Last updated 9 months ago
Lack of local Cardano hubs and accessible blockchain education in Ethiopia hinders user onboarding and ecosystem growth. Grassroots engagement and training are needed to drive adoption.
Establish a Cardano Hub in Addis Ababa with physical & virtual spaces delivering blockchain courses, monthly workshops, mentorships, and media campaigns to onboard 2,000 users and train 500 students.
This is the total amount allocated to Cardano Community Hub & Education Initiative in Ethiopia.
Please provide your proposal title
Cardano Community Hub & Education Initiative in Ethiopia
Enter the amount of funding you are requesting in ADA
58000
Please specify how many months you expect your project to last
12
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Lack of local Cardano hubs and accessible blockchain education in Ethiopia hinders user onboarding and ecosystem growth. Grassroots engagement and training are needed to drive adoption.
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
no dependencies
Will your project's outputs be fully open source?
No
License and Additional Information
not open source
Please choose the most relevant theme and tag related to the outcomes of your proposal
Connected Community
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
Ethiopian university students, early-career tech/finance professionals, crypto-curious creators, and local SMEs. Reach: university partners and clubs; bilingual TikTok/YouTube/Telegram content; geo-targeted ads; monthly hands-on workshops and livestreams; referral/ambassador program from course graduates. Why it matters: converts awareness into wallets, staking and governance participation; grows a trained talent pipeline; diversifies delegators and builders in a fast-growing African market.
Provide a list of key activities of your project?
What are your success metrics?
Please describe your proposed solution and how it addresses the problem
Our approach tackles the lack of accessible Cardano education and community hubs in Ethiopia by building four integrated pillars Physical & Virtual Hub, Structured Learning, Community Activation, and Sustained Engagement each designed to move learners from awareness to active participation and advocacy.
1. Physical & Virtual Hub
We will establish a centrally located “Cardano Hub” in Addis Ababa that functions as both a co-working space and a broadcast studio. Physically, it provides reliable internet, presentation-ready seating for 50+ participants, and recording equipment. Virtually, we’ll mirror every live event via Zoom and stream to YouTube and Telegram, ensuring participants outside the city can join. This hybrid model dramatically lowers geographic barriers and creates a consistent “home base” for local and remote learners alike.
Key actions:
Secure a flexible-rate lease in a tech-friendly district.
Install high-quality AV gear for simultaneous in-person and online delivery.
Launch a dedicated community platform (Discord/Telegram) for announcements, peer Q&A, and resource sharing.
2. Structured Learning Pathways
To move beyond one-off events, we will design a progressive curriculum with clear milestones:
Onboarding Module: A self-paced online “Cardano 101” tutorial (video + quiz) that every participant completes before attending any workshop. This ensures a baseline of knowledge and maximizes hands-on time.
Certification Tracks: Two 8-week, cohort-based courses—“Fundamentals” (blockchain concepts, ADA wallet setup, staking) and “Applied Cardano” (DeFi mechanics, simple Plutus contracts, ecosystem tools). Cohorts of 100 meet twice weekly; sessions combine lecture (30%), guided lab (50%), and peer discussion (20%). Graduates earn digital badges and are invited to join the Hub’s core team.
Micro-Credentials: Short, themed workshops (e.g., “Delegation Deep Dive,” “Marlowe Smart Contracts”) provide 2–4 hour badges that stack toward certification.
This layered approach ensures learners steadily build skills, remain engaged over months, and accumulate credentials that recognize their growing expertise.
3. Community Activation & Collaboration
Education alone doesn’t sustain growth; we’ll activate the community through regular, collaborative events:
Monthly “Build & Bond” Sessions: Casual meetups where attendees pair up to solve simple Cardano challenges creating wallets, minting tokens, or writing a basic Marlowe contract. Each session ends with a 15-minute lightning talk from a local builder or guest expert.
Mentor Match-Up: After completing their first certification, learners can apply for one-on-one mentorship with seasoned Cardano contributors. Mentors guide small capstone projects—like designing a token distribution model for a mock NGO over 6 weeks.
Mini-Hackathons: Every quarter, we’ll host 24-hour hackathons at the Hub. Teams of 3–5 will prototype community-focused dApps (voting tools, micro-grant platforms, etc.). Judges include local tech leaders and Cardano ambassadors; winning teams receive in-kind support (e.g., mentorship, featured blog posts).
These collaborative formats spark curiosity, foster peer networks, and generate tangible artifacts that demonstrate Cardano’s real-world utility.
4. Localized Media & Outreach
To broaden our reach and drive the user onboarding funnel, we will deploy culturally resonant content across multiple channels:
Bilingual Video Tutorials: Produce 50 short (2–4 minute) videos in Amharic and English, each covering a single topic (e.g., “What Is Proof of Stake?” “How to Use Yoroi Wallet”). Videos will be optimized for TikTok, YouTube Shorts, and Telegram channels to meet local viewing habits.
Live Q&A Livestreams: Host bi-weekly “Ask Me Anything” sessions with Hub instructors, streamed on Facebook Live and rebroadcast on radio partner stations to reach audiences with limited internet access.
Peer-Led Storytelling: Feature success stories of Ethiopian learners who have staked ADA, participated in hackathons, or launched community projects. Publishing these narratives on local tech blogs and in our monthly newsletter makes Cardano’s impact tangible.
By combining targeted, language-appropriate media with peer advocacy, we’ll amplify word-of-mouth and guide viewers toward our structured learning pathways.
5. Continuous Monitoring & Iteration
To ensure effectiveness, we’ll institute a quarterly review cycle with the following metrics:
Awareness → Onboarding Funnel: Track video views → workshop registrations → course enrollments → wallet activations.
**Learning Outcomes: **Measure quiz scores, lab completion rates, and certification attainment.
Community Growth: Monitor active members in our Discord/Telegram, meetup attendance trends, and hackathon participation.
Advocacy Impact: Count peer-led events organized by graduates and referrals generated.
Quarterly “pivot sprints” allow us to adjust content mix, delivery format, or outreach channels based on real-time data ensuring we focus resources on the highest-impact activities.
Why This Works
By unifying a physical meeting place with a strong virtual backbone, providing a clear, credentialed learning journey, fostering hands-on collaboration, and leveraging localized media outreach, we address the root causes of slow Cardano adoption in Ethiopia. Learners aren’t left adrift after a single event; they progress through a structured pathway, gain recognition, and become empowered ambassadors who sustain the ecosystem long after our initial program concludes.
Please define the positive impact your project will have on the wider Cardano community
1. Rapid User Growth & Onboarding
By lowering barriers to entry—through bilingual content, hybrid in-person/online delivery, and targeted media outreach—we will bring 2,000 new Cardano users into the network within 12 months. These newcomers will not only activate wallets and stake ADA but also become active participants in governance and community discussions, strengthening Cardano’s on-chain metrics (transaction volume, delegation pools, voting turnout) and demonstrating clear grassroots demand.
2. Expanded Educational Infrastructure
Our structured “Cardano Fundamentals” and “Applied Cardano” courses will train 500 students, equipping them with the knowledge and hands-on skills to explore DeFi, smart contracts, and dApp development. Graduates will earn digital badges recognized across the ecosystem, creating a cohort of qualified ambassadors who can replicate training in other regions. This new talent pipeline addresses one of Cardano’s key adoption challenges—localized expertise—and establishes a sustainable model for blockchain education that can be licensed or franchised by other community leaders worldwide.
3. Strengthened Local Advocacy & Thought Leadership
Through monthly workshops, hackathons, and mentor-led capstone projects, our alumni will prototype real-world Cardano solutions—governance voting tools, community token distributions, or micro-grant platforms—that solve local challenges. Documenting and sharing these prototypes via our media channels and at Catalyst proposals will spotlight Ethiopia as a thriving Cardano innovation hub, inspiring other regions to adopt similar grassroots approaches. This raises Cardano’s global profile and accelerates momentum for subsequent funding rounds.
4. A Living Library of Culturally Relevant Content
The 50 bilingual tutorial videos, livestreams, and peer-led storytelling pieces we produce will live on YouTube, TikTok, and Telegram permanently, forming an evergreen resource that serves learners long after the program ends. By tailoring content to local languages and cultural contexts, we increase its effectiveness—and Cardsano’s overall educational asset base—while demonstrating how well-crafted, localized media can drive adoption in emerging markets.
5. Scalable, Data-Driven Community Model
Our quarterly metrics reviews (funnel conversion rates, certification attainment, engagement drop-off points) will generate a detailed “Community Growth Playbook” that outlines best practices, pitfalls, and optimization levers. This playbook—shared under an open-source license—will empower other Cardano communities to replicate our approach in Latin America, Southeast Asia, and beyond. By standardizing data-driven community building, we accelerate ecosystem expansion in a way that individual projects or ad hoc meetups cannot.
6. Strengthening Network Resilience & Decentralization
Every new stake delegation, every workshop attendee who becomes a delegator, and every hackathon team that spins up a new stake pool contributes to Cardano’s decentralization goals. By onboarding a thousand new delegators and supporting the launch of locally operated stake pools, we diversify the network’s validator landscape and reduce concentration risk. This tangible boost to network resilience underscores Cardano’s commitment to community-centric growth.
7. Policy Engagement & Regulatory Awareness
Our final policy brief on “Regulatory Pathways for Cardano Adoption in Ethiopia” co-authored with local academic and government partners will provide a template for constructive dialogue between Cardano stakeholders and regional regulators. By sharing our methodology and findings with IOG, the Cardano Foundation, and other Catalyst participants, we help preempt policy roadblocks in emerging markets and foster an enabling environment for blockchain innovation.
8. Long-Term Ecosystem Sustainability
Graduates will form a “Cardano Advocates Network” responsible for organizing follow-on events, peer study groups, and online forums. By seeding local leadership with the skills and credentials to continue community activities independently, we ensure that the impact endures beyond our initial funding window. The network’s ongoing activities—supported by a small annual operating grant drawn from pooled ADA contributions—will keep Cardano top-of-mind for future entrepreneurs, students, and developers.
In sum, our project transforms a one-off funding grant into a self-reinforcing cycle of education, collaboration, media amplification, and policy engagement. By focusing on scalable processes, measurable outcomes, and cultural relevance, we will not only onboard thousands of new users and train hundreds of students but also create a playbook and leadership network that accelerates Cardano’s grassroots growth across the globe.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Partnerships & Operational Infrastructure
A tech-friendly co-working space in central Addis Ababa is lined up, complete with 50-seat capacity, high-speed internet, and AV equipment. We already maintain a vetted roster of regional Cardano ambassadors and IOHK-trained mentors ready to serve weekly office hours. Our Discord and Telegram channels are active, with dedicated sub-channels for events, Q&A, and feedback.
High Levels of Trust & Accountability
Transparent Governance: We will form a five-member Community Advisory Board—including university faculty, Cardano ambassadors, to oversee project direction, budget spend, and KPI achievement. Board minutes and quarterly reports will be published publicly.
**Open Financial Reporting: **All ADA expenditures will be logged on a shared spreadsheet, with snapshots shared at the end of each quarter.
Community Feedback Loops: After every workshop and course module, participants will complete standardized surveys assessing content clarity, logistical quality, and instructor effectiveness. Results will guide immediate adjustments.
Validation of Feasibility
Pilot Phase (Months 1–2):
Run a 4-session “Onboarding Workshop” for 50 participants drawn from our existing Telegram community.
Measure registration-to-attendance conversion, post-event wallet activations, and survey satisfaction rates targeting ≥80%. Successful pilot outcomes will validate venue logistics, curriculum pacing, and media outreach effectiveness.
Iterative Curriculum Refinement:
Use pilot feedback to refine slide decks, lab exercises, and video scripts before full roll-out.
A/B test online vs. in-person attendance rates to optimize session timing and format.
Quarterly KPI Reviews:
Track and publicly report:
Funnel metrics (video views → workshop sign-ups → course enrollments → wallet activations)
Course completion and quiz pass rates (target ≥70% pass rate)
Workshop attendance growth (target +10% per quarter)
Community platform activity (monthly active users, message volume).
Pivot strategies for underperforming channels (e.g., adjust ad targeting, swap workshop themes).
Risk Mitigation & Contingency Planning
Venue Disruption: Maintain relationships with two backup locations and budget a 10% contingency for unexpected rental costs.
**Instructor Availability: **Contract a pool of at least six qualified trainers, ensuring redundancy if scheduling conflicts arise.
Low Engagement: Pre-register interest through incentives (e.g., ADA micro-rewards for survey completion), and leverage partner university mailing lists.
Technical Failures: Equip the Hub with UPS backup power and a secondary 4G internet link. All sessions will be recorded to mitigate live-stream disruptions.
By combining proven team capabilities, strong institutional partnerships, transparent governance structures, and a data-driven validation framework, we ensure that our Cardano Community Hub project is both highly feasible and accountable—delivering real, measurable results for the Cardano ecosystem.
Milestone Title
Project setup & pilot onboarding
Milestone Outputs
Signed 12-month lease and service agreements; hub fitted out with 50+ seats, desks, projector/large display, camera, microphones, lighting, whiteboard; enterprise internet (≥50 Mbps) with LTE backup and UPS; security/access procedures documented; AV + livestream stack (Zoom/YouTube) configured and run-book written; Discord and Telegram communities launched with rules, onboarding form, FAQ, and event calendar; public landing page with registration enabled; onboarding kit produced (slides, step-by-step wallet/staking guide, ethics/safety note, post-event quiz); 1 pilot workshop delivered (50 seats) with baseline metrics captured.
Acceptance Criteria
Venue fully operational and safe; internet speed test ≥50/10 Mbps and a stable 60-minute stream test completed; AV check passes for audio, projection, recording, and livestream; seating for ≥50 and clear signage in place; Discord + Telegram live with ≥300 combined members and posted code of conduct; landing page public with calendar and working registration; pilot workshop held with ≥40 attendees, ≥80% post-event satisfaction, and ≥100 verified wallet activations or staking actions via onboarding form (tx hash/stake key only, no PII); baseline KPI dashboard created and next 3-month event schedule published.
Evidence of Completion
Lease and ISP contracts (PDF); photo/video walk-through of the hub showing seating, AV setup, LTE backup and UPS; equipment inventory list with serials; internet speed-test screenshots and 60-minute stream log; safety/access checklist; screenshots/links of active Discord and Telegram with member counts and posted rules; screenshot of public landing page and event calendar; onboarding kit files (slides, wallet guide, quiz); pilot workshop artifacts: event page, attendee list, photos, session recording; survey export with satisfaction score; anonymized wallet/staking verification log; KPI dashboard link or screenshots.
Delivery Month
2
Cost
10500
Progress
20 %
Milestone Title
Education Cohort 1
Milestone Outputs
Cohort 1 delivered across 16 sessions (two per week): lectures, guided labs, and peer discussion; full slide deck and lab manuals finalized; LMS space configured for attendance, quizzes, and assignments; pre-/post-assessment designed; 10 blocks of instructor office hours scheduled; TA rota and moderation policy established; certificate template minted with unique IDs; student success channel set up in Discord/Telegram; outreach pack for partner university mailing lists; post-module review meeting held to capture improvements for Cohort 2.
Acceptance Criteria
Cohort 1 delivered across 16 sessions (two per week): lectures, guided labs, and peer discussion; full slide deck and lab manuals finalized; LMS space configured for attendance, quizzes, and assignments; pre-/post-assessment designed; 10 blocks of instructor office hours scheduled; TA rota and moderation policy established; certificate template minted with unique IDs; student success channel set up in Discord/Telegram; outreach pack for partner university mailing lists; post-module review meeting held to capture improvements for Cohort 2.
Evidence of Completion
LMS exports (attendance, grades, quiz stats); pre-/post-assessment summary with learning gains; certificate registry with IDs; office-hours calendar and usage log; slide and lab repositories (timestamped); photos/recordings of representative sessions; cohort report summarizing outcomes, risks, and actions; anonymized onboarding form records for wallets/staking; NPS/satisfaction survey exports.
Delivery Month
4
Cost
9000
Progress
30 %
Milestone Title
H1 Workshops & Content Wave 1
Milestone Outputs
Six themed weekend workshops (Months 2–6) with hands-on exercises and take-home tasks; micro-credential quizzes and badges issued for completions; twenty short bilingual videos (Amharic/English) produced and published across YouTube, TikTok, and Telegram; first paid-ads burst configured with geo/interest targeting; monthly community newsletter launched; content calendar and creative templates finalized; standard CTA funnel linking videos → registration → workshops → cohorts.
Acceptance Criteria
Average workshop attendance ≥50; badge earners ≥100; Wave-1 video views ≥10,000 with average watch time ≥30% and CTR ≥2% to the registration page; newsletter list ≥1,000 with open rate ≥25%; cumulative wallets onboarded ≥700; clear documentation of the content funnel and UTM tracking in place; moderation SLAs met in community channels.
Evidence of Completion
Workshop pages and sign-in sheets; micro-credential badge ledger and quiz exports; platform analytics screenshots (views, watch time, CTR); ads manager reports (impressions, clicks, conversions); newsletter metrics (subs, opens, CTR); content calendar and template files; UTM link list and funnel dashboard; photo/recording highlights from workshops.
Delivery Month
7
Cost
13000
Progress
30 %
Milestone Title
Mentorship Program Launch & Mini-Hackathon
Milestone Outputs
Recruitment of mentors and selection of 25 mentees from Cohort 1/workshops; mentor–mentee agreements, goals, and meeting cadence set; six-week capstone projects scoped; shared repo/workspace created per team; playbook for mentorship published; mini-hackathon (24–48h) organized with judges, rubric, prize tiers, and demo day; community showcase of prototypes with feedback forms; post-event retrospective documented.
Acceptance Criteria
≥25 active pairs with ≥80% of planned sessions completed and logged; ≥12 prototype demos submitted meeting minimum viability (runs, documented, short video); participant satisfaction ≥85%; at least 1 shared learning per team captured in the playbook; cumulative wallets onboarded ≥1,000; at least 3 prototypes continue beyond hackathon with a follow-up plan.
Evidence of Completion
Mentor roster and bios; pairing list with goals; meeting logs or calendars; capstone briefs; prototype repos or zip files, short demo videos, and readme docs; judging rubric, score sheets, and winners list; prize disbursement records/tx hashes; showcase recording and feedback summary; mentorship playbook PDF; retrospective notes with action items.
Delivery Month
9
Cost
8500
Progress
20 %
Milestone Title
Education Cohort 2 + H2 Workshops & Content Wave 2
Milestone Outputs
Cohort 2 (16 sessions) delivered with refined curriculum and labs based on Cohort 1 feedback; six additional hands-on workshops in Months 7–10; thirty more bilingual videos published; second targeted ad burst optimized from Wave 1 learnings; expansion of micro-credential pathway with new topics; alumni-led study circles piloted; university/club outreach refreshed to widen the funnel.
Acceptance Criteria
≥100 verified enrollments and ≥70 graduates in Cohort 2; cumulative trained learners ≥400 (200 full-course grads + 200 badge earners); project-to-date video views ≥40,000 and newsletter list ≥2,000 with ≥25% open rate; cumulative wallets onboarded ≥1,600; alumni study circles ≥4 with regular cadence; overall program NPS ≥50 sustained.
Evidence of Completion
LMS exports, certificate registry, and cohort report; workshop artifacts and attendance logs; platform analytics screenshots and ads manager reports; badge ledger; alumni circle schedules and summaries; updated outreach pack; consolidated KPI dashboard showing cumulative results and deltas since Milestone 3.
Delivery Month
10
Cost
12500
Progress
10 %
Milestone Title
Final Hackathon, Policy Brief & Endline Report
Milestone Outputs
Two-day open hackathon (≥100 participants) with clear tracks, mentors on call, and public demo day; publication of a policy brief on “Regulatory Pathways for Cardano Adoption in Ethiopia”; open “Community Growth Playbook” documenting funnel data, templates, and SOPs; final KPI dashboard and financial snapshot; sustainability plan (advocates network, next-year calendar, funding options); stakeholder review meeting and handover.
Acceptance Criteria
≥20 team submissions meeting entry criteria (repo, readme, demo); policy brief and playbook publicly available; final KPIs achieved: ≥2,000 wallets onboarded and ≥500 trained learners (full-course grads + badge earners); stakeholder review held with action list; at least 6-month post-grant community plan approved by the advisory board.
Evidence of Completion
Hackathon registration and attendance records; submissions repo/drive, judging sheets, winners list, prize disbursement tx; published policy brief and playbook links/PDFs; final KPI dashboard screenshots and narrative endline report; expense ledger snapshot; recording and minutes of stakeholder review; published sustainability plan and calendar.
Delivery Month
12
Cost
5000
Progress
10 %
Please provide a cost breakdown of the proposed work and resources
Budget & Costs (₳58,000)
1) People (delivery + ops) — ₳28,600
Project Lead (Djibril Konate) — curriculum, teaching, ops, reporting: ₳9,000
Adjunct Instructor (contract) — co-teach 2 cohorts, labs, grading: ₳5,200
TA & Community Coordinator (part-time) — LMS, check-in, moderation: ₳4,800
Media Producer/Editor (contract) — 50 bilingual videos, uploads/analytics: ₳3,800
Events & Partnerships Coordinator (contract) — venues, guests, outreach: ₳3,000
Finance & Compliance Officer (part-time) — open ledger, invoices, reports: ₳1,600
AV/IT Technician (as-needed) — hybrid setup, recording, backups: ₳1,200
Why: lean team with clear ownership to deliver cohorts, workshops, content, and reporting.
2) Hub, Internet & Equipment — ₳11,600
Space rental & utilities (12 months): ₳8,400
Connectivity & power (fiber + LTE failover, UPS maintenance): ₳1,600
AV kit top-up & upkeep (projector/camera/mics/lights, cables, stands): ₳1,600
Why: stable hybrid delivery (room + livestream + recording) with redundancy.
3) Program Delivery — ₳9,200
Workshops (12) materials/catering, print packs, badges: ₳1,800
Cohorts (2×8 weeks) lab materials, certificates, LMS tools: ₳1,800
Mentorship stipends (25 mentees; small time-boxed grants): ₳1,000
Mini-hackathon (ops + prizes): ₳2,400
Final hackathon (ops + prizes): ₳2,200
Why: hands-on learning, small incentives, and public demos to convert learners into active users.
4) Media & Outreach — ₳6,000
Content production expenses (licenses, captions/subtitles, translations, gear rental when needed): ₳1,600
Paid ads (two bursts; geo/interest targeting to drive sign-ups): ₳4,400
Why: fills the funnel to cohorts/workshops; optimized with UTM tracking.
5) Knowledge Products — ₳1,000
Policy brief (“Regulatory Pathways for Cardano in Ethiopia”) editing/design: ₳600
Monitoring & evaluation tools (survey/dashboards/hosting): ₳400
Why: produces lasting, reusable assets and transparent KPI tracking.
6) Contingency — ₳1,600
2–3% buffer for venue overages, equipment failure, or bandwidth spikes.
Any unused contingency is reported and returned or reallocated with advisory approval.
Milestone-Aligned Disbursement (for reference)
Setup & Pilot — ₳10,500 (M2)
Cohort 1 (8 wks) — ₳9,000 (M4)
H1 Workshops + Content Wave 1 — ₳13,000 (M6)
Mentorship + Mini-Hackathon — ₳8,500 (M8)
Cohort 2 + H2 Workshops + Content Wave 2 — ₳12,000 (M10)
Final Hackathon + Policy Brief + Endline Report — ₳5,000 (M12)
Total = ₳58,000
Notes & Assumptions
No software/hardware development; all spend supports non-technical education, community building, and outreach.
**Open ledger: **invoices/receipts published quarterly; major purchases require two-step approval.
Unit assumptions are conservative; if partner venues or volunteers reduce costs, savings are shown in reports and reallocated to high-ROI items (ads, workshops) with advisory sign-off.
How does the cost of the project represent value for the Cardano ecosystem?
Clear unit economics. Primary outputs are 2,000 new wallets and 500 trained learners.
Cost per verified wallet onboarded (CPW) ≈ ₳29 (₳58,000 / 2,000).
Cost per trained learner (CPTL) ≈ ₳116 (₳58,000 / 500).
These are capped targets we’ll report on quarterly.
High direct-delivery ratio. ≥77% of budget funds teaching, workshops, mentorship, content, and ads; ~20% covers hub/Internet/equipment. Minimal overhead, no software build.
Compounding assets. 50 bilingual tutorials, slide decks, labs, run-books, and a Community Growth Playbook are released openly. They keep onboarding users long after funding and can be reused by other hubs—driving down Cardano’s global cost-per-user over time.
Hybrid scale, low marginal cost. In-person + livestream + recordings means each session serves Addis attendees and remote learners simultaneously. After setup, adding learners costs little (venue is fixed, content is reusable).
Measured conversion funnel. UTM-tracked media → registrations → workshops → cohorts → wallet activation / staking. We publish a public KPI dashboard so value-per-ADA is visible (CPW, CPTL, view→signup CTR, completion rates, NPS).
Leverage & in-kind support. University rooms, volunteer mentors (with small stipends), and partner communities reduce paid acquisition and venue costs, increasing ROI.
Milestone gating = accountability. Funds release only when evidence is produced (attendance logs, tx/stake proofs, analytics, certificates). If a channel underperforms, spend is reallocated to higher-ROI activities (e.g., ads → workshops).
Network effects. Onboarded learners become delegators and voters; prototypes from mentorship/hackathons seed future Catalyst ideas—multiplying impact beyond the grant.
Downside protection. Even at 75% of target, CPW ≈ ₳39 and CPTL ≈ ₳155, still delivering meaningful grassroots growth with transparent reporting.
Bottom line: this budget prioritizes measurable onboarding and education, creates reusable public goods, and proves value per ADA with open data—delivering both immediate users and long-lived ecosystem capacity.
Terms and Conditions:
Yes
Djibril Konate — Project Lead
porfoilo: https://djibril.me
Designs the program, curriculum, and KPI framework.
Leads delivery of workshops/cohorts, hosts livestreams, and manages mentors.
Owns partnerships (universities, clubs), hiring of contractors, and stakeholder updates.
Approves budget, publishes quarterly reports, and keeps the public KPI dashboard current.
Adjunct Instructor (to be contracted, across cohorts)
Co-teaches two 8-week cohorts; runs labs on wallets, staking, DeFi, and basic Plutus/Marlowe.
Creates quizzes, grades assignments, and maintains the LMS.
Covers guest sessions when Djibril is traveling.
Teaching Assistant & Community Coordinator (0.5 FTE)
Handles Discord/Telegram operations, moderation, FAQs, and learner support.
Runs event registration, check-in, attendance logs, and satisfaction surveys.
Tracks learner progress for certificates and micro-credential badges.
Media Producer / Editor (0.4 FTE, contract)
Produces and edits 50 short bilingual videos; manages thumbnails/captions.
Schedules uploads, tracks analytics (views, watch time, CTR), and iterates content.
Assists with livestream setup and post-event edits.
Events & Partnerships Coordinator (0.3 FTE, contract)
Secures venues, catering, and speaker logistics; maintains calendar and run-of-show.
Coordinates with university clubs/associations for recruitment and room access.
Manages sponsor/guest communications and post-event write-ups.
Finance & Compliance Officer (0.2 FTE, part-time)
Maintains the open ledger (invoices, receipts, vendor contracts).
Reconciles milestone spend vs. budget; prepares quarterly financial snapshots.
Ensures we follow data-privacy and safeguarding policies for learners.
AV/IT Technician (as-needed contract)
Sets up projector/camera/mics, records sessions, and ensures stable streaming.
Manages backups: LTE failover, UPS, and on-site recordings for redundancy.
Keeps an inventory list and run-book for repeatable setups.
Graphic Designer (as-needed contract)
Creates slide templates, workshop kits, and social assets for campaigns.
Ensures brand consistency across decks, badges, and certificates.
Mentors (25 volunteers/contracted stipends, time-boxed)
Support capstone projects during the mentorship sprint; hold weekly office hours.
Review demos and provide written feedback; nominate teams for hackathon entries.
Governance & Oversight
Advisory Circle (3–5 members, unpaid/expenses only): a university lecturer, a local Cardano advocate, and a community organizer.
Meets monthly to review KPIs, budget snapshots, risks, and learner feedback.
Approves any scope changes; minutes are published with quarterly reports.
Hiring & Coverage Plan
Job descriptions and rates prepared for each role; two shortlisted candidates per seat to ensure continuity.
Documented lesson plans and checklists allow instructors/TAs to substitute with minimal friction.
Backup venue and portable AV kit ready in case of site outages.
Availability & Cadence
Weekly team stand-up (ops + content + education).
Monthly Advisory review; quarterly public report.
Fixed delivery rhythm: monthly workshop, biweekly livestream, and cohort/mentorship windows as scheduled.
Why this team works: clear ownership, lightweight governance, and enough redundancy to keep delivery on track—while remaining lean and transparent under an individual-led model.