Last updated a year ago
Cardano is plagued with customer acquisition friction, complexity and lack of incentives for adoption and retention.
Swift and incentivized customer acquisition of global users in the 18 - 40 year old target audience via familiar multilingual UI/UX.
This is the total amount allocated to Customer Acquisition & Ecosytem Marketing Funnel (by BETTER).
Please provide your proposal title
Customer Acquisition & Ecosytem Marketing Funnel (by BETTER)
Enter the amount of funding you are requesting in ADA
100000
Please specify how many months you expect your project to last
12
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano is plagued with customer acquisition friction, complexity and lack of incentives for adoption and retention.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
Yes
License and Additional Information
Any and All smart contracts will be audited and open sourced
Please choose the most relevant theme and tag related to the outcomes of your proposal.
Marketing
Describe what makes your idea innovative compared to what has been previously funded (whether by you or others).
The innovations are centered in the following phases in the users experience:
Adoption: Swift onboarding through familiar login paths to reduce the friction of unfamiliar technologies such as seed-phrases. (Traditional account registration, X, Google, Discord, Instagram, Facebook, TikTok, GitHub and more to come)
Retention: Incentivizing the users time and interactions, fostering a place that pays to be in.
Loss Prevention: Actively curating an environment free of malicious actors and partnering with companies and technologies that focus on this mission. (Such as Xerberus and others)
Describe what your prototype or MVP will demonstrate, and where it can be accessed.
BETTER web3’s innovative angle when pursuing global customer acquisition for Cardano has been confirmed by Coinbase in their newly implemented BASE platform. Note: We have been working on BETTER for 2+ years.
The MVP will demonstrate that a detribalized, globally equitable platform offers the access point the industry needs to bring the world on-chain. Our focus is Cardano.
Describe realistic measures of success, ideally with on-chain metrics.
BETTER is designed, implemented and deployed on-chain. From wallet creations, transactions, User interactions with ecosystem Dapps, Dapp downloads and use of partner services; All which will be quantifiable for impact reporting.
Additionally the platform will include standard web 2.0 telemetry to curate a BETTER Experience for users. Which in exchange as a company we gain data for quantitative and qualitative analysis of the platform use. Note: Telemetry and use of data will be Optional and NOT MANDATORY on the client side.
Please describe your proposed solution and how it addresses the problem
The solution is an equitable platform that fosters onboarding on a global scale by incentivizing new comers to experience blockchain solutions.
We intend to address this problem by creating an accessible portal with Swift and incentivized onboarding of global users in the 18-40 year old target audience via familiar log in path and multilingual UI/UX.
The secret sauce in the BETTER platform is the detribalized experience and growth hacking effect it will have in exposing new commers to the Cardano Ecosystem.
Please define the positive impact your project will have on the wider Cardano community
BETTER's mission is Global customer acquisition compounded with a marketing funnel into the Cardano ecosystem orbit.
The goal is simple, a quarter over quarter impact report that displays uptick in customer acquisition, ecosystem participation and community growth.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
The BETTER Platform has been under self-funded development for over 2 year. In fact, Our founder’s approach was that of self-funding the venture to ensure the learning curves were mitigated and a competent team was formed in the process. Which in terms is validation of our approach to success.
Over the last 5 years of daily active participation in the Cardano ecosystem our founder has built a network of resources in friendships, collaborations and partners. Companies are exponentially more likely to success with a capable support network.
Note: The milestones requirements / process ensures accountability.
Milestone Title
UI design and implementation
Milestone Outputs
All MVP UI wireframe designs + front end development
Landing page:
Login Page:
Privacy Policy page
Terms & Conditions page
Wallets Page
Rewards Page
Dapp Store Page
Settings Page
Help Center Page
Acceptance Criteria
The succes will be on our ability to work with our design partner to deliver on the wireframes for the platform and the continued support through iterations.
We are confident we have the talent to swiftly deliver on this milestone at a high level.
Evidence of Completion
The design team will do what they do best, and we will provide evidence to Project catalyst of the wirefram designs for their evaluation and completion sign off.
Delivery Month
3
Cost
25000
Progress
30 %
Milestone Title
Login Path (Wallet Creations) and Full Functionality Implementation
Milestone Outputs
Login Page
Referral Code field
Global Customer Aquicition Counter (Globe)
Acceptance Criteria
For this criteria to be considered successful, our login paths must display success in functionality.
Our Custom Web3Auth Backend must function as designed to facilitate users onboarding into Cardano.
Users will swiftly onboarded into Cardano with a non-custodial wallet via the above mentioned login paths.
Evidence of Completion
When the development is done and functionally demonstrated, Proposal reviewers will be abled to go test the implementation for themselves.
Every login path mentioned above must display flawless functionality for users.
Delivery Month
3
Cost
25000
Progress
30 %
Milestone Title
Rewards Program - Cardano ecosystem integration
Milestone Outputs
Implementation of Cardano Ecosystem bounty rewards program within BETTER.
The purpose is to incentivize users (after being onboarded) to explore the Cardano Ecosystem.
Minimum of 12 bounties, which will rewards the user in ADA for their participation exploring the Cardano Ecosystem.
In addition, as we partner with ecosystem projects, we will increase the number of these bounties to continue the "The place that pays to be at" narrative.
Example (Bounties):
Note: The rewards program in BETTER will also fosters the competetive nature. Users will be granted free digitally issued referral codes (in partnership with HANDLE) to incentivized the network effect.
Acceptance Criteria
The success of this milestone will be based on our implementation of a Cardano ecosystem bounty system that quantifies users participation and rewards them for it.
Between the Web2.0 telemetry and on-chain activity, The BETTER platform will be able to demonstrate how incentivizing users to explore Cardano enables adoption and retention.
Evidence of Completion
Evidence of completion will come from the traceability and accumulation of rewards from users that participate in the bounty based rewards program. This phase of the implementation will be based in traceability and accumulation of rewards.
Catalyst proposal reviewers will be able to experience this functionality themselves as users and make their own assetsment on completion.
Delivery Month
3
Cost
30000
Progress
30 %
Milestone Title
Dapp Store - Full functionality Implementation
Milestone Outputs
Cardano Ecosytem Implementation of Dapp Store functionality.
The purpose is to onboard the Cardano ecosystem to the detribalized Dapp store with in BETTER.
Dapps in the following categories will be able to list their dapps in the store:
The implementation will be facilitated via "List my project" form with a minimal submission / listing fee.
Note: The fee will be implemented to create a hurtle for malicious actors.
Acceptance Criteria
The criteria for success will be based on the implementation of a smooth onboarding process for Cardano projects to onboard themselves to the better Dapp Store.
Listing fee will be enabled in ADA. (in the future other Partner CNT's)
Note: The user experience will be optimized based on user telemetry and interactive history if they opt-In.
Evidence of Completion
Catalyst reviewers will evaluate the onboarding experience we deploy and evaluate the experience.
To consider this criteria successful, The BETTER Dapp store onboarding experience must be swift.
We encourage the proposal reviewers to experience it for themselves
Delivery Month
3
Cost
20000
Progress
10 %
Please provide a cost breakdown of the proposed work and resources
Milestone #1: 25,000 ADA
Designers and front-end Developers from Trivolve Tech
Note: Design and Wireframes
Milestone #2: 25,000 ADA
Senior and Jr Developers at Trivolve Tech
Note: Develop and implement our custom Web3Auth Back-end for Cardano integration. Non-Custodial, Single Seed-Phrase solution. ;)
Milestone #3: 30,000 ADA
Senior and Jr Developers at Trivolve Tech
Note: To develop functionality logic and on-chain implementation for rewards program. Database, Audit + Security hardening.
Milestone #4: 10,000 ADA
Senior and Jr Developers at Trivolve Tech
Note: To develop and implement the functionality of a Web2.0 based Dapp store to compliment the BETTER marketing funnel and conversion goals.
How does the cost of the project represent value for the Cardano ecosystem?
Current submission ADA price of .953 cents /ADA and the ask of 100,000 ADA.
Based on our early adopter launch, our initial target of 2,500 onboarded users with in the 72 hour stealth launch period, The customer acquisition cost comes to $38.12 per user onboarded into the Cardano Ecosystem.
Early adopters will be the first to issue "Shared Economy" incentivized referral codes (in partnership with HANDLE), which will be the beginning of the network effect to onboard newcomers into the Cardano orbit.
From there forwards the customer acquisition cost is reduce with every new user onboarded.
Terms and Conditions:
Yes
Core Team:
Joseph C. Escobar - Founder / CEO
Matheus Bonasorte - Co-Founder / COO
David Xa - Co-Founder / CFO
Partners:
Trivolve Tech - Development
IAGON - Infrastructure Service provider
KORA LABS - HANDLE Product Integration
XERBERUS - Product Integration
[REDACTED] - Redacted