Last updated 2 weeks ago
Cardano’s ecosystem remains underexposed in public spaces limiting adoption in regions where physical awareness campaigns are more effective than online outreach
Design and distribute flyers with accessible information about Cardano in malls and stadiums targeting diverse audiences with localized content
Please provide your proposal title
Flyers about cardano ecosystem in stadiums & shopping malls
Enter the amount of funding you are requesting in ADA
17216
Please specify how many months you expect your project to last
8
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano’s ecosystem remains underexposed in public spaces limiting adoption in regions where physical awareness campaigns are more effective than online outreach
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
NO DEPENDENCIES
Will your project's outputs be fully open source?
Yes
License and Additional Information
Educational materials will be openly shared under creative commons Attribution (CC BY 4.0) license
Please choose the most relevant theme and tag related to the outcomes of your proposal
Community
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We are targeting everyday people who visit stadiums for sports concerts and community events as well as families and youth frequenting shopping malls flyers allow us to reach people who may not actively seek blockchain knowledge online by engaging them in spaces where they already gather, we create an opportunity to introduce cardano’s ecosystem its benefits, and practical use cases in finance identity and governance this grassroots approach builds trust, expands adoption, and diversifies the community
Provide a list of key activities of your project?
Key activities include designing user friendly visually appealing flyers translating content into local languages printing and distributing flyers in malls and stadiums training volunteers to distribute and explain flyers tracking distribution reach and feedback hosting small info booths where possible and collecting data to measure public engagement
What are your success metrics?
Success metrics include the number of flyers distributed number of people engaged in conversations about Cardano survey feedback from mall & stadium visitors increase in local cardano community memberships measurable uptick in cardano wallet downloads in the region and partnerships formed with venues for long term awareness campaigns
Please describe your proposed solution and how it addresses the problem
This project focuses on creating awareness of the cardano ecosystem by leveraging physical high traffic spaces such as stadiums and shopping malls while online awareness is vital in-person exposure is often more powerful in regions where internet penetration is limited or trust in digital content is low by placing accessible visually attractive and informative flyers directly into people’s hands we aim to introduce cardano to those who may otherwise never hear of it flyers will highlight cardano’s unique strengths scalability sustainability and community driven innovation this will provide a low cost but high impact entry point into blockchain awareness
Please define the positive impact your project will have on the wider Cardano community
The proposed solution is straightforward but impactful: design print and distribute flyers in busy stadiums and shopping malls that introduce cardano’s ecosystem in simple relatable language the flyers will explain what cardano is why it is unique and how it can empower individuals and communities to maximize reach flyers will be visually appealing with infographics QR codes linking to cardano resources and localized content in amharic and english we will also train volunteers to answer common questions while distributing flyers ensuring the engagement is personal and interactive
The project will unfold in phases first we will research and design content tailored for beginners then we will pilot test flyers with small groups to refine clarity after approval we will scale up printing and begin strategic distribution in stadiums during events and in malls on weekends when foot traffic is highest the flyers will also highlight how to join cardano communities open a wallet or learn more through free online courses by focusing on real world tangible engagement this project bridges the gap between blockchain innovation and everyday citizens
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Our team is well positioned to deliver this project effectively we have prior experience in community outreach event coordination and graphic design Dejene Mulatu has been an active member of the Cardano ecosystem and understands both local context and the importance of clear communication partnerships with local print shops and stadium/mall event organizers will ensure cost efficient and wide reaching distribution
Feasibility is supported by the project’s simplicity flyer design and distribution are low barrier activities that can be scaled based on budget additionally the use of volunteers and partnerships minimizes costs while maximizing outreach because the content will be open source others can adapt the flyers to their own regions further proving the project’s replicability
Milestone Title
Research & Flyer Design
Milestone Outputs
Complete the flyer content draft, including engaging visuals, accurate translations, and QR codes linking directly to trusted Cardano resources each flyer will be designed with clarity and accessibility in mind, ensuring that people of all ages and backgrounds can easily understand the message the design will also emphasize visual appeal making the materials both attractive and culturally relevant to ethiopian communities while staying true to cardano’s professional identity.
