Last updated 8 months ago
Bitcoin holders lack a trusted, educational path into Cardano—The Bitcoin Family and OLi are stepping in to unlock this liquidity and grow the ecosystem from the grassroots up.
OLi, Didi Taihuttu, and The Bitcoin Family will ignite BTC-to-Cardano adoption through blockchain-powered learning, AI Tutor integration, global campaigns, and seamless wallet onboarding for new users
This is the total amount allocated to The Bitcoin Family x OLi: Bridging Bitcoin to Cardano.
Please provide your proposal title
The Bitcoin Family x OLi: Bridging Bitcoin to Cardano
Enter the amount of funding you are requesting in ADA
55000
Please specify how many months you expect your project to last
12
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Bitcoin holders lack a trusted, educational path into Cardano—The Bitcoin Family and OLi are stepping in to unlock this liquidity and grow the ecosystem from the grassroots up.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No Dependencies
Will your project's outputs be fully open source?
Yes
License and Additional Information
Yes, our project is open source. All educational content, onboarding modules, and AI Tutor prompts developed through this proposal will be published under the Creative Commons Attribution 4.0 International (CC BY 4.0) license. Public GitHub repositories will be maintained for code, documentation, and lesson assets, ensuring global access and community contribution.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Education
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We’re targeting Bitcoin holders, new crypto users, and underserved communities—especially in emerging markets. With Didi Taihuttu and The Bitcoin Family, we’ll launch global campaigns, educational content, and Learn2Earn incentives. Every user receives a Cardano wallet on signup, driving grassroots adoption. This matters for Cardano because it bridges BTC liquidity, expands Cardano’s reach, and makes onboarding easy, educational, and scalable.
Provide a list of key activities of your project?
We’ll run global campaigns with Didi Taihuttu and The Bitcoin Family, publish blockchain education content, enhance learning via OLi’s AI Tutor, auto-create Cardano wallets for new users, activate local ambassador events, launch Learn2Earn onboarding, share content across YouTube and X, track KPIs like wallet creation and lesson completion, and deliver public reports to scale Cardano adoption through accessible, grassroots-focused education.
What are your success metrics?
Number of Cardano wallets automatically created (target: 10,000+)
Bitcoin holders onboarded to Cardano via The Bitcoin Family campaigns
Learn2Earn module completions and AI Tutor lesson usage
Content reach on YouTube and X (target: 1 million+ impressions)
Engagement at in-person and online ambassador-led events
Regional adoption growth in key target markets
Public availability of open-source education assets
Feedback and testimonials from new Cardano users
Please describe your proposed solution and how it addresses the problem
We propose a high-impact, non-technical initiative to drive real user adoption and ecosystem growth for Cardano—by onboarding Bitcoin holders and new crypto users through education, trust, and seamless wallet integration.
Powered by the Olympus Insights (OLi) platform and led in partnership with global crypto influencer Didi Taihuttu and The Bitcoin Family, this proposal directly addresses one of Cardano’s most pressing gaps: the lack of accessible, compelling entry points for the next wave of users—especially Bitcoin holders.
Our initiative will deliver:
Cardano-aligned blockchain education with AI-enhanced learning pathways
Global social and grassroots campaigns with trusted voices like Didi Taihuttu
Automatic wallet onboarding, giving every learner a Cardano wallet on sign-up
Public, open-source education assets to support Cardano growth worldwide
Together, these elements form a comprehensive solution designed to break down barriers, spark interest, and turn awareness into action across the Cardano ecosystem.
How This Solution Addresses the Problem
The Bitcoin community is one of the hardest audiences to reach—but also the most valuable. With over 82,000 followers on X and a global reputation for living entirely on crypto, Didi Taihuttu and The Bitcoin Family bring unmatched credibility to our outreach. They’ll lead the campaign, sharing Cardano’s story, promoting educational content, and bringing attention to the value of interacting with Cardano's DeFi and dApp layers.
This directly addresses the problem of Bitcoin holders lacking a trusted entry point into Cardano. Didi becomes the bridge.
The OLi education platform is built to simplify learning for non-technical users. It supports blockchain and finance education through:
Structured, gamified learning pathways
Multilingual delivery and localised campaigns
Learn2Earn incentives that reward progress
A built-in AI Tutor that enhances comprehension and retention
This AI Tutor does not replace educators—it enhances the educational experience by providing real-time support, context-based explanations, and adaptive reinforcement.
For Bitcoin users curious about Cardano—or for complete crypto beginners—OLi makes blockchain education accessible, engaging, and empowering.
