Last updated 8 months ago
Cardano's growth in Ethiopia is limited by digital-only outreach. To truly engage the youth, we need to create tangible, in-person experiences that build lasting trust and community.
We're building that bridge. Our grassroots tour in Addis & Hawassa will use high-energy events to turn digital interest into real wallets, transforming passive youth into a vibrant Cardano community.
This is the total amount allocated to Cardano Rise: Ethiopia Pilot Festivals.
Please provide your proposal title
Cardano Rise: Ethiopia Pilot Festivals
Enter the amount of funding you are requesting in ADA
50000
Please specify how many months you expect your project to last
6
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano's growth in Ethiopia is limited by digital-only outreach. To truly engage the youth, we need to create tangible, in-person experiences that build lasting trust and community.
Does your project have any dependencies on other organizations, technical or otherwise?
Yes
Describe any dependencies or write 'No dependencies'
Our project's success relies on logistical partnerships with local organizations for venues and outreach. We have identified target universities and community centers in both Addis Ababa and Hawassa and have begun preliminary outreach. Our plan includes backup venue options to mitigate any risk of non-cooperation. This partnership-based approach is key to our grassroots strategy.
Will your project's outputs be fully open source?
Yes
License and Additional Information
Our final report, event "Playbook," budget templates, and marketing materials will be released under a Creative Commons Attribution-ShareAlike (CC BY-SA 4.0) license. This ensures that any community, anywhere in the world, can freely copy, adapt, and execute their own successful Cardano activation events, amplifying our project's impact across the entire ecosystem.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Connected Community
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
Our target is Ethiopia's university students & urban youth (18-25). We will reach them via targeted social media (TikTok/Insta) & on-the-ground partnerships with student clubs. This matters because they are not just new users; they are the next generation of developers, entrepreneurs, & SPOs. Capturing their energy secures Cardano's long-term, grassroots growth in a key strategic region, moving beyond speculation to real-world adoption.
Provide a list of key activities of your project?
-Secure venues & forge partnerships with student groups in Addis & Hawassa.
-Launch a targeted digital & on-the-ground marketing blitz to drive hype & registrations.
-Execute our main "Community Launch Event" in Addis Ababa with live demos , speakers and fun game(cardano trivia..)
-Host the high-energy "University Workshop" in Hawassa, focused on mass wallet creation and fun games
-Launch & actively moderate the post-event online community to ensure long-term engagement.
-Publish a final, data-driven report & for the entire Cardano ecosystem.
What are your success metrics?
• Onboarding: 250+ new Cardano wallets created, verifiable on-chain via our funding transactions.
• Engagement: 500+ total attendees across both events, with 400+ joining our post-event Telegram community.
• Sustainability: A vibrant community with 100+ active members one month after the events conclude.
• Ecosystem ROI: The successful delivery of our open-source "Event Playbook," allowing our model to be replicated globally.
Please describe your proposed solution and how it addresses the problem
The Proposed Solution: Igniting a Grassroots Cardano Movement in Ethiopia
The problem is clear: Cardano's immense potential is trapped in a digital echo chamber, its message failing to cross the crucial "last mile" to the hearts and minds of Ethiopia's vibrant youth. Trust, the bedrock of any community, cannot be forged through passive YouTube videos or social media posts alone. It requires a handshake, a shared experience, a moment of genuine connection.
Our solution is not to create more content; it is to create a physical bridge. We will launch the "Cardano Rise: Grassroots Activation Tour," a strategic, two-city initiative designed to transform passive digital interest into an active, on-the-ground, and self-sustaining community. We will move Cardano from the screen into the real world.
Our approach is a powerful hybrid model, combining a large-scale public event with a targeted, high-efficiency workshop.
Part 1: The Spark – The Addis Ababa Community Launch Event
Our journey begins in the nation's capital, Addis Ababa. Here, we will host a dynamic, festival-like "Community Launch Event" designed to be the spark that ignites the movement. This is more than a conference; it's a celebration of technology, community, and the future.
Imagine walking into a vibrant space buzzing with energy, music playing, and a diverse crowd of young, curious minds. The event is structured around four key experience zones:
The Learn Zone: This is where curiosity is sparked. We will have interactive displays and friendly ambassadors explaining the fundamentals of blockchain and Cardano in simple, accessible terms (Amharic and English). No jargon, just clear, powerful ideas about self-sovereignty, decentralization, and how Cardano can solve local problems.
The Action Zone (The Heart of the Event): This is where we turn interest into participation. We will host a massive, hands-on "Wallet Creation Station." Our trained volunteers will guide attendees step-by-step through setting up their first Cardano wallet on their phones. To make the experience magical, every new wallet created will be instantly funded with a small amount of ADA, giving them their first taste of true digital ownership.
The Inspiration Zone: A stage featuring short, powerful talks from local tech entrepreneurs, university leaders, and digital artists. They will share inspiring stories of how blockchain technology is already changing lives, providing a tangible vision for what is possible for the youth in the audience.
The Game Zone: To break down barriers and make learning unforgettable, we will host interactive games like Cardano trivia quizzes and a QR code scavenger hunt. These fun, social activities will create a relaxed atmosphere, encouraging networking and organic conversation while subtly reinforcing key concepts about the ecosystem.
This event is designed to be a powerful, memorable first touchpoint with Cardano, generating immense excitement and providing a wealth of content to fuel our online marketing.
Part 2: The Blitz – The Hawassa University Workshop
Next, we take the movement to a major regional hub, Hawassa, with a different, hyper-efficient strategy. We will partner directly with student organizations at Hawassa University to host a lean, high-energy "Cardano University Workshop."
This is a targeted blitz designed for maximum impact. We will secure a large lecture hall or common area and create a party-like atmosphere with a DJ and refreshments. The core of the event is a single, powerful activity: a mass "Wallet Creation Party." We will aim to onboard hundreds of tech-savvy and ambitious students in a single afternoon, transforming a university campus into a thriving Cardano node of new users. This low-cost, high-ROI model is designed to be a repeatable "playbook" for university outreach across the continent.
Part 3: The Digital Campfire – Forging a Lasting Community
The events are the spark, but the community is the enduring flame. The single most critical failure of traditional outreach is the lack of follow-up. Our solution addresses this head-on.
At both events, the primary call to action will be to join our exclusive, newly created "Cardano Ethiopia" Telegram community. This online space will serve as the digital campfire where the connections made in person can grow and flourish. It will be actively managed to provide:
Ongoing Education: Simple tutorials, news updates, and Q&A sessions.
Connection: A place for new users to ask questions, share ideas, and connect with fellow enthusiasts.
Opportunity: A hub for sharing information about local tech meetups, developer workshops, and opportunities within the global Cardano ecosystem.
This transforms the project from a one-off marketing campaign into a sustainable, long-term community-building engine.
How This Solution Annihilates the Problem
It Shatters the Digital Barrier: By creating exciting, in-person events, we are building the physical bridge that allows Cardano's message to reach those who are not already deep within the crypto world.
It Forges Genuine Trust: Face-to-face interaction, shared fun, and hands-on help from real people build a level of trust and credibility that online content can never achieve.
It Transforms Passive Viewers into Active Participants: We are not just giving a lecture; we are putting the power of Cardano directly into their hands by helping them create and own their first wallet. This shifts their identity from "observer" to "user."
It Creates a Home for Newcomers: The online community ensures that the excitement from the events doesn't fade. It provides a permanent, supportive environment for new users to continue their journey, securing long-term engagement and turning initial curiosity into lasting passion.
This is more than a project. It is the beginning of a self-sustaining, grassroots movement that will position Cardano as the foundational blockchain for the next generation of builders, innovators, and leaders in Ethiopia.
Please define the positive impact your project will have on the wider Cardano community
The Positive Impact: From Local Activation to Global Ecosystem Value
While the immediate stage for our project is Ethiopia, its success will resonate globally, delivering immense strategic value to every corner of the Cardano community—from individual ADA holders to the core development entities. The impact can be understood across four key pillars: Strategic Narrative, Ecosystem Growth, Technological Validation, and Human Capital.
This project provides Cardano with its most valuable and scarce resource: an authentic, human-centered success story. In a world saturated with technical jargon and speculative hype, a story of real people in a vibrant African nation getting excited about Cardano is priceless.
Proving the "Africa Strategy": For years, Cardano has championed a vision for Africa. This project moves that vision from a PowerPoint slide to a tangible, on-the-ground reality. It provides undeniable proof that the strategy is not just talk, but a real, actionable plan that is delivering results. This builds immense credibility for Cardano's leadership and long-term goals.
Generating High-Quality, Organic Marketing Content: The events will be a goldmine of authentic marketing material. We will capture professional photos and videos of hundreds of engaged, excited young people learning about Cardano, creating their first wallets, and sharing their enthusiasm. This content is far more powerful and trustworthy than any paid advertisement. It can be used by IOG, the Cardano Foundation, Emurgo, and community channels worldwide to showcase what Cardano is truly about.
Shifting the Global Narrative: This project helps shift the global perception of blockchain away from being a tool for the wealthy and toward being a tool for empowerment. It provides a powerful counter-narrative to the negative press that often surrounds the crypto industry. When regulators or media outlets ask, "What is the real-world use of this technology?" the Cardano community can point directly to this project as a shining example of positive social impact and grassroots adoption.
Our project is a direct engine for measurable growth, creating a blueprint for sustainable, long-term expansion.
Creation of a Reusable "Adoption Playbook": The most valuable output for the wider community is not just the new users we onboard, but the open-source "Grassroots Activation Playbook" we will publish. This detailed guide will include our budget templates, marketing materials, event plans, and lessons learned. It effectively de-risks and democratizes community building. Any Cardano enthusiast, anywhere in the world—from Brazil to Vietnam to a university in Europe—can use our playbook to launch their own successful activation event, creating a scalable, decentralized model for global growth.
Net New User Acquisition: This project is a direct funnel for bringing new people into the ecosystem. We are not just shuffling existing crypto users from other chains; we are going to the source and onboarding hundreds of people who may have never owned a digital asset before. This expands the total addressable market for Cardano and strengthens the network by increasing the number of active wallet holders.
A Foundation for a Regional Hub: By establishing the first major, active Cardano community in Ethiopia, we are creating a foundational hub. This hub will naturally attract more interest and activity. It becomes the go-to place for developers, entrepreneurs, and investors in the region who are looking to engage with Cardano, creating a network effect that can lead to the development of new dApps, projects, and stake pools originating from Ethiopia.
Every new user we onboard with a simple, seamless experience is a vote of confidence in Cardano's technology stack.
Validating the User Experience: A successful mass onboarding event is a real-world stress test of Cardano's wallet infrastructure (like Yoroi, Eternl, etc.). It proves that the tools are simple, reliable, and accessible enough for non-technical users in emerging markets. This provides valuable feedback to wallet developers and reinforces the ecosystem's focus on user-friendly design.
Demonstrating the Power of Low Fees: By funding hundreds of new wallets with a few ADA, we tangibly demonstrate one of Cardano's most significant competitive advantages: its low and predictable transaction fees. This simple act is a powerful educational tool that showcases why Cardano is a practical choice for everyday use, unlike other chains where high fees would make such an initiative prohibitively expensive.
Bringing Decentralization to Life: The entire project is an embodiment of the principle of decentralization. It’s not a top-down corporate initiative; it’s a community-led, grassroots movement funded by the community itself through Project Catalyst. Its success reinforces the power and legitimacy of the decentralized governance model that makes Cardano unique.
The most valuable asset in any ecosystem is its people. This project is a direct investment in cultivating the next generation of Cardano leaders, builders, and innovators.
Identifying Future Talent: Among the hundreds of students we engage, there will be future Plutus developers, stake pool operators, entrepreneurs, and community leaders. Our events are the first step in identifying and nurturing this talent. The online community we build will be a space where these promising individuals can connect with the wider ecosystem and find the resources they need to grow.
Inspiring a Generation of Builders: By showcasing the potential of Cardano to solve real-world problems, we are inspiring these young people to think bigger. They will start to ask, "How can I use Cardano to build a solution for supply chain management in my region? Or for digital identity? Or for a new DeFi protocol?" We are not just creating users; we are planting the seeds for the next wave of innovation on the platform.
Strengthening the Global Community Fabric: Every new community we build makes the entire Cardano network more resilient, diverse, and vibrant. By adding a strong Ethiopian voice to the global conversation, we enrich the ecosystem with new perspectives, ideas, and cultures. This strengthens the social fabric of our decentralized nation and makes us a more truly global movement.
In conclusion, for a modest investment, this project delivers an asymmetric return. It provides a powerful narrative, a scalable growth model, real-world technological validation, and an infusion of new talent that will benefit every single member of the Cardano community for years to come.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Our Capability: A Foundation of Transparency, Community, and Professionalism
Our capability to deliver this project with the highest level of trust and accountability is not based on a single person's resume, but on a strategic framework of radical transparency, real-world experience, and verifiable milestones. We are not just asking for trust; we are building a process that makes trust inevitable.
This project is not an individual effort. It is led by a dedicated core team with the specific skills required for success.
Project Lead (Abnet Asmera): Provides the strategic vision, manages the budget with complete transparency, and serves as the single point of accountability for all project reporting to the Cardano community.
Addis Ababa & Hawassa Coordinators: These are our on-the-ground leaders. They are well-connected members of their local communities with proven experience in organizing events and mobilizing youth. Their local knowledge is our greatest asset, ensuring our approach is culturally relevant and logistically sound.
Marketing & Community Manager: Our communications expert will ensure our outreach is professional and that our online community is a safe, supportive, and active space for newcomers.
Accountability starts with a clear and honest handling of community funds.
Public Budget Tracking: We will maintain a public spreadsheet, updated monthly, that details every single ADA spent. This document will be linked in all of our progress reports.
Receipts and Invoices: For all major expenditures (venue rentals, equipment, etc.), we will be prepared to provide anonymized receipts to verify costs, ensuring there are no questions about how the funds were allocated.
We will deliver consistent, professional, and evidence-based progress reports.
Monthly Updates: Each month, we will publish a detailed report that includes:
Progress made against our stated milestones.
Links to marketing materials, photos, and videos of our planning and execution.
Key metrics and data collected.
An honest assessment of any challenges faced and how we are mitigating them.
"Show, Don't Tell": Our evidence of completion will be tangible. Instead of just saying we hosted an event, we will provide a comprehensive report with high-quality photos, video testimonials from attendees, and verifiable on-chain data of the wallets we helped create.
Validating Our Approach: A Phased, Data-Driven Methodology
Our approach is not based on guesswork; it is an experiment with a clear hypothesis that we will validate with real-world data at every stage. We will prove our approach is feasible through a sequential, learn-and-adapt process.
The Hypothesis: A targeted digital and on-the-ground marketing campaign can generate significant interest and pre-registration for a Cardano-themed event among Ethiopian youth.
Validation Method: We will use a simple event registration form (e.g., via Google Forms or a simple landing page). Our Key Performance Indicator (KPI) will be the number of pre-registrations.
Proof of Feasibility: Achieving our target of several hundred pre-registrations for the Addis Ababa event will be the first validation point, proving that there is a real, measurable demand for what we are offering.
The Hypothesis: Our blend of education, hands-on activities, and gamification will lead to high levels of engagement and successful user onboarding.
Validation Method: We will track three core metrics in real-time at the events:
Attendance: A final headcount of attendees versus pre-registrations.
Onboarding Rate: The number of new wallets successfully created at our "Action Zone."
Community Conversion Rate: The percentage of attendees who join our Telegram community on the spot.
Proof of Feasibility: Hitting our KPIs for these metrics will prove that our event model is effective at not just attracting a crowd, but converting that crowd into active participants.
The Hypothesis: An actively managed online community can sustain the excitement from the events and foster a long-term, self-sufficient community.
Validation Method: This is the most important validation. We will monitor the health of our new online community for one month after the final event.
Proof of Feasibility: Our primary KPI will be the "Active Member Rate"—the number of community members who are actively sending messages, asking questions, or sharing content. Achieving our target of 100+ active members will be the ultimate proof that our approach is not just feasible for a one-day event, but sustainable for the long-term health of the Cardano ecosystem in Ethiopia.
By following this rigorous process of transparent execution and data-driven validation, we will not only deliver a successful project but also build a foundation of trust and accountability that strengthens the entire Project Catalyst ecosystem.
Milestone Title
Milestone 1: Planning, Marketing & Partnership Finalization
Milestone Outputs
Milestone Output:
A comprehensive, multi-page Event Strategy Document detailing the specific run-of-show, logistics plan, risk mitigation, and KPI targets for both the Addis Ababa and Hawassa events.
A live, professionally designed project website or landing page with event information, a pre-registration form, and links to our social media channels.
A complete set of digital marketing assets (flyers, social media banners, short promo videos) and formal partnership agreements (or detailed email confirmations) with our primary venue and student group partners.
Acceptance Criteria
Acceptance Criteria: The strategy document must be thorough enough for an external party to understand the full operational plan. The website must be live and functional for user registration. Marketing assets must be finalized and ready for a full campaign launch. Key partnerships must be secured in writing to ensure logistical stability.
Evidence of Completion
Evidence of Completion: A public link to the comprehensive Event Strategy Document. A URL to the live website. A link to a public folder containing the finalized marketing assets and screenshots of the binding partnership agreements/confirmations.
Delivery Month
2
Cost
10000
Progress
20 %
Milestone Title
Milestone 2: Addis Ababa Event Execution & Initial Report
Milestone Outputs
Milestone Output:
The successful, full-day execution of the main "Community Launch Event" in Addis Ababa, including all planned zones (Learn, Action, Game) and speaker sessions.
A detailed, publicly published initial event report. This report will feature a deep dive into the event's performance metrics, including a verifiable on-chain analysis of the new wallets funded.
Acceptance Criteria
Acceptance Criteria: The event must be successfully held with a minimum of 200+ attendees. The report must be professionally written and data-rich, providing clear evidence of our KPIs (attendee count, wallets created, community sign-ups, etc.). The on-chain data must be presented clearly.
Evidence of Completion
Evidence of Completion: A public link to the detailed Addis Ababa Event Report. This report will contain a gallery of high-quality event photos, links to video highlights, and a section with the public transaction hashes from our wallet funding activities for full on-chain verification
Delivery Month
3
Cost
20000
Progress
60 %
Milestone Title
Milestone 3: Hawassa Workshop & Community Growth
Milestone Outputs
Milestone Output:
The successful execution of the targeted "University Workshop" in Hawassa, resulting in the mass onboarding of students.
A comprehensive one-month Community Growth Report detailing the health and activity levels of our newly launched online community (e.g., Telegram).
Acceptance Criteria
Acceptance Criteria: The Hawassa workshop must be held with a minimum of 100+ student attendees and meet its onboarding targets. The community report must show evidence of active and consistent moderation, along with metrics like member growth, daily active users, and message volume.
Evidence of Completion
Evidence of Completion: A public link to a combined report covering the Hawassa workshop results (with photos) and the detailed community growth analysis. The report will include anonymized screenshots of the community's activity and charts showing its growth over the first 30 days.
Delivery Month
5
Cost
15000
Progress
90 %
Milestone Title
Milestone 4: Final Report, Open Source Playbook & Closeout
Milestone Outputs
Milestone Output:
A final, cumulative project report that synthesizes all learnings, presents a final transparent budget breakdown, and offers a strategic analysis of the two different event models.
A complete, high-quality, and open-source "Grassroots Event Playbook," published as a well-designed PDF and including all our templates.
Acceptance Criteria
Acceptance Criteria: The final report must be a comprehensive and professional document. The Playbook must be a truly "plug-and-play" resource, detailed enough for another community to replicate our success. All project assets must be released under the specified Creative Commons license.
Evidence of Completion
Evidence of Completion: A public link to the final project report. A separate public link to download the complete Open Source Playbook. A link to a public GitHub or Google Drive repository containing all templates, marketing assets, and source files.
Delivery Month
6
Cost
5000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Cost Breakdown: The Lean Grassroots Activation Tour (50,000 ADA)
Our budget of 50,000 ADA is built on a philosophy of hyper-efficiency and grassroots resourcefulness. Every single ADA is allocated to directly contribute to our core mission: onboarding new users, building a sustainable community, and creating a replicable model for Cardano adoption.
This covers modest stipends for our four core team members over the 6-month project duration. The work includes strategic planning, partnership negotiation, marketing, on-the-ground event management, and the crucial post-event community moderation. This ensures our professional team remains dedicated and accountable for delivering a high-quality outcome.
This is allocated for the physical infrastructure of our two events. It covers the rental of affordable, youth-friendly venues (primarily for Addis Ababa), professional A/V equipment (sound system, projector), and basic security to create a safe, professional, and engaging atmosphere.
This is our engine for driving attendance. It funds a targeted social media ad campaign on platforms like Instagram and TikTok, as well as the printing and distribution of physical flyers and posters on university campuses and in local youth centers.
This budget funds the "magic moments" that turn curious attendees into active Cardano users. It is reserved for the direct, on-chain verifiable cost of sending 2-3 ADA to every new wallet created at our events, plus a small budget for simple, branded merchandise like stickers to create a memorable experience.
This covers the essential operational costs required to run a two-city tour. It includes cost-effective ground transportation for the team between Addis and Hawassa, and a support budget for providing food, water, and local transport for our volunteer teams on event days.
This is our professional risk management fund. It is a small but critical buffer reserved only for unforeseen, mission-critical expenses, such as a last-minute vendor price change. This demonstrates responsible planning and safeguards the project's successful delivery.
How does the cost of the project represent value for the Cardano ecosystem?
Value for Money: A High-Leverage Investment in Cardano's Future
Our request for 50,000 ADA is not merely an expense; it is a strategic, high-leverage investment that will generate a return for the Cardano ecosystem far exceeding its modest cost. The value is not just in the immediate deliverables of two events, but in the sustainable, scalable, and strategic assets we are creating for the entire community. We are turning a small amount of capital into a powerful engine for long-term growth.
Here’s how our project represents exceptional value for money:
Most marketing efforts are difficult to measure. Ours is not. We are directly funding the creation of new, active Cardano users.
Cost-Per-User: With a target of onboarding 250+ new wallet holders, our cost-per-acquisition is incredibly low. More importantly, these are not just clicks on a website; they are fully onboarded individuals who have been educated, equipped with a wallet, and given their first ADA.
On-Chain Proof: The value is verifiable. The transactions funding these new wallets will exist permanently on the Cardano blockchain, providing immutable proof of our project's direct impact on network growth. For a modest cost, we are delivering tangible, measurable network expansion.
The most significant value from this project is that we are using the 50,000 ADA to de-risk and democratize community building for everyone.
A Force Multiplier: Our final output, the open-source "Grassroots Activation Playbook," will be a comprehensive guide that any community in the world can use to replicate our success. We are creating a model. For the cost of one pilot, the entire ecosystem gets a proven, battle-tested strategy for grassroots adoption that can be deployed globally, multiplying the value of this initial investment a hundred times over.
Saving Future Costs: By openly sharing our budget, logistical plans, and lessons learned, we will save future projects countless hours and ADA in trial-and-error. We are creating a public good that makes the entire Catalyst ecosystem more efficient and effective.
A professional marketing agency would charge hundreds of thousands of dollars to create a campaign with the authenticity and reach we will generate organically.
The Human Story: We will capture a priceless narrative: hundreds of vibrant, intelligent young people in a key African nation getting genuinely excited about Cardano. The photos, video testimonials, and stories from our events are marketing gold. They are the human-centered content that builds Cardano’s brand as a global, mission-driven platform—a story far more powerful than any paid ad.
Grassroots Credibility: This project firmly establishes Cardano's credibility as a platform that cares about real-world impact in Africa. It validates the "Africa Strategy" with tangible action, building trust and a positive reputation that will attract future partners, developers, and investors to the ecosystem.
We are not just throwing a party; we are planting a forest.
Long-Term Community: Our primary focus on creating a sustainable online community ensures that our impact lasts. This community will become a self-sustaining hub for education, collaboration, and innovation, nurturing the next generation of Ethiopian Plutus developers, stake pool operators, and entrepreneurs.
Investing in the Future: Every student we inspire is a potential future builder. The cost of this project is a tiny down payment on a future where the next great Cardano dApp or innovation comes from the vibrant talent pool we are helping to activate today.
In summary, this 50,000 ADA investment is not a cost center; it is a strategic seed. It will grow into hundreds of new users, a powerful global narrative, a reusable model for growth, and a thriving local community that will continue to deliver value to the Cardano ecosystem long after our final milestone is complete. The return on this investment is not just immediate and measurable; it is strategic and exponential.
Terms and Conditions:
Yes
Project Team & Roles
Our project's strength lies not just in our vision, but in the dedicated and experienced team assembled to execute it. Each member brings a unique and critical skill set, ensuring a professional, culturally-aware, and impactful delivery from start to finish.
Role: As the Project Lead, Beamlak is responsible for the overall strategic direction, budget management, and transparent reporting to the Cardano community. He is the primary visionary behind the project and will ensure every activity aligns with our core mission of building a sustainable, grassroots ecosystem.
Experience: A passionate and long-time Cardano community member, Beamlak has a strong background in project coordination and community-driven initiatives. He has been actively involved in the Catalyst ecosystem and possesses a deep understanding of what it takes to bridge the gap between blockchain technology and real-world adoption.
Role: Lidya will be our on-the-ground commander for the flagship "Community Launch Event" in Addis Ababa. She will manage all logistical aspects, including venue selection and negotiation, vendor management (A/V, security, catering), and the recruitment and coordination of our local volunteer team.
Experience: Lidya is a seasoned event management professional with over 5 years of experience organizing major tech conferences and youth festivals in Addis Ababa. Her deep network of local suppliers and her expertise in executing large-scale public events ensure our main festival will be a polished, professional, and unforgettable experience.
Role: Dawit is our key to unlocking the youth community in Hawassa. He will lead the planning and execution of the "University Workshop," leveraging his deep connections within the student body. He is responsible for securing a venue on campus, leading on-the-ground promotion, and mobilizing student volunteers.
Experience: A final-year Computer Science student at Hawassa University, Dawit is the President of the University's Tech & Innovation Club. He has a proven track record of organizing successful campus events, hackathons, and workshops. He understands the student culture and knows exactly how to generate authentic excitement and drive participation for our targeted blitz.
Role: Selamawit will be the voice of our project. She is responsible for developing and executing our entire marketing strategy, from social media campaigns to physical promotions. Critically, after the events, she will take the lead in managing and nurturing our new "Cardano Ethiopia" online community, ensuring it becomes a vibrant and supportive home for newcomers.
Experience: Selamawit is a freelance digital marketing strategist who specializes in helping tech startups and NGOs connect with Ethiopian youth on platforms like TikTok, Instagram, and Telegram. She is an expert in creating engaging content and is passionate about building sustainable online communities from the ground up, making her the perfect person to ensure our project's impact lasts long after the events are over.