[Proposal setup] Proposal title

Please provide your proposal title

Nkrypt: A Grassroots Campaign for Cardano Creator Adoption

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

60000

[Proposal Summary] Time

Please specify how many months you expect your project to last

4

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

For mass adoption, Cardano needs to offer a superior value proposition to Web2 users. The problem: creators have no simple platform to prove this value and bring their communities on-chain.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.nkrypt.space

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

While the Nkrypt dApp is proprietary, all outputs from this specific campaign including our 'Creator Onboarding Playbook' and all workshop materials will be published under a permissive Creative Commons license for the entire community to use and adapt." This is a critical distinction that aligns you perfectly with the ecosystem ethos.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Marketing

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

Our target is the vibrant market of Web2 creators in Nigeria and their audiences. We will reach them via a grassroots campaign, leveraging our established partnerships with the University Cardano Student Community Nigeria, the University of Benin, and Opolo Global Innovation Hub.

This matters for Cardano because it creates a powerful, authentic on-ramp in a key global growth region. Our campaign will directly drive new wallet creation, high-utility ADA transactions, and establish a replicable model for grassroots adoption.

Provide a list of key activities of your project?

Our 6-month campaign drives rapid adoption via direct incentives, community seeding, and targeted education.

• User Referral Program: A two-way system gifting free ADA to both referrers and new signups, accelerating viral growth and new wallet creation.

• In-App Engagement Bounties: Funding a series of high-reward Krypts and community challenges to drive on-chain interaction and reward our most active users.

• Creator Education Program: Hosting 10+ workshops to teach Web2 creators how to monetize their content on Cardano, seeding the platform with quality.

What are your success metrics?

Success for this campaign is a thriving, self-sustaining creator hub on Cardano. We will measure this with clear metrics tied directly to our key activities:

• Referral Program Impact: Onboarding 1,000+ new users and wallets via our ADA-incentivized referral system.
• Bounty-Driven Engagement: Generating 2,500+ on-chain transactions from our funded in-app bounties, proving active platform utility.
• Educational Outreach: Reaching 500+ creators across our 10+ workshops, validated by a 4.5/5 average feedback score and powerful creator testimonials.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

How We Perceive The Problem

Cardano's potential for mass adoption hinges on its ability to attract and retain existing Web2 communities. The problem is that a massive "adoption chasm" separates Cardano's powerful technology from the vibrant, fast-growing creator economy, particularly in key growth regions like Africa.

Millions of talented creators—bloggers, artists, and educators—are trapped in a broken Web2 system. While Cardano offers a superior, decentralized alternative, the bridge to cross over does not exist. The core problem is not a lack of technology, but a lack of targeted education, community infrastructure, and a simple, relatable on-ramp that proves Cardano's value proposition in a tangible way.

Our Proposed Solution: The Nkrypt Creator Adoption Campaign

We will execute a 6-month, non-technical Creator Adoption Campaign that uses our existing, functional Nkrypt dApp as the central tool for onboarding. This is not a proposal to build software; it is a proposal to build a community. We have already built the "car"—a live platform with 100+ users.

https://www.nkrypt.space

We are now asking for the "fuel" to run a targeted campaign that will bring thousands of new, active users on-chain.

Our campaign will be a blend of digital outreach and hands-on, grassroots engagement, turning abstract concepts like "self-custody" and "on-chain monetization" into practical, real-world experiences.

The Project Approach

Our approach is a strategic, three-pronged initiative designed to create a self-sustaining growth loop:

• Creator Education Program: We will host a series of 10+ workshops and webinars, both online and in-person, leveraging our partnerships with the University Cardano Student Community Nigeria and the University of Benin. These sessions will not be technical. They will be practical, hands-on guides teaching Web2 creators how to set up a wallet, create engaging content on Nkrypt, and earn their first ADA through rewards and tips.
• User Referral & Incentive Program: To drive viral growth, we will launch a two-way referral system that gifts free ADA to both referrers and new signups. This directly incentivizes community-led growth and accelerates new wallet creation, solving the initial "cold start" problem for new users.
• In-App Engagement Bounties: We will allocate a portion of the grant to fund a series of high-reward Krypts and community challenges. This will seed the platform with high-quality content, drive on-chain interaction, and provide a live, engaging demonstration of our "Proof-of-Engagement" model, giving new users an immediate opportunity to earn.

Why This Approach Works

• Grassroots & Authentic: By working directly with university communities, we ensure our growth is organic and deeply embedded in the local ecosystem.
• Incentive-Driven: We are not just asking people to join; we are paying them in ADA to participate, providing an immediate and powerful demonstration of Cardano's value.
• Education-First: We empower creators with knowledge, ensuring they become long-term, sustainable participants in the ecosystem, not just temporary users.

Target Audience

• Web2 Creators in Nigeria: Our primary target, including bloggers, artists, and educators on platforms like Medium, Instagram, and Substack.
• University Students: Leveraging our partnerships to engage the next generation of builders and users.
• The Broader African Tech Community: Reached through our collaboration with Opolo Global Innovation Hub.

Demonstrating Impact

The success of this campaign will be tracked using clear, measurable metrics:

• New Wallets Created: The total number of new Cardano wallets created through our referral and onboarding programs.
• On-Chain Transactions: The total number of reward and tipping transactions generated by the campaign.
• Community Growth: The number of active members in our dedicated "Nkrypt Creators Guild" and attendance at our workshops.
• Qualitative Feedback: We will collect and share video testimonials from creators who successfully monetize their work on-chain for the first time.

Unique Aspects of Our Solution

• Leverages a Live, Functional dApp: Unlike theoretical educational programs, our campaign is built around a working product. Participants will be learning and earning on a live platform from day one.
• Direct On-Chain Onboarding: We are not just teaching people about Cardano; we are getting them to use Cardano by creating wallets and initiating transactions.
• Creates a Replicable Model: This campaign will produce a proven, cost-effective blueprint for grassroots dApp adoption that can be replicated in other regions, providing immense long-term value to the entire ecosystem.

Who Will Benefit

• African Creators gain access to a fair, transparent monetization model.
• The Cardano Ecosystem benefits from thousands of new, active wallets and a powerful new use case.
• The Local Community gains a hub for Web3 education and innovation.

Importance to Cardano

By focusing on a key global growth region and a massive, underserved market, this project directly addresses Cardano's mission of global, grassroots adoption. It's a low-risk, high-impact investment to build a vibrant, sustainable community that will drive on-chain activity and cultural relevance for years to come.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

Overview

The impact of this project will be to execute a targeted, grassroots campaign that establishes a thriving hub for the creator economy on Cardano, starting in a key global growth region. We are not just building a community around a single dApp; we are creating a tangible, replicable blueprint for mainstream, non-financial user adoption. This initiative will directly convert thousands of Web2 creators and their audiences into active, engaged Cardano participants, demonstrating the blockchain's real-world utility for cultural and economic empowerment.

Value to the Cardano Community

The success of our project will deliver immediate and strategic value to the Cardano community in several key ways:

• It Drives Authentic, Grassroots Adoption: Our campaign moves beyond speculative users. We will onboard a new, diverse demographic—creators, artists, and educators—who will use Cardano for its utility. This creates a sticky, high-retention user base that strengthens the entire ecosystem.
• It Generates High-Utility On-Chain Activity: The transactions generated by our campaign (referral rewards, bounty payouts, and future tips) are driven by genuine human engagement. This creates a sustainable, non-speculative demand for blockspace, which is vital for the long-term health of the network.
• It Establishes a Beachhead in a Key Growth Market: By focusing on the vibrant creator economy in Nigeria and Africa, we are positioning Cardano as the leading Web3 platform in one of the world's fastest-growing tech hubs.

Measuring Our Impact

The success of this campaign will be measured against clear, verifiable metrics that track both our quantitative reach and the qualitative depth of our engagement.

Quantitative Metrics:

• New Wallets Created: Our primary goal is to onboard 1,000+ new users through our ADA-incentivized referral program.
• On-Chain Transactions: We will generate 5,000+ on-chain transactions from our funded in-app bounties, providing direct proof of active platform utility.
• Educational Reach: We will track participation across our 10+ workshops, aiming to directly engage over 500 creators.

Qualitative Metrics:

• Creator Testimonials: Our most important qualitative metric will be collecting and sharing powerful video testimonials from Web2 creators who successfully monetize their work on-chain for the first time.
• Feedback Scores: We will aim for an average participant feedback score of 4.5/5 from our educational workshops.

Long-Term Value & Sustainability

The value of this 6-month campaign extends far beyond the initial funding period.

• A Self-Sustaining Flywheel: Our campaign is designed to create a self-reinforcing growth loop. By seeding the platform with educated creators and incentivized users, we initiate a network effect where great content attracts more users, which in turn attracts more creators.
• A Replicable Adoption Model: The true long-term value is the creation of a proven, cost-effective blueprint for grassroots dApp adoption. The strategies, educational materials, and community-building techniques developed in this campaign can be replicated by other projects to drive adoption in new regions globally.

Sharing Outputs and Opportunities

Our commitment is to maximize the value of this campaign for the entire Cardano community through radical transparency and knowledge sharing.

• The Creator Onboarding Playbook: We will publish a final project report titled "The Creator Onboarding Playbook: A Guide to Grassroots Adoption on Cardano" This document will detail our campaign strategies, workshop curricula, user feedback, and key learnings.
• Open-Source Educational Materials: All workshop presentations and video tutorials will be made publicly available under a permissive license for other community hubs and projects to use and adapt.
• Transparent Progress Reporting: We will provide bi-weekly public updates via our social channels and detailed milestone reports through Catalyst, ensuring the community is fully informed of our progress, challenges, and successes.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team’s capability to deliver this project is rooted in our proven ability to build communities, forge strategic partnerships, and manage grant-funded initiatives successfully. Our strength lies not just in technology, but in our deep integration within the very ecosystem we aim to activate.

Our Foundation: Experienced Leadership & A Proven Product

• Oriasotie Emmanuel Ehimare - Founder & Campaign Lead: Emmanuel provides the strategic vision and administrative oversight for this campaign. His experience is not just technical; he is a proven grant winner (Edo Innovates Challenge 2024 w/ Bill & Melinda Gates Foundation, United Cardano Student Hackathon). His leadership ensures that our campaign goals are ambitious, our budget is managed accountably, and our execution is aligned with the core values of the Cardano community. LinkedIn : https://www.linkedin.com/in/oriasotie-emmanuel-340173a6/
• Peter Ugochukwu - CTO & Strategic Partnerships Lead: Peter’s role in this campaign is to leverage his extensive industry relationships. As the Founder of GritinAI and Regional Manager for Opolo Innovation Hub, he provides a direct bridge to the wider tech and creator ecosystem, ensuring our campaign has the strategic support and network it needs to succeed beyond the initial funding period. LinkedIn : https://www.linkedin.com/in/doctai/
• Technical Feasibility is Already Proven: The Nkrypt dApp—the core tool for this campaign—is already built and live with over 100 users. This significantly de-risks the project; we are not asking for funds to build an idea, but to grow a proven, functional product. dApp : https://www.nkrypt.space

Our Growth Engine: A Powerful Partnership Network

The feasibility of our campaign hinges on our ability to reach and onboard new users. Our established partnerships are our primary engine for achieving this, providing a direct, grassroots channel to our target audience.

• University Cardano Student Community Nigeria & University of Benin: These academic partners are our direct link for hosting workshops, getting immediate feedback, and driving adoption among an engaged, tech-savvy student body.
• Opolo Global Innovation Hub: Our collaboration provides strategic mentorship and access to a broad network of established creators and tech professionals.
• Remostart: As our marketing and talent partner, Remostartups gives us access to proven growth strategies and a vetted pool of creative talent to help amplify our campaign's reach across the continent.

Our Pledge: Trust & Accountability

We understand that managing community funds is a profound responsibility. We guarantee accountability through transparent processes:

• Public Treasury & Reporting: All Catalyst funds will be held in a dedicated, publicly viewable Cardano wallet. We will provide bi-weekly progress reports and detailed monthly updates, ensuring full transparency.
• Milestone-Driven Execution: Our campaign is broken into clear, measurable milestones focused on community outcomes (workshops held, users onboarded), not just technical features.

[Milestones] Project Milestones

Milestone Title

Campaign Preparation & Initial Outreach

Milestone Outputs

• Educational Content Suite: All educational materials, including workshop curricula and video tutorials, will be produced and published online.
• Referral Program Launch: The two-way, ADA-incentivized user referral program will be live and actively promoted to our beta community.
• Workshop Schedule: The full schedule for all 10+ creator workshops will be finalized and published in collaboration with our university partners.

Acceptance Criteria

• All educational materials are publicly accessible.
• The referral program is live and has successfully onboarded its first cohort of new users.
• A public schedule of all planned workshops is available.

Evidence of Completion

• Links to the published educational materials and video tutorials.
• A video walkthrough demonstrating the live referral system.
• A link to the public workshop schedule.

Delivery Month

1

Cost

15000

Progress

20 %

Milestone Title

Peak Execution: Workshops & Bounty-Driven Engagement

Milestone Outputs

• Workshop Program Execution: At least 8 of the 10+ creator workshops will be successfully completed.
• Engagement Bounties Deployed: The full budget for the in-app engagement bounties will be deployed, funding a series of high-reward Krypts to drive on-chain activity.
• Mid-Campaign Growth Report: A public report detailing key metrics, including new wallets created via the referral program and on-chain transactions from the bounties.

Acceptance Criteria

• At least 8 workshops have been held, with attendance and feedback metrics collected and reported.
• The bounty Krypts are live on the platform and have generated a significant number of on-chain reward transactions.
• The mid-campaign report shows clear progress towards our final user and transaction goals.

Evidence of Completion

• A public report detailing the workshops completed, including participant numbers and feedback scores.
• Links to the bounty Krypts and a summary of the on-chain activity they generated.
• A link to the public mid-campaign growth report.

Delivery Month

3

Cost

30000

Progress

70 %

Milestone Title

Impact Analysis & Final Reporting

Milestone Outputs

• Campaign Completion: All remaining workshops and campaign activities will be completed.
• Creator Testimonials: A collection of published video testimonials from Web2 creators who successfully monetized their work on Cardano for the first time via Nkrypt.
• 'Creator Onboarding Playbook': A comprehensive final report and playbook will be published, detailing our strategies, results, and learnings for the benefit of the wider community.

Acceptance Criteria

• All planned campaign activities are complete.
• At least 3-5 high-quality creator testimonials are publicly shared.
• The final project close-out report and the "Creator Onboarding Playbook" are published and made available to the community.

Evidence of Completion

• A link to the final, comprehensive campaign performance report.
• A link to the published creator testimonials (e.g., a YouTube playlist).
• A link to the public project close-out report and the "Creator Onboarding Playbook."

Delivery Month

4

Cost

15000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

The total funding request for the 4-month Nkrypt Creator Adoption Campaign is 60,000 ADA. This budget is strategically allocated to maximize community growth, user onboarding, and educational outreach. Every ADA is directed towards executing a high-impact, non-technical campaign that will deliver a clear return on investment for the Cardano ecosystem.

1. Community & Creator Incentives (50% - 30,000 ADA)

This is the largest portion of the budget, dedicated to directly funding the on-chain activity and viral growth of the platform.

• User Referral Program: 15,000 ADA (To gift new signups and their referrers with ADA, directly driving new wallet creation).
• In-App Engagement Bounties: 15,000 ADA (To fund the first wave of high-reward Krypts, seeding the platform with content and rewarding early user participation).

2. Marketing & Community Management (30% - 18,000 ADA)

This covers the personnel and resources required to execute the campaign and manage the growing community.

Campaign Lead (Oriasotie Emmanuel Ehimare): 10,000 ADA (Part-time administrative oversight).

Community Manager & Workshop Facilitator: 8,000 ADA (To organize and run events, manage social channels, and execute the bounty program).

3. Educational Outreach (12% - 7,000 ADA)

This allocation is focused on executing our grassroots educational strategy.

• University Partnership Events: 4,000 ADA (Logistics for hosting 10+ workshops and meetups).
• Content Creation: 3,000 ADA (For producing high-quality video tutorials and user guides).

4. Operations & Contingency (8% - 5,000 ADA)

This covers essential operational costs and provides a buffer for unforeseen opportunities.

• Marketing & Project Management Tools: 2,000 ADA (Collaboration software, social media tools).
• Contingency Reserve: 3,000 ADA (A prudent reserve for unexpected campaign expenses or to amplify successful initiatives).

Detailed Monthly Budget Distribution

• Month 1 (Milestone 1): 15,000 ADA (Focus on content creation and launching the referral program).
• Months 2-3 (Milestone 2): 30,000 ADA (Peak execution of workshops and deployment of engagement bounties).
• Month 4 (Milestone 3): 15,000 ADA (Focus on final reporting, testimonial production, and playbook publication).

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

Our 60,000 ADA budget represents an exceptionally efficient investment in one of the most critical areas for Cardano's future: grassroots, mainstream user adoption. This proposal offers unparalleled value by focusing on a proven, capital-efficient model for community building rather than expensive software development.

1. Strategic Impact: A Foundational Adoption Blueprint

For a very modest investment, this project will deliver a high-impact, community-tested, and fully documented campaign for onboarding Web2 creators. The true output is not just the new users we bring in, but a tangible "Creator Onboarding Playbook." We are creating a foundational asset that will be used by other projects to attract mainstream users to the ecosystem long after this initial campaign is complete.

2. Extreme Cost-Effectiveness

Our budget is not just reasonable; it is exceptionally efficient.

• Direct Incentive Model: 50% of the entire budget (30,000 ADA) is allocated directly to user incentives (referral rewards and engagement bounties). This means a significant portion of the Treasury's funds will go directly into the hands of new Cardano community members, creating a powerful and direct ROI.
• Low User Acquisition Cost: Our cost to acquire a new, active on-chain user for Cardano is projected to be just 60 ADA (60,000 ADA / 1,000+ new users). For a high-retention user acquired through an engaging, educational process, this is a highly efficient use of funds compared to traditional marketing spends.

3. The Multiplier Effect: An Open-Source Gift to the Community

The value of this project extends far beyond the immediate campaign. We are committed to building a public good.

• A Reusable Playbook: The 60,000 ADA invested here creates a reusable template. By publishing our "Creator Onboarding Playbook," we are drastically lowering the barrier to entry for other non-technical, community-focused projects. The next team that wants to run a grassroots adoption campaign won't have to start from scratch.
• De-risking Future Investments: By tackling and documenting the challenges of onboarding non-crypto-natives, we are de-risking the path for future ecosystem projects. Our learnings, shared publicly, will make the entire Cardano ecosystem more capital-efficient.

In summary, our proposal asks for a lean investment to execute a high-impact campaign that will deliver a foundational adoption model and empower the broader Cardano community for years to come.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes