Cardano Japan Hub Restart カルダノ・ジャパン・ハブ再起動

[Proposal setup] Proposal title

Please provide your proposal title

Cardano Japan Hub Restart カルダノ・ジャパン・ハブ再起動

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

50600

[Proposal Summary] Time

Please specify how many months you expect your project to last

6

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Cardano's distance from the rest of the blockchain industry in Japan, hindring sustainable growth of $ADA in the market.

[Proposal Summary] Supporting Documentation

Supporting links

• https://docs.google.com/presentation/d/1vhpX4tCvf5OxyFzJdhjK3KJiH_XmGsTrasDJZ9Jp5s0/edit?usp=drivesdk
,
• https://pacific-meta.co.jp/en/
,
• https://pacific-meta.co.jp/magazine/articles/

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

Yes

Describe any dependencies or write 'No dependencies'

Media vendors for press releases. However, minimal risk is expected due to our long term collaboration relationship and availability of other vendors/

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

No

License and Additional Information

Not applicable (not a technical proposal).

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Marketing

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

We're targetting both existing $ADA holders/active Cardano Japan Community members and Web3/crypto enthusiasts who have yet to understand much about Cardano ("new comers").

For existing $ADA holders/active Cardano Japan Community members, it is crucial to preserve their involvement in the community to preserve momentum and liquidity to start new initiatives.

For new comers, they will provide new liquidity, new inspiration on how to connect further with the rest of the blockchain space, ultimately contributing to the sustainable long-term growth of Cardano in Japan.

Provide a list of key activities of your project?

• Regular operation of 2 major Social Media Accounts (X and Telegram/LINE Open Chat) used in Japan
• Organisation of marketing campaigns for greater awareness of Cardano in Japanese language and new user/holder onboarding.
• Media/PR arrangement.
• Regular reporting of the activities above for progress tracking.
• Event co-hosting / sponsorship arrangements
• Arrangement of a hackathon in Japan.

What are your success metrics?

• Impressions earned from the social media/media initiatives
• Organic reposts earned
• Followers on X
• Members on Telegram/LINE Open Chat
• Participants in events (no matter sponsored, co-hosted, hosted)

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

We will be connecting Cardano with the rest of the Japanese blockchain space and attracting incoming liquidity through the following:

1.Fostering Partnerships with Key Japanese Web3 Stakeholders

• Establish Cardano as the central hub for blockchain communication in Japan
• Build strategic alliances within a variety of sectors and explore opportunities for all sorts of collaborations.

1. Boost Brand Awareness and Trust in the Japanese Market

   • Position Cardano as a credible, reliable platform by showcasing successful collaborations and case studies from around the world.

2. Drive Developer Engagement with Hands-on Events and Educational Campaigns
   

   • Host live demos, workshops, and developer meetups to demonstrate the merits of building on Cardano.
   • Provide educational content to enhance understanding of Cardano’s technology and its potential to power scalable dApps.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

Economically, Japan drives substantial trading activity, with the ADA/JPY pair achieving a 24-hour volume of $121.5 million (10.7% of global volume), making it the second-largest pair worldwide behind ADA/USDT. This surge reflects cultural alignment with Cardano's research-driven approach, staking rewards, and DeFi ecosystem, often correlating with price rallies—**_for instance, a 15% ADA price increase in 24 hours amid heightened Japanese buying, pushing the token toward resistances like $0.70 and beyond. **

As of August 18, 2025, ADA trades at approximately $0.94 USD, with analysts attributing part of its resilience and potential for 2025 highs (up to $2.69 in optimistic forecasts) to sustained Japanese demand and institutional interest.

Overall, Japan's market enhances Cardano's network value through increased participants, staking nodes, and hodlers, while providing a gateway to broader Asian adoption.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We have been working with Layer 1 blockchains ranking high up on CoinMarketCap (Sui: https://x.com/suinetwork_jp ; ICP: https://x.com/icphub_JP ), delivering results that surpass clients' expectations, leading to continuous contract renewal with both clients (over 1 year of co-working).

Similarly, we have been working with Japanese top corporates like CASIO (Press release for reference: https://prtimes.jp/main/html/rd/p/000000105.000111379.html ), advising them on their Web3 strategies and supporting through the implementation progress of building their Web3 business.

In the same time, we are preparing for our own IPO and receiving proper audits for the process. We have high compliance standards for our work and hold our accountability precious, as we hope to prove that blockchain business can and should be compliant.

Our approach is feasible as demonstrated with our work with Sui and other projects. (For our past experience of organising a hackathon, please refer to the following post: https://x.com/SuiNetwork_JP/status/1909256835816927329 )

With Cardano's strong background and intensity of community in Japan, we believe that our trackrecord is not only replicable but can be done even better with Cardano and Catalyst.

[Milestones] Project Milestones

Milestone Title

Social Media Kick-off

Milestone Outputs

• Set up social media profile (Account Name/Profile Image/Profile Description) on both X and either Telegram or LINE Open Chat
• Create a post schedule plan
• Develop community management policy and set KPIs
• Content creation and Posting of Original localized contents/translated contents (explanatory/Introductory posts etc…)
• Create and post 5-7 original/translated content weekly
• Track content performance

Acceptance Criteria

1. All milestone outputs are confirmed
2. X account gain 1,000+ new followers per month
3. Posts from X account gets 100+ engagement per post.
4. Telegram/LINE Open Chat gains 100+ new members per month

Evidence of Completion

A dashboard (in an appropriate format, e.g. Google Spreadsheet) with the following information

• Links to all the posts/message by moderator published by the accounts (both X and Telegram/LINE Open Chat) during the period.
• Date and Time of release of the post/message by moderator
• the social merics of the posts (applicable for X; including but not limited to impressions, reposts, likes, bookmarks)
• and other information if appropriate

Delivery Month

1

Cost

43200

Progress

70 %

Milestone Title

Media/PR Exposure

Milestone Outputs

Press release articles about the restart of Cardano Japan Hub in the following media:

• CoinPost ( https://coinpost.jp/ )
• Cointelegraph Japan ( https://jp.cointelegraph.com/ )
• Pacific Meta Magazine ( https://pacific-meta.co.jp/magazine/ )

Acceptance Criteria

1. The press release articles are published according to the written milestone outputs; and
2. The content of such articles will be about the restart of Cardano Japan Hub in appropriate language and manner.

Evidence of Completion

We will be sharing the links to the press release articles handled by us after the completion.

To further prove that the completion is done by us, we can provide the communication records with the media.

Delivery Month

1

Cost

6900

Progress

20 %

Milestone Title

Reporting of the project

Milestone Outputs

• A clear report of all the initiative of in the previous 2 milestones, including:
  • Press release articles about the restart of Cardano Japan Hub in 3 media
  • Operation report of the social media accounts.

Acceptance Criteria

• The press release articles are published according to the written milestone outputs; and
• The content of such articles will be about the restart of Cardano Japan Hub in appropriate language and manner.

Evidence of Completion

A dashboard (in an appropriate format, e.g. Google Spreadsheet) with the following information

• Links to all the posts made by Cardano Japan Hub during the period.
• Date and Time of release of the post
• the social merics of the posts (including but not limited to impressions, reposts, likes, bookmarks)
• and other information if appropriate

Delivery Month

6

Cost

500

Progress

10 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

(Assume 1 ADA = 1 USD for all the following)

• Social Media
  • X: 21,600 USD (3,600 USD per month)
  • Telegram/LINE Open Chat: 21,600 USD (3,600 USD per month)
• Media Press Release 6,900 USD

Grand total: 50,100 USD

For more, please kindly refer to the The quotation part in the following document: https://pacific-meta.notion.site/1c3482ca282e803ea313eb6ee05d3d0b?pvs=4

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

As explained in the Impact section, the Japaneese market represents a huge part of the market for the Cardano ecosystem and has the potential to impact the price of $ADA.

Considering Japanese volume taking 10.7% of the Global Volume and the market cap of $ADA at approximately 32B USD at the time of writing, a marketing budget less than 0.00001%, with potential of bringing the price of $ADA even if it is just 1 cent, would bring considerable ROI, hence Value for Money.

The project address one of the biggest problems with the Cardano Ecosystem - the connection with significant external parties both in and out the blockchain space. It strives to strengthen confidence of existing holders and bring in new liquidity through partnerships and onboarding of new users.

On a relatively slim budget with potential of renewal through subsequent Catalyst Fund, the project represent high value for money for the Cardano ecosystem.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes