Cardano x Gen Z: The TikTok Engine for 10,000 New Users

[Proposal setup] Proposal title

Please provide your proposal title

Cardano x Gen Z: The TikTok Engine for 10,000 New Users

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

55000

[Proposal Summary] Time

Please specify how many months you expect your project to last

6

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Cardano has world-class technology but lacks channels to reach new users, especially Gen Z. This absence on TikTok'where Gen Z spends over 3 hours a day'is a strategic weakness, stagnating TVL growth.

[Proposal Summary] Supporting Documentation

Supporting links

• https://github.com/QuocTuan-maker/genz-tiktok-dapp-boost/blob/main/README.md

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

no dependencies.

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

Open source (MIT License). Share 300 multilingual video scripts, TikTok/YouTube analytics (1.5M views, engagement), Gen Z survey data on GitHub. Enables Cardano devs to reuse content, boost dApp UX/adoption in 6 months.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Marketing

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

Instead of single marketing campaigns, we are building a scalable “growth engine”. Our innovation lies in three key areas:

1. Super efficient "Content Reuse" model: Our production cost is only 8 ADA/video, saving more than 98% compared to traditional methods (more than 1,000 ADA/video). This allows us to achieve large scale on a tight budget.
2. A system, not a campaign:We're creating a repeatable, seamless process for user acquisition, not a campaign that ends after 6 months.
3. Growth Playbook” as a Public Asset: All data, scripts, and processes will be open sourced on GitHub.

Provide a list of key activities of your project?

See our detailed MVP report below

The funding for this proposal is not to “test an idea”; it is to “scale a proven model” from a small pilot project to a global campaign.

MVP: 20 multilingual TikTok videos (30 seconds) in January (@soytinca251) promoting dApps like Minswap, a K-pop and gaming fusion targeting Gen Z in Korea/Mexico/Japan. Reached 100k views, dApp awareness 40% (survey). Accessible via TikTok (@soytinca251) and GitHub. Expanded to 300 videos, YouTube/Instagram in 6 months, with monthly Catalyst reports tracking views, engagement, and 10k new wallets

What are your success metrics?

• Success is measured by economic value, not vanity metrics.
• Core Metrics: 10,000 new wallets activated, tracked via landing pages and on-chain data.
• CPA: 5.5 ADA/user, 10-20x more efficient than traditional ads.
• TVL Growth: 50,000+ ADA from 10,000 wallets (5 ADA/wallet minimum).
• Goal Logic: Our MVP hit a 0.2% conversion rate. By optimizing CTAs and partnering with KOLs, we aim for 0.6-0.7% conversion to achieve 10,000 wallets from 1.5M views, building on proven data.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

_Our _solution is a 3-stage, 6-month content engine designed to onboard 10,000 Gen Z users to Cardano.

The "Strategic Content Grafting" Method:

We don't create videos from scratch. We select viral videos owned by our team and apply the "Hook-Story-Offer" formula:

• Hook: The first 3-5 seconds of the viral video to capture attention.
• Story: A 10-15 second intro/outro is "grafted" in, presenting a concise, compelling narrative about a Cardano dApp (e.g., "Swap & earn on Minswap" or "Own unique NFTs on JPG Store").
• Offer: A clear Call-to-Action with a QR code/link in bio, guiding users to create a Yoroi wallet and experience the dApp.

The 3-Stage Roadmap:

1. Phase 1 (Months 1-2 - Foundation & Optimization): Produce the first 100 videos. Focus on A/B testing messages, CTAs, and formats to optimize conversion rates based on our MVP data. Establish the automation pipeline and GitHub reporting.
2. Phase 2 (Months 3-4 - Scaling): Produce the next 100 videos, applying the winning formulas from Phase 1. Expand to YouTube Shorts and Instagram Reels. Collaborate with micro-KOLs to amplify reach.
3. Phase 3 (Months 5-6 - Maximization & Handover): Produce the final 100 videos. Finalize the "Growth Playbook" on GitHub, including the best-performing scripts, demographic data, and detailed guides for the community to inherit and continue the work.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

This project creates a positive network effect, delivering deep, long-term impact that goes far beyond the initial numbers.

1. Exponential User Growth: 10,000 new users are not just 10,000 wallets. They are future stakers, liquidity providers, NFT traders, and community advocates who will invite their friends, increasing daily transactions and strengthening the value of ADA for everyone.
2. A Lifeline for dApps: For many projects struggling to gain traction, our campaign provides a vital stream of real users. This helps them validate their products, generate revenue, and attract further investment, enriching the entire ecosystem.
3. Rebranding Cardano for the Next Generation: This project helps shift Cardano's image from an "academic project" to a dynamic, creator-friendly ecosystem that is relevant to the next generation, attracting both young users and developers.
4. The Sustainable Legacy - The "Growth Playbook": This is the most significant impact. We are not just "giving a fish"; we are "teaching how to fish." This playbook will empower hundreds of other Cardano projects to save on marketing costs and grow more effectively, creating a compounding benefit for the ecosystem for years to come.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our capability is demonstrated by our actions, not just our words.

Proof of Grit and Competence: The lack of funding in Fund13 became our ultimate stress test. Instead of giving up, we invested our own money, executed an MVP, and returned with real data. This proves: This is a resource that includes tiktok channel links, and viewership analysis images of videos from channels that prove ownership of tiktok channels proposed by the development team https://docs.google.com/spreadsheets/d/1JpcCRqd8qGz7RUYwNWmKqFd4m_jPElbFz4seJXn1z4k/edit?gid=0#gid=0

1. _ _Commitment: We believe in this project enough to put our own capital on the line.
2. Execution Ability: We have demonstrated we have the skills to turn ideas into results.
3. Grit: We are resilient and will not be easily deterred by challenges.

A Specialized Team: The MVP's success was a direct result of our team's synergy

• Vũ Quốc Tuấn: Our data analyst who built the on-chain tracking model.
• Vũ Thị Khánh: Our content strategist who understands TikTok's "language" to optimize engagement.
• Vũ Xuân Thành: Our automation specialist who ensures we can scale production efficiently.

Detailed Risk Management: We have anticipated risks from channel engagement drops and content saturation to partnership issues, and we have clear mitigation measures in place (channel diversification, use of public data, continuous A/B testing).

[Milestones] Project Milestones

Milestone Title

Months 1-2 Pilot 100 TikTok Videos for Gen Z dApp Adoption

Milestone Outputs

Main Product:

• 100 TikTok videos (30-45s, @soytinca251) promoting 100 unique Cardano dApps (e.g., Minswap, Empowa) with multilingual (Korean, Japanese, English, Spanish) intros/outros and QR code CTAs linking to wallet setup (Yoroi) or dApp sites. Pilot 20 videos in Month 1 to test engagement, scaling to 100 by Month 2 (1-2/day). Setup automation pipeline (Python/moviepy, Google Sheets for no duplicates). Collect 500 Gen Z surveys (Google Forms) on dApp awareness. Submit 2 GitHub reports with analytics (views, engagement).

Expected Results:

• 500K views (5K/video), 2K likes, 500 shares via #CardanoAdoption. 500 surveys with 40% dApp awareness increase. 3K new wallets (CardanoScan), 5% dApp traffic boost (DappRadar). 10% follower growth (@soytinca251).

Value: Kickstarts Gen Z adoption, drives on-chain actions (3K wallets, $15K ADA TVL). Analytics/surveys guide scaling in Months 3-4.

Risks & Mitigation:

• Low views: A/B test intros, hire 1 KOL ($50/video) for Korea/Mexico.
• Pipeline delays: Test automation in week 1, manual fallback (CapCut).
• Low surveys: Add incentives (‘Win 5 ADA!’).
• Duplicate dApps: Google Sheets with AI checks.
• Explanation: Pilot ensures optimized content; cost-efficient ($5/video) and transparent outputs lay foundation for Cardano adoption.

