Last updated a month ago
Whenever an Artist or a normal person tries to move forward with shifting their Catalogue to resources available on Cardano, we see reluctance due to complexity of web3
A marketing push providing a farm-to-kitchen style approach, where a Web 2 artist will help to move their catalogue on Cardano
Please provide your proposal title
SickCity: Artist onboarding Drive
Enter the amount of funding you are requesting in ADA
60000
Please specify how many months you expect your project to last
7
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Whenever an Artist or a normal person tries to move forward with shifting their Catalogue to resources available on Cardano, we see reluctance due to complexity of web3
Does your project have any dependencies on other organizations, technical or otherwise?
Yes
Describe any dependencies or write 'No dependencies'
NEWM: some coordination on their part will be required in form of Marketing and technical help for NEWM Studio
Will your project's outputs be fully open source?
No
License and Additional Information
Not Applicable
Please choose the most relevant theme and tag related to the outcomes of your proposal
Education
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
Music Artists, specifically, the artists who are inclined towards going Web3 or converting their content in Web2 to a Web3 Platform, and hence resulting in a robust availability of music rights and RWA on cardano blockchain and the resulting in flow of related FAN activity.
personal connections, Twitter, Instagram or other material based on merit
Provide a list of key activities of your project?
Key activity in the “Artist Onboarding Drive” will include a establishment of connection with Artist to persue them to Upload their Music to various platforms using the NEWM Studio on Cardano, where tehy will be processed through all the sterps of making a wallet, getting ADA, doing transaction, defi for their Music.
What are your success metrics?
Satisfaction of the artist, and increase in the amount of music available on the Cardano ecosystem, and making more and more artist aware of the assts and platforms available on the Cardano Blockchain.
Please describe your proposed solution and how it addresses the problem
The Artist Onboarding Drive directly supports Cardano's broader mission to onboard more artists, integrate real-world assets (RWA), and offer a transparent Web3 alternative to traditional music and creative industries. This initiative aims to guide artists—especially those with existing music catalogs—into the Cardano ecosystem through practical education and streamlined onboarding.
Our primary focus is to introduce artists to on-chain distribution via Cardano, helping them understand how to tokenize their royalty rights and sell serialized versions of their songs using platforms like NEWM Studio and various NFT/CNT marketplaces. From day one, participants will receive hands-on support to navigate these tools effectively.
We will place special emphasis on capturing feedback from participating artists to continuously improve the onboarding experience. By identifying and resolving friction points in the artist journey, we aim to make the transition to Web3 smoother and more intuitive.
Key Metrics of Success
This shift in focus—from early-stage Web3 artists to seasoned professionals with legacy content—represents a significant opportunity to expand NEWM's total addressable market and drive broader adoption of the Cardano blockchain.
Please define the positive impact your project will have on the wider Cardano community
Value to the Cardano Community
How Impact Will Be Measured
How Outputs Will Be Shared
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Jimmy Londo, The Sick City and NEWM teams have a proven track record of successfully delivering projects, demonstrating our capability to execute with high levels of trust and accountability. Our collective experience spans multiple industries and includes the successful implementation of initiatives ranging from community events to digital innovation projects. Here are some key aspects of our existing capabilities that demonstrate why we are best suited to deliver this project:
Track Record of Success: Our teams have a history of delivering projects on time and within budget, showcasing our ability to effectively plan, execute, and manage initiatives from conception to completion. This includes events organized by Sick City, digital projects undertaken by NMKR, and community engagement initiatives facilitated by NEWM.
Expertise in Relevant Domains: Each team brings unique expertise to the table, with Sick City specializing in community engagement by successfully onboarding new artists to the Recordstore, and NEWM offering expertise in music industry dynamics and blockchain integration. This diverse skill set ensures that we can effectively address the multifaceted challenges of the project.
Commitment to Transparency and Accountability: We are committed to operating with transparency and accountability throughout the project lifecycle.
Jimmy is single handedly responsible for welcoming the highest number of Artists on Cardano Blockchain by running the longest searalised Music Drop each epoch for the Artists through DripDropz.io
Milestone Title
Artist Onbording Drive Concept & Report
Milestone Outputs
The concept report should detail the overall objectives, complete structure, and timeline. It needs to outline marketing strategies, identify necessary marketing assets, and list planned partnerships and social media channels. Furthermore, it must provide comprehensive details and criteria for artist participation.
Acceptance Criteria
The intended outcome is a report that shows the concept of Artist Onboarding Drive and how we might be able to achieve it. and will include items including Overall objectives, Completeplanning, Marketing strategies, Marketing asset needs, Timeline, Partnerships, Social media channels, Comprehensive festival details, Competition guidelines, Ticketing workflow.
Evidence of Completion
Report submitted documentation detailing:
Delivery Month
2
Cost
18000
Progress
20 %
Milestone Title
Asset creation and Onboarding
Milestone Outputs
Marketing assets creation and Artist outreach wich might include copywriting claims, messaging, branding, videos, banners, posters, and all other necessary text and visual content depending on the strategies developed in an earlier phase.
Starting the marketing campaign designed to maximise reach and engagement, which will utilise various channels such as social media, influencers, and targeted ads to promote the outreach program and attract Artists.
Acceptance Criteria
The reviewers will have access to all the marketing content to be used, the marketing campaign, and the Copywriting claims, Messaging, Branding, Videos, Banners, Posters and all other necessary text and visual content depending on the strategy
Evidence of Completion
Link to the Marketing material & public communications that will be used for the Onbording campaign
Delivery Month
4
Cost
18000
Progress
80 %
Milestone Title
Closeout
Milestone Outputs
This is the compulsory last milestone where We will submit all the results of the KPIs and how we performed on them during the proposal period with the final compulsory
Acceptance Criteria
The acceptance criteria will be the availability of the compulsory report and video in the form of a
Evidence of Completion
The link for these will be available on Google Docs and YouTube
Delivery Month
7
Cost
24000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Total: $45,000 (approx. 60,000 ADA at $0.75 per ADA)
Note: By quoting the Scope and milestones in advance, we are taking an obligation to fulfill our promise even if the costs are higher than the current prices and saving the community risk of unforeseen price action or expected costs.
How does the cost of the project represent value for the Cardano ecosystem?
Given our focus on onboarding traditional and established artists, each participant in this initiative will act as a multiplier—bringing not only their own catalog to the Cardano blockchain, but also introducing their fanbase and peers to its ecosystem. This creates a ripple effect that increases user acquisition, wallet creation, and on-chain activity.
By offering hands-on education and streamlining the onboarding journey with NEWM Studio, we remove key barriers that have previously limited mainstream adoption. Our lean, impact-driven approach prioritizes practical outcomes—wallets, releases, and artist engagement—while keeping costs aligned with industry standards for content creation, education, and support.
We will optimize resources through a globally distributed team, ensuring efficient delivery without compromising on quality. With open-access outputs and a replicable onboarding model, this project represents a strategic and transparent use of funds that delivers long-term value to the Cardano ecosystem by expanding its presence in the global music and creative economy.
Terms and Conditions:
Yes
Roles: Product Management, Project Delivery, Solution Development
Website:
Responsibilities: Project execution, milestone evidence, deliver solutions