Last updated 9 months ago
Web2 streaming is outdated: users want to interact, shape culture, be rewarded not exploited, while rights holders still struggle with slow, opaque royalty collection.
W3BFLIX brings streaming to messaging apps (3.5Bn+ users in 2025), using Cardano smart contracts for payments, royalties & NFTs, enabling fair Watch/Share/Create-to-Earn and mass blockchain adoption.
This is the total amount allocated to W3BFLIX.
Please provide your proposal title
W3BFLIX
Enter the amount of funding you are requesting in ADA
100000
Please specify how many months you expect your project to last
7
What is the problem you want to solve?
Web2 streaming is outdated: users want to interact, shape culture, be rewarded not exploited, while rights holders still struggle with slow, opaque royalty collection.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
Existing partnerships with TON/TELEGRAM and Rolling Stone Italy but they have no direct authority on the project
Will your project's outputs be fully open source?
No
License and Additional Information
Some elwmwnts will be open source and others reply on commercial IP, so they cannot be.
Please choose the most relevant theme and tag related to the outcomes of your proposal.
Entertainment
Describe what makes your idea innovative compared to what has been previously funded (whether by you or others).
W3BFLIX is the first Web3-native legitimate streaming platform on a messaging app starting on Telegram with 1.1M users, Cannes/Venice film festival recognition, and Watch/Share/Create-to-Earn incentives: https://youtu.be/2LorGEn78Pw . Unlike Gala, Theta, or Film.io, we integrate directly into messaging apps (3.5Bn+ users) and embed Cardano smart contracts for payments, royalties, and NFTs. This unique combination of entertainment + blockchain utility will deliver real-world adoption at scale.
Describe what your prototype or MVP will demonstrate, and where it can be accessed.
Our prototype is currently a Telegram mini app, which has engaged 100k-700k MAUs showcasing streaming with Watch/Share/Create-to-Earn features. The next version plans to act as a plug-in and integrate Cardano payments, royalty smart contracts, and NFT/IP tokenization. It will be accessible directly in Telegram or plug-in from a third party app, then planned to be expanded to Coinbase Messaging, Line, and Viber, enabling global reach to 3.5Bn+ users without requiring a new app.
Describe realistic measures of success, ideally with on-chain metrics.
Success will be measured by on-chain activity and adoption:
50k+ ADA transactions via our plugin in 7 months.
50+ creators onboarded with Cardano-based royalties.
10k+ NFT/IP assets minted on Cardano.
Growth to 800k-1M+ monthly active users.
These metrics combine blockchain transparency with audience traction, making Cardano the backbone of global streaming adoption.
Please describe your proposed solution and how it addresses the problem
W3BFLIX is the first Web3-native entertainment API built to integrate directly into the world’s most used messaging platforms (Telegram, Line, Viber, WhatsApp). Instead of forcing users to migrate to a new platform, we bring streaming, tokenized engagement, and transparent royalty distribution to where over 3.5 billion users already are.
Our solution solves two urgent problems:
For audiences: Web2 streaming is passive and exploitative. W3BFLIX introduces Watch-to-Earn, Share-to-Earn, and Create-to-Earn mechanics, allowing users to earn ADA for their engagement and co-create culture.
For rights holders: Royalties are costly and opaque. With Cardano smart contracts, royalty recoupment becomes automatic, near-instant, and transparent.
We embed Cardano payments, stablecoins, and NFT/IP tokenization into the plugin, enabling subscriptions, tips, ticketing, and fan collectibles. Importantly, we plan to integrate IAGON (Cardano-based decentralized cloud infrastructure), reducing dependency on Web2 mastodons like Tencent and AWS. This ensures scalability, resilience, and true decentralization of content distribution.
In short, W3BFLIX creates a fairer, transparent, and more interactive entertainment economy, while making Cardano the backbone of streaming adoption worldwide.
