Last updated 7 months ago
Cardano lacks consistent, scalable video content, limiting global awareness, education, and engagement across major social media platforms.
We will Produce multilingual, AI-assisted videos on Cardano news, proposals, and education distributed across social platforms to boost reach and engagement worldwide.
This is the total amount allocated to AI Video : Engage Cardanos Global Community in EN | JP |ES|.
Please provide your proposal title
AI Video : Engage Cardanos Global Community in EN | JP |ES|
Enter the amount of funding you are requesting in ADA
46200
Please specify how many months you expect your project to last
12
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano lacks consistent, scalable video content, limiting global awareness, education, and engagement across major social media platforms.
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
Yes
License and Additional Information
Yes. All produced videos will be freely accessible for reuse, remixing, and sharing across the Cardano community, ensuring maximum reach and ecosystem benefit.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Social Media
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We target Cardano community members, Catalyst proposers, SPOs, developers, educators, and crypto-curious newcomers. We’ll reach them via distribution on TikTok, YouTube Shorts, Instagram Reels, and X, plus sharing in Catalyst channels, Cardano forums, and community groups. This matters because high-quality, multilingual videos make Cardano more visible, engaging, and accessible helping onboard users, promote projects, and strengthen global community participation.
Provide a list of key activities of your project?
Research and select AI video tools; design branded video templates; produce weekly Cardano news updates; create Catalyst proposal explainers; develop educational mini-series; translate content into multiple languages; distribute videos across major social platforms; engage with community for submissions; cover key Cardano events; maintain an open-access library for all videos.
What are your success metrics?
Produce 250+ videos in 10 months; achieve 100,000+ total views; turn 100+ Catalyst proposals into short videos; distribute in 4+ languages; gain 100+ uses of community submission process; increase Cardano’s social media presence; secure positive feedback from at least 75% of surveyed viewers and proposers; track steady month-on-month audience growth and engagement rates across platforms.
Please describe your proposed solution and how it addresses the problem
The problem we are addressing is clear one while Cardano is a blockchain ecosystem with world-class technology, groundbreaking projects, and a vibrant community, it remains underrepresented on the most influential channels of today’s digital communication short-form social media. TikTok, YouTube Shorts, Instagram Reels, and X (Twitter) are where audiences, especially younger and newer users, discover, learn about, and engage with emerging technologies. Yet Cardano content in these spaces is limited, inconsistent, and often lacks the professional polish needed to compete for attention in a crowded information landscape.
At the same time, most Cardano projects whether they are Catalyst-funded teams, stake pool operators, dApp developers, or educators face the same challenges:
• They lack the time or skill to produce high-quality videos consistently.
• They struggle to explain complex blockchain concepts in an engaging way that resonates with non-technical audiences.
• They rarely have resources for multilingual content, meaning outreach to non-English-speaking audiences is minimal.
Our Proposed Solution
We will establish a Cardano-focused, AI-assisted video production service dedicated to delivering high-quality, engaging, short-form videos consistently for the ecosystem. This is not just a “video now and then” approach it is an ongoing, systematic content creation and distribution pipeline that runs for the full 12 months of the project.
Our team will use state-of-the-art AI tools (for voiceovers, captions, and video enhancement) combined with human editorial direction to produce content in three main categories:
1. Cardano News & Updates – Weekly short videos summarizing the latest ecosystem developments, governance milestones, partnerships, and community activities.
2. Catalyst Proposal Explainers – Bite-sized videos that break down proposals into clear, engaging formats so voters understand what’s being asked and why it matters.
3. Education & Onboarding – Short lessons on key concepts such as staking, wallets, governance, and DeFi, designed to be beginner-friendly and globally accessible.
Content Series & Special Occasions
In addition to regular programming, we will produce videos around special events and timely opportunities, such as:
• Major Cardano conferences, hackathons, and governance votes
• Catalyst funding round announcements and results
• Highlight reels for successful Catalyst-funded projects
• “Mythbusting” videos to counter misinformation about Cardano
• Community spotlights on stake pool operators and developers
How We Will Execute
The project will run over 12 months, divided into clear phases:
• Months 1–2: Setup & Build
Research and test AI video creation tools and workflows.
Create branded templates for consistency across all videos.
Build a streamlined content pipeline to quickly go from idea → script → video → distribution.
Produce internal test videos to refine style and workflow.
• Months 3–4: Launch & Pilot
Begin public content releases with weekly news videos and select proposal explainers.
Launch a pilot “submission channel” so community members can suggest topics.
Collect feedback and performance metrics to refine production.
• Months 5–12: Full Production & Scaling
Maintain a steady pace of 20–25 videos per month.
Expand into multilingual production, starting with Spanish, Portuguese, and Japanese—reaching Cardano’s global community.
