Crypto Confidence – A Motivational Series in Amharic

[Proposal setup] Proposal title

Please provide your proposal title

Crypto Confidence – A Motivational Series in Amharic

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

30000

[Proposal Summary] Time

Please specify how many months you expect your project to last

4

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Most Ethiopians lack blockchain knowledge due to language barriers, leaving them excluded and vulnerable to scams.

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

Yes

Describe any dependencies or write 'No dependencies'

This project does not depend on the successful completion of any other Catalyst-funded project to begin execution. However, the following external factors will contribute to its success: Access to Reliable Internet – Stable internet connectivity is necessary for content uploads, live AMA streaming, and online promotion. Availability of Local Blockchain Experts – Required for script review, fact-checking, and occasional guest appearances. Community Collaboration – Partnerships with Ethiopian crypto communities, influencers, and Cardano ambassadors to boost reach and engagement. Social Media Platform Stability – YouTube, Facebook, TikTok, and Telegram must remain accessible in Ethiopia during the project timeline. Translation & Voiceover Resources – Availability of skilled Amharic translators and voice artists to maintain high-quality language localization. These dependencies will be proactively monitored, and contingency plans (e.g., alternative platforms, pre-recorded AMA sessions) will be in place to minimize risk.

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

The educational videos, subtitles, and scripts produced in this project will be released under a Creative Commons Attribution (CC BY 4.0) license. This ensures that the materials can be freely shared, adapted, and redistributed — even commercially — provided proper credit is given.

The materials will be hosted on YouTube, GitHub, and Google Drive for free access, ensuring long-term availability beyond the Catalyst funding period.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Training

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

We target Ethiopian youth, entrepreneurs, and citizens lacking blockchain education in Amharic. We’ll reach them via YouTube, Facebook, TikTok, Telegram, and WhatsApp, plus influencer partnerships and targeted ads. This matters for Cardano as it builds informed African participation, drives adoption, reduces scam risk, and strengthens Catalyst voting and governance engagement.

Provide a list of key activities of your project?

Activities: Pre-production (scripts, branding); produce 24× 15–20 min Amharic educational videos; translation, subtitles, voiceover; publish via social platforms; run 2 AMAs; collaborate with influencers; track analytics and survey feedback; deliver impact report and sustainability plan.

What are your success metrics?

Success: 24 videos in 14 weeks; 100,000+ views; 10,000+ engagements; 500+ survey responses showing improved blockchain knowledge; increase in Ethiopian Cardano wallets, staking, and Catalyst voting; 20% growth in local blockchain communities.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

Problem

Most Ethiopians lack accessible blockchain education in their native language. Existing resources are in English, overly technical, and disconnected from local culture. This creates a knowledge gap, leaves many feeling excluded, and increases vulnerability to scams. Without culturally relevant and clear guidance, millions remain unprepared to safely engage in blockchain opportunities like Cardano.

Solution

We will deliver a 14-week Amharic blockchain education program, producing and releasing 24 professional, in-depth educational videos (15–20 minutes each, 2 per week). These videos will use step-by-step explanations, Ethiopian real-world examples, animated graphics, and practical demonstrations. English subtitles will make the content accessible to global audiences.

Videos will be distributed on YouTube, Facebook, TikTok, Telegram, and WhatsApp groups. Targeted social media promotion and influencer partnerships will maximize reach. Viewers will also have the opportunity to interact directly with the team during two AMA events — one at the midpoint (Week 7) and one in the final week (Week 14) — to ask questions, clarify concepts, and provide feedback.

Content Modules

1. Blockchain fundamentals and benefits
2. Introduction to Cardano
3. Wallet setup, security, and scam prevention
4. Basics of decentralized finance (DeFi)
5. Participating in Project Catalyst
6. Real-world blockchain use cases in Ethiopia
7. Future opportunities in the crypto economy

Key Features

• Amharic-first approach for accessibility
• 15–20 minute lessons for in-depth understanding
• Cultural context using Ethiopian analogies and examples
• Multi-platform distribution for maximum reach
• Collaborative input from educators and blockchain advocates
• Two AMA sessions (Week 7 & Week 14) for live community engagement
• Sustainability plan for continuation beyond Catalyst funding

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

Ecosystem Impact

This project directly addresses a key barrier to adoption — the lack of local-language blockchain education. By producing culturally relevant, long-form lessons, we will bring thousands of Ethiopians into the blockchain space with confidence and safety. This will increase informed participation in the Cardano ecosystem, reduce scam risk, and strengthen community growth.

KPIs

• 24 videos published in 14 weeks
• 100,000+ combined views
• 10,000+ engagements (likes, comments, shares)
• 500+ viewer survey responses
• Measurable growth in Ethiopian Cardano community participation

Long-Term Potential

The series will be an evergreen educational resource and can be adapted for other African languages. Partnerships, sponsorships, and community-driven content can sustain and expand it beyond Catalyst funding.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capability & Accountability:

I am an individual creator, Osman Abuna, with extensive experience in video production, education, and community engagement. I have a guaranteed collaboration with one of the largest Ethiopian crypto communities, ensuring immediate access to a large and relevant audience.

