Last updated 8 months ago
The Great African Run will onboard participants in Ethiopia, Kenya & Tanzania, combining a community event with Cardano education, ADA/NFT distribution, and trust-building for mass adoption.
We will host The Great African Run across Ethiopia, Kenya & Tanzania, combining races with Cardano workshops, ADA/NFT giveaways, and live wallet setups to drive education and adoption.
This is the total amount allocated to The Great African Run – Powered by Cardano Blockchain.
Please provide your proposal title
The Great African Run – Powered by Cardano Blockchain
Enter the amount of funding you are requesting in ADA
58000
Please specify how many months you expect your project to last
10
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
The Great African Run will onboard participants in Ethiopia, Kenya & Tanzania, combining a community event with Cardano education, ADA/NFT distribution, and trust-building for mass adoption.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies. The Great African Run will operate independently using its internal team, Cardano blockchain via Endubis Wallet for ADA distribution, and coordination with local athletics federations for event management, logistics, and participant engagement.
Will your project's outputs be fully open source?
Yes
License and Additional Information
All activities of The Great African Run will comply with local laws in Ethiopia, Kenya, and Tanzania, while following Cardano community guidelines. Educational materials, guides, and tools will be fully open source, enabling the community to reuse, adapt, and scale them globally.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Events
Who you’re targeting, how you’ll reach them, and why this matters for Cardano.
We are targeting athletes, fitness enthusiasts, students, and the general public across Ethiopia, Tanzania & Kenya.
We will reach them through social media campaigns, local media, community outreach, and event registration platforms.
This matters for Cardano because it promotes blockchain adoption through real-world engagement, builds trust, and rewards participants with ADA, creating meaningful first-hand experience and long-term loyalty in emerging markets..
Provide a list of key activities of your project?
Plan and coordinate event logistics, routes, and safety.
Secure sponsors, partners, and local authorities.
Promote through social media, local media, and community outreach. Manage participant registration online and offline with ADA wallet integration.
Engage participants pre-event with Cardano education.
Execute the run, track performance, and distribute ADA rewards.
Collect feedback, analyze impact, and publish post-event reports.
What are your success metrics?
Participant registration numbers (online/offline), ADA wallet activations, SMS engagement rates, social media reach and interactions, sponsor and partner involvement, event attendance, race completion rates, participant satisfaction, post-event feedback, and media coverage.
Metrics will measure both Cardano adoption and community engagement.
Please describe your proposed solution and how it addresses the problem
In Ethiopia, Kenya and Tanzania, we will introduce The Great African Run powered by Cardano, a multi-country event that blends blockchain education with real-world athletics experiences.
Interactive stations where participants can create wallets, learn about Cardano, and get small ADA incentives will be available at each race.
Volunteers and ambassadors will lead participants through practical lessons, describe actual Cardano use cases, and foster trust through face-to-face communication.
For greater accessibility, educational materials, films, and multilingual resources will be used in addition to on-site instruction.
The project will build a grassroots movement, cultivate trust, and boost adoption throughout East Africa by fusing sports, community involvement, and blockchain education.
Future Catalyst proposals and scaling strategies will be informed by the insights gathered from participant feedback.
Please define the positive impact your project will have on the wider Cardano community
The Great African Run will introduce thousands in Ethiopia, Kenya and Tanzania to Cardano, creating grassroots awareness and hands-on experience. Participants will learn wallet setup, ADA use, and blockchain benefits, building trust and literacy.
By showcasing Cardano in a real-world, community-driven event, we will strengthen local networks, encourage participation in Catalyst, and inspire further projects. Partnerships with local organizations will amplify reach and sustainability.
This initiative will generate measurable adoption metrics, provide feedback for ecosystem improvement, and create a scalable model for similar events across Africa, driving long-term engagement and Cardano growth.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Santa Trading PLC, together with partners like Endubis Wallet, Cardano Academy, Ethiopian Blockchain Network, and Kese Events, has extensive experience in blockchain education, event management, and community engagement. Our local presence across Ethiopia, Kenya, and Tanzania ensures on the ground trust and accountability.
We will maintain transparency through clear reporting, real-time data collection on participation and ADA distribution, and regular progress updates. All activities will be documented, and ambassadors will follow standardized protocols to ensure consistency and reliability.
Feasibility will be validated through pilot events, community feedback, and metrics such as wallet activations, ADA usage, and participant satisfaction. These measurable outputs will guide adjustments and confirm that the approach can be scaled successfully across regions.
Milestone Title
Planning & Partnerships
Milestone Outputs
Secure government approvals,
establish partnerships with national athletic federations,
confirm sponsorships from sports and blockchain brands, and
engage Cardano communities across the target countries to ensure strong stakeholder support and ecosystem integration for The Great African Run.
Acceptance Criteria
Ensure that all agreements with governments, athletic federations, sponsors, and Cardano communities are formally signed, documented, and legally valid. Prepare and finalize Memoranda of Understanding (MoUs) with each partner, clearly outlining roles, responsibilities, deliverables, and timelines to guarantee accountability and smooth collaboration for the successful execution of The Great African Run.
Evidence of Completion
Collect and organize all signed MoUs, government approval letters, and sponsor contracts as formal evidence of secured partnerships and stakeholder commitments for The Great African Run.
Delivery Month
2
Cost
25000
Progress
30 %
Milestone Title
Marketing & Registrations
Milestone Outputs
Launch comprehensive marketing campaigns across target countries, Go live with Endubis Wallet blockchain-based registration platform on Cardano, and initiate athlete registrations to ensure wide participation and seamless onboarding for The Great African Run.
Acceptance Criteria
Reach about 100 pre-registered athletes while making sure the blockchain-based registration system is well-tested, operational, safe, and easy to use so that all Great African Run participants have a smooth onboarding process.
Evidence of Completion
Compile and provide the registration database, detailed marketing campaign analytics reports, and screenshots of the blockchain-based registration platform as evidence of successful participant onboarding, effective promotional activities, and functional system deployment for The Great African Run.
Delivery Month
3
Cost
15000
Progress
30 %
Milestone Title
Event Execution & Post-Event Impact
Milestone Outputs
Successfully host The Great African Run across three countries, distribute NFT finisher medals and tokenized rewards to participants, complete professional live streaming of all events, and compile a comprehensive post-event report detailing participation metrics, blockchain adoption, and overall impact.
Acceptance Criteria
Successfully execute The Great African Run with over 10,000 participants across all host countries, ensure all NFT finisher medals and tokenized rewards are accurately distributed, and submit a comprehensive post-event impact report documenting participation, blockchain adoption, and the event’s social, economic, and cultural outcomes.
Evidence of Completion
Provide comprehensive evidence including event footage, detailed NFT issuance logs, records of all reward transactions, and the published post-event impact report to demonstrate the successful execution and outcomes of The Great African Run.
Delivery Month
5
Cost
18000
Progress
40 %
Please provide a cost breakdown of the proposed work and resources
₳10,000 is allocated to project management, covering the project manager’s salary, coordination, reporting, and administrative costs.
₳10,000 is dedicated to blockchain and technology, including development and maintenance of the Cardano registration platform, NFT issuance, tokenized rewards, and decentralized ticketing.
₳8,000 is reserved for marketing and communications, encompassing digital campaigns, social media ads, content creation, campaign analytics, and Santa Trading PLC services.
₳6,000 will cover event operations such as venue rentals, race logistics, staffing, volunteers, security, and water stations.
₳5,000 is set aside for participant rewards, including NFT medals, tokenized rewards, and ADA distribution.
₳4,000 is allocated for live streaming and media, handled by Kese Events, while
₳3,500 is dedicated to sponsorships and partnerships, including MoUs, government and federation approvals, and partner engagement.
₳3,500 will cover education and workshops provided by Cardano Academy and Endubis Wallet.
₳3,000 is allocated to finance and compliance, including legal, accounting, insurance, and permits.
₳4,000 is dedicated to data collection, analysis, and post-event impact reporting, and
₳1,000 is reserved as a contingency fund for unforeseen expenses.
How does the cost of the project represent value for the Cardano ecosystem?
The Great African Run represents a unique opportunity to drive meaningful adoption of the Cardano ecosystem across East Africa.
By integrating blockchain technology into a large-scale sporting event, the project directly engages thousands of athletes, spectators, and digital audiences.
This approach not only promotes health and unity but also showcases Cardano as a practical and accessible platform for real-world applications.
₳58,000 has been allocated strategically to maximize value for the Cardano ecosystem. Funds cover blockchain-based registration, NFT finisher medals, tokenized rewards, decentralized ticketing, marketing campaigns, live streaming, and educational workshops through partners such as Cardano Academy and Endubis Wallet.
Each investment ensures tangible ecosystem growth by onboarding new users, increasing ADA circulation, and creating awareness across multiple African countries.
Beyond immediate participation, the project delivers long-term benefits to Cardano by demonstrating its use in sports, events, and community engagement.
The visibility, partnerships, and practical applications established through the event encourage further developer interest, sponsorship, and ecosystem expansion.
In essence, every dollar spent contributes to building a sustainable, scalable, and highly visible Cardano presence across the countries.
Terms and Conditions:
Yes
Project Manager: Oversees overall project execution, coordinates across countries, ensures milestones and budgets are met.
Santa Trading PLC: Leads marketing, event promotion, digital campaigns and coordinates communications with sponsors and participants.
Endubis Wallet: Provides blockchain wallet integration, secure token distribution, and onboarding support for participants.
Cardano Academy: Offers blockchain education, workshops, and training to participants and local communities.
Kese Events: Manages live streaming, event coverage, and media production across host countries.
Marketing & Communications Manager: Designs campaigns, manages social media, PR, and participant engagement, coordinating with Santa Trading PLC and partners.
Sponsorship & Partnership Coordinator: Secures sponsorships, manages relations with athletic federations, governments, and Cardano communities.
Event Operations Manager: Handles venue logistics, race coordination, athlete registration, and on-ground execution.
Finance & Compliance Officer: Manages budgets, tracks expenses, ensures legal and financial compliance.
Data & Impact Analyst: Collects and analyzes participant data, blockchain adoption metrics, and compiles post-event reports.
Other Local Partners: Support local logistics, community engagement, and on-ground services in each host country.