Produce special content for major Cardano events.
Maintain an open-access video library so any Cardano project can reuse and remix our content.
Release bi-monthly performance reports to the community and Catalyst.
Why This Works
This solution directly addresses the problem by:
• Scaling content production – Our AI-assisted workflow drastically reduces the time and cost per video compared to traditional production.
• Ensuring quality and consistency – Branding templates, professional editing, and community feedback ensure every video represents Cardano well.
• Maximizing reach – We tailor content for each platform’s format and algorithm, ensuring Cardano content has the best chance to be seen.
• Expanding accessibility – Multilingual voiceovers and captions will make content understandable and shareable in key growth markets.
• Strengthening the ecosystem – Projects featured in our videos gain visibility, which can help them attract users, collaborators, and funding.
Open Ecosystem Impact
All videos produced under this project will be fully open source. This means:
• Any Cardano community member, SPO, educator, or influencer can download and share them without restriction.
• Developers and content creators can remix them into new materials, multiplying their impact.
• Over time, we will build a public library of 250+ high-quality Cardano videos, a resource the community can draw on long after the funded period ends.
Sustainability Beyond Funding
While Catalyst funding will allow us to set up and operate at scale for the first year, the service will be sustained beyond the project through:
• Paid premium video services for projects needing custom or promotional content.
• Sponsorship opportunities from within the Cardano ecosystem.
• Support from DAOs or recurring Catalyst proposals for specific ongoing series.
Expected Outcomes by the End of 12 Months
• Over 250 videos created and distributed.
• More than 100,000 combined views across TikTok, YouTube Shorts, Instagram, and X.
• At least 100 Catalyst proposals explained through video.
• Cardano content published in at least 4 languages.
• Strong increase in Cardano’s visibility on social media platforms.
In short, our solution turns the current gap in Cardano’s communication strategy into a strength. By consistently producing engaging, multilingual, short-form video content, we make Cardano more visible, more understandable, and more accessible to the world—empowering projects, attracting new users, and strengthening the ecosystem for the long term.
Please define the positive impact your project will have on the wider Cardano community
Our project will have a direct, measurable, and lasting positive impact on the Cardano ecosystem by tackling one of its most persistent challenges: visibility and engagement in the broader digital space. While Cardano is a leader in blockchain innovation, it remains underrepresented in the spaces where people are consuming information today—short-form video platforms like TikTok, YouTube Shorts, Instagram Reels, and X.
By producing 250+ multilingual, high-quality short-form videos over the course of the project, we will dramatically amplify Cardano’s presence and create a continuous content stream that reaches audiences well beyond the existing community. Our aim is 100,000 total views across all platforms during the 12-month period.
Every video we produce will be designed with both newcomers and existing community members in mind. This means:
• Simplifying complex topics like staking, governance, and smart contracts into bite-sized, visually engaging explanations.
• Highlighting Cardano’s strengths and unique features in a way that resonates with mainstream audiences.
• Ensuring global accessibility by providing content in multiple languages (starting with English, Spanish, Portuguese, and Japanese).
The result will be a substantial increase in the number of people who understand what Cardano is, why it matters, and how they can get involved.
Many proposers in Catalyst have groundbreaking ideas, but they face challenges communicating them effectively to the community and voters. Our Catalyst Proposal Explainer series will:
• Give each featured proposal a professionally produced, shareable short video.
• Help voters make informed decisions by delivering clear, concise, and engaging summaries.
• Showcase the diversity and innovation within the Catalyst ecosystem, encouraging more people to propose and participate.
By turning proposals into easily digestible media, we bridge the gap between idea and understanding leading to higher-quality engagement in Catalyst voting rounds.
SPOs, DApp developers, and infrastructure teams often operate behind the scenes, with limited public exposure. Our Project Spotlight series will:
• Feature these teams and their contributions to Cardano.
• Provide them with media they can share to attract delegators, collaborators, or users.
• Strengthen the sense of connection between builders and the broader community.
We won’t just produce videos; we’ll actively involve the community:
• A submission portal will let members suggest topics, events, or projects to cover.
• Community-driven polls will decide which proposals or topics get featured.
• Open-access licensing means anyone can download, remix, and share our content freely.
This open model ensures the videos keep circulating and reaching new audiences long after their initial release.
A significant portion of the global blockchain audience speaks languages other than English. By offering multilingual voiceovers and captions from the early stages, we will:
• Expand Cardano’s visibility in key growth regions such as Latin America, Japan, and Africa.
• Empower non-English-speaking community members to share Cardano content within their own networks.
• Position Cardano as an inclusive, globally-minded ecosystem.
At the end of the project, the Cardano community will have access to an open library of over 250 high-quality videos. This resource will:
• Be usable by educators, SPOs, influencers, and project teams.
• Serve as an evergreen repository for onboarding and educational content.
• Continue delivering impact for years without additional funding.
Our goal of 100,000 combined views is ambitious but achievable through:
• Consistent, high-quality output designed for platform algorithms.
• Leveraging trends, hashtags, and timely events to increase discoverability.
• Cross-posting in Cardano community channels, Reddit, Telegram, Discord, and Catalyst forums.
• Collaborating with Cardano influencers and partner projects for wider distribution.
With each view, we increase awareness, spark curiosity, and encourage action—whether that’s voting in Catalyst, delegating ADA, or exploring Cardano DApps.
High-visibility, well-produced content enhances Cardano’s global image as a forward-thinking, community-driven blockchain. This, in turn:
• Makes it more attractive to potential developers, investors, and partners.
• Helps retain and grow the community by keeping members informed and inspired.
• Encourages external media coverage by making Cardano updates more accessible to journalists and researchers.
The project is designed not just for one year of content, but as a springboard for ongoing production. Post-funding, we will sustain operations through:
• Premium video services for projects seeking custom content.
• Sponsorship deals with ecosystem partners.
• Future DAO or Catalyst funding for specific ongoing series.
Because all our videos are open source, their usefulness will extend far beyond the initial production period, continuing to spread Cardano’s message and strengthen the ecosystem over time.
Its High ROI positive impact of this project will be visible in multiple dimensions higher global awareness, more informed Catalyst participation, stronger community identity, and an enduring library of open-source educational resources. By aiming for 100,000+ views and making content accessible in multiple languages, we will not only increase Cardano’s visibility but also foster a more inclusive, engaged, and empowered community.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Our team combines deep blockchain knowledge, professional video production skills, proven creative workflows, and a strong commitment to transparency and delivery excellence. We are not only capable of executing this project — we have the track record, processes, and accountability measures in place to ensure every deliverable meets the highest standard.
Our Team and Roles
Surafel – Senior Video Production Specialist & Blockchain Content Creator
• Role in This Project: Leads the creation of visually compelling, high-quality videos from concept to final edit. Oversees the application of AI-assisted editing tools, ensuring efficiency without sacrificing storytelling quality. Advises on content strategy to align with Cardano’s ecosystem needs.
• Background: CBCA Certified Associate Blockchain Enthusiast with over 5 years in the blockchain space, experienced in organizing community events, creating educational content, and producing media that resonates with diverse audiences.
• Key Strengths:
Exceptional video editing skills recognized for high visual and audio quality.
Proven ability to translate complex blockchain concepts into simple, engaging narratives.
Community credibility from years of active participation and event organization in blockchain.
Abel Teshome – Project Leader & Senior Video Editor
• Role: Oversees the entire project lifecycle from topic research to final publishing. Manages production schedules, quality control, and team coordination. Acts as the main accountability point for deliverables and reporting to the Catalyst community.
• Background: Blockchain enthusiast with extensive experience.
• Achievements: Delivered multiple blockchain-focused animation projects, ensuring content meets both technical accuracy and audience appeal.
• Core Strength: Leadership that balances creative vision with operational precision, ensuring the project stays on track, within budget, and aligned to ecosystem goals.
Kassahun Worku – Animation Editor & 3D Designer
• Role: Creates and edits animations, 3D modeling, and visual asset design. Enhances storytelling with motion graphics and supports the integration of Cardano branding elements.
• Background:
Degree in Architecture from Gondar University.
Over 5 years of professional 3D modeling and design experience.
Skilled in translating complex concepts into visually appealing animated scenes.
• Additional Experience:
Content creator with active TikTok and YouTube accounts, providing first-hand knowledge of social media trends and audience behavior.
Entrepreneurial skills from running an online business, reinforcing adaptability and problem-solving.
• Core Strength: Blending precision design expertise with creativity to make Cardano content visually striking and accessible.
Support Team
Alongside the core members, we work with a network of professionals to ensure quality at every stage:
Scriptwriting & Educational Content Development – Specialists in simplifying technical blockchain concepts into concise, audience-friendly scripts.
Voiceover & Sound Design – Professional voice talent for multilingual delivery, ensuring global accessibility.
Marketing & Social Media Growth – Experts in platform-specific content strategies to maximize reach and engagement.
Why Our Team Can Deliver
Collectively produced high-quality educational and promotional videos for blockchain projects, with combined views exceeding 500,000+ across platforms.
Delivered content under tight deadlines without sacrificing quality.
Successfully run multi-phase creative projects from concept to publication.
A defined content pipeline ensures every video goes through scripting, editing, review, and quality control before publishing.
Use of AI-assisted tools speeds production while maintaining high editorial standards.
