[Proposal setup] Proposal title
Please provide your proposal title
The Africa ADA Show: A Catalyst YouTube Series
[Proposal Summary] Budget Information
Enter the amount of funding you are requesting in ADA
40000
[Proposal Summary] Time
Please specify how many months you expect your project to last
12
[Proposal Summary] Translation Information
Please indicate if your proposal has been auto-translated
No
Original Language
en
[Proposal Summary] Problem Statement
What is the problem you want to solve?
African blockchain innovations lack visibility; many projects are undocumented or fragmented, making it hard for communities and investors to discover and support them.
[Proposal Summary] Project Dependencies
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
Availability of blockchain community leaders for interviews, Cross-border filming logistics (visas, travel, event permissions), Access to reliable internet for uploads and live streams.
[Proposal Summary] Project Open Source
Will your project's outputs be fully open source?
Yes
License and Additional Information
Content will be publicly available on YouTube and social platforms under a Creative Commons license, enabling free sharing, re-editing, and translation.
[Theme Selection] Theme
Please choose the most relevant theme and tag related to the outcomes of your proposal
Community Outreach
[Campaign Category] Category Questions
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We target African blockchain builders, developers, community leaders, and investors, alongside the general public curious about blockchain’s role in Africa. We will reach them via YouTube, Twitter, and Facebook, leveraging partnerships with 15+ African blockchain communities. This matters for Cardano because visibility accelerates adoption, partnership building, and real-world integration.
Provide a list of key activities of your project?
- Pre-production research and partnership agreements.
- Filming across multiple African countries.
- Editing and production of long-form educational content.
- Hosting two live AMAs for community interaction.
- Publishing all episodes with English and local language subtitles.
- Collecting analytics and preparing impact reports.
What are your success metrics?
- 40 high-quality episodes produced and published.
- Representation of 15+ African countries.
- 1,500+ average views per episode within 3 months.
- 2 AMAs with at least 50 live participants each.
- Documented cases of cross-community collaboration as a result of the series.
[Your Project and Solution] Solution
Please describe your proposed solution and how it addresses the problem
The Africa ADA Show: A Catalyst YouTube Series proposes a continent-wide, year-long initiative to spotlight, document, and empower blockchain adoption in Africa, with a strong focus on Cardano projects while also contextualizing the broader crypto ecosystem.
The problem is clear: while Africa has massive untapped potential for blockchain innovation, many projects fail to reach visibility, lack consistent education, or are not documented in a way that builds trust and encourages adoption. Entrepreneurs and communities need a platform to showcase their work, and individuals across Africa need accessible, in-depth content that explains crypto in their context.
Our solution is a structured, documentary-style YouTube series that will:
- Produce 40 in-depth episodes (40–80 minutes each) over one year, featuring interviews, case studies, and roundtable discussions.
- Highlight both successful and emerging African blockchain projects, with special emphasis on Cardano, but also showcasing multi-chain initiatives for context.
- Bridge the information gap by making blockchain education localized, practical, and tied directly to African use cases (remittances, DeFi, identity, supply chains, governance).
- Provide continuity & trust through consistent publishing, transparent reporting, and collaboration with African crypto communities.
- Empower builders by giving them media coverage, storytelling, and professional documentation they cannot afford to produce alone.
Key Features
- High-quality production: 40 professionally edited videos (40–80 minutes each).
- Diverse formats: project spotlights, AMA sessions, thematic explainers, and expert interviews.
- Multilingual subtitles (English + major African languages where possible).
- Community interaction: quarterly AMA sessions, live premieres, and comment engagement.
- Open access: published on YouTube with Creative Commons licensing for broader sharing.
- Sustainability focus: building a model for future African blockchain media beyond Catalyst funding.
This solution ensures Africa is no longer a “footnote” in global blockchain discourse. Instead, it builds the first consistent, continent-wide knowledge archive of African blockchain innovation.
[Your Project and Solution] Impact
Please define the positive impact your project will have on the wider Cardano community
The Africa ADA Show has potential to become the largest single media initiative documenting African blockchain adoption. Its impact will be measured across three levels:
1. Impact on Cardano Ecosystem
- Provides sustained visibility for African Cardano projects, ensuring they are not drowned out in global crypto noise.