One of the biggest frictions in onboarding is wallet setup. We eliminate that. With this proposal, every user who signs up to the OLi platform will automatically have a Cardano-native wallet created for them.
This feature ensures that new users:
Immediately participate in the Cardano ecosystem
Can hold $ADA, $OLI, and other native tokens
Are positioned to explore staking, NFTs, and DeFi features
Can receive Learn2Earn rewards natively, without extra setup
This directly addresses the liquidity and usability gap—turning learners into wallet holders, and wallet holders into long-term ecosystem participants.
Through our growing ambassador program—operating across Africa, Asia, LatAm, and Oceania—we will support localised grassroots events, content co-creation, and onboarding workshops. The Bitcoin Family’s campaigns will anchor global visibility, while our ambassadors deliver on-the-ground action.
All content, campaigns, and events will be:
Tailored to local needs
Delivered in local languages where possible
Supported by public social campaigns (YouTube, X, etc.)
Open-sourced for ongoing reuse and iteration
This ensures we build not only awareness—but also infrastructure for sustainable growth.
Outputs & Deliverables
Over the 12-month delivery period, we will produce:
A BTC-to-Cardano educational campaign with Didi Taihuttu and The Bitcoin Family
Cardano wallet onboarding system integrated into OLi
Open-source education assets on blockchain, DeFi, wallets, and Cardano basics
Campaign content for X, YouTube, and community partners
Regional in-person and online ambassador activations
Transparent reports and data dashboards showing real-time KPIs
Why This Matters for Cardano
This solution delivers:
New user onboarding at scale, with 10,000+ new wallets as a core metric
BTC liquidity pathways, moving value from Bitcoin holders into the Cardano ecosystem
Grassroots Cardano growth, reaching new demographics in underserved markets
Global visibility, thanks to our campaigns with high-profile crypto influencers
Community empowerment, through education, ownership, and decentralised participation
Rather than waiting for developers to bring users, we’re bringing the users first—and giving them the tools to stay.
Please define the positive impact your project will have on the wider Cardano community
This project delivers direct, measurable, and global impact by bringing entirely new users and liquidity into the Cardano ecosystem, particularly from the Bitcoin community—an audience historically underserved by existing Cardano outreach efforts.
By partnering with Didi Taihuttu and The Bitcoin Family, we tap into an established, trusted global audience of crypto users and introduce them to Cardano through blockchain-powered education, Learn2Earn incentives, and native wallet onboarding via the OLi platform.
Specific areas of impact include:
User Growth: We will create over 10,000 new Cardano wallets, expanding the active user base with learners ready to participate in Cardano DeFi, governance, and NFTs.
Education Access: Open-source blockchain education content and AI-enhanced learning tools will be delivered to communities in Africa, Asia, Latin America, and beyond—fueling Cardano literacy at a grassroots level.
BTC Liquidity Onboarding: Our initiative will serve as a BTC-to-Cardano bridge, providing entry points for Bitcoin holders to explore Cardano utilities—bringing visibility, trust, and value flow into the ecosystem.
Community Engagement: Ambassadors and content creators will run campaigns and events that foster long-term involvement with Cardano in local languages and formats, ensuring inclusion and relevance.
This proposal transforms attention into adoption, education into empowerment, and followers into ecosystem participants—unlocking both social and financial capital for Cardano’s future.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Olympus Insights is an established education company with a proven track record of delivering blockchain-powered learning solutions. We currently serve over 72,000 active learners on our OLi platform, which is built to scale across languages, devices, and geographies. Our AI Tutor is already operational and integrated into live learning environments.
Our team includes experienced educators, technologists, and community builders with deep Cardano ecosystem ties. We’ve previously secured private funding and token sales, and maintain a clear organisational structure under Australian law (Olympus Insights Pty Ltd). We are also long-term contributors to the Cardano community—active in Fund 12+13, and deeply engaged in impact-oriented Web3 education.
To ensure accountability:
We will report transparently via public dashboards, open GitHub repos, and milestone tracking.
We will publish clear KPIs and make all learning content, event reports, and campaign summaries public.
All wallets created and users onboarded through this initiative will be verifiable through on-chain data.
Our partnership with Didi Taihuttu and The Bitcoin Family will amplify visibility and drive public trust.
Community members and Fund14 reviewers will be able to observe and validate impact as it happens.
Feasibility Validation
The feasibility of this proposal is backed by:
A live platform (OLi) already in use with thousands of learners
An existing AI Tutor, fully integrated and custom-trained for blockchain education
A strong network of ambassadors already active in Africa, Asia, and Latin America
Existing relationships with influencers, including Didi Taihuttu, with proven reach and campaign results
A working wallet integration pathway, ready for full-scale deployment
We’re not proposing a concept—we’re scaling a live, working system with a clear, measurable use case. Feasibility is not theoretical; it is already underway.
Milestone Title
BTC-to-Cardano Campaign Launch
Milestone Outputs
Global campaign launch with Didi Taihuttu and The Bitcoin Family
Social content published on YouTube, X, and other channels (minimum 25 assets)
Creation of landing page with Learn2Earn onboarding funnel
Native Cardano wallet integration for new OLi users
3,000+ new wallet sign-ups and tracked Cardano user growth
Public milestone report with social reach metrics and wallet growth data
Acceptance Criteria
Launch of coordinated campaign across YouTube and X featuring Didi Taihuttu and The Bitcoin Family
Cardano wallet integration implemented into the OLi platform
Minimum 3,000 new Cardano wallets created via OLi
Landing page with Learn2Earn onboarding live and functional
25+ campaign assets published (videos, posts, visuals)
Evidence of Completion
Public campaign assets on X and YouTube
Screenshots and test of wallet onboarding system
User dashboard data showing wallet creation stats
Public report summarising reach and engagement
Delivery Month
4
Cost
20000
Progress
30 %
Milestone Title
Educational Content + Ambassador Activation
Milestone Outputs
Publication of open-source blockchain education modules
AI Tutor prompts integrated to support Cardano-specific content
In-person or virtual events run by ambassadors in 5+ countries
At least 5 translated/localised learning assets
5,000 additional wallets created via platform
Public milestone report covering Learn2Earn completions, lesson usage, and community engagement
Acceptance Criteria
At least 5 blockchain learning modules published as open-source content
AI Tutor integrated into lessons to enhance the learning experience
Minimum of 5,000 additional new Cardano wallets created
At least 5 local ambassador-led events or campaigns completed
5+ translated/localised education assets produced
Evidence of Completion
Public GitHub repo with published modules and AI Tutor prompts
Wallet creation data tracked in dashboard
Video/photo evidence from ambassador events
Public mid-project report covering lesson usage, learner stats, and ambassador activity
Delivery Month
9
Cost
25000
Progress
80 %
Milestone Title
Project Close-out Report + Final Video
Milestone Outputs
Final report summarising outcomes against KPIs (wallets, users, content reach)
Public data dashboard showing total new Cardano wallets created
Short documentary-style video featuring Didi, The Bitcoin Family, and community learners
Feedback survey summary from learners and ambassadors
All educational assets shared via GitHub under open licence
Proposal close-out on Catalyst platform
Acceptance Criteria
Final KPI report summarising results (wallets, learners, engagement)
Final close-out video produced and published (interviews, outcomes, testimonials)
Feedback surveys collected from learners and ambassadors
Educational content remains publicly accessible and licensed appropriately
Proposal close-out completed in Catalyst portal
Evidence of Completion
Public final report PDF
Public video on YouTube/X
Screenshots of dashboard and survey results
Final GitHub snapshot with educational materials
Close-out form submitted on Catalyst portal
Delivery Month
12
Cost
10000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Total Requested: ₳55,000
Budget Breakdown
Category Description Cost (₳ ADA)
Global Campaign Delivery Didi Taihuttu & The Bitcoin Family campaign strategy, content, and promotion ₳10,000
Educational Content Creation Production of blockchain modules, videos, and open-source learning assets ₳8,000
AI Tutor Content & UX Integration Content prompts, UX support, and AI-enhanced user journey ₳6,000
Ambassador & Country Manager Activation Events, localised outreach, and translated materials in 5+ countries ₳8,000
Wallet Infrastructure & Onboarding Integration, auto wallet deployment, and Learn2Earn reward flow setup ₳7,000
Marketing & Social Media Strategy Campaign design, asset creation, influencer management, and platform growth ₳6,000
Monitoring, Reporting & Final Video KPI tracking, reporting, community feedback, close-out video production ₳5,000
Contingency & Admin (10%) Platform ops, small buffer for execution variances ₳5,000
Budget Justification
Campaign Delivery (₳10,000): Covers Didi’s direct involvement, production of custom BTC-to-Cardano educational content, and amplification via The Bitcoin Family’s social media channels (55K+ X followers).
Content Creation (₳8,000): Includes open-access lessons, visuals, and educator tools for public use and redistribution.
AI Integration (₳6,000): Funds content mapping into the AI Tutor system, UX design enhancements, and prompt refinement.
Ambassador Work (₳8,000): Supports activation in Nigeria, Kenya, Ethiopia, Argentina, DR Congo, and beyond, with costs for events, translation, and local content.
Wallet Infrastructure (₳7,000): Funds dev time to finalise seamless native Cardano wallet creation for all new learners and distribute rewards.
Marketing (₳6,000): Supports Olympus’ social growth strategy across YouTube, X, and ambassador cross-promotion.
Reporting (₳5,000): Includes milestone reporting, data dashboard, and a high-quality video showing final impact.
Contingency/Admin (₳5,000): Ensures stability for admin costs, potential platform tweaks, and surprise localisation needs.
How does the cost of the project represent value for the Cardano ecosystem?
This project offers exceptional value for the Cardano ecosystem by converting ₳55,000 of funding into scalable user growth, global awareness, and long-term adoption through trusted influencers, open-source tools, and a live learning platform.
With the involvement of Didi Taihuttu and The Bitcoin Family (82K+ X followers and global media reach), the campaign will generate awareness across mainstream crypto communities—particularly Bitcoin holders who have never interacted with Cardano. This kind of visibility is rarely achievable at such a cost.
Combined with our growing YouTube community and multi-region ambassador network, we will drive both global awareness and local adoption—without requiring expensive media buys or platform development from scratch.
Every new learner onboarded to the OLi platform during this project will receive a native Cardano wallet, directly expanding the ecosystem’s user base. With a target of 10,000+ wallets, the cost per new user is ~₳5.50, a highly efficient growth mechanism compared to industry averages.
These users are not passive—they will be educated, incentivised, and positioned to engage with Cardano DeFi, governance, NFTs, and more.
All educational content, AI Tutor prompts, onboarding flows, and campaign assets developed through this proposal will be made freely available under Creative Commons, ensuring that the investment continues to benefit Cardano long after the project ends.
These assets will be repurposable by ambassadors, community hubs, educators, and developers—amplifying ecosystem-wide learning and onboarding capacity.
The OLi platform is already live and serving over 72,000+ users. The wallet infrastructure and AI Tutor are already operational. This means Catalyst funds are not being used for R&D or speculative development—they’re being used to scale, deliver, and engage, with clear KPIs and proven systems.
KPIs include:
10,000+ wallets created
1M+ campaign impressions
8–10 ambassador events
Dozens of open-access lessons
AI Tutor deployed to new regions and learners
The ecosystem receives:
Users
Liquidity
Visibility
Content
Infrastructure
Terms and Conditions:
Yes
Nathan Barkell – Co-Founder & Project Lead
Nathan is a passionate educator with over a decade of teaching experience in maths, science, and health. He leads strategy and content at Olympus Insights and has spent the past 5 years building educational tools in the crypto space.
Mark Elliott – Co-Founder & Operations Lead
Mark brings 30+ years of experience in telecoms, data centres, and software development. With 8 years in the crypto space, he oversees operations, product development, and long-term platform strategy.
Alex Burton – Product Strategy & Growth Advisor
Alex has extensive experience in marketing and growth strategy across major Australian enterprises. He guides outreach, campaign structuring, and platform visibility.
James Maryan – Digital Product Lead
James specialises in developing scalable digital products. He ensures the OLi platform remains technically robust, user-friendly, and effective for global delivery.
Kate Smith – Senior UX/UI Designer
Kate designs clean, intuitive learning experiences, ensuring all interfaces are accessible, engaging, and inclusive for learners of all backgrounds.
AG Nieve – Full Stack Developer
AG supports front-end and back-end development, helping implement features like wallet integration and Learn2Earn infrastructure on the OLi platform.
Rolando Ravelle – AI & Blockchain Engineer
Rolando develops and maintains the AI Tutor backend, with a focus on secure, scalable blockchain integrations and adaptive education tools.
April Joy – Full Stack Developer
April contributes to continuous feature updates and backend development across the OLi platform, with a focus on reliability and scale.
Global Ambassadors
Didi Taihuttu – Global Ambassador (The Bitcoin Family)
Didi is globally recognised for selling everything to live a fully crypto-powered life. As leader of The Bitcoin Family, he’s a powerful voice for decentralisation and financial freedom. He leads BTC-to-Cardano onboarding through global campaigns and public outreach.
Joel Kovshoff (Coach K) – Global Ambassador
Joel is a well-known crypto educator and trader with over 10 years of experience. He will help connect new audiences with the Cardano ecosystem through strategic education and community engagement.
Country Managers
These regional leaders will deliver localised education, community events, and onboarding support:
Joseph Pius – Nigeria
Mohammed Tariq – Kenya
Nebiyu Sultan – Ethiopia
Robyn Charles – USA & The Gambia
Boaz Balume – DR Congo
Ursala Waqar – Pakistan