Last updated 2 months ago
Cardano struggles with fragmented narratives, poor launch coordination, and limited outreach beyond its core community, weakening visibility, engagement, and growth in the broader crypto space.
Sendr is a decentralized DAO powering Cardano’s voice. It unites top creators to deliver impactful, coordinated campaigns that amplify visibility, strengthen trust, and accelerate ecosystem growth.
This is the total amount allocated to Sendr: A DAO to hack the X algorithm and push ADA narratives.
Please provide your proposal title
Sendr: A DAO to hack the X algorithm and push ADA narratives
Enter the amount of funding you are requesting in ADA
100000
Please specify how many months you expect your project to last
3
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano struggles with fragmented narratives, poor launch coordination, and limited outreach beyond its core community, weakening visibility, engagement, and growth in the broader crypto space.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
Yes
Describe any dependencies or write 'No dependencies'
X (Twitter) APIs, Clarity DAO for DAO infrastructure, Vault3 for new members onboarding process
Will your project's outputs be fully open source?
Yes
License and Additional Information
The revenue-sharing smart contract will be open source.
Please choose the most relevant theme and tag related to the outcomes of your proposal.
Social Media
Describe what makes your idea innovative compared to what has been previously funded (whether by you or others).
Sendr is the first-ever unified content creator network on Cardano, forming a decentralized DAO that aligns top voices to deliver coordinated, high-impact campaigns. Currently, creators work in disarray, limiting reach and clarity. Sendr breaks those barriers, turning individual efforts into a synchronized amplification machine to hack the X algorithm and viralize Cardano content faster. This innovation brings unprecedented message consistency, cross-community penetration, and measurable growth, setting a new standard for blockchain narrative control.
Describe what your prototype or MVP will demonstrate, and where it can be accessed.
Our MVP is a platform connected with X APIs and a smart contract that lets DAO members coordinate campaigns, track engagement, and distribute royalties trustlessly. It leverages transparent onboarding (via VAULT3), community voting (via Clarity DAO), and performance-based rewards for members, ensuring fair and decentralized collaboration. Members can access it on https://app.sendr.network. We will create 2 big campaigns on X to amplify Cardano narratives, hack the X algorithm, and showcase the power of the Sendr Network when content creators work as a team.
Describe realistic measures of success, ideally with on-chain metrics.
Short-term KPIs (Q4 2025):
Mid-term KPIs (Q1 2026):
Long-term KPIs (2026):
Please describe your proposed solution and how it addresses the problem
Sendr is a decentralized, community-led influencer marketing DAO built for the Cardano ecosystem. It provides a platform for coordinating, amplifying, and rewarding content creators who promote Cardano-related narratives, projects, and milestones on X. By aligning the voices of trusted creators, Sendr turns fragmented efforts into powerful, strategic campaigns that drive more visibility and adoption by hacking the X engagement algorithm.
To ensure fairness, transparency, and security, Sendr leverages Cardano smart contracts, multisig wallets, and an integration to the X APIs to synchronize all member content creators and to provide a trustless and automated revenue-sharing system that compensates members for engaging with listed posts.
Cardano already has the tech, the builders, and a passionate community. What it lacks is a strategic communication and distribution platform, a way to amplify messages at the right time, to the right audience, through the right people. Sendr solves that by transforming isolated content creation into a coordinated network effect, turning each creator into a strategic distribution node.
With Sendr DAO governing the platform, the system remains decentralized, fair, and accountable to all members.
Key Features:
For Cardano Creators
For Cardano Projects
For the Cardano Ecosystem
Sendr X Account
The Sendr X account will serve as a collaborative distribution channel and neutral engagement layer for the network. It provides creators with valuable exposure by amplifying selected content to a wider audience. However, to ensure quality and fairness, only content that meets established criteria and is approved by DAO members will be eligible for distribution.
In addition to promoting member content, the account will announce new partnerships, share ecosystem updates, and introduce new creators, positioning Sendr as a unified voice for Cardano’s narrative. Engagement through the account will also factor into Sendr’s performance-based revenue sharing, ensuring creators are rewarded for their impact.
Sendr Network will not promote token launches.
Please define the positive impact your project will have on the wider Cardano community
If creators across Cardano work together to spread a unified narrative in sync, we will change the game for Cardano’s marketing by reaching wider audiences outside of our community and showcasing our ecosystem over the noise of haters and competitor VC chains.
Instead of fragmented communication where different voices compete for attention, the ecosystem would project a clear, consistent narrative that reinforces Cardano’s strengths, vision, and values. This unified approach would make every pivotal announcement, milestone, and achievement far more visible, not just within the Cardano community, but across the broader crypto landscape and into mainstream channels, because coordinated engagements in a short time are automatically favored by the algorithm on X, and the market will respond to it.
The result is greater trust, stronger brand recognition, and accelerated adoption. Newcomers would encounter the same credible message echoed by multiple respected creators, making them more likely to engage, invest, or build on Cardano. Existing community members would feel more informed, more connected, and more motivated to participate.
This creator collaboration would:
Case Study:
“Coordinated” Campaigns in Action
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
This project is built on a strong foundation of proven expertise, technical capacity, and deep community connections within the Cardano ecosystem. The Sendr team combines diverse, complementary skill sets that ensure both the development and adoption of the platform are achievable from day one:
Beyond the core team’s capabilities, many Cardano content creators have already expressed strong interest in joining the Sendr Network, recognizing the opportunity to work together as a coordinated force. This enthusiasm ensures early adoption, immediate activation of campaigns, and the potential to quickly position Sendr as THE marketing arm of the Cardano ecosystem.
Every member of Sendr DAO is an official and equal part of the strategy team. There are no hierarchies. Each contributor holds the same status, the same voice, and the same responsibility in shaping our direction. We operate collectively, transparently, and with shared ownership of every decision and outcome.
Milestone Title
Development started
Milestone Outputs
Acceptance Criteria
Infrastructure setup and available on a private GitHub repo. Account creation and SSO login with X APIs implemented. CRUD operations are implemented for members and campaign posts. Working smart contract for revenue distribution. DAO is available on the Clarity platform.
Evidence of Completion
Note: An X account from the Catalyst reviewer is required to get whitelisted; if not possible, we can provide videos and give access to the private GitHub repository.
Delivery Month
1
Cost
30000
Progress
30 %
Milestone Title
Marketing strategy for the first campaign
Milestone Outputs
Acceptance Criteria
Content creators are successfully onboarded on the platform and have their engagement score automatically calculated. A report of the first marketing campaign with the listed information will be shared as output of this milestone.
Evidence of Completion
Delivery Month
1
Cost
20000
Progress
20 %
Milestone Title
MVP-ready platform with smart contract integration
Milestone Outputs
Acceptance Criteria
Sendr is MVP-ready with the smart contract integration. Active campaigns' post metrics are visible. X engagement score per member is automatically calculated using X APIs, and it’s visible on the platform.Total traction metrics of the network is visible on the platform’s dashboard. Reward distribution estimation per post and per member is visible. A button to activate the smart contract and distribute the royalties for a campaign is available for platform admins.
Evidence of Completion
Note: An X account from the Catalyst reviewer is required to get whitelisted; if not possible, we can provide a video of the Platform showcasing Milestone's 3 Outputs and give access to the private GitHub repository.
Delivery Month
2
Cost
20000
Progress
20 %
Milestone Title
Launch the first coordinated campaign and strategy planning for the second campaign
Milestone Outputs
Acceptance Criteria
Members will post on X and put the post links on the Sendr platform to coordinate engagement. Screenshots of the posts on the platform, the URL to the posts, and a report of the registered engagement metrics on X will be provided as proof. New content creators are successfully onboarded on the platform and have their engagement score automatically calculated. A report of the second marketing campaign with the listed information will be shared as output of this milestone.
Evidence of Completion
Note: An X account from the Catalyst reviewer is required to get whitelisted; if not possible, we can provide a video of the Platform showcasing Milestone's 4 Outputs and X posts screenshots.
Delivery Month
2
Cost
20000
Progress
20 %
Milestone Title
Launch the second coordinated campaign
Milestone Outputs
Acceptance Criteria
Members will post on X and put the post links on the Sendr platform to coordinate engagement. Screenshots of the posts on the platform, the URL to the posts, and a report of the registered engagement metrics on X will be provided as proof.
Evidence of Completion
Note: An X account from the Catalyst reviewer is required to get whitelisted; if not possible, we can provide a video of the Platform showcasing Milestone's 5 Outputs and X posts screenshots on the platform.
Delivery Month
3
Cost
10000
Progress
10 %
Please provide a cost breakdown of the proposed work and resources
Budget: 100k ADA = $70k ($0.70)
Disclosure: If the $ADA price is higher than $0.70, the remaining budget will be allocated to fund more Cardano marketing campaigns on X.
Tech Budget ($35k): 420h of total work
Sendr Marketing ($15k): 300h of total work
Sendr Ads ($20k): Fixed budget
If we deliver 7 posts, we can reach up to 1M - 2.1M total impressions
If we deliver 10 posts, we can reach up to 3M - 5M total impressions
This Fixed budget will be distributed among all DAO members who created content and participated in each campaign launch.
How does the cost of the project represent value for the Cardano ecosystem?
Sendr Ads campaigns ($20k)
And these reach metrics will grow as we onboard more Cardano content creators.
Benefits of Sendr:
Our goal is that this collaboration marketing effort impacts the $ADA price positively.
X Ads (reference)
Assumptions: Use average Cost Per Mille (CPM: cost per 1,000 impressions) from 2025 benchmarks. For general X ads, CPM is ~$6–$7; for crypto (competitive niche), it can be $7–$10 due to high demand. (Source: Grok and Gemini)
If we consider a media CPM cost of $8 per 1000 impressions, a campaign of a $10k budget would yield approximately 1.25M impressions (10,000 × 1,000) / 8 = 1,250,000.
2 X Ads campaigns would only reach 2.5M impressions in total.
Downsides of X ads:
Terms and Conditions:
Yes