Last updated 7 months ago
Cardano's valuable story is too complex for newcomers. We need a visual tool like a mindmap to transform its history and vision into an engaging visual narrative that inspires new users to explore.
We will create a digital mind map book and video to condense Cardano's history and vision into a compelling visual narrative. This solution will make it easy for the community to access and retain
This is the total amount allocated to [CaFiNet] Cardano Unveiled: The Mindmap Journey.
Please provide your proposal title
[CaFiNet] Cardano Unveiled: The Mindmap Journey
Enter the amount of funding you are requesting in ADA
28900
Please specify how many months you expect your project to last
3
Please indicate if your proposal has been auto-translated
Yes
Original Language
vi
What is the problem you want to solve?
Cardano's valuable story is too complex for newcomers. We need a visual tool like a mindmap to transform its history and vision into an engaging visual narrative that inspires new users to explore.
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
Yes
License and Additional Information
Our project is a testament to our unwavering commitment to the Cardano ecosystem, not just technological development. We take a non-technological approach,
All information about the project, from the idea, production process to the final product, will be fully open to the community. Any details, data that can help the ecosystem grow, we will share unrestrictedly on our listed media channels.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Social Media
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We are targeting the young generation - those familiar with short video platforms and AI technology. The problem is that Cardano is entering its final era and needs a young generation to approach and continue its development, and AI is the most familiar method. We will use AI to create a series of engaging, visual mindmaps, turning Cardano's history and vision into a visual story. These mindmaps will be shared as images, GIFs, and digital flipping book videos on TikTok and other social platforms, while leveraging existing communities like Facebook and Telegram to maximize our reach.
Provide a list of key activities of your project?
Using the book "Cardano for the Masses" as the standard source material to identify the main branches and nodes for the mindmap.
AI Production: Using AI to produce the visual mindmaps, including the creation of dynamic nodes, branches, and illustrative graphics.
Editing & Finalization: Arranging the AI-generated components into a logical mindmap, adding links, and converting the static mindmaps into engaging digital flipping book videos.
Posting the mindmaps as images, videos, and GIFs on social media platforms and community channels to attract views, saves, and engagement.
What are your success metrics?
Reach: The total and average view count and the number of saves for each mindmap/mindmap video.
Engagement: The number of likes, comments, shares, and mindmap downloads.
Community Growth: The number of new followers and members joining our community channels.
Educational Value: Positive feedback from the audience, showing they have found it easier and more enjoyable to learn about Cardano through the mindmap format.
Cost-Effectiveness: An evaluation of the efficiency of the AI-based mindmap production process compared to traditional graphic design methods.
Please describe your proposed solution and how it addresses the problem
Problem Analysis: From Complex Roadmap to the Need for Knowledge Systematization
Cardano's development roadmap, outlined through the Shelley, Goguen, Basho, Voltaire eras and deep concepts like Ouroboros, Plutus, Hydra... forms a massive and complex body of knowledge. The book "Cardano for the Masses," which I dedicated a great deal of effort to translate, while comprehensive and detailed, is still linear in nature. Readers must go through each chapter, from "The Genesis" to "RealFi," to gradually piece the parts together.
The Core Problem: This linear approach, while effective at providing detailed information, lacks the ability to help new users form a comprehensive overview. They can easily become overwhelmed and fail to see the logical connections between seemingly disparate concepts.
This project is designed to comprehensively solve that very problem.
2. Breakthrough Solution: The Power of Visual Mindmaps and Storytelling Videos
A mindmap is not just a summary tool, but a method for systematic thinking. Combined with a flipping book video, it will create a multi-dimensional, holistic learning experience:
Visualizing the Core Structure: I will transform the entire Cardano development roadmap into a single mindmap. This helps users easily see that Ouroboros (Chapter 4) is the foundation of decentralization, leading to Voltaire (Chapter 9) - the governance era. They will understand how extended UTXO (Chapter 5) creates the capability for dApps and ultimately, RealFi (Chapter 10) on Cardano.
Simplifying Complexity: Abstract concepts like "extended UTXO" or "Ouroboros" will be visualized with symbols and images, leveraging the brain's visual learning mechanism to enhance memory and deep understanding.
Multimedia Storytelling Video: The product does not stop at a static mindmap. I will create a vivid flipping book video, using smooth motion effects to guide the audience through each branch of the mindmap. The video will have voiceover and music, transforming all the dry knowledge into an engaging, inspiring story. This creates a multi-sensory experience, making the content more vivid, memorable, and highly shareable.
