Last updated a month ago
Cardano lacks engaging, grassroots media that inspires, educates, and onboards new users through human stories and community-driven narrative.
Launch a podcast sharing stories of Cardano builders and community leaders to educate, inspire, and drive adoption through accessible grassroots media
Please provide your proposal title
Cardano Cracks - A Podcast of Cardano
Enter the amount of funding you are requesting in ADA
21000
Please specify how many months you expect your project to last
6
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano lacks engaging, grassroots media that inspires, educates, and onboards new users through human stories and community-driven narrative.
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
Yes
License and Additional Information
All videos will be public.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Social Media
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
Target: LatAm students, entrepreneurs, and crypto-curious audiences, with global reach.
Approach: Podcasts + social clips
Why it matters: Drives grassroots adoption, bridges language gaps, and humanizes Cardano through inspiring real stories.
Provide a list of key activities of your project?
What are your success metrics?
Please describe your proposed solution and how it addresses the problem
Solution:
We will launch a podcast that shares the stories of Cardano builders, educators, and community leaders. Each episode highlights practical lessons and real use cases, making Cardano approachable and inspiring. Content will be produced in long-form (audio/video) and short-form clips for social platforms to maximize reach. The podcast will start with a LatAm focus while staying relevant to a global audience.
How it addresses the problem:
By delivering engaging, human-centered media, the podcast fills the gap of accessible grassroots content. It educates newcomers, motivates existing community members, and drives adoption by showing how real people use and build on Cardano. This makes Cardano’s impact tangible, relatable, and easier to spread beyond technical circles.
Please define the positive impact your project will have on the wider Cardano community
This podcast will amplify the voices of Cardano builders and educators, fostering inspiration and grassroots adoption. By focusing on relatable human stories—especially from LatAm—it will bridge cultural and language gaps, attract new users, and strengthen global community identity. The project will create a media channel that continuously educates, motivates, and unites people around Cardano’s mission.
Key KPIs
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Capabilities
As a Cardano Ambassador in Mexico, I bring experience in community building, education, and ecosystem engagement. I have strong regional connections in LatAm and access to Cardano’s global network, enabling me to attract high-quality guests, distribute content effectively, and ensure the podcast aligns with Cardano’s mission of grassroots growth and adoption.
Milestone Title
Setup & Pilot Episodes
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
2
Cost
7000
Progress
40 %
Milestone Title
Core Episode Production
Milestone Outputs
Production and publication of 7 new episodes (episodes 4–10).
Short-form content (clips, highlights) created from each episode for social media distribution.
Community engagement activities: promotion through Cardano forums, Catalyst Town Halls, and LatAm Cardano channels.
Acceptance Criteria
7 full-length episodes (30–60 min) released on all platforms.
Each episode generates at least 3 short clips (TikTok, YouTube Shorts, Instagram Reels).
Content shared in at least 3 Cardano community channels (LatAm Telegram/Discord, Catalyst platforms, Cardano Forum).
Evidence of Completion
Public links to episodes 4–10 on Spotify/YouTube.
Social media posts showcasing clips and engagement metrics.
Screenshots or links showing community promotion and interactions.
Delivery Month
4
Cost
7000
Progress
70 %
Milestone Title
Final Episodes & Close-Out
Milestone Outputs
Production and publication of 5 final episodes (episodes 11–15).
Short-form content (clips, highlights) created and distributed for each episode.
Close-out report and close-out video produced following Catalyst guidelines.
Acceptance Criteria
5 full-length episodes (30–60 min) released on all platforms.
Each episode generates at least 3 short clips shared across YouTube Shorts, TikTok, Instagram, and Twitter/X.
A complete close-out report and video submitted in accordance with Catalyst reporting requirements.
Evidence of Completion
Public links to episodes 11–15 on Spotify/YouTube.
Social media links showing clips and audience engagement.
Final close-out report (PDF/Markdown) and close-out video link submitted to Catalyst.
Delivery Month
6
Cost
7000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Budget (21,000 ADA)
Podcast Production (Episodes 1–15) – 9,000 ADA
Recording, editing, audio mastering, graphics, subtitles.
~600 ADA per episode (15 episodes).
Content Distribution & Social Media – 3,500 ADA
Short clips for TikTok, YouTube Shorts, Instagram, X.
Community management and promotion.
Team Compensation – 6,000 ADA
Project lead (hosting, coordination, outreach).
Part-time editor & social media support.
Operations & Tools – 1,500 ADA
Software licenses (editing, design, transcription).
Hosting platforms, equipment maintenance.
Reporting & Close-out – 1,000 ADA
Preparation of Catalyst-compliant close-out report and video.
How does the cost of the project represent value for the Cardano ecosystem?
Value for Money
With 21,000 ADA, this project delivers a 15-episode podcast season, professional production, social media amplification, and Catalyst-standard reporting. Each episode showcases real builders and educators, generating both long-form educational content and dozens of short-form clips for maximum reach. The cost per episode (~1,400 ADA including production, distribution, and engagement) is highly efficient compared to traditional media, while directly addressing Catalyst’s goal of grassroots growth, education, and community onboarding. This investment creates a scalable media platform that strengthens Cardano’s presence in LatAm and globally at a fraction of the cost of conventional campaigns.
Terms and Conditions:
Yes
The project will be led by a Cardano Ambassador based in Mexico, with proven experience in community building, education, and ecosystem engagement. As the project lead, my role is to:
Define the podcast’s vision, format, and strategy.
Host episodes and conduct interviews with Cardano builders and community leaders.
Coordinate production, editing, and content distribution.
Engage with the LatAm and global Cardano community to amplify reach.
Ensure all deliverables and reporting meet Catalyst standards.