- Drives adoption by educating entrepreneurs, developers, and policymakers about practical Cardano use cases.
- Strengthens trust by showing real-world African adoption stories, tackling skepticism, and building social proof.
- Creates an open-source archive that future Catalyst proposers, researchers, and developers can use.
2. Impact on African Communities
- Offers free, localized education in a format that people already consume (YouTube).
- Showcases real African innovators, increasing youth interest in blockchain as a career path.
- Provides governments, NGOs, and businesses with case studies of blockchain applied to African challenges.
- Fosters stronger crypto communities by connecting fragmented groups into a shared knowledge space.
3. Global Impact
- Positions Africa as a serious player in blockchain adoption, countering narratives of technological lag.
- Increases global investor and developer confidence in supporting African blockchain ventures.
- Helps Cardano build its reputation as the most Africa-aligned blockchain by showing tangible, grassroots adoption.
[Your Project and Solution] Capabilities & Feasibility
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
I have guaranteed collaboration with one of the largest Ethiopian crypto communities and active contacts in other African blockchain groups. My role will be head supervisor — guiding production, approving deliverables, and ensuring quality control — while delegating filming, editing, and translation tasks to trusted professionals.
Feasibility Validation:
- Pilot episodes will test format and viewer engagement.
- Feedback loops (AMAs, surveys) will guide adjustments mid-season.
- Multi-country partnerships will ensure on-the-ground access and diverse perspectives.
[Milestones] Project Milestones
Milestone Title
Pre-Production & Research
Milestone Outputs
- A continent-wide research dossier mapping 15+ African countries, identifying active blockchain hubs, Cardano user groups, developer communities, and flagship events suitable for filming.
- A detailed 12-month production blueprint and content calendar for 40 episodes (40–80 min), including episode loglines, guest shortlists, travel clusters, and a 2-week contingency buffer.
- Signed collaboration MoUs with ≥8 communities/organizations (regional hubs, universities, dev circles) to guarantee access for interviews, venues, and audience reach.
- A vetted subject-matter expert roster (policy, DeFi, identity, supply chain) to review technical accuracy and appear on camera when needed.
- A complete branding toolkit (logos, color system, lower-thirds, motion templates, intro/outro, thumbnail designs) plus a social style guide for consistent cross-platform posts.
- A logistics & risk plan covering visas, permits, safety, equipment insurance, and backup workflows for remote interviews where travel is constrained.
Acceptance Criteria
- Research dossier includes a country-by-country matrix of potential guests, venues, and Cardano-relevant storylines; at least 50 priority interview targets with contact status.
- The 12-month calendar covers all 40 episodes with shoot windows, edit timelines, QA gates, and a labeled buffer; signed off by Project Lead.
- ≥8 signed MoUs/letters of collaboration from African communities; each agreement lists distribution support (posting, co-hosting spaces) and access commitments.
- Branding toolkit rendered and test-applied to a sample segment; thumbnail A/B variants created for pilots; documentation stored in a shared drive.
- Risk & logistics plan reviewed by Project Lead and one external advisor; checklist includes permit requirements per country and contingency for remote capture.
Evidence of Completion
- PDF research dossier + contact tracker; shared production calendar (PDF/Sheet) with sign-off.
- Scanned MoUs/LoIs; link to branding assets folder; sample thumbnail sheet.
- Risk/logistics checklist file; brief memo confirming toolkit test on a sample clip.
Delivery Month
1
Cost
5000
Progress
10 %
Milestone Title
Pilot Episodes & Setup
Milestone Outputs
- 3 pilot episodes (40–80 min) filmed in different regions (e.g., East/West/North or Francophone/Anglophone) to validate storytelling cadence, on-location audio/lighting, and interview framing.
- Each pilot delivered in 1080p with bilingual subtitles (English + a relevant local language—e.g., Amharic, Swahili, French), chapter markers, and accessible descriptions.
- A promo trailer and 6–9 micro-clips optimized for Twitter, Facebook, TikTok, and YouTube Shorts to seed audience discovery across Africa.
- Full analytics instrumentation (YouTube Studio setups, UTM links, dashboards) plus a 2-week learnings memo on retention, CTR, intro pacing, and thumbnail performance.
- Community launch with co-posts from partners, call-for-guests form, and AMA interest list to prime interaction.
Acceptance Criteria
- All pilots meet technical specs (1080p, -14 LUFS, dual-channel voice isolation), consistent branding, verified facts, and subtitle accuracy (spot-check ≥95%).
- Combined ≥1,000 views within 30 days across platforms, with average retention ≥25% and at least 100 newsletter/interest sign-ups or equivalent signals.
- Trailer and micro-clips posted on partner channels; ≥10 partner reposts recorded.
- Analytics dashboard live; pilot debrief memo lists concrete edits (e.g., faster cold opens, improved b-roll ratios) approved by Project Lead.
Evidence of Completion
- Public links to 3 pilot episodes + trailer + micro-clips.
- Screenshots/CSV exports from analytics; debrief memo PDF.
- Screenshot archive of partner reposts; sign-up/export from interest form.
Delivery Month
1
Cost
5000
Progress
20 %
Milestone Title
Episodes 4–10 + AMA #1
Milestone Outputs
- Publish 7 episodes spanning at least 3 distinct regions (e.g., Southern, West, East Africa), featuring a balance of Cardano projects, multi-chain comparisons, and sector stories (DeFi, identity, agri-supply chains).
- Produce and host AMA #1, multi-platform stream with a moderated Q&A, live polls, and a call-to-action for Catalyst participation and future guest nominations.
- A mid-phase engagement report analyzing topic performance, geography, devices/bandwidth patterns, optimal posting windows, and creator collab leads.
- Iteration plan adjusting shot lists, pacing, graphic density, and localization priorities based on data and community feedback.
Acceptance Criteria
- Seven episodes meet QA (audio clarity, b-roll coverage, lower-third consistency, subtitle timing) and include on-screen attributions for sources/claims.
- AMA #1 reaches ≥50 live participants or ≥25 validated questions; replay edited with chapter markers and uploaded within 72 hours.
- Engagement report includes cross-platform metrics, geo segmentation for ≥10 countries, retention heatmaps, and an approved list of 3–5 adjustments for next tranche.
- All rights/clearances (music, venue, likeness) filed in the asset log.
Evidence of Completion
- Public links to 7 episodes + AMA #1 replay; PDF engagement report.
- Asset/rights log file and signed guest releases; updated production playbook.
Delivery Month
2
Cost
7000
Progress
30 %
Milestone Title
Episodes 11–20
Milestone Outputs
- Release 10 episodes that add 4 new countries not covered earlier, with at least 3 Cardano-aligned deep dives (Catalyst journey, staking/identity pilots, or education programs).
- A coordinated social amplification plan per episode: 2–3 platform-native clips, quote cards, and partner hand-off kits to maximize reach in new locales.
- A mini brand refresh (if needed) based on prior analytics: thumbnail revisions, intro trims, and motion template refinements to improve click-through and retention.
- Community spotlights featuring grassroots meetups or university clubs to broaden the funnel.
Acceptance Criteria
- All 10 episodes pass QA and publish to schedule; average 1,500 views/episode within 45 days or documented growth trend per platform.
- Each episode has 2+ localized micro-assets posted by at least one partner in the country featured; proof captured.
- Cardano-focused episodes receive SME technical sign-off, confirming accuracy and fair comparisons.
- Updated templates applied consistently; A/B test results documented.
Evidence of Completion
- Playlist links for episodes 11–20; folder with partner reposts/screenshots.
- SME sign-off notes; A/B test summary; short optimization memo.
Delivery Month
2
Cost
6000
Progress
50 %
Milestone Title
Episodes 21–35 + AMA #2
Milestone Outputs
- Publish 15 episodes adding 5 previously uncovered countries and advanced themes (governance, cross-border remittances, NGO/enterprise pilots), while foregrounding Cardano stories wherever present.
- Host AMA #2 focused on collaboration: matching builders with mentors, listing hiring/partnership needs, and explaining Catalyst pathways for newcomers.
- Draft a Sustainability Roadmap: partner/sponsor pipeline, editorial calendar for Season 2, translation strategy (French/Arabic/Swahili), and a revenue mix (sponsorships, grants, co-productions).
Acceptance Criteria
- 15 episodes meet QA and include clear country tags, sector tags, and consistent metadata for discoverability; SEO checks passed.
- AMA #2 achieves ≥75 live participants or ≥40 verified questions/comments; replay edited and published within 72 hours.
- Roadmap draft includes 3+ active sponsor conversations (emails/LoIs), timeline, budget ranges, and an impact hypothesis; reviewed by Project Lead & ≥2 partners.
Evidence of Completion
- Public links to 15 episodes + AMA #2 replay; SEO/metadata checklist.
- PDF Roadmap draft with appended LoIs/emails of interest; meeting notes.
Delivery Month
4
Cost
9000
Progress
80 %
Milestone Title
Final Episodes, Impact Report & Sustainability Plan
Milestone Outputs
- Publish the final 5 episodes to complete all 40, ensuring geographic and thematic balance and a culminating season recap montage.
- Deliver a Final Impact & Analytics Report aggregating season-wide metrics (views, watch time, retention, geo reach), survey results (knowledge gains, Cardano awareness), and qualitative case studies where the show directly enabled collaborations or Catalyst proposals.
- Release a Final Sustainability Plan with partner commitments, funding model, and Season-2 rollout (countries, timelines, localization), plus an archival plan (captions, transcripts, asset backup).
Acceptance Criteria
- 40/40 episodes live in HD with bilingual subtitles and complete metadata; season playlist curated and pinned.
- Final report includes platform exports, country heatmaps for ≥15 countries, survey n ≥1,000 responses or proportional sampling, and attribution notes for collaborations/proposals linked to the show.
- Sustainability Plan approved by Project Lead and ≥3 community partners/sponsors, outlining a realistic budget envelope and launch window.
Evidence of Completion
- Public links to the last 5 episodes + season playlist; PDF Final Impact Report with annexed exports.
- PDF Sustainability Plan with emails/letters of support; archive manifest (captions, transcripts, backups) stored in shared drive.
Delivery Month
2
Cost
8000
Progress
100 %
[Final Pitch] Budget & Costs
Please provide a cost breakdown of the proposed work and resources
The total requested budget is ₳40,000, allocated across six milestones over 12 months. Funds are carefully distributed to ensure balanced coverage of research, production, community engagement, and sustainability.
- Pre-production & Research (10%) – ₳5,000
Mapping African blockchain hubs, content planning, branding toolkit, and logistics planning.
- Pilot Episodes & Setup (20%) – ₳5,000
Filming/editing of 3 pilots, analytics setup, trailer, micro-clips, and feedback loop.
- Episodes 4–10 + AMA #1 (30%) – ₳7,000
Seven episodes + first AMA; mid-phase engagement report and iteration adjustments.
- Episodes 11–20 (50%) – ₳6,000
Ten episodes + expansion to new countries and communities; optimized social strategy.
- Episodes 21–35 + AMA #2 (80%) – ₳9,000
Fifteen episodes + second AMA; sustainability roadmap drafted.
- Final Episodes + Impact Report + Sustainability Plan (100%) – ₳8,000
Last 5 episodes, season recap, comprehensive impact report, and Season 2 roadmap.
This staged structure ensures progressive accountability while enabling adaptation from feedback and analytics.
[Final Pitch] Value for Money
How does the cost of the project represent value for the Cardano ecosystem?
This proposal represents excellent value for Catalyst funds, delivering 40 full-length episodes (40–80 minutes each) over one year, reaching millions of Africans online, and documenting the emerging crypto landscape across at least 15+ countries.
- Cost Efficiency: At ₳40,000 for 40 episodes, the average production cost is just ₳1,000 per full-length documentary episode, which includes filming, editing, subtitling, distribution, and community outreach. Comparable media productions often exceed multiples of this cost per episode.
- High Leverage: By partnering with existing African crypto communities, universities, and developer hubs, the show will amplify Cardano visibility without duplicating existing grassroots efforts.
- Sustainability: The inclusion of a roadmap for sponsorships, Season 2 planning, and localization ensures that Catalyst’s initial funding is not a one-off expense but a seed investment into a self-sustaining African blockchain media platform.
- Scalability: Content can be re-purposed into short clips, podcasts, educational material, and advocacy campaigns, multiplying reach and long-term impact.
In short, the Africa ADA Show maximizes the return on Catalyst funds by combining low-cost, high-quality media production with continent-wide crypto education and adoption impact.
[Required Acknowledgements] Consent & Confirmation
Terms and Conditions:
Yes