Please define the positive impact your project will have on the wider Cardano community
W3BFLIX will deliver impact across three axes:
By integrating ADA and Cardano-native stablecoins into messaging apps, W3BFLIX creates one of the largest funnels for mainstream adoption—bringing Cardano into the daily lives of 3.5Bn+ users.
W3BFLIX uses Cardano smart contracts for royalties and NFTs for IP tokenization, proving blockchain’s utility in creative industries. By integrating IAGON for decentralized cloud hosting, we further demonstrate Cardano’s ability to replace centralized services like AWS/Tencent, strengthening ecosystem independence.
With Africa and APAC as initial focus regions, we extend Cardano into high-growth markets, followed by US/LATAM through Coinbase Messaging and Line/Viber.
KPIs:
800k+ Cardano wallet activations in 12 months.
50k+ ADA transactions in 7 months.
10k+ NFT/IP assets minted.
First integration of IAGON storage within a mainstream streaming service.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
I. Capability:
Leadership: CEO Patrice Poujol (PhD in Web3/entertainment, Lumiere exit, Cannes/Venice awards).
Tech: CTO Vadim Zolotokrylin (cross-chain, wallet integrations), advisors from HBO, Disney+, Animoca, Bitpanda, Ubisoft. Rolling Stone Italy as stakeholder.
Traction: 1.1M Telegram users, 100k-700k+ MAU, Cannes 25 Grand Jury Prize and Gold Medal.
II. Feasibility:
Prototype validation: Telegram mini app already live.
Next steps:
III. Validation and accountability:
Milestone Title
Technical Framework & IAGON Setup (Month 1)
Milestone Outputs
We will define the complete technical architecture for integrating Cardano payments (ADA and stablecoins), NFT/IP tokenization, and royalty smart contracts into the W3BFLIX plugin. This includes API specifications, wallet login flows, and contract interactions. In parallel, we will perform the initial integration of IAGON decentralized cloud infrastructure, reducing dependency on AWS/Tencent and ensuring a scalable, censorship-resistant storage solution for streaming.
Acceptance Criteria
Detailed architecture document finalized (covering Cardano payments, NFT minting, smart contract royalty flows).
First integration test with IAGON storage nodes completed.
Internal approval by CTO + external advisor review.
Evidence of Completion
Published architecture diagram + technical whitepaper (shared on Catalyst forum).
Logs/screenshots of successful connection to IAGON decentralized cloud.
GitHub repo with initial Cardano integration stubs.
Delivery Month
1
Cost
16480
Progress
20 %
Milestone Title
Smart Contract Development & Testing (Month 2–3)
Milestone Outputs
We will develop Cardano smart contracts to automate royalty distribution for right holders and handle ADA/stablecoin microtransactions. A sandbox testing environment will be created to simulate streaming engagement flows (Watch-to-Earn, Share-to-Earn). Contracts will be tested on Cardano testnet with dummy content and pilot wallets.
Acceptance Criteria
Smart contracts for royalty recoupment successfully deployed on Cardano testnet.
Test transactions executed (10+ wallets) with correct payout logic.
Royalty dashboard shows transparent reporting of test payments.
Evidence of Completion
GitHub repository with smart contract code (MIT/Apache license).
Screenshots/logs of testnet transactions with TX IDs.
Demo video showing user simulation (engagement → royalty → payout).
Delivery Month
3
Cost
19780
Progress
20 %
Milestone Title
MVP Deployment on Telegram (Month 4)
Milestone Outputs
Launch the first MVP of the W3BFLIX plugin on Telegram mini app, integrating Cardano wallet login and enabling users to make ADA-based microtransactions for streaming. The MVP will target an early pilot community of 10,000 users, with incentives through Watch-to-Earn features.
Acceptance Criteria
Telegram mini app live with Cardano login + ADA payments enabled (bridging from API).
At least 10,000 users onboarded into the MVP pilot.
First set of community transactions executed (≥1,000 on-chain ADA txs).
