Cardano DeFi Made Simple: Open Video Series & Learning Hub

[Proposal setup] Proposal title

Please provide your proposal title

Cardano DeFi Made Simple: Open Video Series & Learning Hub

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

48000

[Proposal Summary] Time

Please specify how many months you expect your project to last

2

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Clear, beginner-friendly DeFi tutorials are missing, leaving newcomers unsure how to get started and slowing Cardano adoption.

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependancies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

Yes videos will be public and anyone can embed them on their own platforms

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

DeFi

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

We target new and existing crypto users seeking DeFi opportunities on Cardano but unsure how to start. We’ll reach them via my 62k-subscriber Cardano YouTube channel, Twitter following, and sharing in Cardano community hubs. This matters because practical, beginner-friendly education removes barriers to adoption, drives on-chain activity, and grows Cardano’s grassroots user base.

Provide a list of key activities of your project?

• Research & scriptwriting for wallet setup, DeFi category intros, and top protocols.
• Screen-share video production (30 videos).
• Build an interactive learning website with quizzes, FAQs, and video library.

What are your success metrics?

• 30 videos published.
• 10,000+ combined YouTube views within 3 months of release.
• 1,000+ unique website visitors in first quarter post-launch
• Positive viewer feedback indicating improved understanding of Cardano DeFi.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

I will produce a free Cardano DeFi video series hosted on an interactive learning website.

The series will start with wallet setup and DeFi introductions, then move into step-by-step tutorials for the top protocols in each category (DEXs, lending/borrowing, perpetual trading, and prediction markets).

For each protocol, I’ll create 2–3 videos: an overview, a usage guide, and advanced tips.

The website will organise these into a structured onboarding flow with optional quizzes, FAQs, and resource links.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

• Onboard new Cardano DeFi users with practical, accessible tutorials.
• Educate existing community members on advanced DeFi use cases.
• Retain users by providing a structured learning journey.
• Empower other community educators with reusable, open-licensed content.
• Measure success through content reach, engagement, and user progress tracking.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I have run a Cardano-focused YouTube channel for over five years, with 62,000+ subscribers and a strong Twitter following. I’ve produced hundreds of educational videos on Cardano topics, with consistent viewer engagement and positive feedback.

My skillset covers:

Video production: scripting, recording, editing

• Website creation: WordPress & lightweight custom builds
• Community engagement: Q&As, polls, Discord/Twitter outreach
• Content strategy: distilling technical concepts into accessible explanations

My existing audience provides a ready distribution channel and immediate visibility for the project outputs.

[Milestones] Project Milestones

Milestone Title

Content Planning & Initial Video Release

Milestone Outputs

Documented content plan including DeFi categories to be covered, selected top protocols, and target video topics.

First 4–5 videos produced and published covering wallet setup and Cardano DeFi overview

Acceptance Criteria

Content plan created clearly listing topics, categories, and protocols in a logical learning sequence.

First videos recorded, edited and published live on YouTube

Initial planning of website complete

Evidence of Completion

PDF or webpage of content plan including everything mentioned in Milestone 1

public YouTube links to first videos

Delivery Month

1

Cost

18000

Progress

30 %

Milestone Title

Full Protocol Tutorial Series Completion

Milestone Outputs

• A complete set of tutorial videos is produced and published covering all selected protocols in the chosen DeFi categories: DEXs, lending and borrowing, perpetual trading, and prediction markets.
• Each protocol includes multiple videos showing both introductory and advanced usage, ensuring users can confidently interact with the ecosystem.

Acceptance Criteria

• The full library of tutorials must be live on YouTube and the project website, correctly ordered in the learning sequence.
• Each video must provide accurate step-by-step walkthroughs that a beginner can follow without prior DeFi knowledge.
• Viewer feedback should confirm clarity and accessibility.

Evidence of Completion

Public YouTube playlist link containing all protocol tutorial videos, screenshots of the video library on the project website

Delivery Month

2

Cost

20000

Progress

70 %

Milestone Title

Website Launch & Community Engagement

Milestone Outputs

An interactive website is launched hosting the complete video series, structured onboarding journey, and supplemental resources including quizzes, FAQs, and links to trusted DeFi documentation.

Close out video and report complete

Acceptance Criteria

The website must function properly on both desktop and mobile devices, with all videos, quizzes, and FAQs accessible.

Quizzes should allow users to test knowledge and receive feedback.

Close out video and report public

Evidence of Completion

Website live and accessible to be viewed by anyone

Completion report and video public detailing the competed project

Delivery Month

3

Cost

10000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Video Production, Editing & Thumbnails – ₳28,000

Covers the full production of ~30 videos, including recording, editing, audio cleanup, thumbnails, captions, and uploads. Ensures consistent quality, clarity, and accessibility for all content.

Research, Content Development, FAQs & Quizzes – ₳8,000

Focused on identifying top DeFi protocols, outlining learning flows, and preparing supporting materials. Includes the creation of FAQs and interactive quizzes to help reinforce learning.

Website Development & Hosting – ₳7,000

Covers building and launching the learning hub to host all videos and materials. Includes design, setup of onboarding flow, quizzes, FAQs, plus one year of reliable hosting and maintenance.

Project Management & Contingency – ₳5,000

Ensures smooth delivery of all outputs, Catalyst reporting, and coordination. Includes contingency funding for updates (e.g., protocol UI changes) to keep the content accurate and up to date.

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

This project delivers strong value to the Cardano ecosystem because:

• Evergreen impact: ~30 high-quality videos will remain free and relevant long after project completion.
• Open license: All materials freely available enabling unlimited reuse by projects, educators, and community hubs at no cost.
• Scalable platform: The website can easily host future content, quizzes, and community expansions.
• Proven distribution: With an existing YouTube audience of 63k subscribers and a strong X following, reach is immediate and guaranteed.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes