Last updated 8 months ago
Cardano feels too complex for beginners. Staking, wallets, and NFTs are poorly explained, scattered, and not localized, limiting adoption compared to other blockchains.
I will create 30+ videos, 10 guides, and 4 webinars in English & Amharic to simplify Cardano basics, distributed via YouTube, TikTok, Facebook, and Telegram.
This is the total amount allocated to Cardano Web3 Education Hub .
Please provide your proposal title
Cardano Web3 Education Hub
Enter the amount of funding you are requesting in ADA
60000
Please specify how many months you expect your project to last
6
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano feels too complex for beginners. Staking, wallets, and NFTs are poorly explained, scattered, and not localized, limiting adoption compared to other blockchains.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
The project has no dependencies on other organizations.
Will your project's outputs be fully open source?
Yes
License and Additional Information
I will release all outputs under a Creative Commons Attribution (CC BY 4.0) license. This allows anyone to use, remix, and redistribute the materials with credit. This ensures maximum reach and reusability across the Cardano ecosystem and beyond.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Learn to Earn
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
I am targeting beginners, students, and entrepreneurs who are curious about blockchain but find Cardano difficult to understand. I will reach them through short videos on TikTok and YouTube, blog guides, and Facebook campaigns in English and Amharic. This matters for Cardano because simplifying education lowers barriers to entry, drives adoption, and positions Cardano as the most accessible blockchain in Africa.
Provide a list of key activities of your project?
The project will produce 30+ explainer videos and 10+ blogs or guides that simplify Cardano basics such as wallets, staking, NFTs, and Catalyst. I will host 4 interactive webinars with Q&A sessions to support direct learning and engagement. All content will be distributed via TikTok, YouTube, Facebook, and Telegram to maximize reach and onboarding, with translations into Amharic for local accessibility.
What are your success metrics?
Success will be measured by: 30+ content pieces produced, 100,000+ combined video views, 10,000+ webinar attendees, and at least 5,000 new wallets created or ADA staked as a direct result of the campaign. I will also track social engagement (likes, shares, comments) to measure reach, and gather community feedback to assess how well the content improves understanding and adoption of Cardano.
Please describe your proposed solution and how it addresses the problem
My proposed solution is a
content-driven Cardano Web3 Education Hub that directly addresses the problem of complexity for beginners. I will create a variety of engaging and localized learning materials without the need to build a new app or platform. The initiative includes:
30+ short explainer videos for YouTube and TikTok.
10+ blogs and PDF guides on Cardano fundamentals.
4 live webinars with Q&A sessions.
All content will be subtitled in English and Amharic for accessibility.
Please define the positive impact your project will have on the wider Cardano community
The Education Hub will have a significant positive impact on the Cardano community by
onboarding thousands of new users into the ecosystem through easy-to-digest content. It will provide valuable, reusable learning resources for other Catalyst projects, educators, and community leaders, reducing barriers to entry for new developers and entrepreneurs. This initiative will also help strengthen Cardano's image as an approachable and inclusive blockchain.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
I am a digital marketing expert with over 6 years of experience in creating and executing content-driven campaigns. My expertise includes producing educational videos for non-technical audiences, running multilingual campaigns, and tracking KPIs to measure ROI. The feasibility of this approach is validated by my experience in creating professional-quality resources and amplifying them effectively through targeted campaigns. My project is also designed to be lightweight and scalable, relying on existing social platforms instead of new infrastructure. The provided timeline and detailed budget for content production, distribution, and reporting further demonstrate my capability to deliver the project with accountability.
Milestone Title
Curriculum Design & Planning
Milestone Outputs
The primary deliverables for this milestone are:
A documented curriculum: This will be based on research into the most common questions and knowledge gaps for beginners in the Cardano ecosystem, particularly for audiences in Africa and other emerging markets.
A detailed content schedule: This will include a clear timeline for the production and release of all 30+ short videos, 10+ blogs/guides, and the 4 live webinars over the six-month period.
A public roadmap document: This will serve as a transparent and comprehensive guide to the project, outlining the learning topics, content formats, and the publication timeline for all deliverables.
Acceptance Criteria
The success of Milestone #1 will be validated by the completion of a high-quality, comprehensive public roadmap document. This document must clearly define:
The specific topics to be covered in the videos, blogs, and webinars.
The planned content formats for each topic.
The detailed timeline for all content production and release.
The final document will be the single source of truth for the project, ensuring all stakeholders—including the community—can track progress and hold the project accountable.
Evidence of Completion
The evidence for completing this milestone is the public roadmap document which outlines the curriculum, content plan, and timeline for the project.
Delivery Month
1
Cost
6000
Progress
10 %
Milestone Title
First Content Release
Milestone Outputs
The deliverables for this milestone are the production and publication of the first 15 explainer videos and 5 blog posts or guides. These materials will be made available on platforms like YouTube and other blogs or websites.
Acceptance Criteria
The success of this milestone is proven by providing direct links to the published content, including the YouTube videos and blogs. The materials must be live and accessible to the public, demonstrating that the content has been created and is ready for distribution.
Evidence of Completion
The evidence for this milestone will be the URLs for the 15 explainer videos on YouTube and the 5 published blog posts or guides. This provides tangible proof that the content has been produced and is publicly available.
Delivery Month
3
Cost
18000
Progress
30 %
Milestone Title
Interactive Webinars
Milestone Outputs
The primary deliverables for this milestone are to host two live webinars with Q&A sessions. These sessions will be conducted in both English and Amharic to cater to the target audience. The webinars will focus on onboarding new users and answering their common questions.
Acceptance Criteria
The success of this milestone will be confirmed by providing recordings of the webinars and attendance reports. The recordings serve as proof that the events took place and are available for those who couldn't attend, while the attendance reports validate the reach and engagement.
Evidence of Completion
The evidence for this milestone will be links to the webinar recordings and documentation of attendance from the sessions.
Delivery Month
4
Cost
9000
Progress
10 %
Milestone Title
Content Expansion
Milestone Outputs
The deliverables for this milestone consist of the production and public release of the remaining fifteen explainer videos along with five accompanying blogs or instructional guides. This content is designed to build upon the foundational materials introduced in the initial content release, providing a deeper exploration of the specific topics outlined in the original curriculum design. Each video and blog serves to expand the learning experience, offering detailed explanations, practical examples, and step-by-step guidance that reinforce and enhance the understanding established by the earlier materials. Together, these deliverables complete the planned content rollout and ensure that the project’s educational objectives are thoroughly addressed, providing a comprehensive set of resources for the target audience.
Acceptance Criteria
The successful completion of this milestone is verified by providing direct links to all newly published content, including the YouTube explainer videos and the accompanying blog posts. By sharing these URLs, it can be confirmed that all materials are live, publicly accessible, and fully functional, ensuring that the intended audience can easily view and engage with the content. This approach not only demonstrates that the content has been produced and published as planned but also provides clear evidence that the project is progressing toward completion. Making all resources readily available reinforces transparency, accountability, and the readiness of the project to achieve its educational and informational objectives.
Evidence of Completion
The evidence required to demonstrate completion of this milestone will include the URLs for the remaining fifteen explainer videos that have been uploaded to YouTube, providing direct access to each piece of content for review and verification. Additionally, the milestone will be supported by links to the five published blog posts or instructional guides, which serve to complement the video content and provide detailed written explanations or step-by-step instructions. Together, these digital assets will collectively showcase the full scope of work completed, ensuring that both visual and textual resources are available to validate that all planned educational materials have been successfully produced and made publicly accessible for the intended audience.
Delivery Month
5
Cost
21000
Progress
40 %
Milestone Title
Final Webinars + Reporting
Milestone Outputs
The deliverables for this milestone are to host the final two live webinars and to produce a final KPI report. The webinars will continue to engage the community and provide Q&A sessions. The final report will be a crucial deliverable, summarizing the project's performance against the defined KPIs. It will include data on video views, new wallets created, and overall engagement, providing a transparent and accountable summary of the project's impact.
Acceptance Criteria
The success of this milestone will be confirmed by providing links to the recordings of the final two webinars and by the delivery of the final KPI report. This report must include a detailed analysis of all key performance indicators, such as video views, webinar attendees, and the number of new wallets created as a result of the onboarding efforts. This evidence will validate that the project has been completed as planned and that its impact has been measured and reported on.
Evidence of Completion
The evidence supporting the completion of this milestone will include the URLs for the final webinar recordings, allowing direct access to review the sessions in full. Additionally, the final KPI report document will be provided, containing all relevant analytics, metrics, and data collected throughout the project. Together, these resources will serve as verifiable proof that the milestone has been achieved, demonstrating both the delivery of the final presentations and the comprehensive tracking of key performance indicators.
Delivery Month
6
Cost
6000
Progress
10 %
Please provide a cost breakdown of the proposed work and resources
The total budget for the project is ₳60,000. This amount is broken down to ensure cost-effective, wide-reaching educational impact. The allocation is as follows:
Content Production (₳21,000 / 35%): This is the largest portion of the budget and covers the creation of all educational materials. It includes expenses for video shooting, editing, design, and translations. This covers both the 30+ short videos for YouTube/TikTok and the 10+ blogs and PDF guides.
Distribution & Ads (₳18,000 / 30%): This budget is crucial for ensuring the content reaches the target audience. It will be used for targeted campaigns on platforms like Facebook, TikTok, and Telegram to share content directly with African crypto communities. This includes paid advertising and community promotion efforts to maximize visibility and onboarding efforts.
Webinars (₳9,000 / 15%): This covers the cost of hosting, promoting, and facilitating the four live webinars with Q&A sessions. It ensures we can provide an interactive and engaging experience for users, allowing them to ask questions and get real-time answers.
Content Writing (₳6,000 / 10%): This is specifically for the creation of the blog posts, guides, and their translations. This is separate from the video production costs and ensures high-quality written resources are produced.
Reporting & Coordination (₳6,000 / 10%): This portion of the budget is for administrative tasks, including data tracking, KPI reporting, and overall project management. It ensures the project remains on schedule and that its impact is accurately measured and reported back to the community.
How does the cost of the project represent value for the Cardano ecosystem?
The ₳60,000 budget represents exceptional value for the Cardano ecosystem by directly addressing a critical need for accessible education and onboarding. The proposed solution focuses on high-impact, low-cost activities by leveraging existing social platforms rather than building new, expensive infrastructure.
The value is quantifiable through the following KPIs:
30+ content pieces published: A significant volume of educational content will be created, providing a lasting resource for the community.
100,000+ video views: This demonstrates a wide reach and significant interest from the target audience.
10,000+ webinar attendees: This shows direct and active engagement from the community.
5,000+ new wallets created: This is the ultimate measure of success, as it directly translates the educational effort into real-world adoption and growth for the Cardano ecosystem.
The content will not only onboard new users but also provide reusable resources for other Catalyst projects, educators, and community leaders, creating a ripple effect of education and growth. By targeting emerging markets in Africa, the project helps strengthen Cardano's image as the most approachable and inclusive blockchain, attracting a diverse and global user base. In short, the budget is an investment in the long-term health and expansion of the Cardano community.
Terms and Conditions:
Yes
The project will be led by myself, a digital marketing expert with over 6 years of experience in content-driven campaigns. My role will be to design and execute the project from start to finish. This includes:
Project Lead: Overall strategic planning, coordination, and execution of all project activities, including curriculum design and timeline management.
Content Creator: I will be responsible for creating all educational videos and written guides, leveraging my experience in producing content tailored for non-technical audiences.
Digital Marketing Manager: My expertise in running campaigns across platforms like YouTube, TikTok, Facebook, and blogs will be used to promote the content and reach the target audience in Africa and other emerging markets. I will also be responsible for running multilingual campaigns and collaborating with educators to ensure content is accessible and effective.
Data Analyst: I will be responsible for tracking all key performance indicators (KPIs) to measure the project's success and report on the return on investment (ROI).
My deep experience in these areas ensures high levels of trust and accountability, as I have a proven track record of delivering similar content-driven initiatives. I will be the sole executor of the project, which streamlines communication and ensures a singular vision is maintained throughout the process.