Clear division of responsibilities among team members prevents bottlenecks and ensures accountability.
We will publish bi-monthly progress reports detailing:
• Number of videos produced
• View counts and engagement metrics
• Language coverage and accessibility improvements
All videos will be open-source, enabling community verification of outputs and reuse by any member of the ecosystem.
• We will engage with the Cardano community through forums, social media, and direct feedback loops to ensure content meets expectations.
• Proposers featured in videos will be consulted to confirm accuracy before release.
• Public performance dashboards will make viewership and impact transparent.
The team’s combined skills in editing, animation, scripting, and marketing allow us to handle a high-volume, multi-platform release schedule.
AI-assisted production enables rapid turnaround without compromising on quality essential for reacting to time-sensitive news and events in the Cardano ecosystem.
High Trust Factors for Catalyst
• Experience – Our team members have been active in blockchain media creation and community engagement for years, earning trust and recognition.
• Specialization – We are not general content creators we are specialists in blockchain-focused, educational, and promotional media.
• Proven Delivery – Past work demonstrates our ability to consistently produce impactful, visually appealing, and shareable content.
• Open Access Outputs – By releasing all content under open licensing, we ensure our work benefits the maximum number of community members without paywalls.
Our capability to deliver this project with high trust and accountability comes from a combination of deep blockchain understanding, exceptional technical skill, tested production workflows, and a commitment to transparency. Every member of our team brings a unique and essential strength, and together we have the experience, processes, and ecosystem alignment to deliver not just on time and on budget but in a way that maximizes value for the entire Cardano community.
Milestone Title
Setup & Build
Milestone Outputs
Milestone 1 focuses on establishing all technical, creative, and operational foundations needed for high-quality video production. The deliverables will include:
• Tool Selection & Workflow Setup: Research, test, and finalize the AI-assisted video editing, voiceover, and captioning tools best suited for producing high-quality, multilingual short-form content. Ensure all tools are fully licensed and ready for production.
• Hardware Acquisition for Editing: Purchase and configure a high-performance editing PC capable of handling AI-assisted workflows, advanced rendering, and multi-layer video editing without delays. This hardware will ensure smooth operations and reduce production bottlenecks.
• Branding & Style Guidelines: Creation of a Cardano-specific video branding package, including logo animations, intro/outro sequences, lower-thirds, background music selections, and visual style guides to ensure every video is visually consistent and instantly recognizable.
• Internal Test Videos: Production of 5–10 non-public test videos to refine technical workflows, experiment with AI tool settings, and perfect timing, voiceover clarity, and caption styling before public release.
• Content Pipeline Documentation: Creation of a detailed internal production manual outlining the steps for content creation — from research and scripting to editing, review, and final publishing — ensuring consistency across the project lifecycle.
Acceptance Criteria
This milestone will be considered successful if we achieve:
Operational Readiness – All chosen AI tools are installed, licensed, tested, and integrated into our workflow, with all team members proficient in their use.
Fully Functional Editing Hardware – A high-performance editing PC is purchased, configured, and tested for smooth video rendering and editing workflows.
Consistent Branding Assets – A full set of reusable branding elements (intro/outro, logo animations, music, fonts, and color palette) is finalized and ready for immediate application to videos.
Successful Internal Test Videos – At least 5 test videos are produced to match our final quality standards and reviewed by the team for pacing, clarity, and style consistency.
Documented Production Workflow – A written guide exists that outlines the full pipeline, enabling any team member to take over tasks if needed, ensuring redundancy and reliability.
These criteria ensure that we have everything in place to start public-facing production without delays
Evidence of Completion
We will provide Catalyst with clear, verifiable proof of completion, including:
• AI Tool Selection Report – A public-facing document summarizing the chosen tools, their purpose, and why they were selected.
• Hardware Purchase Confirmation – Receipt and specification sheet of the editing PC, along with a short video or photo showing it in use for editing and rendering.
• Branding Package Files – Finalized versions of our logo animations, intro/outro sequences, music beds, and visual templates stored in project repositories, with sample screenshots or clips shared as proof.
• Sample Internal Test Videos – 1–2 of the internally produced test videos shared privately with Catalyst reviewers to confirm production quality before public release.
• Workflow Documentation – A redacted version of our production manual demonstrating that our pipeline is clearly defined, efficient, and ready for full-scale production.
This evidence will show that we have moved from the planning stage into a fully equipped, operational, and tested production environment.
Delivery Month
2
Cost
8600
Progress
20 %
Milestone Title
Launch & Pilot
Milestone Outputs
This milestone turns the prepared stack into public output and validates our editorial, quality, and distribution model. Deliverables:
• Channel Launch & Branding Rollout: Fully branded profiles on TikTok, YouTube Shorts, Instagram Reels, and X, including bios, link hubs, thumbnails, end slates, and upload presets.
• Editorial Calendar : A locked, week by week plan covering:
• (a) Cardano Weekly Update (1–2 shorts/week),
• (b) Proposal Explainers (2–3/week during funding windows),
• (c) Education/Onboarding (1–2/week),
• (d) opportunistic “trendjacks.”
• Initial Public Catalog: 20–30 published shorts (pilot batch) showcasing final brand style, captioning conventions, and hook structures; at least 10 localized into priority languages English, Spanish, Portuguese, Japanese.
• QA & Compliance Rubric: A production checklist covering accuracy, pacing, on-screen text legibility, audio peaks/loudness, caption sync, CC-BY/royalty-free asset usage, logo/brand safety, and disclosure lines where appropriate.
• Distribution Playbook : Upload specs (dimensions, duration, bitrate), platform-specific opening hooks, hashtag policies, best-time scheduling, and comment-moderation guidelines.
• Analytics Stack Setup: Platform-native dashboards bookmarked, UTM conventions for external links, a KPI sheet for views, retention, CTR, and share/save rates.
• Community Intake (lightweight): Topic collection via dedicated email + existing community channels Telegram/Discord/Twitter DMs no custom portal.
Outcome: a repeatable public release loop producing measurable results and validated audience response.
Acceptance Criteria
• Consistent Output: Minimum 20 high-quality shorts published; cadence holds (3–5/wk) without missed slots.
• Brand Consistency: 100% of pilot videos adhere to visual/audio brand, caption style, and disclosure rules (per QA rubric).
• Early Traction: Pilot batch reaches 8k–15k cumulative views across platforms, with at least 10%+ share/save rate on top performers and avg retention ≥45% for 30–60s videos.
• Localization Proof: At least 10 localized assets (voiceover or burned-in captions) released; non-English content accounts for ≥20% of total pilot views or shows rising trend line.
• Feedback Loop Activated: ≥10 actionable inputs collected from builders/proposers/community, with ≥5 incorporated into next releases (documented).
• Zero Compliance Flags: No copyright strikes or content takedowns; all media sources tracked.
• Operational Readiness: Upload presets, thumbnail templates, and scheduling workflows tested end-to-end by at least two team members.
Evidence of Completion
• Public Links to all pilot videos with published dates; screenshot sheet of each channel’s feed showing consistent branding.
• Editorial Calendar Snapshot highlighting what shipped vs. planned; annotate changes with rationale.
• QA Checklists attached for the pilot batch one per video showing pass/fail and fixes applied.
• Localization Proof Pack: Side-by-side clips or caption files demonstrating multilingual versions; list of languages covered.
• Analytics Exports: CSV/PNG exports from platform dashboards (views, retention, shares/saves, follower delta); a brief commentary of insights and next-step adjustments.
• Feedback Log: Summary of community/proposer inputs and how they changed scripts, hooks, or formats.
• Compliance File: Asset/source registry with licenses; statement confirming zero strikes/takedowns during the pilot window.
Delivery Month
2
Cost
9200
Progress
40 %
Milestone Title
Scale Content Production
Milestone Outputs
• Scaled Output: 20–25 shorts/month for 6 months (120–150 videos), balanced across News, Proposal Explainers, Education, and Spotlights; event packages for major Cardano moments (governance votes, conferences).
• Multilingual at Scale: Routine production in 4+ languages English, Espanol, Portugesse, Japanesse with language-specific hooks and captions.
• Optimization Program: Monthly A/B tests on opening hooks, caption density, CTA phrasing, thumbnail text, and duration bands (30s vs. 45–60s).
• Collaboration Tracks: At least 12 collabs (2/month avg) with SPOs, dApps, educators, or influencers, including co-posted shorts and stitched/react formats that extend reach.
• Rights-Ready Asset Library: Curated, tagged library of reusable B-roll, motion snippets, lower-thirds, and music beds to accelerate editing and enforce brand consistency.
• Light Paid-Amplification Tests: Micro-budgets $50–$150/test on top-performers to validate lift and refine targeting without distorting organic signals.
• Production Resilience: Backup editors and a “two-person rule” on uploads; mirrored storage and weekly offsite backups.
Acceptance Criteria
• Throughput & Reliability: ≥120 videos published in Months 5–10, with ≥95% schedule adherence; no more than one missed week.
• View Trajectory: Cumulative views reach 70k–90k by end of Month 10, with a trendline that makes 100k by Month 12 realistic.
• Engagement Quality: Average retention ≥50% for 30–60s clips; share/save rate ≥12% on the top quartile; comments with specific learning/interest signals.
• Localization Contribution: Non-English content contributes ≥30% of monthly views by Month 10 or shows consistent month-over-month growth.
• Collab Impact: Collab videos outperform baseline by ≥20% in views or shares; at least 8 partner testimonials cite tangible benefits (traffic, delegates, signups).
• Compliance & Brand Safety: Zero strikes; 100% of videos pass QA rubric; brand elements consistently applied.
• Operational KPIs: Render times, edit cycles, and review turnaround meet targets; no single point of failure (backup editors validated).
Evidence of Completion
• Publishing Ledger: Master list of Months 5–10 videos with dates, series tags, language, and links.
• Analytics Workbook: Monthly CSV/PNG exports (views, retention, shares, follower growth) and commentary highlighting what was tested, what won, and how it changed the playbook.
• A/B Test Records: Screenshot pairs or cut diffs showing hook variations, plus result summaries.
• Collaboration Dossier: List of partners, co-posts/mentions, side-by-side performance vs. baseline, and written testimonials (quotes or DMs with permission).
• Asset Library Index: Directory export (filenames, tags) for motion/B-roll/music; license summary confirming reuse rights.
• Ops Resilience Proof: Backup schedule logs, mirrored storage screenshots, and a “shadow upload” done by a secondary editor at least once per month.
• Compliance Log: Ongoing asset registry and monthly statement confirming zero strikes/takedowns.
Delivery Month
6
Cost
21600
Progress
90 %
Milestone Title
Final Delivery & Impact Report
Milestone Outputs
Finalizing with completion, packaging, and handover for lasting value.
We will Delivera:
• Final Production Push: Publish remaining shorts to reach ≥250 total videos.
• 100k-View Goal: Execute final optimization/syndication to surpass 100,000 total views across platforms.
• Open Library & Index: Curate a public, open-access library (folder/index) with organized playlists by series and language; include thumbnails, captions, and brief descriptions for reuse/remix.
• Case Studies: 6–8 mini case studies (1–2 pages each) on top performers (what topic, why it worked, metrics, lessons); include one multilingual success and one collaboration success.
• Community Survey & Testimonials: Short survey for viewers/proposers/builders; compile quotes and quantified satisfaction.
• Sustainability Pack: Rate card for custom work, sample SOWs, turnaround SLAs, and a light GTM plan for sponsors/partners; pipeline list of warm leads.
• Final Report & Handover: A comprehensive PDF covering KPIs, spend vs. budget, risks and mitigations, playbook v2.0, and recommendations for next-round focus
Acceptance Criteria
• Output Completed: ≥250 published videos, all meeting QA and brand standards.
• Impact Achieved: ≥100k cumulative views, with engagement quality sustained (retention ≥45%, top-quartile share/save ≥12%).
• Ecosystem Value: ≥100 Proposal Explainers shipped; at least 4 languages consistently represented; diversity of series maintained.
• Community Validation: ≥75% positive satisfaction (survey) from proposers/builders; ≥15 public testimonials.
• Open Access Ready: Library is organized, searchable, and download-friendly; reuse guidance included.
• Sustainability Evidence: At least 5 warm opportunities (sponsors or paid requests) in the pipeline and 2+ LOIs or paid pilots initiated.
• Governance & Transparency: Final budget reconciliation completed; documentation and assets handed over; no unresolved compliance issues.
Evidence of Completion
• Master Index & Links: A final spreadsheet of all videos (title, series, language, date, link), plus a folder index of source assets/templates for reuse.
• Analytics Final Exports: Platform CSVs/PNGs with cumulative views, retention, shares, follower growth; comparison to Month-2 pilot; chart of the run-rate to 100k.
• Case Study Pack: PDF set (6–8) including metrics, narrative, and creative takeaways; files attached.
• Survey Results: Raw responses (anonymized), summary charts, and a quote wall of testimonials (with permission).
• Open Library Access Proof: Screenshots/video walkthrough of the organized library structure and sample downloadable files.
• Sustainability Artifacts: Rate card, sample SOWs, outreach log, and LOIs/emails confirming partner interest or paid pilots.
• Financial Closeout: Itemized spend vs. budget, receipts roll-up, and a short auditor/peer review note; final “lessons learned + next steps” memo.
Delivery Month
2
Cost
6800
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Our Budget Breakdown according to Milestones
Budget for Milestone 1 – Setup & Build
Deliverables Covered: Tool selection, PC purchase/configuration, branding, test videos, workflow documentation.
Resources Needed:
• Hardware & Setup:
• High-performance editing PC (CPU/GPU, RAM, SSD) – 2,680 ADA
• Monitor + calibration tools – 490 ADA
• Software Licenses (2 months share):
• Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop) – 150 ADA
• AI video assist tools (Runway/Synthesia/Pictory mix) – 360 ADA
• Royalty-free music & SFX – 60 ADA
• Team Labor (trimmed; rounded outputs):
• Surafel (Lead Editor): 60 hrs × 20 ADA/hr ≈ 1,200 ADA
• Abel (Project Lead/Editor): 50 hrs × 30.49 ADA/hr ≈ 1,520 ADA
• Kassahun (Animation/3D): 40 hrs × 24.39 ADA/hr ≈ 980 ADA
• Support (script, VO, prep): 30 hrs × 21.95 ADA/hr ≈ 660 ADA
• Miscellaneous/Testing: 500 ADA
Milestone 1 Total: 8,600 ADA
Budget for Milestone 2 – Launch & Pilot
Deliverables Covered: Public channel launch, first 20–30 videos, editorial calendar, localization pilots, analytics setup.
Resources Needed:
• Software Licenses (2 months share):
• Adobe CC – 140 ADA
• AI tools – 350 ADA
• Music/SFX – 60 ADA
• Team Labor (rounded allocations; hours approx):
• Surafel ≈ 74 hrs × 24.39 ADA/hr ≈ 1,800 ADA
• Abel ≈ 56 hrs × 30.49 ADA/hr ≈ 1,700 ADA
• Kassahun ≈ 45 hrs × 24.39 ADA/hr ≈ 1,100 ADA
• Support ≈ 18 hrs × 21.95 ADA/hr ≈ 400 ADA
• Localization (pilot; 2 languages): 900 ADA
• Marketing/Soft Launch Boosts: 750 ADA
• Unexcpected Costs for upcoming months: 2000 ADA
Milestone 2 Total: 9,200 ADA
Budget for Milestone 3 – Scale Content Production
Deliverables Covered: 120–150 videos, multilingual content, collaborations, paid-amplification tests, event coverage.
Resources Needed:
• Software Licenses (6 months share):
• Adobe CC – 440 ADA
• AI tools – 1,580 ADA
• Music/SFX – 180 ADA
• Team Labor rounded allocations; hours approx:
• Surafel ≈ 280 hrs × 18 ADA/hr ≈ 5,000 ADA
• Abel ≈ 230 hrs × 25 ADA/hr ≈ 5,750 ADA
• Kassahun ≈ 189 hrs × 24.39 ADA/hr ≈ 4,600 ADA
• Support ≈ 36 hrs × 21.95 ADA/hr ≈ 800 ADA
• Ongoing; 2–3 languages: 2,000 ADA
• Paid-Amplification Tests (top performers): 1,000 ADA
• Collaboration Incentives (co-branding assets): 300 ADA
Milestone 3 Total: 21,600 ADA
Budget for Milestone 4 – Final Delivery & Impact Report
Deliverables Covered: Last production push to 250+ videos, 100k-view target, open-access library, case studies, sustainability plan.
Resources Needed:
• Software Licenses (2 months share):
• Adobe CC – 150 ADA
• AI tools – 650 ADA
• Veo 3- 640ADA
• Music/SFX – 100 ADA
• Team Labor (rounded allocations; hours approx):
• Surafel ≈ 78 hrs × 20 ADA/hr ≈ 1,560 ADA
• Abel ≈ 60 hrs × 25 ADA/hr ≈ 1,500 ADA
• Kassahun ≈ 45 hrs × 24.39 ADA/hr ≈ 1,100 ADA
• Support ≈ 18 hrs × 21.95 ADA/hr ≈ 400 ADA
• Final Localization: 500 ADA
• Final Marketing Push: 250 ADA
• Reporting & Documentation (design/layout): 250 ADA
Milestone 4 Total: 6,800 ADA
Grand Total All Milestones = 46,200 ADA
Why This Budget Works for Catalyst
• Direct Alignment with Deliverables: Every cost ties to a milestone with measurable outputs.
• Fair Market Rates, Responsibly Trimmed: Team payments were reduced (not tools/quality) to fit the ADA cap while sustaining delivery.
• Tool Costs Essential: Adobe + AI tooling maintained for speed and consistent quality.
• Localization Included: Multilingual reach from pilot through scale to maximize ROI.
• Lean, Targeted Marketing: Boosts reserved for proven top-performers.
• Transparent & Verifiable: Clean sums per milestone; itemized lines; hourly rates shown where relevant.
How does the cost of the project represent value for the Cardano ecosystem?
Our budget of 46,200 ADA delivers far more than just video production it is a strategic investment in awareness, education, and adoption across the Cardano ecosystem. By breaking the project into 4 carefully planned milestones, every ADA spent produces measurable outputs, documented results, and long-term resources for the community.
• 250+ professionally produced videos in one year, averaging less than 200 ADA per finished video (including script, editing, animation, voiceover, localization, and promotion).
• A proven production model that balances lean budgets with high-quality visuals to keep costs down without compromising impact.
• Focused on topics that matter most to the Cardano community Catalyst proposals, ecosystem updates, educational explainers, and event coverage ensuring every piece of content is relevant and drives engagement.
• Core content in English plus globalizing into at least 2–3 major additional languages with flexibility to expand to Spanish, Portuguese, or depending on demand.
• Multilingual production dramatically expands audience reach, tapping into underrepresented markets and boosting community participation from regions with high blockchain growth potential.
• Localized videos are not just translated they are culturally adapted to ensure the message resonates with target audiences.
• Every video is published to multiple platforms (YouTube, X/Twitter, TikTok, Facebook, LinkedIn) to maximize discoverability and cross-community engagement.
• High-quality visuals and consistent branding build trust and credibility with both the crypto-savvy audience and newcomers.
• Real-time coverage of Cardano Catalyst proposals and events will make the ecosystem more dynamic, transparent, and attractive to new participants.
• All videos will be openly accessible on a dedicated online library, allowing educators, ambassadors, and community leaders to reuse content freely for meetups, presentations, and workshops.
• This open approach means the ecosystem benefits long after the funding period ends, as these videos can be referenced, embedded, and shared indefinitely.
• Creates a long-term educational asset base for onboarding future community members.
• KPIs include:
• 250+ videos produced.
• 100,000+ organic views across platforms within 12 months.
• Multilingual engagement metrics (views, shares, comments by region).
• At least 20 proposals featured in dedicated explainer videos.
• Monthly progress reports ensure voter confidence by showing what has been produced, how funds are being used, and the reach achieved.
• Transparent cost breakdown per milestone ensures that voters know exactly where their ADA is going.
• Encourages new investors and collaborators by showcasing Cardano’s activity in an appealing, easy-to-understand way.
• Supports Catalyst proposers by giving them visibility, helping them reach more voters and potential collaborators.
• Strengthens community cohesion by providing a shared library of quality resources in multiple languages.
• Lowers the barrier to entry for those intimidated by technical blockchain content — turning complex concepts into accessible, visual stories.
• Compared to traditional media production budgets, which can easily run $500–$1,000 USD per minute for animated explainer content, this project delivers at a fraction of the industry cost.
• ADA spent here stays in the ecosystem — our team is part of the Cardano community and reinvests skills, resources, and outreach back into Cardano initiatives.
• The project is designed for scaling: by building templates, branding systems, and optimized workflows in the first 2 months, we lower the per-video cost as production accelerates. Funding this proposal means voters are not just paying for videos they are investing in a global, multilingual, open-access communication channel for Cardano that amplifies every Catalyst round, every event, and every innovation. The cost is efficient, the reach is exponential, and the return on investment is both measurable and lasting.
Terms and Conditions:
Yes
Our project is delivered by a focused, experienced team with complementary skills in blockchain, content creation, and high-quality video production:
Surafel – Senior Video Production Specialist & Blockchain Content Creator
• Role: Leads creative production of videos, from concept and scripting to final edit. Oversees AI-assisted editing workflows to ensure efficiency while maintaining storytelling quality. Provides blockchain subject-matter expertise to ensure accuracy and relevance.
• Background: CBCA Certified Associate Blockchain Enthusiast with 5+ years’ experience in blockchain community building, event organizing, and content creation. Recognized as a top-tier video editor capable of producing professional, high-impact media.
Abel Teshome – Project Leader & Senior Video Editor
• Role: Oversees the entire project lifecycle — from research and content planning to publishing. Manages schedules, quality control, and team coordination. Serves as main accountability point for delivering all milestones on time and to the expected standard.
• Background: Blockchain enthusiast with a track record of creating engaging explainer videos and visual storytelling for technology audiences. Skilled at balancing creative vision with operational execution.
Kassahun Worku – Animation Editor & 3D Designer
• Role: Designs and edits animations, creates 3D visual elements, and develops motion graphics to enhance storytelling. Ensures visuals are both educational and visually engaging.
• Background: Architecture graduate with over 5 years of 3D design experience. Skilled in translating complex concepts into clear, accessible animated visuals. Active content creator with direct experience in growing social media channels and understanding audience behavior.
Support Team
• Scriptwriting & Educational Content Development: Ensures technical blockchain concepts are simplified for broad audiences.
• Voiceover & Sound Design: Produces clear, engaging narration in multiple languages.
• Marketing & Social Media Growth: Optimizes distribution strategy and audience engagement across all platforms.
Why This Team Works:
Our combined experience includes running multi-phase creative projects, and delivering open-source educational content. We have the skills, workflow discipline, and ecosystem understanding to execute this project with high trust and accountability.