Acceptance Criteria

To confirm Milestone 1 completion, these criteria must be met:

1. Stable Pipeline: Automation pipeline (Python/moviepy, CapCut, VEED.io) processes 2 videos/day, no subtitle errors (10% checked). Google Sheets updated, no duplicate dApps.
2. 100 Videos Posted: 100 TikTok videos (30-45s, @soytinca251) posted 1-2/day, each with multilingual subtitles and QR code CTAs linking to wallet setup (Yoroi) or dApp sites. Pilot 20 videos in Month 1 achieves 100K views for optimization.
3. Gen Z Feedback: Collect 500 Google Forms survey responses from Gen Z (Korea, Mexico, Japan, US, UK), with 40% reporting increased dApp awareness (‘Do you know this dApp?’).
4. Media Performance: Achieve 500K views (5K/video average), 2K likes, 500 shares using #CardanoAdoption. 10% follower growth (@soytinca251). 3K new wallets (CardanoScan), 5% dApp traffic boost (DappRadar).
5. Reporting: Submit 2 error-free GitHub reports with video links, analytics, and survey data. Explanation: Criteria verify pipeline functionality, content delivery, Gen Z engagement, and on-chain impact, ensuring trust and optimization for Milestone 2.

Risks & Mitigation:

• Pipeline delays: Test automation in week 1, manual backup (CapCut).
• Low views: A/B test CTAs, hire 1 KOL ($50/video).
• Low surveys: Offer 5 ADA incentives.
• Poor video quality: Team reviews 20% videos before posting

Evidence of Completion

Evidence to prove Milestone 1 completion, stored transparently on GitHub (github.com/yourteam/cardano-adoption-campaign):

1. Stable Pipeline: Screenshots of CapCut/VEED.io showing 2 videos/day processed. Python/moviepy log file (.txt) confirms error-free automation. Google Sheets export (sheets.google.com/shared-sheet) lists 100 dApps, no duplicates, verified by timestamps.
2. 100 Videos Posted: CSV of 100 TikTok video links (@soytinca251, 1-2/day, days 1-60). TikTok Analytics export confirms multilingual subtitles, QR code CTAs. Pilot 20 videos (Month 1) achieves 100K views (screenshots).
3. Gen Z Feedback: Google Forms export (500 responses from Korea, Mexico, Japan, US, UK), Excel chart shows 40% dApp awareness increase (‘Do you know this dApp?’).
4. Media Performance: TikTok Analytics screenshots/export: 500K views (5K/video), 2K likes, 500 shares (#CardanoAdoption). 10% follower growth (@soytinca251, e.g., 10K to 11K). CardanoScan report: 3K new wallets. DappRadar export: 5% dApp traffic boost.
5. Reporting: 2 GitHub reports (github.com/reports/month1-2, Markdown) with video links, analytics, survey data, error-free, timestamped. Explanation: Evidence ensures verifiable completion, with official exports and public GitHub for Cardano community trust.

Risks & Mitigation:

• Incomplete Analytics: Backup with manual screenshots.
• Low surveys: Promote with 5 ADA incentives.
• Data tampering: Use timestamped exports.

Delivery Month

2

Cost

20000

Progress

40 %

Milestone Title

Scale 100 TikTok & YouTube Videos for Gen Z dApp Growth

Milestone Outputs

Main Product: 100 TikTok videos (30-45s, @soytinca251) promoting 100 new Cardano dApps (e.g., World Mobile, Djed), posted 2-3/day with QR code CTAs linking to wallet setup (Yoroi) or dApp sites. Pilot 20 YouTube videos (2-3 mins) to test multi-platform reach. Partner with 2 KOLs/country (Korea, Mexico, Japan, US, UK, 10K+ followers) for 20% reach boost. Optimize content using Mốc 1 analytics. Collect 500 Gen Z surveys (Google Forms) on dApp awareness. Submit 2 GitHub reports with analytics (views, engagement).

Expected Results: 500K new views (1M total, 5K/video), 2.5K likes, 500 shares via #CardanoAdoption. 500 surveys with 50% dApp awareness increase. 4K new wallets (CardanoScan), 10% dApp traffic boost (DappRadar). 10% follower growth (@soytinca251).

Value: Scales Gen Z adoption, drives on-chain actions (4K wallets, $20K ADA TVL). YouTube pilot and KOLs expand reach, guiding Mốc 3 multi-platform strategy.

Risks & Mitigation:

• Low views: Optimize hashtags (#CardanoDeFi), A/B test CTAs.
• KOL inefficiency: Select KOLs with 5%+ engagement, crypto experience.
• Low surveys: Offer 5 ADA incentives.
• Duplicate dApps: Google Sheets with AI checks.

Explanation: Outputs build on Milestone 1, scaling TikTok and piloting YouTube for broader adoption, with KOLs and analytics ensuring impact.

Acceptance Criteria

To confirm Milestone 2 completion, these criteria must be met:

1. Stable Batch Editing: Python/moviepy pipeline batch-edits 100 TikTok + 20 YouTube videos, no errors (10% checked). Google Sheets updated, no duplicate dApps.
2. Videos Posted: 100 TikTok videos (30-45s, @soytinca251) posted 2-3/day, with multilingual subtitles and QR code CTAs. 20 YouTube videos (2-3 mins) piloted for multi-platform reach.
3. KOL Partnerships: 2 KOLs/country (Korea, Mexico, Japan, US, UK, 10K+ followers) boost reach 20% (TikTok Analytics). A/B test optimizes content based on Mốc 1 data.
4. Gen Z Feedback: Collect 500 Google Forms survey responses (Korea, Mexico, Japan, US, UK), with 50% reporting increased dApp awareness (‘Was this video helpful?’).
5. Media Performance: Achieve 500K new views (1M total, 5K/video), 2.5K likes, 500 shares (#CardanoAdoption). 4K new wallets (CardanoScan), 10% dApp traffic boost (DappRadar). 10% follower growth (@soytinca251). Explanation: Criteria verify scaling, multi-platform pilot, and on-chain impact, ensuring trust and optimization for Mốc 3. Value: Drives 20K ADA TVL ($5/wallet, 4K wallets).

Risks & Mitigation:

• Batch errors: Weekly script tests, manual checks (20% videos).
• KOL inefficiency: Select KOLs with 5%+ engagement.
• Low surveys: Offer 5 ADA incentives.
• Low views: Optimize CTAs, hashtags.

Evidence of Completion

Evidence to prove Milestone 2 completion, stored transparently on GitHub (github.com/yourteam/cardano-adoption-campaign):

1. Stable Batch Editing: Python/moviepy log file (.txt) confirms error-free batch edit of 100 TikTok + 20 YouTube videos. Google Sheets export (sheets.google.com/shared-sheet) lists 100 new dApps, no duplicates, with timestamps.
2. Videos Posted: CSV of 100 TikTok video links (@soytinca251, 2-3/day, days 61-120) and 20 YouTube video links (2-3 mins). TikTok/YouTube Analytics exports confirm multilingual subtitles, QR code CTAs.
3. KOL Partnerships: Contracts for 2 KOLs/country (Korea, Mexico, Japan, US, UK, 10K+ followers) and Analytics screenshots show 20% reach boost. A/B test Excel report optimizes content from Mốc 1 data.
4. Gen Z Feedback: Google Forms export (500 responses from Korea, Mexico, Japan, US, UK), Excel chart shows 50% dApp awareness increase (‘Was this video helpful?’).
5. Media Performance: TikTok/YouTube Analytics screenshots/exports: 500K new views (1M total, 5K/video), 2.5K likes, 500 shares (#CardanoAdoption). CardanoScan report: 4K new wallets. DappRadar export: 10% dApp traffic boost. 10% follower growth (@soytinca251).
6. Reporting: 2 GitHub reports (github.com/reports/month3-4, Markdown) with video links, analytics, survey data, error-free, timestamped. Explanation: Evidence ensures verifiable scaling and impact, with official exports and public GitHub for Cardano community trust.

Risks & Mitigation:

• Incomplete Analytics: Backup with manual screenshots.
• KOL contract issues: Verify KOLs via prior crypto content.
• Data tampering: Use timestamped exports

Delivery Month

4

Cost

20000

Progress

40 %

Milestone Title

Complete Multi-Platform Videos for Gen Z dApp Impact

Milestone Outputs

Main Product:

• 100 videos (50 TikTok, 30-45s; 50 repurposed Instagram/X, 2-3 mins, @soytinca251) promoting 100 new Cardano dApps (e.g., JPG Store, Revuto) with QR code CTAs linking to wallet setup (Yoroi) or dApp sites. Post 2-3/day across platforms. Partner with 2 KOLs/country (Korea, Mexico, Japan, US, UK, 10K+ followers) for 20% reach boost. Collect 500 Gen Z surveys (Google Forms) on dApp awareness. Submit 2 GitHub reports with final analytics (views, engagement).

Expected Results:

• 500K new views (1.5M total, 5K/video), 3K likes, 500 shares via #CardanoAdoption. 500 surveys with 60% dApp awareness increase. 3K new wallets (CardanoScan, 10K total), 20% dApp traffic boost (DappRadar). 10% follower growth (@soytinca251).

Value:

• Completes Gen Z adoption with 10K wallets, $50K ADA TVL ($5/wallet). Multi-platform reach and analytics finalize impact for Cardano ecosystem.

Risks & Mitigation:

• Low views: Optimize hashtags (#CardanoNFT), A/B test CTAs.
• KOL inefficiency: Select KOLs with 5%+ engagement, crypto experience.
• Low surveys: Offer 5 ADA incentives.
• Duplicate dApps: Google Sheets with AI checks.

Explanation: Outputs finalize multi-platform strategy, driving on-chain impact and transparency for long-term Cardano growth

Acceptance Criteria

To confirm Milestone 3 completion, these criteria must be met:

1. Stable Batch Editing: Python/moviepy pipeline batch-edits 100 videos (50 TikTok + 50 Instagram/X), no errors (10% checked). Google Sheets updated, no duplicate dApps.
2. Videos Posted: 50 TikTok videos (30-45s, @soytinca251) and 50 repurposed Instagram/X videos (2-3 mins) posted 2-3/day, with multilingual subtitles and QR code CTAs.
3. Multi-Platform Expansion: 2 KOLs/country (Korea, Mexico, Japan, US, UK, 10K+ followers) boost reach 20% (Analytics). A/B test optimizes content based on Mốc 1-2 data.
4. Gen Z Feedback: Collect 500 Google Forms survey responses (Korea, Mexico, Japan, US, UK), with 60% dApp awareness increase (‘Was this video helpful?’).
5. Media Performance: Achieve 500K new views (1.5M total, 5K/video), 3K likes, 500 shares (#CardanoAdoption). 3K new wallets (CardanoScan, 10K total), 20% dApp traffic boost (DappRadar). 10% follower growth (@soytinca251).
6. Reporting: Submit 2 error-free GitHub reports (github.com/reports/month5-6, Markdown) with video links, analytics, survey data. Explanation: Criteria verify multi-platform completion and final impact, ensuring trust and $50K ADA TVL ($5/wallet, 10K wallets).

Risks & Mitigation_: _

• Low views: Optimize CTAs, hashtags.
• KOL inefficiency: Select 5%+ engagement KOLs.
• Platform restrictions: Use YouTube Shorts as backup.
• Low surveys: Offer 5 ADA incentives.

Evidence of Completion

Evidence to prove Milestone 3 completion, stored transparently on GitHub (github.com/yourteam/cardano-adoption-campaign):

1. Stable Batch Editing: Python/moviepy log file (.txt) confirms error-free batch edit of 100 videos (50 TikTok + 50 Instagram/X). Google Sheets export (sheets.google.com/shared-sheet) lists 100 new dApps, no duplicates, with timestamps.
2. Videos Posted: CSV of 50 TikTok video links (@soytinca251, 2-3/day, days 121-180) and 50 Instagram/X video links (2-3 mins). Analytics exports confirm multilingual subtitles, QR code CTAs.
3. Multi-Platform Expansion: Contracts for 2 KOLs/country (Korea, Mexico, Japan, US, UK, 10K+ followers) and Analytics screenshots show 20% reach boost. A/B test Excel report optimizes content from Mốc 1-2 data.
4. Gen Z Feedback: Google Forms export (500 responses from Korea, Mexico, Japan, US, UK), Excel chart shows 60% dApp awareness increase (‘Was this video helpful?’).
5. Media Performance: TikTok/Instagram/X Analytics screenshots/exports: 500K new views (1.5M total, 5K/video), 3K likes, 500 shares (#CardanoAdoption). CardanoScan report: 3K new wallets (10K total). DappRadar export: 20% dApp traffic boost. 10% follower growth (@soytinca251).
6. Reporting: 2 GitHub reports (github.com/reports/month5-6, Markdown) with video links, analytics, survey data, error-free, timestamped. Explanation: Evidence ensures verifiable multi-platform completion, with official exports and public GitHub for Cardano community trust.

Risks & Mitigation:

• Incomplete Analytics: Backup with manual screenshots.
• KOL contract issues: Verify KOLs via prior crypto content.
• Platform restrictions: Use YouTube Shorts as backup.
• Data tampering: Use timestamped exports.

Delivery Month

6

Cost

15000

Progress

20 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Total Budget Requested: With a budget of 55,000 ADA, this project delivers an exceptional and sustainable return on investment (ROI) for the Cardano ecosystem.

1. Cost Per Acquisition (CPA) Analysis Our primary goal is to achieve a CPA of 5.5 ADA per new on-chain user. Let's put this number in context:

• Typical crypto ad campaigns (Google/Facebook Ads) often have a CPA ranging from 50 to 150 ADA.
• Our project is not only 10-20x more cost-effective, but it also targets Gen Z—the demographic with the highest Lifetime Value (LTV). A Gen Z user acquired today could contribute to the ecosystem for the next 10-20 years.

Breakdown by Milestone:

1. Milestone 1 (Months 1-2, 100 TikTok videos, 20,000 ADA):

• Video editing (100 videos, 8 ADA/video): 800 ADA
• Tools (VEED.io, CapCut, 2 months): 500 ADA
• KOLs (2/country, 10 videos, $50/video, ~125 ADA/video): 1,250 ADA
• Core team (management, pipeline, $20/hour x 300 hours): 17,450 ADA
• Contingency (low views, surveys): 500 ADA

1. Milestone 2 (Months 3-4, 100 TikTok + 20 YouTube videos, 20,000 ADA):

• Video editing (120 videos, 8 ADA/video): 960 ADA
• Tools (VEED.io, CapCut, 2 months): 500 ADA
• KOLs (2/country, 10 videos, $50/video, ~125 ADA/video): 1,250 ADA
• Core team (management, KOL coordination, $20/hour x 300 hours): 17,290 ADA
• Contingency (KOL issues, views): 500 ADA

1. Milestone 3 (Months 5-6, 50 TikTok + 50 Instagram/X videos, 15,000 ADA):

• Video editing (100 videos, 8 ADA/video): 800 ADA
• Repurposing (50 Instagram/X, 5 ADA/video): 250 ADA
• Tools (VEED.io, CapCut, 2 months): 500 ADA
• KOLs (2/country, 10 videos, $50/video, ~125 ADA/video): 1,250 ADA
• Core team (management, reporting, $20/hour x 200 hours): 12,200 ADA
• Contingency (platform issues, surveys): 500 ADA

Collaborators: 3 part-time freelancers ($200/month each, 6 months, total 3,600 ADA), included in team costs for editing/posting (50%/30%/20% workload).

Cost Efficiency:

• Editing at $5/video (8 ADA, Upwork 2025 rate: $5-10/video) vs $50/view Google Ads (2025). Free tools (CapCut, Python/moviepy) save 20% via automation. Team rate ($20/hour, 800 hours total) aligns with Upwork ($15-25/hour). Fund 13 experience (approved project 'Seeding the Top 10 Real-World Dapps to Millions of End Users in Japan,' unfunded, verified at https://projectcatalyst.io/funds/13/cardano-open-ecosystem/seeding-the-top-10-real-world-dapps-to-millions-of-end-users-in-japan)) taught self-funding via TikTok profits/X calls, applied here for resilience.

Benefits & ROI:

• 55,000 ADA yields $50K ADA TVL (10K wallets x $5, CardanoScan), 1.5M views, 20% dApp traffic boost (DappRadar), and reusable GitHub content (scripts, surveys) for Cardano devs. Compared to Axie Infinity TikTok campaign (1M views → 10% user growth), achieves 10K new users, boosting adoption.

Risks & Mitigation:

• Cost overruns: Use free CapCut, contingency (500 ADA/milestone).
• KOL inefficiency: Select 10K+ followers with 5%+ engagement, crypto experience.
• Platform restrictions (TikTok ban): Shift to YouTube Shorts/Instagram Reels.
• Survey shortfall: Offer 5 ADA incentives.
• Explanation: Budget ensures cost-efficient delivery (300 videos, $5/video), with transparent breakdown and Fund 13 resilience. ROI ($50K TVL) maximizes Cardano value

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

Value for Money Analysis:

• This 55,000 ADA investment is not just buying 10,000 users. It is building and delivering two invaluable assets:
• An Influential Cardano-focused TikTok Channel: The @soytinca251 channel will become a community media asset that continues to attract users long after the project's conclusion.
• A Proven "Growth Playbook": This legacy asset could save the ecosystem hundreds of thousands of ADA in future marketing costs.
• Conclusion: This is not an expense. It is a strategic investment in the future of Cardano, with risks that we have personally de-risked and a massive potential upside for the entire community.
• The 55,000 ADA budget delivers exceptional value for Cardano by driving Gen Z adoption through 300 multilingual videos (TikTok, YouTube, Instagram/X, @soytinca251), achieving 1.5M views, 10K new wallets (CardanoScan), and 20% dApp traffic boost (DappRadar) in 6 months.

Cost Efficiency:

• Low-cost production: Editing 300 videos at $5/video (8 ADA, total 2,560 ADA) vs $50/view Google Ads (2025, ~75M ADA for 1.5M views). Free tools (CapCut, Python/moviepy) save 20% via automation. Repurposing 50 videos for Instagram/X (5 ADA/video, 250 ADA) extends reach.
• Team efficiency: Core team (3 members, $20/hour, 800 hours, 46,440 ADA) aligns with Upwork rates ($15-25/hour, 2025). 3 part-time collaborators ($200/month each, 6 months, 3,600 ADA) handle editing/posting, minimizing costs.
• KOL optimization: 2 KOLs/country (10 videos/milestone, $50/video, 3,750 ADA) boost reach 20% (TikTok Analytics), cost-effective vs traditional ads.
• Tools and contingency: VEED.io/CapCut (1,500 ADA), contingency (500 ADA/milestone, 1,500 ADA) ensure resilience against overruns.
• Fund 13 experience (approved project 'Seeding the Top 10 Real-World Dapps to Millions of End Users in Japan,' unfunded, verified at https://projectcatalyst.io/funds/13/cardano-open-ecosystem/seeding-the-top-10-real-world-dapps-to-millions-of-end-users-in-japan) taught self-funding via TikTok profits/X calls, applied here for financial stability.

Benefits & ROI:

• On-chain impact: 55,000 ADA yields $50K ADA TVL (10K wallets x $5, CardanoScan), 20% dApp traffic boost (DappRadar), compared to Axie Infinity TikTok campaign (1M views → 10% user growth).
• Gen Z adoption: 1.5M views, 60% dApp awareness (1,500 surveys) attract 10K new users, boosting transactions (100K TPS post-Basho).
• Developer growth: Open-source GitHub content (300 scripts, surveys) enables devs to improve dApp UX, targeting +300 dApps by 2026.
• Long-term value: Reusable content and $50K TVL strengthen Cardano’s RealFi, increasing market cap ($15B to $20B+ by 2026).
• Risks & Mitigation:
• Platform restrictions (TikTok ban): Shift to YouTube Shorts/Instagram Reels.
• KOL inefficiency: Select 10K+ followers with 5%+ engagement, crypto experience.
• Survey shortfall: Offer 5 ADA incentives.
• Cost overruns: Use free CapCut, contingency fund.
• Explanation: 55,000 ADA delivers high ROI ($50K TVL, 10K users), cost-efficient production ($5/video), and reusable content, maximizing Cardano’s adoption and ecosystem growth with transparent GitHub reports.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes