Minimum 6,000 likes on publishing platforms, demonstrating improved content quality and positive emotional resonance from the audience.
• Minimum 400 comments on publishing platforms, showing that the content has stimulated exchanges, questions and discussions - an important premise for building an active interactive community around Catalyst.
• Increased number of followers on TikTok and Youtube channels and positive feedback on Telegram, as an indicator of growing interest in Catalyst in the domestic community.
• Question content, “mini-event” rules are completed.

Evidence of Completion

• The summary report link includes links to articles, videos posted on Tiktok, Youtube, statistics on the number of viewers, comments. Images demonstrate the indicators achieved according to previous commitments.

• Links to content prepared for the Event include: Questions and documents on

Delivery Month

1

Cost

11622

Progress

60 %

Milestone Title

Action & Spread

Milestone Outputs

This is the final phase of the project, focusing on summarizing the activities that have been carried out, strengthening the connection with the community of viewers, and promoting the readiness to participate in Catalyst — especially in the context of Fund15 approaching. At the same time, the team will complete the documents and products for reporting and evaluating the overall results of the project.

Outputs include:

• Continue to release 04 TikTok videos and 04 Youtube videos, thus completing 12 viral TikTok videos and 12 educational YouTube videos about Catalyst (total by the end of the project), including content from introduction, participation process, research - idea development to different roles in the ecosystem.
• Synchronously announcing all videos to the community, through channels such as Telegram, to promote review, sharing and participation in activities related to Catalyst Fund15.
• Completed organizing a mini-event with a community awareness survey through a series of videos, awarding 1000 ADA.
• The project completion video highlights the implementation journey, results, lessons learned, and a call for the community to move forward with Catalyst.
• The project completion report presents the entire process, deliverables, metrics, and actual impact, providing a basis for evaluating the effectiveness of the use of funds and recommending next steps.

Acceptance Criteria

• Total views of at least 468,000 (Across all videos), reflecting widespread reach and community interest in Catalyst educational content.
• Minimum of 12,000 likes, indicating positive consensus and appreciation from viewers for the quality and usefulness of the content.
• Minimum of 800 comments on both video platforms, indicating engagement and proactive community feedback — an important sign of the formation of a user group with real awareness and interest in Catalyst.
• The mini-event was completed with minimum 200 survey participants.
• The final video provides a comprehensive overview of the project and statistics on the project's achievements.
• The final report ensures a comprehensive overview of the project and follows the Catalyst guidelines.

Evidence of Completion

• The summary report link includes links to articles, videos posted on Tiktok, Youtube, statistics on the number of viewers, comments. Images demonstrating the indicators achieved according to previous commitments.

• Links to articles introducing the mini-event and the list of Event participants, evidence of awards for members with good results.

• Link to the final video

• Link to the project final report

Delivery Month

1

Cost

15496

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

ADA rate at the time of proposal: 0.71$

Project cost is calculated based on Task Assignment including Workload mainly producing 12 TikTok videos and 12 YouTube videos (Total 12 topics and 24 videos):

• Content research (synthesize documents, research and write raw content): 4 person × 12 topics × 16 hours / video × 10 ADA / hour = 7,680 ADA
• Content production (Add illustrations, stories, and context to make your content go viral): 4 people × 24 videos × 16 hours / video × 10 ADA / hour = 15,360 ADA
• KOL: 1 person × 24 videos × 4 hours / video × 20 ADA / hour = 1,920 ADA
• Video shooting: 2 people × 24 videos × 4 hours / video × 15 ADA / hour = 2,880 ADA
• Video editing: 2 people × 24 videos × 4 hours / video × 15 ADA/hour = 2,880 ADA
• Project management and community reporting: 50 ADA/video × 24 videos = 1,200 ADA
• Marketing: 100 ADA/video × 24 videos = 2,400 ADA
• Studio & equipment rental: 100 ADA/video × 24 videos = 2,400 ADA
• Cost of awarding prizes to Mini-event participants: 1,000 ADA
• Community support throughout the fund, before and after the fund: 1,020 ADA

Total cost of the entire project: 38,740 ADA

The proposed cost for each milestone is as follows:

• The proposed cost for the first milestone, which requires the completion of the first 04 topics, is: 11,622 ADA (30% of the total budget)
• The proposed cost for the second milestone, which requires completion of the next 04 topics, is 11,622 ADA. (30% of total budget)
• The proposed cost for the final milestone, which requires completion of the last 04 topics, is 15,496 ADA (40% of total budget)

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

This proposal will bring significant value to the blockchain community in Vietnam, especially the Cardano Vietnam community. Through this series of content, the Cardano community in Vietnam will access useful knowledge, thereby attracting new members to contribute to the ecosystem, attracting new investors, and encouraging developers to choose Cardano as the platform for their projects. These are long-term values with high expansion potential.

1. Cost optimization and quality assurance

The budget is built on the principle of maximizing value per ADA. The pay for each role has been compared with the domestic and international markets, showing:

• Content research & production: about $7,1/hour.

Vietnam: The average salary for Blockchain content creation in Vietnam is about 20 million VND/month (160 hours), equivalent to $5/hour (1 USD = 25,000 VND). Projects pay $7,1/hour, reasonable salary with high professional requirements (translation, Cardano research).

International: According to Glassdoor, the salary for content creation in the US is about $30/hour. Projects are lower ($7,1/hour), much more economical.

• KOL: about $14,2/hour.

Vietnam: KOLs in Vietnam (YouTube, TikTok) usually receive $12-$14/hour for short videos. Projects pay $14,2/hour, a little higher to ensure quality (KOLs have experience, understand Cardano).

International: KOLs in the US can receive $50/hour. Project saves about 71%

• Video Shooting + Editing: about $10,65/hour.

Vietnam: Filming in Vietnam is about $8-12/hour. Project pays $10,65/hour, which is average and reasonable.

International: In the US, filming is about $30/hour. Project saves about 65%.

1. Cost background and reasons for need

Professional equipment & studio: Ensure images and sounds meet international standards to increase viewer appeal.

Cardano-savvy staff: Minimize errors in technical and philosophical content, maintain absolute accuracy.

Longer than usual research & translation time: Because Charles Hoskinson's content is in-depth, research is required before editing.

1. Commitment to transparent & responsible capital use

5PC is a long-standing team in the Vietnamese Cardano community, and is also a reputable DRep. We directly hold a significant amount of ADA, so the efficiency of capital use not only protects the project's interests but also our own investment interests.

The project will report in detail monthly, publicly announcing progress and results, ensuring maximum transparency.

1. Comparative value & reach

Analysis of similar projects funded by Catalyst shows that 5PC's cost is more competitive but the quality and reach are higher thanks to the experience in producing blockchain content and the Cardano ecosystem.

This video series is expected to:

Attract new members to the Vietnamese Cardano community.

Encourage developers to choose Cardano as a project platform.

Increase Cardano brand awareness in Vietnam, thereby indirectly promoting adoption rate.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes