Last updated a week ago

Cardano for Salesforce

Problem

Enterprise adoption is lagging in Cardano, because there's no easy way for enterprise customers to quickly on-ramp, utilize Cardano, and off-ramp as needed within the Enterprise Tool Stack.

Solution

Salesforce native billing, payment tracking and automation. Salesforce is used by 150,000 customers, including 91% of the Fortune 500. Salesforce native solutions makes Enterprise adoption possible.

₳100,000
Total funds requested

About this idea

Team

Zoe Braiterman, Project Lead

Zoe Braiterman has experience ranging from cyber security, data science and system architecture to product development. Passionate about helping startups to scale, she also has experience as a teacher and business manager. Her work as a security consultant has included diversity and education initiatives in collaboration with UN Women, along with similar diversity leadership initiatives utilizing artificial intelligence and other technologies, and she brings her passion for change making and social impact to the Web3 space.

Zoe is an Intersect Associate and the Technical Community Manager of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.

She will be in charge of project management, ensuring that Cardano for Salesforce milestone deliverables are completed and submitted on time and satisfy the specified requirements.

Alex Hochberger, Founder and CEO

Alex has been building blockchain integrations for Salesforce since 2023, as CEO of Web3 Enabler.

He architected Web3 Enabler’s middleware on the projects, such as the following.

An MIT alum, he ventured into entrepreneurship amid the dot-com crash, mastering the art of building impactful businesses on lean budgets. Launching his first venture in college, he has since become a cornerstone in startups, amplifying their growth. With an MBA from Duke focusing on marketing and management, he blends technological acumen with business savvy. Founder of Web3 Enabler, leading its ascent in integrating blockchain payments into traditional systems. Specializing in online marketing, software architecture, database design, and statistical analysis.

Alex will be in charge of finalizing product specifications and overseeing the Cardano for Salesforce development process to make sure that they are properly implemented. He will also coordinate with Nico, our representative from the Salesforce ISV partner program, to ensure that we meet Salesforce’s quality assurance and security requirements for our AppExchange listing.

Spencer Goldberg, Full Stack JavaScript Developer

Spencer holds a degree in Data Science and Analytics at Florida Atlantic University, with a focus in Artificial Intelligence. He has a deep passion for all things tech, especially app and web development. Throughout his academic career, Spencer has taken part in numerous projects where he has successfully integrated his love for technology with practical problem-solving. He’s always on the hunt for new tools and technologies that can improve everyday life and business operations. His professional experience includes developing web and data solutions in industries ranging from Hospitality to Healthcare, and he has several apps listed in the App Store. He uses technologies like Node.js, React, and Google Cloud extensively. His expertise in creating and implementing custom API solutions is particularly valuable in his current role as a Developer at Web3 Enabler. He built ADA Wallet for Salesforce and will be in charge of building out the additional features that will be included in the Cardano for Salesforce app.

He will be in charge of integrating Cardano data and API integrations with the Salesforce Apex code and Lightning Web Components.

Gleb Ermolinskii, Salesforce Developer

Gleb has over 4 years of front end web development experience and has specialized in Salesforce development at Aquiva Labs for the past 3 years.

He had 9 years of project management experience before entering the world of software development.

Gleb will be in charge of developing the Salesforce Lightning Web Components and Apex code.

Gauthier Lamothe, Marketing and Video Expert

Gauthier has participated in a few blockchain projects, for entities such as the Free Republic of Liberland (that recently started using Polkadot), and worked on decentralized justice systems, tokenization of governance, and of course crypto-currencies.

He is also CEO of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.

Gauthier will be in charge of video production and editing for the milestone 6 deliverables of the Cardano for Salesforce project.

Nico Pouilloux - Strategic Technology Partnerships and Innovation Leader at Salesforce

Nico has nearly 9 years of experience at Salesforce advising ISV partners

21 years of experience, starting with 7 years as a Mobility SOA and BPM Architect at IBM.

He holds a certification on Blockchain from MIT Professional Education. He continues to apply his blockchain and enterprise expertise as an advisor to Web3 Enabler, the first web3 partner in the Salesforce ecosystem.

Nico will be our main point of contact at Salesforce, as we make sure that we are meeting all requirements to list Cardano for Salesforce on the AppExchange.

The Web3 Enabler team ( https://web3enabler.com/team ) also includes a well-rounded group of advisors.

Kristina Beacom, FinTech Business Advisor

Kristina is an experienced Business Development and Operations Manager. She has over 10 years of expertise in driving cross-functional initiatives crucial to company growth and operational efficiency. Kristina has a strong background in data analysis, solution design, and implementation, with a focus on customer impact, cost management, and operational complexity, and has been instrumental in delivering results. In her most recent role, she managed investment operations for Netcapital, a crowdfunding platform. She has also been instrumental in the growth phase of a semiconductor startup including strategic planning for lab and office facilities, IT, and process creation/implementation. Kristina has a breadth of experience across several industries including aviation, government, law, and medical devices. She has a B.A. in Political Science from Brigham Young University and an M.A. in Political Management from George Washington University.

François-René Rideau, Mathematics and Security

François-René is a software security advisor to Web3 Enabler.

He is also Chief Scientist of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano, and the MuKn ( https://mukn.com ) web3 startup studio.

He has been making programming languages and distributed systems usable for 25 years. Alumnus of the École Normale Supérieure, Former Senior Engineer at ITA Software, he also worked at Google and Bridgewater Associates. While working in the industry, he notably maintained and rewrote ASDF, the build system at the heart of the Common Lisp open source community; he also kept publishing academic papers and speaking at programming language conferences.

Peter Hubshman, Accounting and Finance

Peter is a finance and operations expert focusing on early round startups. He is also MuKn’s Startup Executive, Portfolio Operations Chief. With origins in private equity, fund management and leveraged buyouts, in the early 2000’s he operated Internet Real Estate Group, a Web 2.0 studio in Boston which successfully developed businesses including Creditcards.com; Phone.com; Luggage.com; Jeans.com and a dozen other early primary domain businesses. There, his pioneering team of engineers created some of the earliest successful affiliate marketing and advertising platforms on the Internet, and were early experts in search engine optimization.