Cardano Women Ambassadors: Ethiopia’s 500 Digital Marketers

[Proposal setup] Proposal title

Please provide your proposal title

Cardano Women Ambassadors: Ethiopia’s 500 Digital Marketers

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

60000

[Proposal Summary] Time

Please specify how many months you expect your project to last

12

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Cardano adoption in Ethiopia lags due to low blockchain literacy, scarce local-language content, and underrepresentation of women crucial yet overlooked drivers of digital engagement.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.tiktok.com/@zere.digital/video/7474258768147090693?is_from_webapp=1&sender_device=pc&web_id=7539490571648353797
,
• https://www.tiktok.com/@zere.digital/video/7498685029363567878?is_from_webapp=1&sender_device=pc&web_id=7539490571648353797
,
• https://www.tiktok.com/@zere.digital/video/7505428100293905669?is_from_webapp=1&sender_device=pc&web_id=7539490571648353797
,
• https://www.tiktok.com/@zere.digital/video/7465668653363531013?is_from_webapp=1&sender_device=pc&web_id=7539490571648353797

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

NO DEPENDENCIE

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

ur project outputs will be open source throughout the entire lifecycle of the project. We are committed to fostering collaboration, transparency, and innovation within the Cardano community by making our project outputs accessible to all interested parties.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Training

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

We target 500 Ethiopian women digital marketers to catalyze measurable on-chain Cardano adoption. Participants will create and secure wallets, stake ADA, mint NFTs, and produce high-quality local-language content accessible online and via WhatsApp. The top 20 graduates will serve as ambassadors, hosting monthly meetups and sustaining community engagement. This initiative accelerates Cardano adoption, generates verifiable on-chain activity, and establishes a scalable, women-led network with enduring ecosystem impact.

Provide a list of key activities of your project?

Develop and localize blockchain training materials for women digital marketers, including offline and WhatsApp delivery. Allocate ADA for hands-on wallet creation, staking, and NFT minting. Execute a 30-participant pilot, collecting on-chain metrics and engagement data. Scale to 500 participants with local-language content campaigns. Identify top 20 graduates as ambassadors, host 12 monthly meetups, sustain Telegram/WhatsApp knowledge-sharing, and implement a structured, long-term mentorship and ecosystem growth plan.

What are your success metrics?

Widespread adoption of Cardano wallets, active staking, and large-scale NFT issuance generate measurable on-chain activity and ecosystem growth. Participants produce 500+ local-language content campaigns and host monthly live Q&As reaching 100+ viewers. Top 20 ambassadors maintain active Telegram/WhatsApp groups and 12 monthly meetups. Pilot with 30 participants validates scalability. At least 30% engage in further Cardano projects within 6 months, creating a sustainable, women-led adoption network.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

We will empower 500 Ethiopian women digital marketers to become Cardano Women Ambassadors, bridging the gap in blockchain literacy and adoption. The program combines hands-on blockchain experience, measurable on-chain activity, and strategic community growth.

Core Activities:

1,Hands-On Blockchain Training

• Participants create secure wallets (Lace/Eternl), stake ADA, and mint NFT certificates.
• Training is delivered online, offline, and via WhatsApp to include participants with limited internet access.
• Small ADA allocations enable practical experience while minimizing risk.

2,Content Creation & Outreach

• Women produce local-language tutorials, social media posts, and live Q&A sessions, targeting both male and female audiences.
• KPIs: 4 posts and 1 live Q&A per month per participant, with 100+ viewers per session.

3,Ambassador Network Development

• Top 20 graduates become Ambassadors, hosting monthly meetups, mentoring peers, and maintaining Telegram & WhatsApp knowledge-sharing groups.

4,Pilot Program for Validation

• A 30-woman pilot tests wallet setup, staking, NFT issuance, and audience engagement, generating data-driven proof of scalability.

Outcome:

This program will create 500 on-chain Cardano users, generate measurable NFT and staking activity, drive local-language adoption, and establish a sustainable, women-led ambassador network to grow Cardano’s ecosystem in Ethiopia.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

This project will create 500 verified on-chain Cardano users in Ethiopia with staking and NFT activity, expanding the ecosystem. By empowering women digital marketers, it generates high-quality local-language content reaching thousands of new users and underrepresented communities. The Cardano Women Ambassadors network ensures sustained mentorship, knowledge sharing, and ongoing adoption. The pilot program validates scalability, providing a replicable, data-driven model for wider Africa. Overall, it accelerates Cardano adoption, strengthens community engagement, and builds long-term ecosystem resilience.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team combines proven digital marketing expertise and blockchain training experience. Lead, Biruk Zerihun, has successfully trained women in digital marketing programs in Ethiopia, demonstrating capacity to deliver high-impact, community-focused projects. Local blockchain mentors, educators, and translators provide technical credibility and cultural alignment.

Accountability will be ensured through:

On-chain tracking of wallet creation, staking, and NFT issuance.

Detailed reporting of content campaigns and audience engagement.

Transparent pilot program metrics to validate processes before full-scale rollout.

Feasibility validation includes:

A 30-participant pilot testing wallet setup, staking, NFT minting, and content outreach.

Iterative improvements based on pilot data to ensure scalable, replicable results.

[Milestones] Project Milestones

Milestone Title

Curriculum Development & Onboarding

Milestone Outputs

• Design comprehensive Cardano blockchain and digital marketing training materials.
• Distribute ADA for practice wallets to enable hands-on learning.
• Prepare pilot program logistics, ensuring inclusion of offline/WhatsApp participants.

Acceptance Criteria

• Training curriculum covers Cardano blockchain basics + digital marketing with structured modules (wallets, staking, NFTs, campaigns).
• Materials adapted for both online & offline learners (slides, WhatsApp PDFs, audio, video).
• Minimum **30 pilot participants onboarded **with ADA test wallets funded.
• Logistics plan ready for hybrid delivery (urban + rural inclusion).

Evidence of Completion

• Published training curriculum (PDF + video modules).
• Distribution logs of ADA to learner wallets.
• Signed participant onboarding list with demographics (including offline participants).
• Logistics plan document for pilot sessions (venues, schedule, facilitators).

Delivery Month

2

Cost

15000

Progress

20 %

Milestone Title

Pilot Program Execution

Milestone Outputs

• Train **30 participants **in wallet creation, staking, and NFT minting.
• Collect and analyze on-chain and content engagement metrics.
• Refine training methodology and materials based on pilot data to ensure scalability.

Acceptance Criteria

• 30 participants trained on wallet creation, staking, and NFT minting.
• At least 90% participant wallet completion and successful first transaction.
• Training materials updated based on learner feedback and data.
• Collection of on-chain activity + content engagement analytics.

Evidence of Completion

• On-chain records of 30+ new wallets, staking transactions, and NFT mints.
• Training attendance sheets + feedback forms.
• Pilot program report including participant progress and lessons learned.
• Analytics report (engagement on WhatsApp/Telegram + social content reach).

Delivery Month

4

Cost

15000

Progress

40 %

Milestone Title

Full-Scale Training Deployment

Milestone Outputs

• Train 500 participants in Cardano fundamentals with measurable on-chain activity.
• Ensure completion of wallets, staking transactions, and NFT certificates.
• Launch local-language content campaigns across social media and community channels.

Acceptance Criteria

• **500 participants trained **in Cardano fundamentals.
• Strong wallet creation success with active staking and NFT certificate transactions.
• Launch of localized content campaigns in Amharic and other major Ethiopian languages.
• Demonstrated increase in Cardano-related discussions on community channels.

Evidence of Completion

• Training completion records (500 participants signed off).
• On-chain dashboard showing wallets, staking activity, and NFT certificate issuance.
• Screenshots/links of social media campaigns in local languages.
• Report on content reach (impressions, shares, comments).

Delivery Month

7

Cost

18000

Progress

70 %

Milestone Title

Ambassador Network Rollout & Community Growth

Milestone Outputs

• dentify top 20 graduates as Cardano Women Ambassadors.
• Host 12 monthly meetups in Ethiopian cities and maintain active Telegram & WhatsApp knowledge-sharing groups.
• Monitor and document content reach, audience engagement, and new user adoption.
• Implement a sustainability plan for ongoing mentorship and ecosystem impact.

Acceptance Criteria

• 20 top graduates identified and confirmed as Cardano Women Ambassadors.
• 12 monthly meetups hosted across Ethiopian cities (documented with attendance + photos).
• Active Telegram/WhatsApp groups maintained with weekly knowledge-sharing activity.
• Community growth tracked with measurable new wallet creations/adoption.
• Sustainability plan documented and adopted (mentorship model + ecosystem partnerships).

Evidence of Completion

• Official list of 20 ambassadors with bios and roles.
• Meetup reports (photos, attendance lists, event agendas).
• Telegram/WhatsApp group activity logs (monthly summaries).
• Community impact report: wallet growth, new users, adoption metrics.
• Sustainability plan document signed by project leads + ambassadors.

Delivery Month

12

Cost

12000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Budget & Costs (60,000 ADA)

The total project budget is 60,000 ADA, allocated across six key categories to ensure effective execution, transparency, and measurable impact.

Training Materials & Translation (12,000 ADA / 20%)

We will design a comprehensive blockchain and digital marketing curriculum, translated into Amharic and other major local languages. To ensure inclusivity, the materials will also be adapted for offline learners through WhatsApp-friendly formats such as PDFs, audio, and short videos.

ADA for Practice Wallets (1,500 ADA / 2.5%)

To enable hands-on learning, each participant will receive a small allocation of ADA (~2 ADA). This ensures they can practice wallet creation, staking, and basic transactions with minimal exposure to ADA price volatility.

Marketing & Social Campaigns (18,000 ADA / 30%)

A strong focus will be placed on awareness and adoption through localized content campaigns. This includes Amharic-language videos, infographics, and community-driven social media posts, supported by live Q&A sessions and engagement campaigns to reach women and new blockchain users.

Meetup Logistics & Ambassador Support (15,000 ADA / 25%)

To sustain momentum, we will host 12 monthly city-based meetups, covering venues, refreshments, and transportation. Additionally, this budget supports the top 20 Cardano Women Ambassadors, enabling them to grow and sustain knowledge-sharing communities.

Pilot Program & Documentation (6,000 ADA / 10%)

A 30-participant pilot program will be executed to test the curriculum, wallet training, and NFT minting. Detailed reporting will capture on-chain activity, social engagement, and adoption metrics, serving as a foundation for scaling.

Contingency & Administration (7,500 ADA / 12.5%)

Finally, a contingency allocation is reserved for unforeseen costs, operational adjustments, and administration. This ensures flexibility and smooth execution across all phases of the project.

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

This project represents exceptional value for money because 60,000 ADA will create 500 on-chain Cardano users, each actively staking ADA, minting NFTs, and producing local-language content that reaches thousands of new users. By leveraging existing digital marketing skills and scalable community structures, the budget maximizes impact per ADA spent. The pilot program ensures efficiency and feasibility, minimizing risk and optimizing resource allocation. Additionally, the Cardano Women Ambassadors network ensures long-term ecosystem growth and knowledge transfer without requiring ongoing funding.

Outcome: Each ADA invested results in measurable adoption, sustainable community building, and a replicable model for Pan-African Cardano growth, delivering high ecosystem ROI.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes