Onboarding Filipinos to Cardano: Education & Activation

[Proposal setup] Proposal title

Please provide your proposal title

Onboarding Filipinos to Cardano: Education & Activation

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

36000

[Proposal Summary] Time

Please specify how many months you expect your project to last

5

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

In the Philippines, a 115M-strong crypto market, Cardano has a limited presence, while other chains capture the growth. Without localized education, users stay unaware, and developers build elsewhere.

[Proposal Summary] Supporting Documentation

Supporting links

• https://docs.google.com/presentation/d/1a0fCOVMfQJA0xyp4RskLkgEepPvEfVejtew6P58Ns14/edit?usp=sharing
,
• https://docs.google.com/document/d/1cX0586910qyCv-ciQPEDBgohVRYhryeAUKD6JPCTVhg/edit?usp=sharing
,
• https://wry-nerve-864.notion.site/Bitskwela-x-Polkadot-How-We-Reached-4-5M-people-and-Delivered-329K-in-EMV-in-Just-4-Months-8474ce69d5734f80999f55ef59a3f7b6
,
• https://wry-nerve-864.notion.site/Bitskwela-x-Aptos-How-we-reached-5M-users-and-drove-370K-in-EMV-for-the-ecosystem-3f404bdae9064f01bff6a4a3064cb7bb?pvs=74
,
• https://wry-nerve-864.notion.site/Bitskwela-x-Vana-How-we-reached-over-6-5M-people-for-brand-awareness-of-Vana-in-the-Philippines-and-957d9dfbd0124c38afa880cb32d1982c?pvs=74

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

All outputs, including educational content, press releases, workshop materials, and reports, will be publicly accessible and freely available to both local communities and the broader Cardano community. This ensures transparency, reusability, and long-term value for Cardano’s global ecosystem.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Education

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano.

We are targeting everyday Filipinos, students, and developers nationwide. We’ll reach them through press releases, short-form content, Learn-to-Earn campaigns, university workshops, and a Developer Codecamp. This matters for Cardano because the Philippines is one of the world’s fastest-growing crypto markets, and localized education ensures adoption, visibility, and long-term ecosystem growth.

Provide a list of key activities of your project?

Our key activities include education, branding, marketing, and local events/activations including - 15+ press releases, 15+ KOL short-form videos, a simplified Cardano whitepaper in English/Tagalog/Ilocano/Cebuano, 5+ Learn-to-Earn campaigns, 4 university workshops, 1 Developer Codecamp, monthly Twitter Spaces, managed media buying for amplified reach, and strategic collaboration with Sustainable ADA for global visibility.

What are your success metrics?

In a nutshell, we will gain at least a reach of 1,200,000+, at least 5,000 new Filipino users onboarded at ~₳7.2 ($3) CAC with consistent user onboarding, four (4) university events, one (1) developer codecamp, a Net Promoter Score ≥ 7, and a 1–3% engagement rate for online content.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

Bitskwela will lead a five-month national campaign to establish Cardano's presence in the Philippines, addressing the ecosystem's own visibility and adoption gap through mass media, localized education, and grassroots activation.

The campaign will run across two verticals: Create and Amplify.

Create – Localized Educational Materials & Content

1. Press Releases (15+): Minimum of fifteen national press articles to build consistent mainstream visibility for Cardano.
2. Cardano 5-minute Course (1): A plain-language version of the Cardano Whitepaper translated into English, Tagalog, Ilocano, and Cebuano, making Cardano accessible to non-technical audiences. This would be similar to
   1. https://www.bitskwela.com/whitepapers/internet-computer-protocol/en
   2. https://www.bitskwela.com/whitepapers/polkadot/en
   3. https://www.bitskwela.com/whitepapers/sonic/en
   4. The 5-Minute course would also include a governance module aligned with CIP-1694
3. Short-Form Videos (15+): Engaging TikTok, Instagram, and Facebook content showcasing Cardano's real-world use cases in remittances, identity, and DeFi.
4. Learn-to-Earn Modules (5+): Incentivized campaigns rewarding participants for completing Cardano learning tasks, boosting retention and wallet creation.

Amplify – Distribution & Grassroots Engagement

1. University Workshops (4+): Co-hosted sessions with leading universities to onboard students and developers into the Cardano ecosystem.
2. Developer Codecamp (1): A national training event to equip Filipino programmers with Cardano tools and inspire dApp development.
3. Community Twitter Spaces (Monthly): Regular live discussions to update, educate, and engage the Filipino Cardano community.
4. Strategic Collaboration with Sustainable ADA: Partnership to co-host activations, amplify content globally, and connect the Philippine community to the broader Cardano ecosystem.
5. Media Buying: End-to-end management of press and short-form content distribution to maximize reach, visibility, and engagement online.
6. Bitskwela will utilize tools such as the Impact Web3 Impact Measurement Systems (IMS) Tool* to accurately collect and report user data for the project campaigns. Campaigns will utilize UTM/QR links to ensure proper attribution and prevent sybil attacks.

By creating localized resources and amplifying them through education, developer onboarding, community engagement, and strategic partnerships, Bitskwela will firmly establish Cardano's footprint in the Philippine market—one of the most important emerging crypto hubs in Asia. We've attached some supporting references below, to highlight the Philippines' proactiveness towards blockchain.

https://www.chainalysis.com/blog/2024-global-crypto-adoption-index/

https://coinlaw.io/cryptocurrency-adoption-by-country-statistics/

https://pia.gov.ph/dict-holds-2024-global-blockchain-congress-in-bataan

https://govinsider.asia/intl-en/article/the-philippines-is-introducing-blockchain-to-secure-government-transactions

*https://www.youtube.com/watch?v=TO3bE1m4PZQ

*https://ims.impactweb3.com/

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

Our project delivers a lasting impact for the Cardano ecosystem by expanding adoption, onboarding developers, and making Cardano a visible leader in Southeast Asia - starting with the Philippine market.

1. Adoption that sticks: Grassroots activations, Learn-to-Earn campaigns, and the simplified whitepaper will not only drive wallets installs but guide users through their first transactions and retention, ensuring Cardano gains active users, not just sign-ups.
2. Builder pipeline: The Developer Codecamp and university workshops will move developers from training → repos created → prototypes shipped, seeding new dApps and technical contributions.
3. Reusable Assets: All content and educational materials will be created under a permissive license with practical guides, enabling other Cardano communities to adapt and reuse them globally.
4. Governance literacy: A governance module aligned with CIP-1694 will be included in workshops, preparing Filipinos to participate in Cardano’s governance era.
5. SEA & Global Amplification: Through our partnership with Sustainable ADA, campaign outputs will be disseminated across local & global channels, with cohosted Twitter Spaces, webinars, and contributions to the Cardano Impact Report to extend reach worldwide.
6. Long-term community leadership: By cultivating informed users, trained developers, and engaged advocates, the Philippines will grow into a self-sustaining Cardano hub that strengthens Southeast Asia’s role in the ecosystem.

In summary, this initiative delivers both short-term adoption metrics — such as wallet installs, event participation, and developer onboarding — and long-term impact: a visible, empowered, and growing Cardano community in the Philippines, positioning Cardano as a leader in Southeast Asia.

--

Bitskwela will commit to hitting the following Key Performance Indicators over the five months.

• At least 1,200,000+ reach achieved
• At least 5,000+ on-chain users onboarded
  • Users will have at least one (1) on-chain action done such as creating a wallet or interacting with a dApp
  • Bitskwela will utilize tools such as the Impact Web3 Impact Measurement Systems (IMS) Tool* to accurately collect and report user data for the project campaigns. Campaigns will utilize UTM/QR links to ensure proper attribution and prevent sybil attacks.
• Consistent user onboarding
• 100% fulfillment of promised Content Outputs
• 100% of University Events Fulfilled
• 100% of Developer Events Fulfilled
• Net Promoter Score of at least 7
• Average engagement rate of 1-3% for online content

*https://www.youtube.com/watch?v=TO3bE1m4PZQ

*https://ims.impactweb3.com/

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Bitskwela has a proven track record of delivering large-scale blockchain education in the Philippines with high trust and accountability over the past four (4) years in the industry:

1. Trusted by leading global Web3 players: We have done activations for the likes of Polkadot, Aptos, Injective, Sui, Hedera, Sonic, ICP, Klaytn, Vana, Lido, Pendle, Mantle, Trust Wallet, Stables, and Xenea to name a few - demonstrating our ability to work with both global and regional stakeholders at the highest level.
2. Nationwide university network: We have co-hosted programs with top institutions such as Ateneo de Manila University, De La Salle University, Far Eastern University, Mapúa (Makati & Intramuros), PLM, University of Makati, University of the Cordilleras, and University of Southeastern Philippines, giving us direct access to students from both urban and provincial regions.
3. Government partnerships: We maintain an active relationship with the Department of Information and Communications Technology (DICT) and its regional focal points across Luzon, Visayas, and Mindanao, positioning us as one of the few organizations with true nationwide educational reach.
4. Bitskwela is also advised by Razali "Raz" Samsudin of Sustainable ADA, Impact Web3, and Streets of ADA. Raz has been providing advice on education and operations to the team, and intends to be directly involved for this Cardano x Bitskwela campaign.

Validation of feasibility comes from our history of executing multi-stakeholder campaigns at scale. By combining strong institutional partnerships with localized content strategies, we consistently achieve high engagement and active user onboarding. This proven model ensures that our approach for Cardano is both feasible and measurable, and that results will be delivered with trust, credibility, and accountability, with constant communication.

To highlight, we've attached some of our past case studies and media highlights:

1. https://www.youtube.com/watch?si=v85YIaOev1fTlwET&v=WWM_Gwvq-PI&feature=youtu.be
2. https://www.bworldonline.com/bw-launchpad/2024/12/18/642131/edtech-startup-seeks-to-bridge-blockchain-knowledge-gap/
3. https://www.youtube.com/watch?si=2xlO2zWGuu6UujMC&v=e75qCF7tV2U&feature=youtu.be
4. https://wry-nerve-864.notion.site/Bitskwela-x-Polkadot-How-We-Reached-4-5M-people-and-Delivered-329K-in-EMV-in-Just-4-Months-8474ce69d5734f80999f55ef59a3f7b6
5. https://wry-nerve-864.notion.site/Bitskwela-x-Aptos-How-we-reached-5M-users-and-drove-370K-in-EMV-for-the-ecosystem-3f404bdae9064f01bff6a4a3064cb7bb?pvs=74
6. https://wry-nerve-864.notion.site/Bitskwela-x-Vana-How-we-reached-over-6-5M-people-for-brand-awareness-of-Vana-in-the-Philippines-and-957d9dfbd0124c38afa880cb32d1982c?pvs=74

Bitskwela will utilize tools such as the Impact Web3 Impact Measurement Systems (IMS) Tool* to accurately collect and report user data for the project campaigns. Campaigns will utilize UTM/QR links to ensure proper attribution and prevent sybil attacks.

*https://www.youtube.com/watch?v=TO3bE1m4PZQ

*https://ims.impactweb3.com/

[Milestones] Project Milestones

Milestone Title

Month #1: Initial Wave

Milestone Outputs

1. At least three (3) Cardano-releated Press Releases
2. At least three (3) Cardano-releated KOL Short Form Content
3. At least one (1) Cardano 5-Minute Course Drafted
4. At least one (1) University Events Executed
5. At least two (2) Learn-to-Earn Campaigns Executed
6. At least one (1) X Spaces Hosted
7. At least 150,000 reach achieved
8. At least 1,000 users onboarded
9. Average engagement rate of 1-3% for online content

Acceptance Criteria

1. Press Releases must be accessible online on www.bitdigest.io
2. KOL Short Form Content must be accessible on Bitskwela's Online Profiles and of its partner KOLs
3. University Events must have their respective post-event report and online documentation on Bitskwela's socials
4. Learn-to-Earn campaigns must have been executed fully, end-to-end
5. X Spaces must have been executed fully, end-to-end

Evidence of Completion

Based on the Acceptance Criteria above, Bitskwela will provide all the outputs and respective documentations on a separate reporting sheet that will be updated every two (2) weeks upon project start.

Bitskwela will utilize tools such as the Impact Web3 Impact Measurement Systems (IMS) Tool* to accurately collect and report user data for the project campaigns. Campaigns will utilize UTM/QR links to ensure proper attribution and prevent sybil attacks.

*https://www.youtube.com/watch?v=TO3bE1m4PZQ

*https://ims.impactweb3.com/

Delivery Month

1

Cost

9300

Progress

20 %

Milestone Title

Month #2 out of 5

Milestone Outputs

1. At least three (3) Cardano-releated Press Releases
2. At least three (3) Cardano-releated KOL Short Form Content
3. At least one (1) Cardano 5-Minute Course Draftedr Published
4. At least three (2) University Events Executed to-date
5. At least two (2) Learn-to-Earn Campaigns Executed
6. At least one (1) X Spaces Hosted
7. At least 150,000 reach achieved
8. At least 1,000 users onboarded
9. Average engagement rate of 1-3% for online content

Acceptance Criteria

1. Press Releases must be accessible online on www.bitdigest.io
2. KOL Short Form Content must be accessible on Bitskwela's Online Profiles and of its partner KOLs
3. Simplified Whitepaper must be accessible on www.bitskwela.com
4. University Events must have their respective post-event report and online documentation on Bitskwela's socials
5. Learn-to-Earn campaigns must have been executed fully, end-to-end
6. X Spaces must have been executed fully, end-to-end

Evidence of Completion

Based on the Acceptance Criteria above, Bitskwela will provide all the outputs and respective documentations on a separate reporting sheet that will be updated every two (2) weeks upon project start.

Bitskwela will utilize tools such as the Impact Web3 Impact Measurement Systems (IMS) Tool* to accurately collect and report user data for the project campaigns. Campaigns will utilize UTM/QR links to ensure proper attribution and prevent sybil attacks.

*https://www.youtube.com/watch?v=TO3bE1m4PZQ

*https://ims.impactweb3.com/

Delivery Month

2

Cost

7300

Progress

40 %

Milestone Title

Month #3 out 5

Milestone Outputs

1. At least three (3) Cardano-releated Press Releases
2. At least three (3) Cardano-releated KOL Short Form Content
3. At least three (3) University Events Executed to-date
4. At least one (1) Developer Event Executed to-date
5. At least two (2) Learn-to-Earn Campaigns Executed
6. At least one (1) X Spaces Hosted
7. At least 150,000 reach achieved
8. At least 1,000 users onboarded
9. Average engagement rate of 1-3% for online content

Acceptance Criteria

1. Press Releases must be accessible online on www.bitdigest.io
2. KOL Short Form Content must be accessible on Bitskwela's Online Profiles and of its partner KOLs
3. University Events must have their respective post-event report and online documentation on Bitskwela's socials
4. Learn-to-Earn campaigns must have been executed fully, end-to-end
5. X Spaces must have been executed fully, end-to-end

Evidence of Completion

Based on the Acceptance Criteria above, Bitskwela will provide all the outputs and respective documentations on a separate reporting sheet that will be updated every two (2) weeks upon project start.

Bitskwela will utilize tools such as the Impact Web3 Impact Measurement Systems (IMS) Tool* to accurately collect and report user data for the project campaigns. Campaigns will utilize UTM/QR links to ensure proper attribution and prevent sybil attacks.

*https://www.youtube.com/watch?v=TO3bE1m4PZQ

*https://ims.impactweb3.com/

Delivery Month

3

Cost

7100

Progress

70 %

Milestone Title

Month #4 out of 5

Milestone Outputs

1. At least three (3) Cardano-releated Press Releases
2. At least three (3) Cardano-releated KOL Short Form Content
3. At least four (4) University Events Executed to-date
4. At least two (2) Learn-to-Earn Campaigns Executed
5. At least one (1) X Spaces Hosted
6. At least 150,000 reach achieved
7. At least 1,000 users onboarded
8. Average engagement rate of 1-3% for online content

Acceptance Criteria

1. Press Releases must be accessible online on www.bitdigest.io
2. KOL Short Form Content must be accessible on Bitskwela's Online Profiles and of its partner KOLs
3. University Events must have their respective post-event report and online documentation on Bitskwela's socials
4. Learn-to-Earn campaigns must have been executed fully, end-to-end
5. X Spaces must have been executed fully, end-to-end

Evidence of Completion

Based on the Acceptance Criteria above, Bitskwela will provide all the outputs and respective documentations on a separate reporting sheet that will be updated every two (2) weeks upon project start.

