Last updated a month ago

CO₂Tracking in the Fuel & Fleet Card Industry w/ UTA Edenred

Problem

Transport is a top CO₂ polluter. With new EU rules (CSRD), fuel & fleet card providers must report emissions—but today they lack simple, trusted systems to do so. A solution will be mission critical.

Solution

Equipping fuel & fleet card providers with the blueprint to deliver effortless, trustworthy carbon transparency using Cardano, piloting with key player UTA Edenred to master the new EU CSRD rules.

₳95,000
Total funds requested

About this idea

Team

Project Team: Experienced, strong team bringing tech & industry know-how together

Robin Hellmann, M.Sc. – Disruptive, innovative Blockchain and Cardano Lead

Background: Master’s in Industrial Engineering; 5+ years as Product Owner and Project Manager at Disruptive Elements.

Relevant Experience:

  • Co‑organiser of Catalyst‑funded SmartFutures event with UNDP in Berlin.
  • Led the Blockchain Development for the WWF’s Non‑Fungible Animals campaign (2022)– developed NFT marketplace on Polygon, integrated Moonpay FIAT onramp, oversaw smart contract deployment and minting.
  • Delivered blockchain pilots in industry, including for steel producer STAHLO.
  • Advisor to Smart Places, hosted Cardano Masterclasses at Cardano Summit 2024 (Dubai).

Role in this project: Leads Cardano infrastructure research, maps technical requirements to blockchain components (Hydra, Reeve, EMURGO tokenization), designs reference architecture from a blockchain integration perspective, and coordinates with Cardano Foundation/EMURGO contacts.

Dr. Torsten Wingenter – Senior, experienced Industry and Innovation Lead

Background: Founder of Digital Catalysts (freelance senior executive specialized in digital transformation and innovation), former CDO and innovation lead at Lufthansa Premium Airlines (e.g. responsible for the digital strategy of Austrian, Swiss, and Lufthansa); Faculty member at futur/io, lecturing at several Swiss universities (e.g. exponential technologies), former jury member of Germany’s Marketing Award, etc.

Relevant Experience:

  • Initiated and scaled major innovation projects with global recognition, e.g., Lufthansa FlyingLab. He is specialized in bringing innovations to life in large organizations and complex, regulated industries where he grew up.
  • Extensive network across mobility, logistics, and fuel retail sectors, but also to leading innovation networks like H-Farm, MIT, NASA, Singularity University...
  • Advising UTA Edenred for more than 4 years regarding their strategic product roadmap, future product portfolio, and innovation pipeline. Implemented new critical products and innovations, e.g. their new EV platform and are now working on their sustainability roadmap — with direct relationship also to other important potential market partners like Shell.
  • Moderator of the Catalyst‑funded #SmartFutures event with UNDP in Berlin during Blockchain Week with more than 100 participants on site. This is were Robin and Torsten met for the first time and where the idea was born how to solve this transportation industry challenge with Cardano - and its fund.

Role in this project: Leads engagement with industry stakeholders, validates requirements against operational realities, secures access to market data and API insights, and ensures compliance and business expectations are reflected in the research deliverables. Challenges and drives business and market adoption.

Collaborative Model to drive best results

Robin and Torsten operate as equal project leads:

Robin is the project Web3 lead focusing on blockchain system evaluation and architecture mapping.

Torsten is the project CPO (Chief Product Officer) leading on market‑side integration, compliance alignment, and secures product-market-fit with adoption by providers and users.

Together, they will identify and commission specialised service providers in their broad network (e.g. technical, compliance, or audit experts) as needed to ensure each Cardano component evaluation is rigorous and fit for enterprise-grade adoption.

A Strong leading Industry Partner all over Europe with UTA Edenred

As UTA Edenred's mission is "we simplify mobility", they are very eager for innovative solutions driving the industry and helping their customers easy and reliable with a wide spectrum of services - where sustainability is the key future topic:

"Our comprehensive offering includes fuel cards, charging cards, toll settlement devices and a wide range of solutions for managing your fleet across Europe. UTA Edenred has been a trusted mobility solutions specialist for over 60 years." UTA Edenred supports a network of 87,000+ acceptance locations in 40 countries with more than 2m+ fuel cards.

The UTA logo as acceptance sign at almost every fuel station is known to almost everybody in Europe.