To maintain trust and accountability, I will:

• Share public progress updates every two weeks
• Publish milestones and deliverables on open platforms (YouTube, GitHub, Google Drive)
• Provide a transparent budget breakdown with documented expenses
• Gather community feedback through AMAs and online surveys

Feasibility Validation:

This approach has already been tested on a smaller scale with blockchain-related Amharic content that attracted organic engagement. Feasibility will be validated by:

• Completing 4 backlog videos before launch
• Releasing a pilot video to measure early audience response
• Using analytics from the first month to confirm demand and refine delivery
• Applying direct viewer feedback to adjust content style and topics

With proven production skills, a structured schedule, and a strong community partnership, I can deliver this project with high trust, transparency, and measurable impact.

[Milestones] Project Milestones

Milestone Title

Preparation Phase

Milestone Outputs

In the first two weeks, all pre-production activities will be completed to ensure smooth execution of the project.

• 4 fully edited backlog videos (15–20 minutes each) covering blockchain basics in Amharic.
• Complete visual brand package: intro/outro animations, lower-thirds, and graphic templates.
• Finalized scripts for 8–10 episodes, reviewed by a blockchain content expert for accuracy and clarity.
• Partnership agreements with at least three Ethiopian crypto influencers or community leaders for audience outreach.

Acceptance Criteria

• All backlog videos meet agreed quality standards (clear audio, subtitles, branding)
• Scripts reviewed and approved by blockchain content expert
• At least 3 influencer/community partnerships confirmed in writing

Evidence of Completion

• Links to completed backlog videos (private YouTube/Google Drive)
• PDF of finalized scripts
• Signed partnership agreements / confirmation emails

Delivery Month

1

Cost

6000

Progress

20 %

Milestone Title

First Half Release

Milestone Outputs

Weeks 3–7 will focus on publishing the first half of the series and preparing for AMA #1.

• 10 newly produced videos (15–20 minutes each) published across YouTube, Facebook, TikTok, and Telegram.
• Videos will include Amharic narration and English subtitles for maximum accessibility.
• Topics will focus on practical blockchain applications, wallet setup, security tips, scam prevention, and Cardano basics.
• Audience engagement report for Weeks 3–6, detailing views, likes, shares, and comments.
• AMA #1 promotional campaign launched, including social media posts, event schedule, and audience participation guides.

Acceptance Criteria

• All videos meet established branding and quality standards.
• Engagement report contains verifiable metrics from all platforms.
• AMA #1 has a confirmed date, public announcements, and promotional materials distributed.

Evidence of Completion

• Public YouTube and social media links to the 10 videos.
• Screenshots/PDF analytics reports from each distribution platform.
• AMA #1 promotional post link and schedule confirmation.

Delivery Month

1

Cost

9000

Progress

50 %

Milestone Title

Midpoint AMA & Second Half Release Start

Milestone Outputs

Weeks 7–11 will focus on community interaction and continued video releases.

• AMA #1 hosted and recorded, enabling real-time audience interaction.
• 10 additional videos (15–20 minutes each) on advanced blockchain topics such as DeFi, staking, and Catalyst participation.
• Mid-project analytics report prepared, comparing KPIs from the first and second phases.
• Adjustments to content strategy based on audience feedback and analytics findings.

Acceptance Criteria

• AMA #1 published online with complete replay available.
• All new videos maintain high production quality, proper branding, and accurate subtitles.
• Mid-project analytics report includes insights and recommendations for improving final phase content.

Evidence of Completion

• Public link to AMA #1 replay.
• Public YouTube and social media links to 10 new videos.
• PDF mid-project analytics report.

Delivery Month

1

Cost

9000

Progress

80 %

Milestone Title

Final AMA, Wrap-Up & Reporting

Milestone Outputs

Weeks 12–14 will complete the series, wrap up community engagement, and deliver final documentation.

• AMA #2 hosted and recorded as a concluding Q&A and feedback session.
• Final analytics and impact report including total reach, audience engagement metrics, and survey results on blockchain knowledge improvement.
• Sustainability proposal outlining strategies to continue the series beyond Catalyst funding, including sponsorships, partnerships, and community contributions.

Acceptance Criteria

• AMA #2 recorded, edited, and published in HD with Amharic narration + English subtitles
• Final report includes analytics for all 24 videos & both AMAs
• Survey results show measurable knowledge improvement
• Sustainability plan outlines next steps, partnerships, and funding model

Evidence of Completion

• Public link to AMA #2 replay.
• PDF final analytics and impact report.
• PDF sustainability proposal.

Delivery Month

1

Cost

6000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Total Requested: ₳30,000 (~$18,000 USD)

Breakdown:

• Creative production (24 videos) – $8,000
• Voiceover, translation, subtitles – $2,000
• Social media promotion – $1,800
• Community engagement activities (including AMAs) – $1,500
• Studio setup & equipment – $2,200
• Partnerships & outreach – $1,200
• Events & meetups – $1,200
• Project management – $2,200
• Analytics & reporting – $900
• Contingency – $1,000

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

This project delivers 24 professional, in-depth blockchain education videos, two live AMA events, and continuous community engagement for ₳30,000. It fills Ethiopia’s blockchain education gap, aligns with Cardano’s Africa growth strategy, and creates lasting resources for the community.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes