Last updated 2 months ago
Brazil's Cardano community lacks frequent in-person events and Portuguese content, limiting trust, engagement, and collaboration opportunities.
We will host monthly dinners with Town Halls, X Spaces, coworking sessions, and develop a community website to boost trust, engagement, and collaboration in Brazil's Cardano community.
This is the total amount allocated to Hub Cardano in Brazil Operations - By GovChainLab.
Please provide your proposal title
Hub Cardano in Brazil Operations - By GovChainLab
Enter the amount of funding you are requesting in ADA
60000
Please specify how many months you expect your project to last
6
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Brazil's Cardano community lacks frequent in-person events and Portuguese content, limiting trust, engagement, and collaboration opportunities.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
No
License and Additional Information
This project does not include software, but all activities will be published on the GovChainLab website.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Connected Community
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We target the Brazilian Cardano community, from newcomers to experienced members, developers, entrepreneurs, and blockchain enthusiasts. We will reach them via social media, strategic partnerships, and community channels like Telegram, Discord, and Substack. This is vital for Cardano as Brazil is Latin America's largest market with high crypto adoption potential. Strengthening trust, collaboration, and education locally will boost engagement, foster innovation, and connect Brazil with the global Cardano ecosystem.
Provide a list of key activities of your project?
What are your success metrics?
Please describe your proposed solution and how it addresses the problem
Understanding the Problem
Brazil is the largest economy in Latin America, with more than 200 million inhabitants and a rapidly growing interest in cryptocurrencies. However, the Brazilian Cardano community remains underrepresented in the global ecosystem. One of the main reasons is the lack of frequent, culturally aligned activities that combine high-quality, relevant content with the strong interpersonal connections that Brazilian culture values.
Our first Cardano Hub Brazil project, funded by Catalyst, confirmed this reality through concrete data and lived experience. While online events such as Town Halls and X Spaces made it possible to reach people across the country, it was the in-person activities that created the deepest bonds, generated trust, and led to concrete collaborations. Conversations over coffee, networking dinners, and face-to-face workshops resulted in partnerships, mentorships, and new initiatives in a way that purely digital formats did not.
In Brazil, trust is often built through personal interaction. Without that trust, community members may remain passive consumers of content rather than becoming active contributors to governance, development, and advocacy for Cardano. This is a structural barrier to growing a sustainable, self-reinforcing Cardano presence in the country.
Why We Are Changing Our Approach
The new proposal for the Cardano Hub Brazil builds directly on the insights and metrics from our first cycle. We are intentionally shifting the model to prioritize in-person experiences while maintaining a strong digital layer to keep the community connected between meetings.
This is not a theoretical decision—it is based on:
We will replace the previous “two Town Halls and two X Spaces per month” format with a new structure:
Target Audience and Engagement Strategy
Who we will engage:
How we will reach them:
Measuring Impact
We will measure both quantitative and qualitative outcomes:
Quantitative Metrics:
Qualitative Metrics:
Why This Matters for Cardano
Brazil is not only a massive potential user base—it is also strategically important for Cardano’s long-term decentralization goals. By creating a high-trust, locally embedded community, we ensure that:
Our proposal is unique in that it blends cultural understanding with strategic intent. We are not simply hosting events—we are building an ecosystem layer in Brazil that will sustain itself beyond the life of this project, continually feeding back into the global Cardano network.
Please define the positive impact your project will have on the wider Cardano community
This project strengthens Cardano’s presence in Brazil by consolidating an operating model aligned with the Brazilian cultural profile, which values trust-based relationships and in-person interactions as the foundation for partnerships and collaboration. The proposal combines strategic in-person gatherings, continuous Portuguese-language content, and integration with the global community, creating a local ecosystem that is more active, connected, and representative.
By holding 5 dinners/cocktails with Town Hall and 5 complementary X Spaces, we ensure regular exchange spaces that encourage qualified participation, updates on the ecosystem, and the dissemination of opportunities. The coworking sessions with English-language Cardano conversations add an innovative element: preparing the Brazilian community to engage directly in global forums and discussions, while attracting new audiences who are not yet familiar with Cardano.
The impact extends beyond the events themselves, as all generated content — recordings, summaries, and articles — will be published on Substack, increasing reach and serving as an accessible record for the community. This strategy creates a permanent archive, useful for both newcomers and as a historical record of the community’s development.
Partnerships with educational institutions, the National Blockchain Observatory, and a coworking space in São Paulo expand the reach of activities and open doors for collaborations that can lead to real-world applications of Cardano technology in academic, corporate, and governmental contexts.
Impact indicators will include:
The project contributes to the global ecosystem by diversifying geographic and cultural participation, increasing Brazilian representation in Cardano’s decision-making, debates, and international initiatives. It also creates the conditions for new leaders to emerge, strengthening decentralization and encouraging the creation of solutions tailored to the realities of emerging markets.
In summary, the positive impact manifests in three dimensions:
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Ability to Deliver with Trust and Accountability
The successful execution of previous initiatives — including the Intersect Education and Multimedia Grant and the Cardano Community Hub in Brazil funded by Catalyst Fund 13 — demonstrates the solid foundation of trust, accountability, and delivery capacity established by Daniela Alves and Maria Carmo.
Both have a proven track record in the Cardano community, deep expertise in decentralized governance, and the ability to lead impactful projects that combine educational outreach with strategic partnerships. Their experience ensures not only the capacity to execute but also to manage resources transparently and deliver measurable results.
Key Achievements Under Intersect
1. Creation of GovChainLab
Under the Intersect Education and Multimedia Grant, Daniela and Maria launched GovChainLab, a platform dedicated to producing educational materials on decentralized governance. This initiative included:
This work significantly expanded Portuguese-language educational outreach within the Cardano ecosystem.
🔗 GovChainLab Substack: https://govchainlab.substack.com/
2. Successful Workshops and Events
Execution of the Cardano Community Hub Brazil (H1 2025)
In the first half of 2025, the Hub exceeded expectations, delivering not only the planned activities but also multiple strategic actions:
Apr 22 Intersect Event – GovChainLab also hosted the Cardano Budget Workshop in São Paulo: https://govchainlab.substack.com/p/construindo-o-futuro-da-cardano-workshops?utm_source=publication-search
Why This Track Record Matters
These achievements collectively demonstrate our ability to execute complex, multi-stakeholder projects and to engage strategic partners across different regions and sectors. From government agencies and universities to innovation hubs and community groups, our network of collaborators reflects both credibility and reach.
This proven capability ensures that the proposed activities in this new phase will be delivered with the same high standards of trust, accountability, and measurable impact, qualities that the Cardano community can rely on.
Milestone Title
Milestone 1 – Planning and Preparation (Month 1)
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
1
Cost
18000
Progress
10 %
Milestone Title
Milestone 2 – Event Cycle 1 (Month 2)
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
2
Cost
18000
Progress
20 %
Milestone Title
Milestone 3 – Event Cycle 2 (Month 3)
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
3
Cost
10000
Progress
30 %
Milestone Title
Milestone 4 – Event Cycle 3 (Month 4)
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
4
Cost
5000
Progress
70 %
Milestone Title
Milestone 5 – Event Cycle 4 (Month 5)
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
5
Cost
2000
Progress
90 %
Milestone Title
Milestone 6 – Event Cycle 5 + Final Report (Month 6)
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
6
Cost
7000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
1. Dinners/Coffee Meetings (5 events)
Subtotal Dinners/Coffee Meetings: $15,830 USD (21,106 ADA)
2. Coworking in São Paulo (5 months)
Subtotal Coworking: $7,500 USD (10,000 ADA)
3. Facilitators for Twitter Spaces & Town Halls
Subtotal Facilitators: $7,000 USD (9,333 ADA)
4. Content Creation & Publication
Subtotal Content Creation & Publication: $5,250 USD (7,000 ADA)
5. Marketing & Promotion
6. Contingency
Reserved for unforeseen costs: 5% of total budget = $1,920 USD (2,560 ADA)
This budget was prepared based on the exchange rate of 1 ADA = 0.75 USD
How does the cost of the project represent value for the Cardano ecosystem?
This project represents an efficient and high-impact use of resources, designed to directly expand Cardano’s presence and strengthen its community in Brazil through strategic, measurable, and sustainable initiatives. The costs are fully aligned with the scope, complexity, and strategic importance of the actions proposed. Each budget item has been carefully calculated to maximize return on investment for the Cardano ecosystem, prioritizing community building, high-quality content, and visibility in influential environments.
Our approach combines face-to-face engagement in São Paulo — Brazil’s main economic and business hub — with continuous online interactions and strategic partnerships, ensuring that Cardano’s message reaches influential stakeholders, developers, entrepreneurs, academics, and the broader blockchain-curious public.
1. Strategic Dinners/Coffee in São Paulo
The five dinners/cafés are not casual social events — they are curated gatherings for a minimum of 10 and a maximum of 20 participants each, bringing together leaders, entrepreneurs, academics, developers, and community members with high potential to contribute to Cardano’s adoption in Brazil.
Each event has a budget of USD 2,766, covering:
São Paulo was strategically chosen for being the country’s financial and innovation capital, hosting Brazil’s largest corporations, startups, and universities. The in-person format generates long-term value through stronger professional connections and deeper engagement with the ecosystem. These gatherings are not one-off events — they are designed to create lasting partnerships and actionable outcomes.
2. Weekly Cardano Conversations at a Coworking Space
We have allocated USD 1,200 per month to secure access for five community members to work twice a week in a São Paulo coworking space and participate in a 30-minute weekly conversation about Cardano.
This coworking environment will function as a physical hub for regular knowledge exchange, community networking, and onboarding of new participants into the Cardano ecosystem. It will also strengthen Cardano’s image as a serious, innovative, and collaborative blockchain project in the heart of Brazil’s business scene.
3. Facilitators for Twitter Spaces and Town Halls
Facilitators are essential to ensure that our Twitter Spaces and Town Halls maintain high quality, attract participants, and deliver engaging discussions. We have optimized the budget to ensure cost-effectiveness without compromising quality.
The budget covers moderators who will:
4. Content Creation and Publication
High-quality, well-distributed content is critical for the growth of any blockchain community. This project allocates resources to:
This ensures that our initiatives have a lasting digital footprint, accessible to the wider community even after the live events conclude.
5. Marketing and Promotion
While we maintain a lean approach to marketing, some level of targeted promotion is necessary to ensure our events reach the right audiences. Our strategy focuses on:
By optimizing marketing spend, we maximize outreach while keeping the majority of resources dedicated to direct community impact activities.
6. Project Management and Coordination
Professional coordination is crucial for a project of this scope, which combines multiple event formats, different cities, and various stakeholder profiles. The project includes:
7. Contingency Fund
A contingency of 5% of the total budget ensures flexibility to cover unforeseen expenses, such as increased venue costs, additional materials, or last-minute promotional opportunities that can significantly amplify impact.
Strategic Targeting
São Paulo is Latin America’s business epicenter, with the largest concentration of financial institutions, startups, blockchain companies, and universities in Brazil. Positioning Cardano in this environment ensures access to decision-makers and high-value partners.
Hybrid Engagement Model
The combination of exclusive in-person gatherings with continuous weekly coworking conversations and online community events maximizes both depth and reach of engagement.
High ROI Networking
The dinners/cafés provide a curated environment where strategic connections are formed, resulting in collaborations, partnerships, and advocacy for Cardano.
Knowledge Dissemination
Articles, event summaries, and digital content ensure that the value generated in every live interaction is captured and multiplied.
Transparency and Accountability
Clear milestones, documented evidence of completion, and professional coordination ensure funds are used efficiently and with measurable outcomes.
Sustainability
The partnerships formed and content created will continue to benefit the Cardano ecosystem beyond the project’s completion, fostering ongoing community growth and positioning Brazil as a strong hub for Cardano.
Terms and Conditions:
Yes
Our project team is composed of experienced professionals with a strong background in education, communication, and blockchain governance. Each member brings unique expertise to ensure the successful execution of this proposal. Below is a detailed breakdown of the team members and their roles:
1. Maria Carmo – Content Creator and Educator
2. Daniela Alves – Communication and Governance Specialist
Additional Recruitment:
We have already engaged with key collaborators within the community and are in active discussions with potential contributors who possess these skills, ensuring they are willing and available to support the project when needed.