Cardano Enterprise GTM Toolkit

[Proposal setup] Proposal title

Please provide your proposal title

Cardano Enterprise GTM Toolkit

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

60000

[Proposal Summary] Time

Please specify how many months you expect your project to last

3

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Without clear GTM materials, Cardano teams struggle to engage with enterprises. Messaging is inconsistent, BD efforts underperform, and marketing lacks the assets needed to scale results.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.sososcaled.com
,
• https://x.com/sososcaled
,
• https://t.me/sososcaled

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

Yes

Describe any dependencies or write 'No dependencies'

If this proposal gets approved, our “Cardano’s Online Presence for Enterprise Sales & BD” proposal will save one work package and thus come with a lower cost. Also, we will collaborate with ecosystem stakeholders (Cardano Foundation, Emurgo) to ensure messaging alignment and access to existing materials. This is not a blocker but would ensure consistency across stakeholders and entities.

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

Creative Commons Attribution 4.0 (CC BY 4.0)

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Marketing

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

We are targeting BD teams, ecosystem founders, Catalyst project leads, Emurgo, and the Foundation - anyone involved in driving enterprise adoption within the Cardano ecosystem. We’ll reach them through interviews, community outreach, and existing network connections across various channels. This matters for Cardano because strong, consistent GTM assets empower teams to present the protocol professionally, reduce messaging gaps, and increase the chances of successful enterprise engagements across the board.

Provide a list of key activities of your project?

• Benchmark existing assets and gaps
• Create Cardano-aligned GTM messaging
• Build 2-3 decks, templates, and objection sheets
• Package and test toolkit
• Create Loom guides and make publicly available

What are your success metrics?

• Toolkit used by at least 5 ecosystem teams
• Positive feedback and endorsement from BD agents and stakeholders
• 3+ teams incorporate decks into outreach
• Toolkit shared via at least 2 official channels

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

This project delivers a plug-and-play GTM Toolkit tailored to the Cardano ecosystem. It will include:

• A ~20-slide enterprise pitch deck
• 1–2 sector-specific decks
• Email and follow-up templates for outreach
• Messaging guide translating Cardano’s tech into business language
• Objection-handling sheet for BD conversations (“Why not Ethereum”, “Why not xyz”, …)
• Toolkit frontend with Loom walkthroughs and usage guide

The toolkit helps anyone in the ecosystem represent Cardano professionally in business conversations. It saves time, aligns messaging, and brings consistency across BD efforts.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

This project strengthens Cardano's enterprise narrative and credibility by enabling consistent, confident outreach. It supports protocol adoption, attracts partners, and reduces BD fragmentation. The toolkit can evolve with the ecosystem and become a shared resource.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

This project is led by So So Scaled!, a Berlin-based Web3 GTM Lab founded by experienced operators, C-level executives, and PhDs with strong backgrounds in strategy, Web3, and growth. Our team brings a unique combination of deep technical fluency and real-world business acumen.

We have extensive experience designing enterprise-facing toolkits, including pitch decks, outreach templates, messaging frameworks, objection-handling guides, and even entire ecosystem Sales Hubs. These resources have helped ecosystems bring consistency, clarity, and confidence to their BD efforts. This project follows a proven model and applies it to Cardano's unique value proposition.

To ensure trust and accountability, we will:

• Deliver all assets via a transparent Notion or Drive folder, accessible to the community
• Co-develop messaging with BD-facing ecosystem teams (Foundation, Emurgo)
• Publish public Loom videos and walkthroughs of how to use each toolkit piece
• Collect feedback from 3–5 early users and iterate based on their experience

This project is scoped to be fast and actionable. It builds on proven structures we’ve used before, but is tailored to Cardano’s strengths, architecture, and existing materials.

Validation will come from:

• Active use of the pitch decks and materials in real-world BD efforts
• Feedback loops with BD agents and Cardano contributors
• Clear, consistent messaging reused in governance, outreach, and onboarding

The toolkit gives Cardano a shared GTM language. Without this, outreach stays fragmented and slow. With it, anyone can pitch Cardano confidently and professionally.

The following testimonials from previous Web3 projects show that our approach creates real value, that we deliver results, and our results are already trusted by ecosystem leaders:

• “Sales enablement is the oil in the sales machine. Without it, there’s friction and inconsistency. Natalie and Jashar are well positioned to provide this. They already delivered clear segmentation, prioritisation, and messaging across top verticals, which is a critial foundatino for all our work.” //VP of Growth, L1
• “Finally, we have something research-based that helps BD agents not only prioritize the right segments but also approach them with real knowledge and confidence.” //Founder, Web3 Venture Studio
• “Groundwork like the Protocol-Market-Fit Score developed by Natalie & Jashar is incredibly valuable. It helps the ecosystem make decisions based on real data instead of gut feeling. We need more of this kind of work to guide our strategy.” //Director of Ecosystem Development, L1 Foundation

[Milestones] Project Milestones

Milestone Title

GTM Discovery & Messaging Framework

Milestone Outputs

• Comprehensive audit of existing BD and marketing materials across the Cardano ecosystem to identify gaps, redundancies, and opportunities for alignment.
• Competitor benchmarking focused on how other leading L1s (e.g., Solana, Polygon, Near) communicate their value proposition to enterprises.
• Development input for a Cardano-specific GTM messaging framework that translates core technology into clear, business-relevant language and supports consistent outreach across stakeholders.

Acceptance Criteria

• A full audit of existing materials is completed and documented. Key gaps, inconsistencies, and opportunities for alignment are clearly outlined.
• A draft GTM messaging framework is developed and shared, capturing Cardano’s unique positioning in business language.
• All outputs are stored in a shared drive or Notion space and made accessible to relevant stakeholders for feedback.

Evidence of Completion

• Shared Notion or Drive folder with full audit documentation and benchmarking notes.
• Draft messaging framework structured for BD and marketing use.
• Summary of key messaging gaps and positioning opportunities.
• Shared with stakeholders (e.g. Foundation, Emurgo) for validation.

Delivery Month

1

Cost

22500

Progress

40 %

Milestone Title

Toolkit Content Creation

Milestone Outputs

• Creation of a professional ~20-slide Cardano enterprise pitch deck that communicates Cardano’s core value proposition to a non-technical, decision-maker audience.
• Development of 1–2 modular, sector-specific pitch decks tailored to common industry-specific enterprise pain points.
• Drafting of email and follow-up templates, plus an objection-handling doc that equips BD teams to respond confidently to common barriers ("Why not Ethereum?", "What’s different about Cardano?")

Acceptance Criteria

• All toolkit content assets are completed, including the main enterprise deck, sector-specific decks, email templates, and objection-handling guide.
• Internal QA and peer review are conducted, with feedback incorporated to ensure clarity, accuracy, and usability across multiple Cardano ecosystem stakeholders.

Evidence of Completion

• Finalized toolkit assets in shared folder (PDF + source formats).
• Internal QA checklist showing peer review comments and updates.
• Confirmation from 2 ecosystem contributors involved in draft review.
• Decks include modular slide notes and version history.

Delivery Month

2

Cost

22500

Progress

80 %

Milestone Title

Packaging, Testing & Delivery

Milestone Outputs

• Toolkit packaging into an easy-to-navigate frontend (e.g., Notion or web-based) with Loom walkthroughs
• Loom walkthroughs for each toolkit component to support onboarding, showcasing how to customize and use the materials effectively.
• Testing and validation with 3+ pilot users from the ecosystem, collecting feedback on usability and value, followed by a public launch and summary of improvements made.

Acceptance Criteria

• Toolkit published
• Toolkit is published in an accessible frontend with Loom video walkthroughs embedded.
• Feedback is collected from at least 3 test users from the ecosystem, reviewed, and used to refine the final version.
• All updates are implemented before public launch, with a summary of changes clearly documented.

Evidence of Completion

• Published toolkit frontend with embedded Loom guides.
• Summary doc listing 3+ test users, their feedback, and incorporated changes.
• Final version shared via 2 official ecosystem channels (e.g. Catalyst, Foundation, Emurgo).
• Public summary of improvements post-feedback.

Delivery Month

3

Cost

15000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

The budget breakdown is outlined within each milestone, including associated costs and deliverables. All expenses are fully covered, including personnel, materials, tools, subscriptions, and any necessary travel to ensure successful project delivery.

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

Instead of isolated BD efforts, this toolkit enables scalable, aligned outreach across Cardano’s ecosystem. It reduces duplication, improves quality, and enhances enterprise credibility, with reusable assets anyone can use.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes