Last updated a month ago
Cardano is not well known in the enterprise IT world, which currently hinders corporate adoption. As corporate awareness and use cases of blockchain grows, Cardano is not mentioned often enough.
We will host webinars and seminars, create how to and use case videos for Salesforce decision makers and represent Cardano at events with corporate leaders in the Salesforce ecosystem.
Please provide your proposal title
Corporate Promotion of Cardano
Enter the amount of funding you are requesting in ADA
50000
Please specify how many months you expect your project to last
5
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano is not well known in the enterprise IT world, which currently hinders corporate adoption. As corporate awareness and use cases of blockchain grows, Cardano is not mentioned often enough.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
Yes
Describe any dependencies or write 'No dependencies'
Salesforce: We are developing Cardano integrations for Salesforce, as the first Web3 Salesforce Independent Software Vendor (ISV) partner, to drive scalable enterprise adoption of ADA payments and Cardano. We will promote our Salesforce native Cardano projects, as well as the overall Cardano ecosystem.
Will your project's outputs be fully open source?
Yes
License and Additional Information
Our content and events will be free and open to public view / participation.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Marketing
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We are targeting corporate IT, finance and compliance professionals, including mid and senior level managers and executives utilizing Salesforce to carry out their roles within their companies.
These professionals will be able to report back to their colleagues, including corporate decision-makers, about the speed, safety and cost-effiency that blockchain technology can offer to their organizations, specifically positioning Cardano as a leader in this opportunity.
Provide a list of key activities of your project?
We will utilize the following technologies for hosting and promoting our videos and webinars
Our blog (https://web3enabler.com/blog),,) X (https://x.com/web3enabler)) LinkedIn (https://www.linkedin.com/company/web3enabler),,) Instagram (https://www.instagram.com/web3enabler)) and Facebook (https://www.facebook.com/share/1HkMeU88Xh)) for promoting our videos and events
What are your success metrics?
To provide a sense of how a presence in the Salesforce ecosystem can scale enterprise adoption of Cardano:
Our long-term goals include making each Salesforce org using Cardano Cardano for Salesforce manage thousands of US dollars worth of ADA transactions per day.
Please describe your proposed solution and how it addresses the problem
Our corporate engagement efforts will consist of the following:
We will cover the following topics during these events.
Please define the positive impact your project will have on the wider Cardano community
Learning about practical enterprise applications of Cardano (and blockchain, in general) would encourage more companies to transact in ADA and evangelize Cardano within their companies and with industry contacts outside of their company.
This is a unique opportunity to establish Cardano’s brand within the Salesforce ecosystem. Salesforce is
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
We are the first web3 independent software vendor (ISV) partner in the Salesforce ecosystem.
We have developed a Salesforce native ADA wallet component ( https://github.com/MuKnSys/ada-wallet-for-salesforce ) with a Catalyst Fund 13 grant, which will soon be listed on the Salesforce AppExchange.
We also plan to build a Cardano for Salesforce payment rails app ( https://app.projectcatalyst.io/proposal/0198a468-a66a-7cf9--957657d69be8?version=0198a4da-0e47-7e45-bf56-332094638376
), which we submitted as another Catalyst Fund 14 proposal, as well as more fully featured Cardano integration products for Salesforce in the future.
We regularly publish video content about enterprise adoption of blockchain tech and have established ourselves as thought leaders in this area at major Salesforce conferences and tradeshows around the world.
Milestone Title
An introduction to Cardano and ADA
Milestone Outputs
We will produce the following corporate events / content introducing Cardano and ADA in corporate language for corporate IT, finance and compliance professionals.
Acceptance Criteria
A link will be made available for each webinar listing on our Luma calendar ( https://lu.ma/web3enabler-community ) promoting registration for the webinar for this milestone more than 1 week before the webinar takes place.
The links to each video and webinar recording will be available on a playlist on our YouTube channel (https://youtube.com/@web3enabler)) called “Corporate Cardano”.
Evidence of Completion
Upon completion of this milestone, the links to each Luma event listing and YouTube video will be submitted to the Catalyst Milestone Module.
Delivery Month
1
Cost
10000
Progress
20 %
Milestone Title
Engaging with the Cardano ecosystem
Milestone Outputs
We will produce the following corporate events / content explaining how to engage Cardano ecosystem.
The content will be presented in corporate language to effectively communicate all that Cardano has to offer to corporate IT, finance and compliance professionals.
Acceptance Criteria
A link will be made available for each webinar listing on our Luma calendar ( https://lu.ma/web3enabler-community ) promoting registration for the webinar for this milestone more than 1 week before the webinar takes place.
The links to each video and webinar recording will be available on a playlist on our YouTube channel (https://youtube.com/@web3enabler)) called “Corporate Cardano”.
Evidence of Completion
Upon completion of this milestone, the links to each Luma event listing and YouTube video will be submitted to the Catalyst Milestone Module.
Delivery Month
2
Cost
10000
Progress
40 %
Milestone Title
How to send accept ADA payments in a Salesforce Org
Milestone Outputs
We will produce the following corporate events / content demonstrating how to send an accept ADA payments in a Salesforce org.
The presentation style will target corporate IT, finance and compliance professionals.
Acceptance Criteria
A link will be made available for each webinar listing on our Luma calendar ( https://lu.ma/web3enabler-community ) promoting registration for the webinar for this milestone more than 1 week before the webinar takes place.
The links to each video and webinar recording will be available on a playlist on our YouTube channel (https://youtube.com/@web3enabler)) called “Corporate Cardano”.
Evidence of Completion
Upon completion of this milestone, the links to each Luma event listing and YouTube video will be submitted to the Catalyst Milestone Module.
Delivery Month
3
Cost
10000
Progress
60 %
Milestone Title
Use cases for sending and accepting ADA in a corporate setting
Milestone Outputs
We will produce the following corporate events / content about use cases for sending and accepting ADA in a corporate setting.
The presentation style will target corporate IT, finance and compliance professionals.
Acceptance Criteria
A link will be made available for each webinar listing on our Luma calendar ( https://lu.ma/web3enabler-community ) promoting registration for the webinar for this milestone more than 1 week before the webinar takes place.
The links to each video and webinar recording will be available on a playlist on our YouTube channel (https://youtube.com/@web3enabler) called “Corporate Cardano”.
Evidence of Completion
Upon completion of this milestone, the links to each Luma webinar listing and YouTube video will be submitted to the Catalyst Milestone Module.
Delivery Month
4
Cost
10000
Progress
80 %
Milestone Title
Use cases for Cardano in corporate workflow automations and close-out report
Milestone Outputs
Upon completion of milestone 5, we will have produced the project close-out report, in addition to content related to the topic of use cases for Cardano in corporate workflow automation involving Cardano. Content for this topic will include the following and will be presented in corporate language for corporate IT, finance and compliance professionals.
Acceptance Criteria
A link will be made available for each webinar listing on our Luma calendar ( https://lu.ma/web3enabler-community ) promoting registration for the webinar for this milestone more than 1 week before the webinar takes place.
The links to each video and webinar recording will be available on a playlist on our YouTube channel (https://youtube.com/@web3enabler)) called “Corporate Cardano”.
Evidence of Completion
A link will be made available for each webinar listing on our Luma calendar ( https://lu.ma/web3enabler-community ) promoting registration for the webinar for this milestone.
The links to each video and webinar recording will be available on a playlist on our YouTube channel (https://youtube.com/@web3enabler)) called “Corporate Cardano”.
Upon completion of this milestone, the links to each Luma webinar listing and YouTube video, as well as the link to the project close-out report, will be submitted to the Catalyst Milestone Module.
Delivery Month
5
Cost
10000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Milestone 1 - A 10,000
Milestone 2 - A 10,000
Milestone 3 - A 10,000
Milestone 4 - A 10,000
Milestone 5 - A 10,000
How does the cost of the project represent value for the Cardano ecosystem?
This project will promote awareness and corporate adoption around the Cardano ecosystem. We will leverage our ISV partnership with Salesforce and Salesforce native Cardano products to provide demonstrations and use cases.
To provide a sense of how a presence in the Salesforce ecosystem can scale enterprise adoption of Cardano:
Our long-term goals include making each Salesforce org using Cardano Cardano for Salesforce manage thousands of US dollars worth of ADA transactions per day.
Terms and Conditions:
Yes
Our team’s diverse and extensive expertise, as well as our industry connections, makes us uniquely equipped to drive meaningful discussion around enterprise applications of Cardano. Our team members are also located in major cities around the world and are committed to representing Cardano within their local and international/online networks.
Zoe Braiterman
Project Lead - New York, NY, USA
Zoe Braiterman has experience ranging from cyber security, data science and system architecture to product development. Passionate about helping startups to scale, she also has experience as a teacher and business manager. Her work as a security consultant has included diversity and education initiatives in collaboration with UN Women, along with similar diversity leadership initiatives utilizing artificial intelligence and other technologies, and she brings her passion for change making and social impact to the Web3 space.
She is also the Technical Community Manager of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.
Zoe will oversee cybersecurity related content creation.
Alex Hochberger
Founder and CEO - Miami, FL, USA
Alex has been building blockchain integrations for Salesforce since 2023, as CEO of Web3 Enabler.
He architected Web3 Enabler’s middleware on the projects, such as the following.
ADA Wallet for Salesforce ( A Salesforce native Cardano wallet UI component ): https://github.com/MuKnSys/ada-wallet-for-salesforce
Cardano for Salesforce ( A payment rails app we hope to build with another Catalyst Fund 14 grant ): https://github.com/MuKnSys/cardano-for-salesforce
An MIT alum, he ventured into entrepreneurship amid the dot-com crash, mastering the art of building impactful businesses on lean budgets. Launching his first venture in college, he has since become a cornerstone in startups, amplifying their growth. With an MBA from Duke focusing on marketing and management, he blends technological acumen with business savvy. Founder of Web3 Enabler, leading its ascent in integrating blockchain payments into traditional systems. Specializing in online marketing, software architecture, database design, and statistical analysis.
Alex will create the technical demos about our Salesforce-native Cardano products.
Peter Hubshman
Accounting and Finance - New York, NY, USA
Peter is a finance and operations expert focusing on early round startups. He is also MuKn’s Startup Executive, Portfolio Operations Chief. With origins in private equity, fund management and leveraged buyouts, in the early 2000’s he operated Internet Real Estate Group, a Web 2.0 studio in Boston which successfully developed businesses including Creditcards.com; Phone.com; Luggage.com; Jeans.com and a dozen other early primary domain businesses. There, his pioneering team of engineers created some of the earliest successful affiliate marketing and advertising platforms on the Internet, and were early experts in search engine optimization.
Peter will oversee the creation of our finance related content.
Gauthier Lamothe
Media and Communications Expert - Paris, France
Gauthier has participated in a few blockchain projects, for entities such as the Free Republic of Liberland (that recently started using Polkadot), and worked on decentralized justice systems, tokenization of governance, and of course crypto-currencies.
He is also CEO of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.
Gauthier will be in charge of video production and editing for the milestone 6 deliverables of the Cardano for Salesforce project.
Hugues Marty
Marketing Manager - Paris, France
Hugues Marty is a multi-graduate in humanities and business, an entrepreneur, and a tech and blockchain enthusiast.
He has contributed to several projects in the Web3 space, including the commercial register system for Liberland and an L2 solution on Cardano.
Today, he leads marketing and social media communications for Web3 Enabler, helping bridge the gap between blockchain innovation and real-world adoption.
He is also Community Manager of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.
Hugues will be in charge of promoting our videos and webinar on our social media channels.
Kristina Beacom
FinTech Business Advisor - Boston, MA, USA
Kristina is an experienced Business Development and Operations Manager. She has over 10 years of expertise in driving cross-functional initiatives crucial to company growth and operational efficiency. Kristina has a strong background in data analysis, solution design, and implementation, with a focus on customer impact, cost management, and operational complexity, and has been instrumental in delivering results. In her most recent role, she managed investment operations for Netcapital, a crowdfunding platform. She has also been instrumental in the growth phase of a semiconductor startup including strategic planning for lab and office facilities, IT, and process creation/implementation. Kristina has a breadth of experience across several industries including aviation, government, law, and medical devices. She has a B.A. in Political Science from Brigham Young University and an M.A. in Political Management from George Washington University.
Nico Pouilloux
Strategic Technology Partnerships and Innovation Leader at Salesforce - Paris, France
Nico has nearly 9 years of experience at Salesforce advising ISV partners
21 years of experience, starting with 7 years as a Mobility SOA and BPM Architect at IBM.