Last updated 8 months ago
Despite institutional presence, Cardano lacks grassroots awareness in Ethiopia. The public is unfamiliar with basic concepts and information in local languages is scarce, losing ground to competitors.
I will launch a localized, digital-first campaign across Ethiopia to introduce Cardano to the public in their own languages via multilingual content, social media, and workshops.
This is the total amount allocated to Cardano Awareness Campaign in Ethiopia.
Please provide your proposal title
Cardano Awareness Campaign in Ethiopia
Enter the amount of funding you are requesting in ADA
60000
Please specify how many months you expect your project to last
6
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Despite institutional presence, Cardano lacks grassroots awareness in Ethiopia. The public is unfamiliar with basic concepts and information in local languages is scarce, losing ground to competitors.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependecies.
Will your project's outputs be fully open source?
Yes
License and Additional Information
The outputs of my project will not be fully open-source in the traditional software development sense, but they will be publicly available.
My project falls under the "Cardano Open: Ecosystem" category, which funds "non-technical initiatives" for grassroots growth and education.
All educational content, including videos, infographics, articles, and final reports, will be made publicly available for the community to use, share, and build upon for the benefit of the wider Cardano ecosystem.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Community Outreach
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
My project targets Ethiopian youth, students, and entrepreneurs via a digital campaign on popular platforms like Facebook, TikTok, and YouTube. We'll create multilingual content in Amharic, Afaan Oromo, and Tigrinya. This is critical for Cardano as it builds a strong grassroots community, complementing existing institutional partnerships and establishing Ethiopia as a key regional hub for adoption. Key activities include multilingual content creation, social media campaigns, partnerships with local influencers, and interactive workshops on wallets, staking, and Project Catalyst.
Provide a list of key activities of your project?
My project will drive grassroots ecosystem growth and community engagement through key activities:
Multilingual Content Creation: Produce short videos, infographics, and guides in local languages to simplify Cardano concepts.
Social Media Campaigns: Run targeted campaigns on the most active online platforms in Ethiopia to boost brand visibility.
Influencer & Educator Partnerships: Collaborate with trusted local voices to share Cardano’s story and build credibility.
Workshops & Webinars: Host interactive, hands-on sessions to teach the basics of wallets, staking, and Project Catalyst.
What are your success metrics?
Key success metrics for my project:
Social Media Reach & Engagement: Number of impressions, shares, likes, and comments on our social media posts.
Content Consumption: Number of views on our videos and downloads of our guides and infographics.
Community Growth: Increase in the number of followers on our social media channels and subscribers to our newsletters.
Workshop Attendance: Number of participants in our educational workshops and webinars.
New User Onboarding: Number of new wallet creations, which can be a difficult metric to track directly but can be a long-term goal.
Please describe your proposed solution and how it addresses the problem
My proposed solution is to launch a localized, digital-first awareness campaign across Ethiopia. This initiative will directly address the problem of limited public awareness and understanding of Cardano by creating high-quality educational content in local languages, including Amharic, Afaan Oromo, and Tigrinya. By leveraging popular social media platforms and collaborating with local influencers, the campaign will make Cardano's core concepts—such as ADA, wallets, staking, and DeFi—accessible and relatable to a grassroots audience.
Please define the positive impact your project will have on the wider Cardano community
This project will have a significant positive impact on the wider Cardano community by strengthening Ethiopia’s role as a key regional hub for adoption in Africa. By successfully onboarding thousands of new users into the ecosystem, we will not only increase network participation but also produce a valuable, reusable library of educational content in multiple African languages. This resource will serve as a foundation for future Cardano initiatives in other regions, demonstrating a scalable model for community-driven growth and contributing to the global expansion of the Cardano ecosystem.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
I am a digital marketing professional with over six years of experience in running multilingual social media campaigns, producing digital content, and managing influencer collaborations. My background ensures a high level of expertise and accountability. I intend to validate my approach's feasibility through a structured, milestone-based timeline. The project's success will be measured by clear KPIs, including social media engagement, video views, workshop attendance, and new wallet creations, which will be published in a final campaign report to ensure full transparency and accountability.
Milestone Title
Research & Setup
Milestone Outputs
This milestone will produce a comprehensive research report that includes an in-depth analysis of our target audience's media consumption habits, a competitive landscape analysis of other blockchain projects in Ethiopia, and a detailed plan for reaching key demographic groups (youth, students, entrepreneurs) with culturally relevant content. I will also establish the project's core team, including translators fluent in Amharic, Afaan Oromo, and Tigrinya, and a dedicated social media manager.
Acceptance Criteria
The research report must be finalized and approved, providing clear insights into the most effective channels for our campaign. All core team members must be officially onboarded, with signed contracts and a clear understanding of their roles and responsibilities. The project plan for the duration of the campaign must be complete, outlining key activities and a timeline.
Evidence of Completion
Submission of the finalized research report. Copies of signed contracts for all team members. A digital project plan document outlining roles, responsibilities, and a timeline.
Delivery Month
1
Cost
1500
Progress
10 %
Milestone Title
Content Production & Launch
Milestone Outputs
This milestone will focus on the creation and initial distribution of our educational content. It will produce a minimum of 10 high-quality, multilingual educational videos, 20 infographics, and 5 articles designed to simplify complex Cardano concepts. These assets will cover topics such as "What is ADA?", "How to set up a Cardano wallet," "The power of staking," and "Participating in Project Catalyst". The initial phase of the social media campaign will also be launched, with an established content calendar and paid ad campaigns to boost visibility.
Acceptance Criteria
All digital assets must be created and approved for public release. Social media accounts must be fully operational, and the initial campaign launch must be complete, demonstrating active content distribution across all planned platforms.
Evidence of Completion
Direct links to all published videos, infographics, and articles. A public-facing social media content calendar. Analytics reports confirming the launch of paid campaigns and initial engagement metrics.
Delivery Month
3
Cost
25500
Progress
40 %
Milestone Title
Community Engagement & Education
Milestone Outputs
This milestone is dedicated to direct community interaction and education. We will host two virtual webinars and two in-person workshops in key urban centers to provide hands-on training on using Cardano wallets and participating in Project Catalyst. The project will also formalize partnerships with at least two local influencers or educators to amplify our message and build trust within the community.
Acceptance Criteria
The webinars and workshops must be successfully conducted with a minimum number of attendees to ensure impact. Influencer collaborations must be live and generate pre-agreed-upon engagement metrics. The community group must demonstrate active participation and growth.
Evidence of Completion
A recording of the webinars. Photos and videos of the in-person workshops. Links to influencer-generated content and social media analytics reports.
Delivery Month
4
Cost
18000
Progress
30 %
Milestone Title
Amplification & Partnerships
Milestone Outputs
This milestone will focus on expanding the project's reach and institutional support. We will formalize partnerships with at least two local universities or tech hubs to integrate Cardano education into their curricula or extracurricular activities. The project will also work to secure a minimum of two media features or PR articles in prominent local or blockchain-focused publications to amplify the campaign’s message and lend it additional credibility.
Acceptance Criteria
Signed Memorandums of Understanding (MoUs) or partnership agreements are in place with academic institutions or tech hubs. The media features or articles must be published, confirming the success of the PR outreach.
Evidence of Completion
Copies of signed partnership agreements. Links to all published media features. A report summarizing the outreach and partnership development activities.
Delivery Month
5
Cost
12000
Progress
20 %
Milestone Title
Reporting & Project Closure
Milestone Outputs
This final milestone involves producing a comprehensive, publicly accessible final report that details the project's entire journey, from inception to completion. The report will include a detailed breakdown of all activities, key performance indicators (KPIs) achieved, a full financial audit, and a section on lessons learned. A public summary will be provided, and a final meeting will be held to share the findings with the community.
Acceptance Criteria
The final report must be completed, publicly shared, and transparently demonstrate the project's outcomes against its initial goals and budget. A final review with the community must be held to verify completion and provide feedback.
Evidence of Completion
A link to the final report, a comprehensive breakdown of all success metrics, and a public video summary highlighting the project's impact.
Delivery Month
6
Cost
3000
Progress
10 %
Please provide a cost breakdown of the proposed work and resources
The project's total budget of ₳60,000 is broken down to cover all key activities and resources. The cost breakdown is as follows:
Ads & Promotions (₳21,000 / 35%): For targeted Facebook, TikTok, and YouTube campaigns.
Content Production (₳15,000 / 25%): For creating videos, infographics, blogs, and translations.
Influencer Partnerships (₳12,000 / 20%): For engaging with Ethiopian tech influencers.
Workshops & Webinars (₳6,000 / 10%): For venue, facilitation, and materials.
Reporting & Coordination (₳6,000 / 10%): For impact reporting, monitoring, and administration.
How does the cost of the project represent value for the Cardano ecosystem?
The project's cost represents exceptional value by ensuring maximum reach at a minimal cost per user onboarded. The total budget of ₳60,000, which is well within the
Cardano Open: Ecosystem track limit, is strategically allocated to drive grassroots ecosystem growth and community engagement in a key region for Cardano's Africa vision. By focusing on a digital-first strategy and leveraging local partnerships, this project will create a scalable model for awareness that can be replicated, providing a lasting asset for the wider Cardano community.
Terms and Conditions:
Yes
My project team consists of myself, as the project lead and digital marketing expert with over 6 years of professional experience. I will be responsible for overall strategy and campaign management. To ensure local relevance and cultural appropriateness, I will partner with a team of Ethiopian translators, educators, and community leaders who will contribute to content creation, workshop facilitation, and on-the-ground engagement.