3. Essential Value and Strategic Importance of the Project
This project is not merely an educational tool, but a strategic asset for the Cardano ecosystem.
Maximizing Value from Existing Success: My success in translating "Cardano for the Masses" and the recognition from the author John Green himself, along with being tagged by Charles Hoskinson and the Cardano Foundation, are strong evidence of my credibility and capability. This mindmap project is the next strategic step, aiming to maximize the book's value by converting its information into a more accessible format, serving a wider audience.
A Knowledge Bridge for the Community: The mindmap and video are the perfect tools to attract newcomers who are interested in Cardano but overwhelmed by the huge amount of information. It helps them get an overview in just a few minutes, sparking their curiosity to learn more in depth.
Sustainable and Highly Shareable Educational Tool: The mindmap and video products will be a long-lasting reference material, a useful "map" for both newcomers and existing community members. They will be widely shared, spreading organically and creating a sustainable positive effect.
This mindmap project is an essential step to solve the difficult problem of community education. It transforms a complex roadmap into a visual and simple video story that is memorable and easily shareable, thereby promoting the development of the Cardano ecosystem effectively and sustainably.
Please define the positive impact your project will have on the wider Cardano community
Proven Credibility & Foundation
My activities have created a small but high-quality ecosystem that serves as a perfect launchpad for this project.
Core Community & Trust: The StakingADA Telegram group with over 3,000 members (https://t.me/StakingADA)) is a hub for "Diamond Hand" ADA investors and the most reputable stake pool operators in Vietnam. This is not just a forum but a "family" where trust has been firmly built and strengthened. My commitment to maintaining and developing this community even before Catalyst's inception is a testament to my long-term dedication and belief in Cardano.
Influence & Reach:
My professional LinkedIn profile (https://www.linkedin.com/in/phuong-linh-hoang-a318bb138/)) and X (@Chamcheo213) profile (https://x.com/Chamcheo213)) have built a strong reputation, with regular interactions with key members of the ecosystem. My experience working with large media channels like Fivemincryptoann (65,000 members) and directly managing channels like Cardano_5PC_Announcement and X (@cardano_5pc) with 39,000 followers, demonstrates the ability to reach and spread positive information to a large user base, extending beyond the current Cardano community.
Recognized Success:
My completion of the "Cardano For The Masses" book translation into Vietnamese, published on the Tài chính Tâm An YouTube channel, has received positive community reception. Over 1,000 views for technical videos is an extremely high number, proving that my in-depth content has real value and is well-received by the community, especially in an ecosystem not driven by price speculation like Cardano. This success has been publicly acknowledged and honored by the author John Green himself, who tagged both Charles Hoskinson and the Cardano Foundation.
Strategic Impact & Community Value
This mindmap project is a strategic tool to leverage these achievements, converting support into action and tangible development.
A Knowledge Bridge: We will transform the vast knowledge in the book into a visual mindmap that is easy to understand and remember. This will prevent newcomers from being overwhelmed, allowing them to grasp the big picture of the Cardano roadmap in just a few minutes, sparking their curiosity to learn more in depth.
Inspiration through Video: The combination of a mindmap with a flipping book video will create an engaging story, turning dry concepts into a multi-sensory experience. This product will be highly shareable on social media channels, attracting a new generation of users and creating a positive educational wave.
Measuring Impactful Results
Every one of my actions is results-driven and can be measured transparently.
Quantitative Metrics:
Views and Engagement: We will track the number of views, likes, comments, and shares on the Tài chính Tâm An YouTube channel for the mindmap and flipping book videos.
Community Interaction: We will measure the growth of our Telegram and X (Twitter) channels, as well as the engagement level (likes, retweets, comments) of posts related to the project.
Qualitative Metrics:
Community Feedback: We will collect stories, opinions, and feedback from community members on Telegram, X, and LinkedIn to evaluate the effectiveness of the product.
Expert Reviews: We will seek support from stake pool operators and core members of the ecosystem to validate the project's value.
These metrics are not just numbers; they are proof of our success in building a Cardano community that is more knowledgeable and confident in the ecosystem's future.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
The project team possesses a comprehensive skill set, from blockchain expertise and community communications to professional content production.
Hoang Phuong Linh - Project & Content Manager:
Experience: A member of the Fimi translation team, who has completed video series on Cardano Summit 2023 and Midnight technology. Has completed the Cardano Blockchain Certified Associate (CBCA) course, demonstrating in-depth knowledge of the ecosystem.
