Last updated 6 months ago
Cardano lacks a mobile-first, gamified onboarding funnel, leaving new users (especially in mobile-driven regions) facing high friction to learn about Cardano, adopt wallets, and native assets.
Create a Cardano audiobook, and run 4x14D learning challenges on Bookster.ai, a mobile microlearning app with over 1.2M installs, and 100k MAUs. Includes 10k ADA prize lottery & expect 10k sign ups.
This is the total amount allocated to Bookster (1.2M+ Installs): 4 Cardano Challenges + Audiobook.
Please provide your proposal title
Bookster (1.2M+ Installs): 4 Cardano Challenges + Audiobook
Enter the amount of funding you are requesting in ADA
60000
Please specify how many months you expect your project to last
6
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano lacks a mobile-first, gamified onboarding funnel, leaving new users (especially in mobile-driven regions) facing high friction to learn about Cardano, adopt wallets, and native assets.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
Yes
License and Additional Information
All scripts and audio lessons will be released under Creative Commons Attribution (CC BY 4.0)
Please choose the most relevant theme and tag related to the outcomes of your proposal
Learn to Earn
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We target Bookster.ai users, which are primarily mobile-first learners in LATAM and global markets. We’ll reach them via in-app challenges, push notifications, and referral mechanics. This matters for Cardano because it converts a non-crypto audience into knowledgable wallet users, creating measurable adoption funnels and positioning Cardano as the first blockchain embedded in an existing learning platform.
Provide a list of key activities of your project?
What are your success metrics?
Note: While we cannot guarantee 100% attainment of the KPI targets, we consider them feasible given Bookster.ai’s user base and engagement patterns. Importantly, milestone acceptance is output-based (deliverables), not target-based, ensuring reviewers can validate completion independently of conversion rates.
Please describe your proposed solution and how it addresses the problem
We will deploy a Cardano onboarding funnel inside Bookster.ai, using a proven mobile challenge mechanic already in place in the app.
The challenges integrates financial incentives, referrals, and gamified learning. It lowers entry barriers, requires wallet setup for payouts, and uses content tailored to new users in both English and Spanish. By embedding wallet creation into the reward cycle, we directly bridge learning with adoption.
The process is at follows:
The 14-lesson curriculum will be released under Creative Commons, enabling future reuse. Four cohorts will run over two months, maximizing reach and iteration. The campaign is expected to onboard 500–1,500 new wallets and expose 10,000+ participants to Cardano by signing up to the challenge during the total of the 2 month campaign.
Please define the positive impact your project will have on the wider Cardano community
This project will provide Cardano with one of its first large-scale, mobile-first onboarding funnels, tapping into Bookster.ai’s proven user base of 1.2M+ installs, +100.000 monthly active users, and over 100k impressions inside the challenges and book in app. By integrating Cardano into a platform already used daily by learners worldwide, the campaign will dramatically expand reach beyond the current ecosystem bubble.
We expect the initiative to:
Beyond metrics, the project establishes Cardano’s presence inside an already scaled mobile learning app. This positions the ecosystem to access new demographics, particularly younger, mobile-first learners in growth markets such as LATAM. The impact is both immediate (wallets and users onboarded) and durable, through reusable educational content and a replicable challenge format that can be applied to future campaigns.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Bookster.ai has been operating for over three years and already supports a global user base of more than 1,200,000 downloads and 100,000 monthly active learners. The platform is proven: it runs daily quizzes, 21-day challenges, habit trackers, and an extensive catalog of 350+ book and podcast summaries, as well as its own Bookster Originals. In other words, the technical rails and engagement mechanics needed for this project are not hypothetical, they already exist and are being used at scale.
Feasibility will be validated step by step:
This combination of an already scaled platform and a transparent milestone plan reduces risk and ensures the project can be executed with accountability.
Milestone Title
Curriculum and Rules Setup
Milestone Outputs
14-day lesson curriculum in English and Spanish, with short scripts adapted for audio and quizzes.
Challenge rulebook covering entry, referral, and payout logic, aligned with Cardano onboarding.
Acceptance Criteria
Scripts are finalized and reviewed, with parity between English and Spanish.
Rulebook includes terms for entry fees or referrals, quiz thresholds, re-entry mechanics, wallet onboarding, and pool distribution.
Evidence of Completion
Public PDF with lesson scripts in EN and ES.
Public PDF of rulebook and terms, dated version shared in repository.
Delivery Month
2
Cost
15000
Progress
30 %
Milestone Title
Audio and Quiz Integration
Milestone Outputs
Audio recorded and mastered for 14 lessons in EN and ES, with transcripts and cover assets.
Quiz bank with at least 6 questions per lesson, integrated into Bookster app (staging) with pass thresholds.
Acceptance Criteria
Audio meets platform quality requirements, transcripts match 100%.
Quiz questions integrated into app logic (staging), requiring minimum 4/6 correct to progress, with analytics event tracking.
Evidence of Completion
Folder link with audio files, transcripts, and assets.
A private video recording showing quiz logic and event tracking in a live cohort test.
Delivery Month
4
Cost
25000
Progress
50 %
Milestone Title
First Two Cohorts Execution
Milestone Outputs
Two 14-day Cardano challenge cohorts launched, with a prize pool accumulation and quiz enforcement.
Wallet onboarding guides in EN and ES published, and support chat staffed during challenges.
Acceptance Criteria
Both cohorts executed with daily quizzes functioning and prize pool in ADA active.
Support system responds within 24 hours, and wallet onboarding educational material distributed to all participants, including a guide on how to set up a wallet and how to claim your prize.
Evidence of Completion
A PDF report including cohort schedule, screenshots, and anonymized metrics.
Public PDF or URL links with wallet onboarding guides in EN and ES.
Delivery Month
5
Cost
10000
Progress
70 %
Milestone Title
Final Two Cohorts and Close-Out
Milestone Outputs
Two additional 14-day cohorts launched and completed.
Prize pool, including Catalyst incentive of 20k ADA, distributed to verified finishers.
Final report and video summary, and open-source release of scripts and audio under Creative Commons.
Acceptance Criteria
Cohorts executed without major issues, and distribution of ADA to wallets verified by TxIDs payments
Final report includes participant data (anonymized), onboarding results (expected KPIs vs reality), and lessons learned.
Creative Commons release of content completed and publicly accessible.
In accordance to Catalyst Guidelines, a project close-out report and video summary
Evidence of Completion
PDF report with metrics, TXIDs, and winners log.
A public link to content repository (scripts + audio) under Creative Commons license.
A link to a PDf with the close-out report, and a Youtube URL link with the video summary
Delivery Month
6
Cost
10000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
We request 60k ADA. Breakdown:
This budget ensure both delivery, guaranteed prize pools, and a marketing campaign push, reducing risk for participants and attracting newcomers to learn about Cardano. This allocation maximizes adoption efficiency while generating reusable educational content for Cardano.
How does the cost of the project represent value for the Cardano ecosystem?
This project delivers significant adoption impact at a modest cost of 60,000 ADA. For that amount, Cardano gains exposure to Bookster.ai’s 100,000 monthly active users and a broader base of 1.2M+ installs, a reach that would be expensive to replicate through traditional campaigns.
The expected outcomes are highly efficient relative to spend:
At an estimated 40-60 ADA per onboarded wallet, this represents strong value compared to typical Web3 acquisition costs, which are often many times higher. In addition, the open-source content creates a multiplier effect, providing long-term value beyond the funded campaign.
In short, the project combines large-scale reach, measurable onboarding, and reusable educational assets at a cost that is low relative to both the userbase size and the expected adoption outcomes.
Terms and Conditions:
Yes