Acceptance Criteria
Flyers will be tested with a pilot audience of 50 individuals, who should demonstrate a clear understanding of cardano basics after reviewing the material feedback will be collected to confirm that the content is easy to grasp visually engaging and culturally appropriate revisions will be made based on this input to ensure the flyers are both effective and respectful of local context
Evidence of Completion
Provide finalized flyer designs in PDF format along with documented feedback forms from the test group and complete translation files these materials will confirm that the flyers have been carefully designed reviewed and refined to be accurate accessible and ready for large scale distribution
Delivery Month
1
Cost
2734
Progress
10 %
Milestone Title
Pilot test distribution
Milestone Outputs
Print and distribute 2000 flyers for an initial pilot test across one stadium event and one shopping mall. During distribution short surveys will be conducted with participants to gather feedback on the clarity, design, and usefulness of the content this phase will validate the effectiveness of the flyers before scaling up to larger audiences.
Acceptance Criteria
Achieve at least 500 meaningful engagements with people who receive the flyers during the pilot test collect survey responses showing that at least 70% of participants gained a basic understanding of cardano after reading the material success will be measured by both the quantity of interactions and the quality of comprehension reflected in the feedback
Evidence of Completion
Provide clear photo documentation of flyer distribution in both the stadium and shopping mall along with compiled survey data from participants Include signed agreements or permissions from venue managers to confirm authorized distribution together these records will demonstrate that the pilot test was carried out successfully and with measurable community engagement
Delivery Month
2
Cost
2376
Progress
40 %
Milestone Title
Full Distribution Rollout
Milestone Outputs
Print and distribute between 20,000 and 40,000 flyers across multiple stadiums and shopping malls ensuring wide coverage and visibility trained volunteers will actively hand out the flyers explain key points and guide interested individuals each flyer will include QR codes to track engagement allowing the project to measure real interest and community interaction in a transparent way
Acceptance Criteria
Reach and engage with at least 10000 individuals through large scale flyer distribution across stadiums and malls track QR code scans to measure genuine interest and online activity generated by the campaign Success will also be reflected in at least 1000 new community interactions such as joining telegram or discord groups downloading cardano wallets or actively exploring cardano resources demonstrating both awareness and action
Evidence of Completion
Provide photo documentation of flyer distribution across stadiums and malls supported by volunteer reports detailing outreach activities and community interactions Include QR code analytics to show how many people engaged with the digital resources along with wallet growth statistics that demonstrate measurable adoption and interest sparked directly by the campaign
Delivery Month
3
Cost
7664
Progress
80 %
Milestone Title
Final feport & replication guide
Milestone Outputs
Publish a detailed final report that summarizes project results key lessons learned and recommendations for future initiatives alongside the report release open-source flyer templates in multiple languages so they can be freely adapted and reused by cardano community members worldwide creating a scalable model for grassroots blockchain awareness
Acceptance Criteria
The final report must be reviewed and validated by at least three active members of the cardano community to ensure quality accuracy and relevance. Once approved, it will be published openly on accessible channels such as GitHub community forums and social platforms this guarantees transparency encourages feedback and makes the findings and flyer templates easily available for anyone interested in replicating or improving the initiative
Evidence of Completion
Provide the final report in PDF format accompanied by open source flyer template files that can be reused globally Include documented feedback from cardano community members who reviewed the report confirming its quality and usefulness as a resource for future awareness and adoption initiatives.
Delivery Month
2
Cost
4442
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Flyer Design & Translation: 2734 ADA
Pilot Printing & Distribution : 2376 ADA
Full Printing & Distribution: 5664 ADA
Volunteer Training & Stipends: 2244 ADA
Monitoring & Evaluation: 2856 ADA
Final Reporting & Replication Guide: 1342 ADA
Total: 17216 ADA
How does the cost of the project represent value for the Cardano ecosystem?
This project offers exceptional value by achieving maximum impact with minimal cost flyers are one of the most affordable and scalable tools for grassroots outreach, enabling us to reach tens of thousands of people in high-traffic public spaces where online campaigns alone may not penetrate. By combining accessible design cultural relevance and multilingual translations every flyer becomes a gateway for individuals to discover cardano and take their first step into the ecosystem the use of trained volunteers ensures that engagement is personal and interactive further strengthening trust and understanding with QR codes to track interest and open source materials for global reuse every ADA spent directly contributes not just to immediate awareness but also to long term adoption community growth and a replicable model that benefits the wider cardano ecosystem
Terms and Conditions:
Yes
The team will be led by Dejene Mulatu a community advocate with experience in grassroots outreach and blockchain education the team also includes graphic designers translators and volunteers for distribution we will also work with local print shops and venue managers to streamline logistics our diverse backgrounds ensure that the flyer designs are professional culturally relevant and effective collectively we bring experience in communications, event organizing, and blockchain advocacy ensuring both the credibility and feasibility of the project