Nguyen Tuan Anh - Content Producer:
Experience: 4 years of experience making viral videos on YouTube and TikTok in the Crypto field. Has collaborated with major football clubs, proving the ability to create engaging, viewer-attracting content.
Skills: Primarily responsible for creating lively, simple, and humorous 2D animation clips to make complex concepts easy to understand.
Hoan Le - Technical Lead & Support Team Manager:
Experience: An IT engineer from FPT, with extensive technical experience.
Skills: Ensures the technical quality of the final product, including video, audio, image, and effect editing. Supports Hoang Phuong Linh in managing and executing the project smoothly.
Milestone Title
Systematizing Foundational Knowledge: Cardano's Origins and Proof-of-Stake
Milestone Outputs
Complete in-depth research on Cardano's core topics, including its origins, history, foundational concepts, roadmap, and proof-of-stake, based on the translated "Cardano for the Masses" book.
Set up, register, and familiarize the team with specialized AI tools for mindmap graphic design and flipping book video effects.
Build the detailed overall structure for the digital mindmap book, outlining the main branches and the logical connections between topics.
Complete the detailed script for the first part of the mindmap video, focusing on Cardano's foundational concepts and history.
Officially announce the project launch on reputable, long-standing community channels.
Acceptance Criteria
All necessary AI tools have been registered and are ready for use.
Research materials have been compiled, ensuring accuracy and complete information from the mentioned book chapters.
The overall mindmap structure has been approved, demonstrating logic and the ability to effectively systematize knowledge.
The detailed script for the first part of the mindmap video has been completed and approved, meeting the criteria of a community with a deep-thinking mindset.
Information about the project has been announced on reputable community channels, proving the ability to spread based on the long-established network.
Evidence of Completion
Invoices or screenshots confirming registration for AI services.
The completed script file for the first part of the video.
The document compiling the content research.
The mindmap structure outline file.
Links to the project launch announcement posts on established, reputable media channels:
My X channel: https://x.com/Chamcheo213, with interactions from the community and other reputable individuals in Cardano.
The StakingADA Telegram group: https://t.me/StakingADA, showing reception and discussion from investors and SPOs.
LinkedIn Profile: https://www.linkedin.com/in/phuong-linh-hoang-a318bb138/, where project activities are updated.
Delivery Month
1
Cost
9633
Progress
30 %
Milestone Title
Mindmap Integration: Shelley Consensus, Goguen Smart Contracts, and Plutus
Milestone Outputs
Complete in-depth research on Cardano's key topics, including Shelley (Consensus), Goguen (Smart Contracts), and Plutus, based on the content of the translated "Cardano for the Masses" book.
Finalize 100% of the image and text content for the digital mindmap book, integrating all knowledge from Chapters 1 to 6.
Develop a detailed script for the first part of the flipping book video, including voiceover and motion effects, ensuring a seamless and engaging flow.
Fully produce the first flipping book video, with professional quality voiceover and vivid visual effects.
Acceptance Criteria
Research materials have been compiled, ensuring the accuracy and completeness of content from the mentioned book chapters.
The complete digital mindmap has been approved, demonstrating logic and the ability to effectively systematize knowledge.
The detailed script for the first part of the flipping book video has been completed and approved, meeting the standards of a deep-thinking community.
The first flipping book video has been produced with appropriate length and professional-quality audio and visuals.
Evidence of Completion
The complete digital mindmap file in an open-source format (e.g., PDF, mindmap file).
The script file for the video in text format.
The link to the produced flipping book video uploaded to the project's YouTube channel: https://www.youtube.com/watch?v=POrsjWGss34.
Links to the announcement posts about the product launch on reputable media channels:
My X channel: https://x.com/Chamcheo213
StakingADA Telegram Group: https://t.me/StakingADA
LinkedIn Profile: https://www.linkedin.com/in/phuong-linh-hoang-a318bb138/
My X account: https://x.com/CaFi_Fimi
Delivery Month
2
Cost
10947
Progress
70 %
Milestone Title
ompleting the Mindmap & Video: Basho Scalability, Voltaire Governance, and RealFi
Milestone Outputs
Complete in-depth research on advanced Cardano topics, including Aiken, Basho (Scalability), Voltaire (Governance), and RealFi on Cardano, based on the translated "Cardano for the Masses" book.
Fully produce the remaining part of the flipping book video, with professional voiceover and vivid visual effects.
Upload the final video to the project's YouTube channel.
Package the digital mindmap in an open-source format and upload it to public storage platforms so the community can easily access it.