Bitskwela will utilize tools such as the Impact Web3 Impact Measurement Systems (IMS) Tool* to accurately collect and report user data for the project campaigns. Campaigns will utilize UTM/QR links to ensure proper attribution and prevent sybil attacks.

*https://www.youtube.com/watch?v=TO3bE1m4PZQ

*https://ims.impactweb3.com/

Delivery Month

4

Cost

7000

Progress

80 %

Milestone Title

Month #5 out of 5

Milestone Outputs

1. At least three (3) Cardano-releated Press Releases
2. At least three (3) Cardano-releated KOL Short Form Content
3. At least five (5) University Events Executed to-date
4. At least two (2) Learn-to-Earn Campaigns Executed
5. At least one (1) X Spaces Hosted
6. At least 150,000 reach achieved
7. At least 1,000 users onboarded
8. Average engagement rate of 1-3% for online content

Acceptance Criteria

1. Press Releases must be accessible online on www.bitdigest.io
2. KOL Short Form Content must be accessible on Bitskwela's Online Profiles and of its partner KOLs
3. University Events must have their respective post-event report and online documentation on Bitskwela's socials
4. Learn-to-Earn campaigns must have been executed fully, end-to-end
5. X Spaces must have been executed fully, end-to-end

Evidence of Completion

Based on the Acceptance Criteria above, Bitskwela will provide all the outputs and respective documentations on a separate reporting sheet that will be updated every two (2) weeks upon project start.

Bitskwela will utilize tools such as the Impact Web3 Impact Measurement Systems (IMS) Tool* to accurately collect and report user data for the project campaigns. Campaigns will utilize UTM/QR links to ensure proper attribution and prevent sybil attacks.

*https://www.youtube.com/watch?v=TO3bE1m4PZQ

*https://ims.impactweb3.com/

Delivery Month

5

Cost

5300

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Content Creation & Research – 7,000 ADA

• 15+ short-form videos, simplified Cardano whitepaper, national press releases, and Learn-to-Earn modules

Events & Logistics – 8,000 ADA

• 4 university workshops + 1 Developer Codecamp with venue, logistics, and educational materials

Team Compensation – 6,500 ADA

• Core project team for campaign management, content production, and transparent reporting

Media & Distribution – 7,500 ADA

• Paid media buying and boosted distribution to maximize content reach and Cardano visibility

Operations & Reporting – 1,000 ADA

• Administrative overhead, compliance tracking, and final close-out reporting

Strategic Partnership with Sustainable ADA & Impact Web3 – 6,000 ADA

• Global amplification of Philippine activities, IMS-coded co-hosted events (tracked links/codes), 2 AMAs, and one co-branded case study.

Total: 36,000 ADA

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

Our budget is designed to deliver maximum value per ADA spent by combining low customer acquisition cost (CAC) with the creation of sustainable educational assets.

• Every ADA spent creates reusable, shareable, and scalable assets (including localized content, workshops, and developer training) that will continue to onboard users well beyond the campaign period.
• More importantly, this project leverages Bitskwela’s first-mover advantage in the Philippines, being one of the top large-scale blockchain education firms in the country. Alongside us, this positions Cardano as the leading blockchain brand in the Philippine market, securing early mindshare and brand loyalty across both mainstream and grassroots communities.
• With a projected 5,000+ on-chain users onboarded in five months at an estimated ADA 7.2 (~$3), this campaign is significantly more cost-effective than traditional paid acquisition in emerging markets (often $5–10+/user).
• This approach compounds value: short-term metrics, such as wallet installs and event participation, feed into long-term ecosystem growth, developer activity, and community sustainability.

In short, this budget represents value because each ADA drives not only immediate user acquisition at below-market rates but also creates infrastructure - educational, cultural, and technical - that positions Cardano as the leading blockchain in the Philippines and Southeast Asia.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes