Last updated 8 months ago
Ethiopia & Kenya has the talent and energy to lead in Web3, but Cardano adoption needs local voices and viral content to unlock its full potential for millions
We’ll use top Ethiopian & kenyan TikTok influencers to create viral, local-language content that educates youth about Cardano, driving future adoption and blockchain inclusion across the continent.
This is the total amount allocated to Cardano Africa Boom: TikTok for Blockchain Adoption.
Please provide your proposal title
Cardano Africa Boom: TikTok for Blockchain Adoption
Enter the amount of funding you are requesting in ADA
57000
Please specify how many months you expect your project to last
6
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Ethiopia & Kenya has the talent and energy to lead in Web3, but Cardano adoption needs local voices and viral content to unlock its full potential for millions
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
Yes
License and Additional Information
All content produced will be open-source and shared under the Creative Commons Attribution 4.0 International License (CC BY 4.0), allowing free use, adaptation, and distribution. We will ensure transparency in influencer partnerships and ad spend, with regular reporting. This project aligns with Cardano’s mission of decentralization, education, and inclusion, and can be replicated in other regions to support future growth across Africa.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Social Media
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We're targeting Ethiopian and kenyan youth, especially TikTok users aged 16–30 who are digitally active but unaware of blockchain. We'll reach them through trusted influencers creating fun, local-language Cardano content. This matters for Cardano because Africa's young population is key to global adoption—educating them now builds a strong, engaged user base for Cardano's future in DeFi, digital ID, and governance.
Provide a list of key activities of your project?
Key activities include:
Partnering with top TikTok influencers from each country to create viral, local-language Cardano content.
Hosting live Q&A and wallet setup tutorials.
Running targeted ad campaigns.
Organizing fan-signing workshops for selected followers.
Training participants as Cardano ambassadors.
Tracking engagement and wallet sign-ups.
Sharing all content under open licenses for wider reuse and impact across Africa.
What are your success metrics?
Success will be measured by:
Number of TikTok videos created and total views/engagements.
Growth in wallet downloads and ADA transactions linked to campaigns.
Attendance and participation in fan-signing workshops.
Increase in local language content shares and influencer follower growth.
Number of new community ambassadors trained and active.
Positive feedback and surveys from participants.
Expansion potential to other African regions.
These metrics will track both reach and real adoption impact.
Please describe your proposed solution and how it addresses the problem
To create engaging, regionally relevant material that relatably conveys Cardano's benefits, our approach leverages well-known Ethiopian & Kenyan TikTok stars.
We use targeted ads, live Q&A sessions, and viral videos to attract young people online.
Following that, we host unique fan-signing events to boost participation, where influencers become ambassadors by introducing Cardano to a selected number of followers.
By raising awareness, fostering trust, and encouraging real adoption, this online-offline approach tackles the lack of blockchain expertise and encourages broad Cardano adoption across Africa.
Please define the positive impact your project will have on the wider Cardano community
Through education and engagement with Africa's largest and fastest-growing digital audience youth on TikTok. This project will establish a strong, engaged user base, hence increasing Cardano adoption. It turns supporters into ambassadors through workshops, establishing a grassroots movement that organically increases awareness. The scalable model and localized content will accelerate Cardano's growth and influence in Ethiopia & Kenya and beyond, while simultaneously increasing ADA usage and advancing decentralized governance.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Our team, lead by Santa Trading PLC, has over 4 years of expertise in influencer campaigns and digital marketing across Africa, and we guarantee professional execution and trustworthy connections. We maintain transparency by providing regular progress updates, open communication, and transparent budget tracking. A scalable, successful plan for broad Cardano acceptance will be ensured by closely monitoring engagement and wallet sign-ups, testing initial material with a select group of influencers, and modifying approaches based on real-time data.
Milestone Title
Onboarding Influencers and Producing Content
Milestone Outputs
Contract will be conducted with Ten top TikTok influencers from each country.
At least 20 viral, high-quality videos in local languages will be created and shared in order to increase awareness and promote widespread adoption of Cardano among Ethiopia & Kenya youth.
Acceptance Criteria
Selected influencers will sign contracts, and each video will be released with the aim of receiving at least 100,000 views. These videos will be important catalysts for raising Cardano awareness and engagement among young Africans.
Evidence of Completion
Influencer contracts will be signed, and video links and comprehensive analytics reports will be gathered to monitor the campaign's overall impact, engagement, and reach among the targeted audiences.
Delivery Month
2
Cost
25000
Progress
30 %
Milestone Title
Workshops for Fan Signing and Live Q&A
Milestone Outputs
Over 500 people will participate in each of our three interactive workshops, which will be chosen from influencer fan bases.
During these sessions, participants will receive practical instruction on Cardano, wallet configuration, and its practical applications.
In order to answer inquiries, raise awareness, and strengthen connections between the community and the Cardano ecosystem, influencers and Cardano experts will also host 5 live Q&A sessions.
Acceptance Criteria
Workshops will be successfully concluded, and surveys will be used to gather participant feedback. At least 80% of participants should say they had a good learning experience, understood Cardano better, and were interested in continuing to participate. Future sessions will be improved and the effectiveness will be measured with the help of this feedback.
Evidence of Completion
To confirm participation, attendance records will be gathered from each workshop. Every session will be recorded for openness and future teaching purposes. To evaluate learning outcomes, participant satisfaction, and areas for development, feedback surveys will be sent out and examined.
Delivery Month
2
Cost
17000
Progress
30 %
Milestone Title
Impact tracking and campaign expansion
Milestone Outputs
To increase the reach of workshops and influencer content, targeted advertising campaigns will be started.
Around 500 new Cardano wallet sign-ups from interested audiences are the goal of these initiatives.
In order to facilitate future scaling throughout Africa, a final impact report that summarizes campaign performance, engagement metrics, wallet adoption, and lessons learned will be prepared.
Acceptance Criteria
Sign-ups for wallets will be validated using information from partnered platforms.
To make sure goals are reached, engagement metrics like workshop attendance, likes, shares, and video views will be monitored.
A final report that includes results, analysis, and suggestions for further growth will be turned in.
Evidence of Completion
To verify user sign-ups and activity, wallet data reports will be gathered.
To evaluate the performance of reach, engagement, and conversion, ad analytics will be produced. The results, significant discoveries, and tactical suggestions for upcoming Cardano adoption initiatives will be recorded in a final project report.
Delivery Month
2
Cost
15000
Progress
40 %
Please provide a cost breakdown of the proposed work and resources
₳15,000 is set aside in the budget for influencer partnerships, which includes hiring three to five of the best TikTok influencers, paying them for their content, and maintaining communication to guarantee timely and effective delivery.
₳10,000 is allocated for content production, which includes scripting, filming, editing, and localizing videos in Amharic, Oromo, and Tigrigna To effectively reach diverse Ethiopian and African audiences.
₳12,000 will be used to cover venue rentals, materials, logistics, and incentives to encourage and engage participants in order to plan three workshops and fan-signing events.
₳10,000 will be allocated to a targeted advertising campaign to increase the visibility and interaction of influencer content on social media sites such as Facebook and TikTok.
₳5,000 will be for monitoring and reporting tasks, such as data analysis, wallet sign-up tracking, engagement measurement, and the creation of thorough impact reports.
₳5,000 is set aside for administrative and project management expenses, providing efficient communication, coordination, and handling of any unforeseen costs over the course of the six-month project.
How does the cost of the project represent value for the Cardano ecosystem?
Through familiar, locally-language content and reliable TikTok influencers, this project will reach thousands of young Ethiopian & Kenyan.
It will increase the number of active Cardano communities, onboard new users, and encourage wallet sign-ups.
The ₳57,000 total cost includes workshops, wallet education, influencer content, and targeted advertisements, which will result in real adoption through scalable, high-engagement strategies for Cardano's expansion in Ethiopia & Kenya.
Terms and Conditions:
Yes
The project will be executed by Santa Trading PLC, a respectable Ethiopian digital marketing company with over 4 years of experience in influencer marketing and digital campaigns across Africa.
Project management, influencer relations, campaign execution, and reporting are all handled by Santa Trading PLC, the lead partner:
Project manager who coordinates timelines, deliverables, and accountability.
The role of an influencer coordinator involves selecting and managing TikTok influencers and overseeing their content creation.
Assists in the creation and scripting of popular educational Cardano videos that are localized.
Community Engagement Lead: Arranges fan signing workshops and interacts with attendees.
This is a data and reporting analyst: makes reports that are easy to understand and monitors performance metrics.
As a consultant, the blockchain advisor: provides expertise in Cardano technology and ecosystem for materials and workshops.
The following confirmed partners and ecosystem collaborators: Among them are:
Cardano Academy: Providing blockchain knowledge and spearheading community engagement initiatives to increase Cardano's visibility.
Endubis Wallet: Facilitating easy onboarding for new Cardano users and providing wallet setup instructions.
Ethiopian Blockchain Network: Ensuring the integration of the local blockchain ecosystem and the accuracy of the content.
By contributing blockchain knowledge, user onboarding assistance, content accuracy, and outreach throughout Africa, our key partners are essential to the initiative's success.