Last updated a month ago
Cardano dApps lack a reliable, cost-effective pipeline of qualified B2B leads, slowing enterprise adoption, revenue growth, and on-chain usage.
Launch a performance-based, on-chain lead generation network that delivers verified B2B leads to Cardano projects with compliance and transparent payouts.
Please provide your proposal title
LeadgenDAO: Business Lead Generation for Cardano dApps
Enter the amount of funding you are requesting in ADA
95000
Please specify how many months you expect your project to last
5
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano dApps lack a reliable, cost-effective pipeline of qualified B2B leads, slowing enterprise adoption, revenue growth, and on-chain usage.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
Yes
Describe any dependencies or write 'No dependencies'
Andamio protocol (platform modules, on-chain validation, training modules, user tracking) and Mesh (custodial wallets and sponsored transactions). These teams are already engaged and providing support.
Will your project's outputs be fully open source?
No
License and Additional Information
The components handling personal data of the leadgens will not be open source to protect user privacy and proprietary information.
Please choose the most relevant theme and tag related to the outcomes of your proposal.
Marketing
Describe what makes your idea innovative compared to what has been previously funded (whether by you or others).
A decentralized, performance‑incentivized lead‑generation platform that unifies onboarding, courses, and lead submissions, uses custodial wallets and gasless UX (via Mesh) to remove friction, and rewards contributors on‑chain for verified results.
Describe what your prototype or MVP will demonstrate, and where it can be accessed.
An end‑to‑end flow: contributor onboarding → lead submission → company review → scheduled/recorded call (with consent) → proof submission → payout via smart contract or custodial system. It will be accessible at leadgendao.com with transactions recorded on‑chain (or testnet).
Describe realistic measures of success, ideally with on-chain metrics.
On‑chain payouts and transaction hashes; 10–15 companies onboarded; 25+ active lead generators; 60+ leads delivered; 50+ verified connections between companies and prospects; regular public reporting of these KPIs.
Please describe your proposed solution and how it addresses the problem
Cardano projects often struggle with visibility, traction, and finding clients — not because of weak technology, but due to a lack of cost-effective business development.
We are solving this by launching a decentralized, performance-incentivized lead generation platform — connecting Cardano-native companies with qualified leads, while rewarding contributors directly on-chain.
🔹 Background: What We’ve Built Already
In Fund 12, we developed and launched the first version of this model. The pilot connected companies like NMKR, Socious, and Palmyra with real business leads and showed us that:
Cardano companies need LeadGen, but don’t have resources to build full BD teams
Contributors are willing to generate leads — but need a simple to use & rewarding flow
Blockchain-based solution can be used as a platform for a decentralized lead generation with reputation building, credentials and smart contracts treasury management
Our Fund 12 closing report can be found here:
📄 https://docs.google.com/document/d/15cBITBT69WroJyLlT41o6It0OEYhQ1rpLWxIKQQHApo
🔹 What We’re Building in Fund 14
We are now scaling and refining the system with:
✅ A unified lead generation platform
All onboarding, courses, lead uploads, and company listings integrated into leadgendao.com
Built on Andamio protocol for trustless validation, user tracking, and modular expansion
✅ Custodial wallets + gasless UX
Partnering with Mesh to remove barriers like wallet setup and transaction fees
Contributors won’t need to manage seed phrases or ADA — enabling mainstream onboarding,helping to expend the lead gen network
✅ Structured incentive model
Contributors earn $400 USD or the equivalent in ADA per verified lead (pilot phase)
Companies define rewards post-trial, ensuring sustainability
✅ Company-specific leadgen training
Fast, focused micro-courses — no vague or generic training
Hosted on-chain and validated via assignments and confirmations
✅ Sector focus: Blockchain Verification
We’ll begin with companies in blockchain-based verification, like:
https://cardanofoundation.org/reeve
These companies often need B2B leads — and our model connects them to corporate clients, helping them grow and showcase Cardano-native functionality. Here is the starting point of the hub: https://www.elksconnect.com/impact-verification
🔹 How the Process Works:
All steps are verifiable, transparent, and scalable — creating a new kind of decentralized sales infrastructure for Cardano.
🔹 Lessons Learned from Fund 12 — and Improvements
💡 Why This Matters
Cardano companies grow faster with leads they don’t have to chase
Contributors earn USD or ADA through performance, not speculation
All activity is on-chain or verifiable, adding trust and transparency
This is not just a tool — it's a new layer of business enablement for the Cardano ecosystem.
Please define the positive impact your project will have on the wider Cardano community
🔹1. Business Growth for Cardano Projects
Our platform directly supports Cardano dApps and service providers by connecting them with qualified corporate leads, helping them:
Acquire paying clients and partners faster
Increase product adoption and transaction volume on-chain
Increase awareness about the Cardano ecosystem and it’s community
We are already working with companies like NMKR, Socious, Palmyra, and Andamio, and plan to onboard between 10 to 15 more.
🔹 2. Real-World Use Case for Cardano Technology
This project offers a tangible, non-finance use case for Cardano:
Custodial wallets and sponsored transactions make it accessible to non-crypto users
Smart contracts handle proof-based rewards for lead generators
All actions are trackable and transparent, creating on-chain accountability
By abstracting the blockchain layer, we reduce friction for adoption while still utilizing Cardano’s infrastructure.
🔹 3. Economic Opportunities for the Community
We’re creating a new category of contributors to the Cardano ecosystem: performance-based lead generators.
Contributors can earn ADA for verified work
We open participation to global talent — not just existing Cardano members
This promotes financial inclusion and incentivizes ecosystem growth from the bottom up
🔹4. Focus on Strategic Sectors (Blockchain Verification)
We are developing a hub for blockchain-based verification companies (like Plastiks.io and Reeve, Palmyra, Socious), helping them:
Access more corporate clients
Showcase their Cardano-native credentials
Serve as entry points for new business adoption of Cardano
This is a high-leverage gateway for mainstream B2B onboarding.
🎯 KPIs (Key Performance Indicators)
💡 Why It’s Innovative
Decentralized business development — using a DAO model instead of centralized sales teams
On-chain rewards tied to real-world outcomes
Fringe onboarding — brings in contributors from outside the Cardano bubble
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
🔹1. Experience & Execution Capability
Leadgen Team: Collaborated for 5+ years across multiple Cardano initiatives and have deep domain knowledge in onboarding, education, and Web3 community building.
Fund 12 Delivery: While our previous project had onboarding friction, it successfully generated leads for Cardano companies such as NMKR, Socious, and Andamio. We’ve integrated learnings into a more refined and scalable version.
🔹2. Infrastructure & Tools in Place
Platform: The Andamio protocol is already live and functioning. It will be embedded into the leadgendao.com site using a modular approach.
Custodial Wallet System: Andamio, in partnership with Mesh, is developing a system of sponsored transactions and user-friendly wallet creation. We will integrate this to simplify onboarding and improve accessibility.
Reward Tracking: Lead submission, validation, and payouts will be transparently recorded on chain
🔹3. Simplification Strategy for the lead generators
We identified key blockers (complex onboarding, low incentives, unclear process), and our solution addresses each of them:
Consolidated user flow via a single website and improved user experience
Higher rewards
Straightforward courses showing directly the company needs
Regular community updates and transparent reporting will be shared on our social channels and Catalyst dashboards.
Milestone Title
Platform Integration & Setup
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
2
Cost
45000
Progress
40 %
Milestone Title
Lead Generator Onboarding & Marketing Launch
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
3
Cost
8000
Progress
60 %
Milestone Title
Lead Generation Rollout
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
4
Cost
20000
Progress
80 %
Milestone Title
Full Operational Deployment
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
5
Cost
22000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Total Requested: 95,000 ADA
If ADA goes up or down, we will adjust the budget and prices accordingly.
How does the cost of the project represent value for the Cardano ecosystem?
This project offers exceptional return on investment by delivering real business value to Cardano-based companies, onboarding new contributors, and increasing adoption of on-chain tools — all at a competitive cost.
🔹 Strategic Use of Funds
Cost per lead = $400 USD or the equivalent in ADA for verified, high-quality leads (compared to $500–$2,000 in traditional B2B sales lead markets)
All funding is tied directly to output-based milestones, not speculative R&D. The reward mechanism is performance-driven and generates visible on-chain activity.
🔹 Long-Term Sustainability
After the initial trial (funded by Catalyst), companies will fund lead rewards themselves, choosing their own bounty levels.
The platform is being built as a DAO-like system with modular tools for future revenue generation (e.g., premium onboarding, analytics, access fees).
No recurring dependency on Catalyst — the goal is self-sustaining lead-gen infrastructure for Cardano.
🔹Broader Ecosystem Impact
🏁Summary
For just 95,000 ADA, Catalyst will fund the launch of a decentralized lead generation network delivering:
This is high-leverage investment in ecosystem growth, business traction, and economic inclusion — with near-term results and long-term potential.
Terms and Conditions:
Yes
A social entrepreneur and mentor with international board, operations, and startup experience, Yoram has been an active Connector in the Cardano ecosystem, onboarding investors and companies (e.g., seedstars.com, goodwall.io, digifarm.io) for over three years.
Linkedin: https://www.linkedin.com/in/yoram-ben-zvi-446836
Benjamin has been an active Cardano community member, now working for a Blockchain consulting company called ELK (elksconnect.com) with Yoram Ben Zvi. Benjamin has been assigned to take over the fund 12 project, and has experience with onboarding lead generators. He has a bachelor in international business degree, with a marketing specialization.
www.linkedin.com/in/benjamin-ben-zvi
We are partners with the Andamio team, and they will support us in the adaptation of the Andamio protocol to the LeadGen project needs.
Will provide support for the custodial wallets and sponsored transactions.
Technical Development Team
Extensive experience in product development and strategy
Specializes in institutional-grade user experience design for complex financial platforms
Proven track record in blockchain product development and regulatory compliance integration
The project team has experience in leading development initiatives. We are actively engaged with various key developers and technology providers within the Cardano ecosystem, having consulted with several of them during the preparation of this proposal.
Development Partner Selection Process We will finalize our technical development partner selection post-funding to ensure optimal alignment with project requirements and timeline.
Candidate Development Partners (examples under evaluation):
AIQuant
Mesh
TXpipe
Anastasia Labs