Evidence of Completion
Public access link to the Telegram MVP.
On-chain transaction report (TX IDs).
Catalyst community invited to test & verify live demo.
Delivery Month
4
Cost
19780
Progress
20 %
Milestone Title
NFT/IP Tokenization & Creator Onboarding (Month 5–6)
Milestone Outputs
Enable the first batch of creators to tokenize their IP (movies, short-form content) on Cardano. Launch NFT/IP tokenization tools integrated with W3BFLIX, allowing fans to co-own and support content. Expand pilot to 25k+ users, ensuring royalty payments are automatically distributed via smart contracts.
Acceptance Criteria
At least 5 creators onboarded with Cardano-native NFTs.
3,000 NFTs minted successfully.
Royalty payments distributed automatically via Cardano contracts.
Userbase expanded to 25k+ in Telegram mini app.
Evidence of Completion
Public showcase of NFT/IP marketplace on Cardano.
Minting dashboard & NFT explorer links shared.
On-chain proof of ≥5,000 NFT mint TX IDs.
Delivery Month
6
Cost
21980
Progress
20 %
Milestone Title
Public Beta & On-Chain Metrics Reporting (Month 7)
Milestone Outputs
Release the public beta of W3BFLIX with full Cardano integration (wallet, ADA payments, royalty contracts, NFT/IP tokenization, IAGON decentralized storage). KPIs will be tracked and published as on-chain metrics. This milestone focuses on delivering transparency to the Catalyst community and ensuring sustainability.
Acceptance Criteria
Public beta launched with Cardano fully integrated.
≥50k ADA transactions recorded.
≥800K monthly active users reached across Telegram & connected platforms.
Full KPI report published with on-chain verifiable data.
Evidence of Completion
Public beta access link (Telegram mini app).
On-chain report: wallets activated, TX IDs, NFTs minted.
Final PDF + video progress report shared with Catalyst.
Delivery Month
7
Cost
21980
Progress
20 %
Please provide a cost breakdown of the proposed work and resources
Budget and Costs
We are requesting 100,000 ADA to be allocated across five milestones.
Our approach follows a milestone-based release of funds, each tied to measurable deliverables.
A strong focus is placed on technology development (≈62% of total budget), complemented by content, community, and reporting resources.
This ensures that the majority of resources are dedicated to building scalable, secure, and sustainable infrastructure, while still covering essential creator onboarding and ecosystem growth.
Milestone 1 – Technical Framework and IAGON Setup
16,480 ADA ≈ 15,000 USD
Scope of Work:
Resources and Costs:
Milestone 2 – Smart Contract Development and Testing
19,780 ADA ≈ 18,000 USD
Scope of Work:
Resources and Costs:
Milestone 3 – MVP Deployment on Telegram
19,780 ADA ≈ 18,000 USD
Scope of Work:
Resources and Costs:
Milestone 4 – NFT and IP Tokenization and Creator Onboarding
21,980 ADA ≈ 20,000 USD
Scope of Work:
Resources and Costs:
Milestone 5 – Public Beta and Metrics Reporting
21,980 ADA ≈ 20,000 USD
Scope of Work:
Resources and Costs:
Backend and analytics integration – 10,000 ADA
Marketing campaign (Telegram, social channels, Cardano community) – 5,500 ADA
Reporting and transparency tools – 4,000 ADA
Community and support staff – 2,480 ADA
Budget Allocation by Category:
Backend infrastructure, smart contracts, MVP development, NFT tokenization, analytics
Licensing, IP onboarding, creator incentives
Beta testing incentives, growth campaigns, workshops
Internal audit, transparency tools, project management, documentation
Conclusion:
This cost breakdown ensures that the majority of funds are devoted to technical development and infrastructure (62%), while strategically reserving resources for content onboarding, user adoption, and transparent reporting.
Each milestone delivers a measurable output – from backend deployment to public beta launch – ensuring that every tranche of ADA directly contributes to building a sustainable, creator-driven streaming ecosystem on Cardano.
How does the cost of the project represent value for the Cardano ecosystem?
Value for Money
The requested 100,000 ADA represents outstanding value for the Cardano ecosystem because the project is designed to maximize technical delivery, adoption impact, and ecosystem integration, while minimizing unnecessary overhead. Over 60% of the total budget is allocated directly to technical development (framework, smart contracts, integration, security testing), ensuring that Catalyst funds are used to build infrastructure and products rather than consumed by administrative costs.
The budget is milestone-based, with the majority of resources directed toward:
Smart Contract Development and Testing (≈ 19,780 ADA)
MVP Deployment on Telegram (≈ 19,780 ADA)
NFT/IP Tokenization and Creator Onboarding (≈ 21,980 ADA)
QA and Security Testing across all modules
By concentrating resources on these technical areas, Catalyst funds are directly responsible for the creation of working infrastructure that enhances Cardano’s capabilities. The project has intentionally kept non-technical overhead minimal, with no inflated marketing or management costs, demonstrating financial discipline and a builder-first mindset.
Unlike many early-stage projects that must spend significant resources acquiring users, W3BFLIX already operates at scale with 1.1 million Telegram members, 100,000+ monthly active users, and more than 8 million video views. This existing traction guarantees that Catalyst funds will not be used to “build an audience from scratch” but instead to activate an already engaged community around Cardano-native features such as micropayments, NFTs, and creator royalties.
This ensures that each ADA invested produces a disproportionately large impact: the cost of acquiring each user exposed to Cardano is extremely low compared to typical Web3 user acquisition campaigns. In effect, Catalyst is buying access to an audience that already exists and is now being redirected into Cardano’s ecosystem.
The requested 100k ADA is distributed across five clear milestones, each with tangible deliverables:
Technical Framework and IAGON Setup – 16,480 ADA
Smart Contract Development and Testing – 19,780 ADA
MVP Deployment on Telegram – 19,780 ADA
NFT/IP Tokenization and Creator Onboarding – 21,980 ADA
Public Beta and Metrics Reporting – 21,980 ADA
This phased structure ensures accountability, transparency, and efficient use of funds. Each milestone produces measurable outputs (smart contracts deployed, MVP live on Telegram, NFTs minted, creators onboarded, metrics delivered). No milestone is “open-ended” – every allocation is linked to concrete work.
Catalyst’s support plays a catalytic role beyond its monetary value. By financing the MVP and the first round of creator onboarding, the project becomes investment-ready for larger institutional partners. W3BFLIX is already in discussion with industry players such as Ubisoft, Binance, and international film producers, as well as having showcased at Cannes and Venice Film Festivals. These partners look for validated MVPs, not just concepts. Catalyst funding is therefore the bridge that unlocks larger co-investments, multiplying the impact of ADA far beyond the initial 100k allocation.
The project’s design ensures that once deployed, Cardano becomes the default settlement layer for global entertainment IPs distributed via Telegram and other messaging ecosystems (Line, Viber).
This generates:
Recurring ADA transactions from subscriptions, pay-per-view content, NFT/IP sales, and creator royalties.
Sustainable adoption of ADA outside of crypto-native circles, bringing millions of mainstream users into contact with Cardano.
Cultural visibility: by winning the Grand Prix du Jury and Gold Medal at Cannes 2025 and being the first crypto/Web3 company invited to Cannes and Venice, W3BFLIX has already proven it can carry Cardano into mainstream cultural spaces, something few projects can achieve.
When benchmarked against other Catalyst-funded projects, the cost-to-impact ratio is highly favorable:
Cost per user reached (100k monthly actives ÷ 100k ADA) ≈ 1 ADA per active user, a ratio that is nearly impossible to achieve in standard user acquisition campaigns.
Cost per developer resource is kept lean by leveraging an experienced in-house team already working on the platform, meaning Catalyst funds accelerate development rather than cover full salaries.
Return in ecosystem utility: the integration of NFTs, smart contracts, and royalties ensures that every transaction powered by W3BFLIX strengthens Cardano’s utility case and increases long-term ADA velocity.
The project does not start from zero. The infrastructure exists, the users exist, the partnerships exist. What Catalyst funding provides is the missing technical link that anchors this traction within the Cardano ecosystem. The risk is therefore significantly lower than average proposals, while the upside potential is disproportionately high.
Conclusion:
For a modest 100,000 ADA budget, the Cardano ecosystem receives:
A technically solid MVP with decentralized storage, smart contracts, and NFT integration.
Access to a 1M+ member community already consuming entertainment content.
Recurring ADA transaction flows tied to entertainment IPs and creators.
Cultural visibility at global festivals and mainstream adoption vectors.
A multiplier effect that positions Cardano as the settlement layer for Web3-native entertainment.
In short, every ADA invested here works harder than in most comparable projects: the technical allocation exceeds 60%, adoption is immediate, and sustainability is guaranteed by both traction and partnerships. The value returned to Cardano – in visibility, transaction volume, and credibility – is an order of magnitude greater than the initial investment.
Terms and Conditions:
Yes
Why is our team a winning team?
The W3BFLIX team brings together decades of proven success in film, technology, and Web3 innovation, forming a unique blend of creativity, execution, and community leadership.
Leadership Team
Patrice (CEO & Founder) – 20+ years of experience in film financing and entertainment. Holds a PhD in Web3 entertainment (CityU Hong Kong & UCLA). Previously founded Lumiere, a Web3 entertainment venture acquired in 2025, and led the first crypto-native streaming platform to win both the Grand Prix du Jury and Gold Medal at Cannes Film Festival.
Vadim (CTO) – veteran software and infrastructure architect. Pioneered the tokenisation of an award-winning metamarket for the film industry. Leads the integration of W3BFLIX’s interoperable API across Telegram, TON, Line, and Viber, ensuring scalability, security, and decentralisation.
Aaron (Tech & Blockchain Advisor) – former CTO of Bitpanda, bringing deep expertise in scaling blockchain exchanges and compliance-driven architecture.
Abdul (Head of Community Growth) – leads our 1M+ Telegram channel and 100K+ monthly active users, overseeing engagement strategies and “Earn-to-Engage” mechanics across markets.
Advisory Board
Our advisors include world-class leaders across entertainment and Web3:
Former CEO of Algorand Foundation – blockchain governance and ecosystem scaling.
Former executives of Disney+ and HBO – expertise in streaming platform leadership and growth.
Hollywood producers – deep ties to production, IP development, and transmedia distribution.
Crypto entrepreneurs & consultants – ensuring tokenomics, compliance, and strategic partnerships.
Why This Team Wins
Vision & Execution: We are the first Web3-native entertainment project to achieve major film festival recognition, proving that blockchain-driven media can deliver both artistic and commercial success.
Complementary Strengths: From academic research (PhD-level thought leadership) to technical execution (scalable APIs, tokenisation), from mass community traction (1M+ members) to Hollywood production expertise, our bases are fully covered.
Global Network: The team has already partnered with Binance, Ubisoft, and award-winning creators, while also engaging with the Cardano ecosystem (e.g. IAGON integration) to reduce reliance on centralised Web3 cloud providers such as Tencent and AWS.
Community-Centric DNA: With Watch-to-Earn, Share-to-Earn, and Create-to-Earn models, W3BFLIX empowers creators and audiences alike. Abdul and his growth team drive grassroots traction while Patrice and Vadim scale infrastructure and partnerships.
In short: our team combines credibility, creativity, and execution power at the highest level of entertainment and Web3. No other competitor can match the blend of academic expertise, technical innovation, community traction, and entertainment industry leadership that W3BFLIX embodies.