Automated Content Engine for Cardano Awareness

[Proposal setup] Proposal title

Please provide your proposal title

Automated Content Engine for Cardano Awareness

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

35000

[Proposal Summary] Time

Please specify how many months you expect your project to last

4

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Cardano is underrepresented in the world of algorithmically driven short-form video platforms like TikTok, YouTube Shorts, and Reels. Cardano fails to capture attention where new users consume content

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.getaiplayers.com/

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

All the video content outputs will be released under Creative Commons license to allow the Cardano community to reuse the assets. AI workflows created as an output of the proposal will also be released to the public

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Marketing

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

We're target retail users who consume crypto content via short-form platforms such as TikTok, Shorts, and Reels. These audiences represent the largest funnel of potential new entrants to Cardano. We will reach them by producing and distributing across multiple accounts 1–2 Cardano-aligned short videos per day through an automated engine leveraging n8n workflows, GPT scripting, AI voiceovers, visual rendering, and tendency scraper. This matters for Cardano because it closes a key visibility gap: despite its strong narratives and tech, Cardano remains underrepresented where users consume content

Provide a list of key activities of your project?

• Deploy core automation workflows (trend scraper, GPT, TTS, Veo3/Synthesia).
• Publish 5–10 initial videos across platforms.
• Scale to daily publishing of 1–2 videos with auto-scheduling.
• Deliver campaign analysis, performance reports, and closeout audit.
• Release open-source of content production under CC license.

What are your success metrics?

• Creation of 90+ unique Cardano-branded videos within 3 months.
• Achieving an estimated 50K–100K unique views across TikTok, YouTube Shorts, and Instagram Reels.
• SEO uplift for Cardano-related search terms.
• Public reporting demonstrating content reach and performance.
• New assets for Cardano builders to reuse

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

The proposed solution is a fully automated content engine designed to generate and publish 1–2 short-form Cardano videos per day using a stack of n8n, GPT, cloned TTS, and visual rendering tools (Veo3/Synthesia). These videos will cover trending crypto topics with a Cardano lens and will be posted automatically across TikTok, YouTube Shorts, and Instagram Reels. Remixable content and automation templates will be shared openly with the community, enabling grassroots outreach and exponential distribution.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

90+ Cardano-branded videos over 3 months – this creates a steady flow of high-quality, Cardano-focused content on TikTok, YouTube Shorts, and Instagram Reels. Consistency matters, because audiences on these platforms respond to frequency as much as quality, and it helps Cardano show up in trending feeds.

Estimated 50K–100K unique views across platforms – while views are not the only goal, this expected level of exposure puts Cardano in front of thousands of new people who may never have encountered it otherwise. Each video works as a small entry point to the ecosystem.

SEO lift for Cardano-related search terms – more video content tagged and optimized for Cardano helps boost its visibility on search algorithms, ensuring that people searching for “crypto,” “blockchain,” or “DeFi” increasingly see Cardano-related material. This compounds over time and improves Cardano’s discoverability.

Open remix library for SPOs and community reuse – by making all scripts, videos, and templates freely available under an open license, we allow SPOs, educators, and builders to reuse and adapt the content to their own audiences. This lowers barriers for grassroots marketing and gives the ecosystem reusable assets at no extra cost.

Awareness among retail users – this project reaches people where they actually spend time: short-form video platforms. It addresses the gap between Cardano’s technical excellence and its lack of mainstream cultural presence. The impact is not just about views, but about positioning Cardano in the everyday information flow of new retail entrants.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Track Record & Expertise

AI Players specializes in designing and delivering production-grade AI automations that replace manual operations with scalable, auditable workflows. Our portfolio includes projects in lead generation, customer support, financial operations, and automated content engines—all highly transferable to Cardano’s needs for daily, accurate, and consistent content distribution.

Setter AI (Matías Lago): Automated inbound lead qualification on Instagram/WhatsApp, merging multi-message threads, handling OCR/audio, and booking calls with Slack-based approvals. Transferable: stateful conversations, scheduling logic, and human-in-the-loop moderation.