Announce the launch and final product distribution on the project's media channels.
Acceptance Criteria
Research materials have been compiled, ensuring the accuracy and completeness of content from the mentioned book chapters.
The final part of the flipping book video has been produced, with appropriate length and professional-quality audio and visuals.
The video has been successfully uploaded to the YouTube channel.
The digital mindmap file has been released in an open-source format.
The final project summary report has been completed.
Evidence of Completion
The complete digital mindmap file in an open-source format (e.g., PDF, mindmap file).
The link to the produced flipping book video uploaded to the project's YouTube channel.
Links to the announcement posts about the product launch on reputable media channels:
My X channel: https://x.com/Chamcheo213
StakingADA Telegram Group: https://t.me/StakingADA
LinkedIn Profile: https://www.linkedin.com/in/phuong-linh-hoang-a318bb138/
My X account: https://x.com/CaFi_Fimi
The final report.
Delivery Month
3
Cost
8320
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Budget Overview & Detailed Allocation
The budget is allocated based on key work categories, focused on optimizing production costs to ensure the highest quality final product, which are the two core tasks of the project: creating the mindmap and the flipping book video.
Personnel: 15,955 ADA
Costs for a 5-member team over 3 months, with specific roles and duties:
Content & Project Management Expert (1 person): 3,191 ADA
Duties: Content planning, document translation, content review, overall project management, progress reporting, and maintaining communication with stakeholders.
Calculation: 3,191 ADA / 3 months ≈ 1,064 ADA/month.
Blockchain & Editorial Expert (1 person): 3,191 ADA
Duties: Analyzing and systematizing in-depth Cardano knowledge, ensuring content accuracy. Editing content and writing detailed video scripts.
Calculation: 3,191 ADA / 3 months ≈ 1,064 ADA/month.
AI Trainer (1 person): 3,191 ADA
Duties: Researching, training, and optimizing AI models to create high-quality videos and images that align with the project's artistic style.
Calculation: 3,191 ADA / 3 months ≈ 1,064 ADA/month.
AI Automation Specialist (1 person): 3,191 ADA
Duties: Setting up and managing AI-driven automated processes to speed up production, from generating raw content to creating scene transitions, thereby optimizing workflow efficiency.
Calculation: 3,191 ADA / 3 months ≈ 1,064 ADA/month.
Production & Community Development Expert (1 person): 3,191 ADA
Duties: Operating AI tools for mindmap and video production, post-production, and managing communication channels to promote the project.
Calculation: 3,191 ADA / 3 months ≈ 1,064 ADA/month.
Tools & Software: 4,000 ADA
Costs for a 3-month subscription to professional AI tools. Assuming an exchange rate of 1 ADA = $0.70.
Runway ML (AI Video Generation): Pro plan ($28/month). Total for 3 months: $28 x 3 = $84 ≈ 120 ADA.
Midjourney (AI Image Generation): Standard plan ($30/month). Total for 3 months: $30 x 3 = $90 ≈ 129 ADA.
https://docs.midjourney.com/docs/plans
ElevenLabs (Text-to-Speech): Creator plan ($11/month). Total for 3 months: $11 x 3 = $33 ≈ 47 ADA.
Professional Video Editing Software (e.g., Adobe Premiere Pro): Individual plan ($20.99/month). Total for 3 months: $20.99 x 3 = $62.97 ≈ 90 ADA.
Contingency Budget for Other Tools: The remaining ADA is allocated as a contingency for smaller tools and miscellaneous expenses.
Production & Post-production: 4,500 ADA
Includes direct costs related to the content production process: video scriptwriting, AI-based raw video production, editing, voiceovers, and final video polishing.
Marketing & Communication: 2,000 ADA
Costs for promoting and maintaining engagement on Telegram, X, and YouTube channels.
Management & Reporting: 1,000 ADA
General management costs, progress tracking, and preparation of periodic reports.
Risk Reserve: 1,445 ADA
This 5% budget is allocated to address unforeseen risks and unexpected costs, ensuring the project remains uninterrupted.
Total: 28,900 ADA
The 28,900 ADA budget for this project is a strategic investment. By leveraging a team of experts and modern AI technologies, we are creating an unprecedentedly efficient production process. This cost not only funds the creation of a comprehensive mindmap and a vivid flipping book video series but also ensures the final product is truly valuable, engaging, and highly shareable. Every ADA is used to maximize content quality and distribution efficiency, creating long-lasting and sustainable educational value for the Cardano ecosystem.
Cost Optimization: Adjusting the use of AI tools to more economical plans or extending the production timeline if necessary to reduce cost pressure.
Leveraging Community Impact: Using our existing media channels (Telegram with over 3k members, X with 39k followers) for free promotion, minimizing marketing costs, and optimizing viral effectiveness.
All related costs have been accounted for in the total budget. We will fully utilize our existing communication channels to reach the target audience and create a viral effect. Detailed progress reports and project summary documents will be prepared in full, transparently, and submitted to stakeholders upon request. Project management will be carried out with close supervision to ensure maximum efficiency.
How does the cost of the project represent value for the Cardano ecosystem?
Cardano Unveiled: The Mindmap Journey
High-quality Product from Deep Expertise: The project focuses on systematizing in-depth knowledge about Cardano, based on the translated content of the "Cardano for the Masses" book. The digital mindmap and flipping book video series will be an accurate and easy-to-understand reference material with long-term value for the community.
Lean, Multi-functional Team: With 5 highly specialized members, the project optimizes personnel efficiency. The team includes key roles from content creation, blockchain expertise, AI training, AI automation, to production and community development. This combination ensures a seamless production process, from ideation to product distribution, executed by highly capable individuals.
Leveraging AI Technology for Breakthroughs: This is a pioneering project in applying AI technology to create in-depth educational content. By using modern AI tools, we can produce cinematic-quality visual and video content at a significantly more optimal cost and time than traditional methods.
Powerful Impact from an Existing Community: We possess a strategic advantage with our existing, active community network on Telegram and X. This allows us to instantly reach tens of thousands of target viewers, maximizing the project's viral effectiveness without a large marketing investment.
Proving Appropriate and Optimized Costs
To prove that our budget is reasonable, we have analyzed market costs and compared them with the project's AI-based production method.
Traditional Production Costs: The cost of producing a traditional 2D animated video is typically very high. According to professional video production service websites, costs can reach thousands of dollars per minute.
Superior Efficiency with AI: At these prices, producing a 9-video high-quality series using traditional methods could incur a massive budget. However, by leveraging the power of advanced AI tools like Runway ML, Midjourney, and ElevenLabs, we can produce the entire mindmap and video series with a total budget of just 28,900 ADA. This cost is significantly lower than market rates and ensures every resource is used with maximum efficiency.
Sustainability and Scalability: This AI-based content production model can be applied and scaled for future educational projects. The project not only creates an immediate product but also builds an efficient production process, contributing to the sustainable development of the ecosystem.
Transparency and Commitment: We are committed to using the budget transparently and efficiently and will provide clear, periodic reports so that the funder can track our progress. Project management will be carried out with close supervision to ensure maximum efficiency.
Risk Reserve Fund: A 5% budget (1,445 ADA) is set aside to address unforeseen risks and unexpected costs, ensuring the project remains uninterrupted and on schedule.
Terms and Conditions:
Yes
Hoang Phuong Linh
Expertise: A member of the Fimi translation team, she has completed numerous translation videos, including the recent Cardano Summit 2023 series and the Midnight technology series. She proposed the Cardano For The Masses theme - a project funded in Fund 11. She has a strong ability to connect with and interact with the international Cardano community.
Background: A YouTube Editor who organizes events and teaches blockchain courses, she entered the cryptocurrency market in 2017. She has completed the Cardano Blockchain Certified Associate (CBCA) course certification.
Roles: Project manager, Content manager, and Interpreter. She edits, filters, and publishes the best finished products under the guidance of blockchain experts. She is responsible for connecting and interacting with the community.
Telegram: https://t.me/StakingADA
LinkedIn: https://www.linkedin.com/in/phuong-linh-hoang-a318bb138/
X (CaFi Fimi): https://x.com/CaFi_Fimi
Skills: A freelance "Camop" in the film field, Content creator, and video producer, with 4 years of experience as a YouTube and TikTok editor in the Crypto field. He has collaborated with leading football teams in Vietnam to create viral videos on TikTok in sports and fashion.
Task: Creating lively and interesting 2D animated clips for children on the topic of Cardano, aiming for simplicity, easy understanding, and humor.
A support team consisting of positions such as video editing, podcast dubbing, image consultancy, sound content, and viral effects, led by Hoan Le - an IT engineer with extensive technology experience. He studied and worked at FPT - a leading university and technology company in Vietnam.
Hoan Le is responsible for both technical expertise and the overall management of the support team, ensuring smooth project execution.