Last updated a month ago
Social networks are increasingly plagued by cloned accounts and the widespread practice of purchasing likes and follows, eroding transparency and fostering toxicity.
Create a more transparent, civil social network where each person uses a single verified account, while their personal information remains securely protected
Please provide your proposal title
Building the Future of SocialFi on Cardano
Enter the amount of funding you are requesting in ADA
98284
Please specify how many months you expect your project to last
8
Please indicate if your proposal has been auto-translated
Yes
Original Language
en
What is the problem you want to solve?
Social networks are increasingly plagued by cloned accounts and the widespread practice of purchasing likes and follows, eroding transparency and fostering toxicity.
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
Yes
License and Additional Information
All outputs of our project will be fully open source
Please choose the most relevant theme and tag related to the outcomes of your proposal.
Social Media
Describe what makes your idea innovative compared to what has been previously funded (whether by you or others).
Our SocialFi platform on Cardano creates a transparent, civilized social network where each person can only use one verified account through KYC. Unlike existing social dApps often plagued by bots and fake users, our feed only shows posts from verified accounts, and interactions (like, comment, share) are tied to real identities. This “one person, one account” model ensures authenticity, reduces spam, and builds stronger trust within the Cardano community.
Describe what your prototype or MVP will demonstrate, and where it can be accessed.
The MVP will demonstrate core features of the platform: a KYC process (initially for Vietnam users), a feed displaying only posts from verified accounts, and engagement tools (like, comment, share) tied to verified users. This ensures that every interaction is authentic and traceable. The MVP will be deployed on Cardano testnet and accessible through a public web interface, enabling the community to test, validate, and provide feedback before scaling.
Describe realistic measures of success, ideally with on-chain metrics.
Our primary measure of success for the MVP is to deliver a working platform on Cardano testnet and gather feedback from real users. If users can complete KYC, create verified accounts, and interact through likes, comments, and shares without technical issues, it proves feasibility. Positive community feedback and active testing will be our key validation metrics before moving to the next development stage.
Please describe your proposed solution and how it addresses the problem
Modern social networks are becoming increasingly toxic, as user expressions are difficult to control, and sensitive or socially unconventional opinions are spreading widely, impacting many individuals—especially the younger generation. More concerning is that there is currently no effective solution to address this issue. Most toxic comments originate from cloned accounts, and if one is banned, the user can easily create another.
At the same time, individuals and organizations are abusing the practice of purchasing likes and followers to fabricate credibility. This erodes public trust in social media engagement metrics, making people increasingly skeptical, as they can no longer distinguish between what is real and what is fake. Consequently, society as a whole experiences a growing loss of trust, coupled with heightened suspicion toward everything around them.
To address this, we aim to develop a SocialFi platform on Cardano where each user holds only a single, identity-verified account, while their personal information remains securely protected. This approach fosters a more transparent and civil online environment. Building a fully functional social media platform requires significant time and resources to integrate a complete set of features. Therefore, in our MVP phase, we will focus on developing core experimental functionalities, including:
1. Verified Identity System
2. Trust-Filtered Social Feed
3. Authentic Engagement Layer
Please define the positive impact your project will have on the wider Cardano community
Our project will positively impact the wider Cardano community by addressing core issues in current social media: toxic discourse, cloned accounts, paid engagement manipulation, and declining trust. By introducing a SocialFi platform on Cardano where each user can hold only one verified account (via decentralized identity and secure KYC), we ensure authenticity while safeguarding personal privacy.
By tackling these problems at their root, the project strengthens the Cardano ecosystem’s reputation as a leader in trust, transparency, and real-world utility.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Our team has over two years of direct experience building on Cardano, with a strong track record in Web3 project development that spans business strategy, marketing, and technical execution. We have successfully delivered initiatives that required coordination between developers, community builders, and business partners, which demonstrates our ability to manage complex, multi-stakeholder projects with accountability and transparency.
On the technical side, our developers are proficient in Haskell, Plutus, and smart contract design on Cardano. We have previously deployed dApps and integrated blockchain functionalities, ensuring security, scalability, and user-friendliness. From the business and marketing perspective, our team members have led community campaigns, organized events, and established partnerships that resulted in measurable user adoption and growth. This combination of technical and business expertise allows us to not only build but also scale Web3 solutions effectively.
To validate the feasibility of our approach, we will implement an iterative development model: starting with a minimum viable product (MVP), gathering user feedback, and progressively improving based on real usage metrics. We will use clear KPIs, such as number of active users, transaction volumes, and partnership outcomes, to measure success. Additionally, we commit to transparent communication with the community through progress reports, open repositories, and regular updates, ensuring that our work remains accountable and trustworthy.
Milestone Title
Business Analysis & Product Specification
Milestone Outputs
A complete Business Requirements Document (BRD) defining platform goals, user personas, and feature scope. Detailed technical architecture with Cardano DID integration. Wireframes and user flows for all MVP features.
Acceptance Criteria
BRD approved by the team, technical design finalized, and wireframes validated for usability and compliance with project objectives.
Evidence of Completion
Finalized BRD and architecture diagrams (PDF), along with Figma wireframes accessible to stakeholders for review.
Delivery Month
1
Cost
12037
Progress
10 %
Milestone Title
Verified Identity System
Milestone Outputs
Implementation of a secure KYC module integrated with Cardano’s decentralized identity framework. One-account-per-user enforcement logic with privacy-preserving data handling.
Acceptance Criteria
Users can successfully register, verify identity, and store proof of verification on-chain while personal information remains encrypted off-chain.
Evidence of Completion
Working demo showcasing account creation and verification, plus code repository with implemented KYC and DID modules.
Delivery Month
3
Cost
20044
Progress
30 %
Milestone Title
Trust-Filtered Social Feed
Milestone Outputs
Development of a feed that displays posts exclusively from KYC-verified users. Includes filtering options for trusted content and mechanisms to block spam or low-reputation sources.
Acceptance Criteria
Verified users can create and view posts in the feed, filters work according to design, and unverified accounts cannot post or appear in the feed.
Evidence of Completion
Live demo of feed functionality, along with test case documentation confirming performance and filtering accuracy.
Delivery Month
5
Cost
15987
Progress
50 %
Milestone Title
Authentic Engagement Layer
Milestone Outputs
Implementation of likes, comments, and shares tied to verified accounts. Engagement history linked to user identity for transparency and future reputation scoring.
Acceptance Criteria
All engagement actions are functional, visible in real time, and limited to verified users, with data accurately stored and retrievable.
Evidence of Completion
Video demonstration of engagement features and QA test results confirming correct data capture and display.
Delivery Month
6
Cost
18016
Progress
70 %
Milestone Title
Reputation & Moderation Tools
Milestone Outputs
Reputation scoring system based on verified engagement history. Basic moderation tools allowing content flagging and transparent logging of moderation actions.
Acceptance Criteria
Reputation scores update dynamically, moderation tools function without errors, and all moderation actions are recorded for audit purposes.
Evidence of Completion
Demo of scoring and moderation in use, plus exportable moderation logs from the test environment.
Delivery Month
7
Cost
22089
Progress
80 %
Milestone Title
MVP Integration & Launch
Milestone Outputs
Full integration of all developed features into a functional MVP. Deployment on Cardano testnet, with optional mainnet deployment for early adopters.
Acceptance Criteria
All MVP features operate seamlessly, pass user acceptance testing (UAT), and meet performance benchmarks for scalability and reliability.
Evidence of Completion
Publicly accessible MVP deployment link and testnet transaction proofs demonstrating functionality.
Delivery Month
8
Cost
10111
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Milestone 1 – Business Analysis & Product Specification (12,037 ADA)
Milestone 2 – Verified Identity System (20,044 ADA)
Milestone 3 – Trust-Filtered Social Feed (15,987 ADA)
Milestone 4 – Authentic Engagement Layer (18,016 ADA)
Milestone 5 – Reputation & Moderation Tools (22,089 ADA
Milestone 6 – MVP Integration & Launch (10,111 ADA)
How does the cost of the project represent value for the Cardano ecosystem?
The proposed budget of 98284 ADA delivers a high-impact MVP that directly addresses pressing issues in online communities (fake accounts, toxic content, and engagement fraud) by leveraging Cardano’s decentralized identity D and blockchain infrastructure. Each milestone is tied to a tangible deliverable, ensuring that every ADA spent produces measurable progress, from verified identity onboarding to a fully functional SocialFi platform.
Improving Community Quality
By enforcing a one-person–one-account system through KYC, the platform will greatly reduce spam, fake accounts, and harmful activities. This ensures a healthier and more trustworthy environment for the Cardano community.
Strengthening Connections Between Builders, Investors, and Users
Projects can reach genuine, interested users, while investors can identify and engage with credible builders. This facilitates meaningful collaborations that drive long-term value for the ecosystem.
Attracting New Users to Cardano
A transparent and safe social platform creates a positive first impression for newcomers, encouraging them to join Cardano projects and explore dApps within the ecosystem.
Sustainable Impact Beyond the Funding Period
Once a network of verified, engaged users is established, the benefits will continue to grow without relying solely on ongoing grants or subsidies.
Cost Efficiency Relative to Outcomes
With a budget of 98284 ADA, the project delivers long-term benefits, reducing misinformation risks, increasing trust, and improving user experience across the Cardano ecosystem.
Terms and Conditions:
Yes
Barov - Marketing & Business Development
Over 3 years of experience in the Web3 , working in marketing and business development across diverse settings such as Web3 projects, IT outsourcing, incubators, and accelerators. Skilled in social media management, community building, event and hackathon organization, and developing strategic partnerships. Create long-term, sustainable value for communities and connect with like-minded individuals in the Web3 ecosystem.
Ngo Van Tuan - Developer
Tran Duc Long
Tran Huu Hung