Last updated a week ago

Corporate Promotion of Cardano

Problem

Cardano is not well known in the enterprise IT world, which currently hinders corporate adoption. As corporate awareness and use cases of blockchain grows, Cardano is not mentioned often enough.

Solution

We will host webinars and seminars, create how to and use case videos for Salesforce decision makers and represent Cardano at events with corporate leaders in the Salesforce ecosystem.

₳50,000
Total funds requested

About this idea

Team

Our team’s diverse and extensive expertise, as well as our industry connections, makes us uniquely equipped to drive meaningful discussion around enterprise applications of Cardano. Our team members are also located in major cities around the world and are committed to representing Cardano within their local and international/online networks.

Zoe Braiterman

Project Lead - New York, NY, USA

Zoe Braiterman has experience ranging from cyber security, data science and system architecture to product development. Passionate about helping startups to scale, she also has experience as a teacher and business manager. Her work as a security consultant has included diversity and education initiatives in collaboration with UN Women, along with similar diversity leadership initiatives utilizing artificial intelligence and other technologies, and she brings her passion for change making and social impact to the Web3 space.

She is also the Technical Community Manager of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.

Zoe will oversee cybersecurity related content creation.

Alex Hochberger

Founder and CEO - Miami, FL, USA

Alex has been building blockchain integrations for Salesforce since 2023, as CEO of Web3 Enabler.

He architected Web3 Enabler’s middleware on the projects, such as the following.

ADA Wallet for Salesforce ( A Salesforce native Cardano wallet UI component ): https://github.com/MuKnSys/ada-wallet-for-salesforce

Cardano for Salesforce ( A payment rails app we hope to build with another Catalyst Fund 14 grant ): https://github.com/MuKnSys/cardano-for-salesforce

An MIT alum, he ventured into entrepreneurship amid the dot-com crash, mastering the art of building impactful businesses on lean budgets. Launching his first venture in college, he has since become a cornerstone in startups, amplifying their growth. With an MBA from Duke focusing on marketing and management, he blends technological acumen with business savvy. Founder of Web3 Enabler, leading its ascent in integrating blockchain payments into traditional systems. Specializing in online marketing, software architecture, database design, and statistical analysis.

Alex will create the technical demos about our Salesforce-native Cardano products.

Peter Hubshman

Accounting and Finance - New York, NY, USA

Peter is a finance and operations expert focusing on early round startups. He is also MuKn’s Startup Executive, Portfolio Operations Chief. With origins in private equity, fund management and leveraged buyouts, in the early 2000’s he operated Internet Real Estate Group, a Web 2.0 studio in Boston which successfully developed businesses including Creditcards.com; Phone.com; Luggage.com; Jeans.com and a dozen other early primary domain businesses. There, his pioneering team of engineers created some of the earliest successful affiliate marketing and advertising platforms on the Internet, and were early experts in search engine optimization.

Peter will oversee the creation of our finance related content.

Gauthier Lamothe

Media and Communications Expert - Paris, France

Gauthier has participated in a few blockchain projects, for entities such as the Free Republic of Liberland (that recently started using Polkadot), and worked on decentralized justice systems, tokenization of governance, and of course crypto-currencies.

He is also CEO of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.

Gauthier will be in charge of video production and editing for the milestone 6 deliverables of the Cardano for Salesforce project.

Hugues Marty

Marketing Manager - Paris, France

Hugues Marty is a multi-graduate in humanities and business, an entrepreneur, and a tech and blockchain enthusiast.

He has contributed to several projects in the Web3 space, including the commercial register system for Liberland and an L2 solution on Cardano.

Today, he leads marketing and social media communications for Web3 Enabler, helping bridge the gap between blockchain innovation and real-world adoption.

He is also Community Manager of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.

Hugues will be in charge of promoting our videos and webinar on our social media channels.

Kristina Beacom

FinTech Business Advisor - Boston, MA, USA

Kristina is an experienced Business Development and Operations Manager. She has over 10 years of expertise in driving cross-functional initiatives crucial to company growth and operational efficiency. Kristina has a strong background in data analysis, solution design, and implementation, with a focus on customer impact, cost management, and operational complexity, and has been instrumental in delivering results. In her most recent role, she managed investment operations for Netcapital, a crowdfunding platform. She has also been instrumental in the growth phase of a semiconductor startup including strategic planning for lab and office facilities, IT, and process creation/implementation. Kristina has a breadth of experience across several industries including aviation, government, law, and medical devices. She has a B.A. in Political Science from Brigham Young University and an M.A. in Political Management from George Washington University.

Nico Pouilloux

Strategic Technology Partnerships and Innovation Leader at Salesforce - Paris, France

Nico has nearly 9 years of experience at Salesforce advising ISV partners

21 years of experience, starting with 7 years as a Mobility SOA and BPM Architect at IBM.