Pulso.health: Web scraping + GPT knowledge grounding with Slack/Intercom approval layers to handle high-volume support. Transferable: source-grounded answers and escalation safeguards for Cardano content accuracy.

Bookster.ai (1M+ installs): Automated pipeline from feed ingestion → GPT summaries → quiz/trivia → AI-generated cover art → admin backend publishing. Transferable: conveyor belt structure nearly identical to this proposal.

Short-form video engine prototypes: GPT scripting, cloned TTS, Veo3/Synthesia rendering, SEO tagging, multi-account posting. Transferable: exact components we will productionize for Cardano.

Finance/ops automation (Garage Boutique): Telegram-to-Google Sheets ledger with categorization. Transferable: rigorous reporting discipline mirrored in our public dashboards.

Team Capability

Julian Di Iulio (Project Lead): Founder/operator of AI Players; experienced in cross-functional delivery, governance, risk management, and open reporting.

Fabian Camargo (Sr. Full-Stack/Automation Engineer): Globant engineer with deep Java/React, APIs, and CTI/IVR expertise; responsible for workflow design, reliability, and integrations.

Daniel Méndez (Backend & Production Support): Java developer with enterprise experience (Apple, TCS); specializes in monitoring, end-to-end testing, and incident playbooks for operational stability.

Tomas Garro (Content & Ecosystem Strategy): Ensures narrative accuracy, manages the Cardano Knowledge Pack, and designs approval workflows for technical claims.

Social Media Manager (contractor): Handles scheduling, comment moderation, and growth strategy.

Validation & Accountability

Feasibility will be validated through:

Early Proof: A pilot batch of 5–10 Cardano videos delivered in Month 1 to demonstrate the conveyor in action.

Transparency: A public, read-only dashboard (Supabase/Airtable) showing per-video metrics—reach, watch-time, engagement—auditable by the Catalyst community.

Open Assets: Release of workflows, prompt packs, scripts, and video templates under a Creative Commons license for SPO and community reuse.

Milestone Reporting: PDF reports and close-out video documentation, ensuring traceability from funds to outputs.

AI Players has already built the individual components of this system in production contexts. By combining technical rigor (Fabian, Daniel), strategic alignment (Tomas), and delivery governance (Julian), the team can reliably deliver a working automated content engine for Cardano—validated openly, with results the community can measure and reuse.

[Milestones] Project Milestones

Milestone Title

System Setup and First Content Output

Milestone Outputs

1. n8n automation workflows deployed for scripting, TTS, and video rendering.
2. Social media channels created with multi-account management configured.
3. First 5–10 Cardano-aligned short videos published across platforms.

Acceptance Criteria

1. A working automation pipeline demonstrated through a video walkthrough showing each workflow in action.
2. Confirmation of platform accounts and posting permissions established for the social media manager.
3. 5–10 short videos visible on TikTok, YouTube Shorts, or Instagram Reels.

Evidence of Completion

1. An URL link to the workflow walkthrough video
2. A PDF report including public links to published content, and the setup of the account channels.

Delivery Month

1

Cost

10000

Progress

30 %

Milestone Title

Daily Publishing Engine & Asset Library

Milestone Outputs

1. Automation scaled to produce and post 1–2 short videos per day.
2. Asset library of scripts, audio, and videos expanded with licensed content.
3. Process documentation drafted for internal reporting.

Acceptance Criteria

1. Scheduler visible in a walkthrough video, showing daily posts queued and sent.
2. Asset library updated with new videos, scripts, and thumbnails clearly licensed for reuse.
3. Progress report summarizing activity and content delivered during the month.

Evidence of Completion

1. Links to daily posts across channels
2. An URL to the asset library folder
3. A link to a PDF with the monthly progress report.

Delivery Month

2

Cost

10000

Progress

50 %

Milestone Title

Dashboard, Asset Expansion & Mid-Project Reporting

Milestone Outputs

1. Analytics dashboard (Supabase/Airtable) showing reach and engagement.
2. Asset library further expanded with new content and tagged for searchability.
3. Project report PDF documenting setup, content delivered, and metrics to date.

Acceptance Criteria

1. Public read-only dashboard link with metrics per video (date, platform, reach, engagement).
2. Asset library accessible with at least 60 video files plus supporting scripts.
3. Project report PDF submitted with evidence of outputs, including screenshots of dashboard and published content.

Evidence of Completion

1. An URL link to a public, read-only dashboard
2. A link to the expanded asset library
3. A link to a PDF with the project report.

Delivery Month

3

Cost

9000

Progress

70 %

Milestone Title

Optimization & Final Reporting

Milestone Outputs

1. Campaign analysis and optimization notes based on engagement data.
2. Asset library finalized and published for community use.
3. In accordance with Catalyst guidelines, a close-out report & video summarizing process and outcomes.

Acceptance Criteria

1. The analysis covers workflow reliability, content performance, and recommended improvements.
2. Asset library completed and shared publicly with clear licensing for reuse under Creative Commons license.
3. Final close-out report delivered in PDF and close-out video published on YouTube.

Evidence of Completion

1. Link to final PDF report with performance, results, and summary of lessons learned.
2. Lnk to a public Youtube URL, with close-out video
3. Link to the open-source asset library.

Delivery Month

4

Cost

6000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

We calculate costs at a conservative baseline of 0.60 USD per ADA. This accounts for market volatility while ensuring we can still deliver scope reliably. If ADA’s price rises, we will deliver proportionally more value (extra content, larger campaigns). If it falls, we’ll optimize spend to ensure milestones are still met.

Automation Development & Engineering – 11,000 ADA (~6,600 USD)

• Workflow setup in n8n (trend scraper, GPT integration, TTS, rendering)

• API & platform integration (TikTok, YouTube Shorts, Reels)

• Testing & iteration of automation reliability

Content Production & Expansion – 8,500 ADA (~5,100 USD)

• AI scriptwriting, TTS voice generation, and video rendering

• Editing, branding, and formatting of 90+ videos

• Asset library creation and tagging for open reuse

Infrastructure & Tools – 4,000 ADA (~2,400 USD)

• Licenses & credits (Synthesia/Veo3, GPT usage, cloud hosting)

• Storage & backup for video and audio files

• Dashboard hosting (Supabase/Airtable)

Social Media Management & Growth – 5,500 ADA (~3,300 USD)

• Multi-account setup, posting, and scheduling

• Community engagement and comment management

• Performance tracking and analytics delivery

Project Management, Reporting & Oversight – 3,500 ADA (~2,100 USD)

• Milestone tracking and reporting (PDF reports, dashboards)

• Coordination across technical, content, and outreach roles

• Alignment with Cardano ecosystem stakeholders

Awareness Campaigns & Paid Testing Cohorts – 2,500 ADA (~1,500 USD)

• Paid testing campaigns to validate reach and content resonance

• Promotion via micro-collaborations and boosted posts

• Marketing experiments for maximizing adoption efficiency

Total Requested: 35,000 ADA (~21,000 USD at 0.60 USD/ADA)

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

For 35k ADA, the project delivers measurable adoption results at a fraction of the cost of traditional marketing.

• Content at Scale: 90+ unique, Cardano-branded videos over 3 months, distributed daily across TikTok, YouTube Shorts, and Instagram Reels. This level of frequency would normally require a full in-house media team, but automation reduces costs dramatically.
• Estimated 50-100k unique views. Even at the low end, the cost per impression is highly competitive compared to standard paid campaigns in crypto.
• Reusable Assets: All videos, scripts, and templates are released under a Creative Commons license. This gives SPOs, educators, and projects free material they can adapt for their own outreach, multiplying the impact beyond our direct publishing.

In short, Cardano gains a continuous cultural presence on short-form platforms, a public content library for grassroots use, and clear reporting and documentation on the campaign success and possible improvements. All for less than the cost of a single mid-tier campaign on competing L1s.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes