White-Label Decentralized Luxury Resale Marketplace

[Proposal setup] Proposal title

Please provide your proposal title

White-Label Decentralized Luxury Resale Marketplace

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

100000

[Proposal Summary] Time

Please specify how many months you expect your project to last

10

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

The growing luxury resale market exposes brands to counterfeits, losing client relationships and data, harming brand image, and missing user experiences matching luxury standards.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.mckinsey.com/industries/retail/our-insights/welcome-to-luxury-fashion-resale-discerning-customers-beckon-to-brands?utm_source=chatgpt.com
,
• https://www.voguebusiness.com/story/consumers/closing-the-loop-on-resales-profitability-problem?utm_source=chatgpt.com
,
• https://fashionandtextiles.springeropen.com/articles/10.1186/s40691-025-00420-3?utm_source=chatgpt.com

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

No

License and Additional Information

While some components will remain proprietary to protect brand relationships and sensitive business data, key elements will be open-source. The smart contracts for product authentication and ownership transfer will be released under the MIT license, enabling community review, adaptation, and reuse. Proprietary elements safeguard privacy and security. This balance supports Cardano’s ecosystem growth while preserving a competitive edge in the luxury market.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal.

Marketplace

[Campaign Category] Category Questions

Describe what makes your idea innovative compared to what has been previously funded (whether by you or others).

Our innovation combines blockchain’s security and transparency with a premium, brand-controlled marketplace model purpose-built for the luxury sector.

Unlike generic resale or NFT platforms, it offers white-label storefronts that brands can embed into their own digital ecosystems, ensuring control over presentation, client relationships, and resale policies. Integrating on-chain authentication, ownership-aware resale logic, and optional privacy via zero-knowledge proofs, it delivers a ready-to-use, fully customizable resale infrastructure aligned with brand image and needs.

Describe what your prototype or MVP will demonstrate, and where it can be accessed.

The MVP will demonstrate a working white-label luxury resale marketplace, with brand-customizable storefronts, on-chain authentication, ownership-aware resale, and optional zero-knowledge privacy. Accessible via a secure web interface with a demo brand environment, it will validate usability, brand control features, and seamless blockchain-powered transactions.

Describe realistic measures of success, ideally with on-chain metrics.

Success will be measured through a secure MVP pilot with one committed luxury brand. Key metrics include number of products registered on-chain, successful ownership transfers, and authenticated resale listings within the test environment. Additional indicators: transaction success rate, brand feedback on usability and control features, and validation of counterfeit prevention workflows.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

We propose to design and implement a secure, white-label luxury resale marketplace MVP, developed for deployment within a brand’s own digital environment. The focus is to create a high-end, brand-controlled experience that integrates blockchain-based product authentication, verified ownership transfer, and ownership-aware resale logic.

The MVP will operate in a secure, limited-access pilot environment with one committed luxury brand, ensuring confidentiality while testing all critical features. This controlled setup will allow us to refine user flows, validate blockchain integration, and gather real-time feedback without exposing sensitive brand or client data.

Core components will include:

• Brand-customizable storefront
• On-chain product registry for authenticity verification
• Ownership-restricted resale mechanism to prevent unauthorized listings
• Optional privacy features via zero-knowledge proofs
• Administrative dashboard for brand oversight of listings, transfers, and client engagement

This approach addresses the lack of secure, brand-aligned resale channels in the luxury market. It gives brands control over product presentation and resale policy enforcement, reconnects them with end clients, and protects against counterfeits - all within a framework that can later scale to multiple brands and broader categories.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

This project will showcase Cardano’s ability to address real-world challenges in the luxury sector, with potential to expand into other high-value industries.

1. Driving Adoption – By piloting with a committed luxury brand, the MVP will introduce new users to Cardano’s ecosystem and demonstrate its versatility in premium markets.
2. Strengthening Reputation – Implementing zero-knowledge proofs for privacy-preserving authentication in a functional marketplace will position Cardano as a leader in secure, privacy-focused blockchain applications.
3. Boosting On-Chain Activity – Transactions from product registration, ownership transfers, and resale listings will generate measurable on-chain economic activity.

Measuring Impact – We will track:

• Number of luxury products registered on-chain
• Volume and value of authenticated resale transactions in the MVP
• Engagement from buyers, sellers, and brand representatives
• Reduction in counterfeit incidents during the pilot

Sharing Results – The Cardano community will receive:

• Regular updates via Catalyst channels, Cardano forums, and social media
• Quarterly reports summarizing on-chain metrics and adoption data
• Case studies with the participating brand to illustrate real-world benefits
• Open-source contributions related to smart contract modules for authentication and resale

Our results will not only validate Cardano’s capabilities in luxury goods but also serve as a blueprint for other high-value sectors such as art, collectibles, and fine wines.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team combines deep luxury industry expertise, high-level design skills, and proven blockchain development experience — the key ingredients to deliver a secure, brand-focused marketplace MVP.

Boaz Unger, project lead, brings 20+ years in the luxury sector as VP Marketing & Product, Business Development Director, and Entrepreneur. His track record spans product lifecycles, brand strategy, and high-value partnerships, supported by a strong network in the luxury market.

Zachi Diner, head of design and UX/UI, has over two decades in digital design, branding, and product strategy. He has led major projects for Waze, AT&T, Verizon, and T-Mobile, co-founded design studios in San Francisco and Israel, and headed the Visual Communication Department at a leading design institute.

Udai Solanki (AIQUANT Technologies) will lead technical delivery, bringing 20+ years in technology and proven Cardano expertise from multiple ecosystem projects to ensure a robust, secure blockchain implementation.

Our core team has already collaborated successfully on another funded project, ensuring efficient workflows and alignment.

Ensuring Trust & Accountability

1. Transparent milestone reporting on the Catalyst platform to validate progress at each stage.
2. Clear financial reports detailing fund usage.
3. Independent reviews/audits at key milestones to ensure responsibility and sustainability.

Validating Feasibility

1. Pilot deployment with one committed luxury brand in a secure, limited-access environment.
2. Controlled testing of zero-knowledge proof integration with partners such as zkFold and/or IAMX.
3. Iterative refinement through structured feedback from the pilot brand, selected sellers, and buyers.
4. Early-stage testing to identify and resolve potential issues before broader rollout.

By leveraging our combined expertise, strategic partnerships, and a rigorous validation process, we are well-positioned to deliver a trusted, functional MVP that meets both technical and market expectations, while demonstrating Cardano’s ability to power secure, real-world applications in the luxury sector.

[Milestones] Project Milestones

Milestone Title

Marketplace Architecture and UX Design

Milestone Outputs

1. Detailed technical specifications document outlining the MVP’s system architecture, blockchain components, and integration points.
2. Defined feature list and user flows for all core MVP functions (product registration, authentication, ownership transfer, resale listing).
3. UI/UX wireframes for buyer, seller, and brand admin experiences.
4. Interactive clickable prototype for early usability feedback.

Acceptance Criteria

1. Technical specifications reviewed and approved internally by the project team.
2. Wireframes and prototype validated internally for consistency, clarity, and feasibility.
3. Usability feedback from at least 5 internal testers covering buyer, seller, and admin flows shows ≥80% positive responses on clarity and navigation.

Evidence of Completion

1. Finalized and approved technical specification document (signed-off internally) - delivered in a shareable format (e.g., PDF or Google Docs).
2. Wireframe and prototype files - designed in a platform such as Figma or an equivalent tool.
3. Internal usability testing report summarizing participant feedback and approval for development readiness — delivered in a shareable format (e.g., PDF or Google Docs).

Delivery Month

2

Cost

30000

Progress

30 %

Milestone Title

Core Blockchain Components

Milestone Outputs

1. Development of smart contracts for product registration, authentication, ownership transfer, and resale listing logic.
2. Implementation of optional zero-knowledge proof functionality for privacy-preserving transactions.
3. Deployment of all smart contracts to the Cardano testnet.
4. Unit and integration tests for all blockchain components.

Acceptance Criteria

1. Smart contracts deployed successfully on the Cardano testnet.
2. All unit and integration tests pass without critical or high-severity issues.
3. Internal review confirms that smart contract functionality matches technical specifications from Milestone 1.

Evidence of Completion

1. Testnet deployment transaction records.
2. Unit and integration test reports (delivered in shareable format, e.g., PDF or Google Docs).
3. Internal review report confirming functional alignment with specifications.

Delivery Month

4

Cost

30000

Progress

60 %

Milestone Title

MVP Frontend, Integration and Testing

Milestone Outputs

1. Development of a functional MVP web interface for buyer, seller, and admin roles.
2. Integration of frontend with blockchain components from Milestone 2.
3. Implementation of wallet connection and basic authentication features.
4. Secure admin dashboard enabling product oversight, approval, and transfer management.

Acceptance Criteria

1. All core MVP functions (registration, authentication, ownership transfer, resale listing) perform correctly in end-to-end testing.
2. Compatibility tests confirm functionality across at least 3 major browsers and on desktop/mobile.
3. No critical bugs remain in the integrated MVP after QA testing.

Evidence of Completion

1. End-to-end testing report demonstrating all core features working as intended - delivered in shareable format (e.g., PDF or Google Docs).
2. Compatibility testing results for supported browsers and devices.
3. QA bug report log with fixes documented.

Delivery Month

7

Cost

25000

Progress

80 %

Milestone Title

Secure Pilot and Project Close-out

Milestone Outputs

1. Execution of a controlled pilot with one committed luxury brand in a secure, limited-access environment.
2. Onboarding of selected sellers and buyers for pilot testing.
3. Collection of usage data, feedback, and on-chain activity metrics.
4. Final project close-out report summarizing results, key metrics, lessons learned, and recommendations for next steps.
5. Short video presentation highlighting the MVP, pilot process, and outcomes.

Acceptance Criteria

1. Successful completion of pilot test transactions for product registration, authentication, ownership transfer, and resale listing.
2. Feedback from pilot participants shows ≥80% satisfaction with usability and brand control features.
3. Final close-out report approved internally and ready for community sharing.

Evidence of Completion

1. Pilot activity log and transaction records (delivered in shareable format).
2. Participant feedback report with satisfaction scores and qualitative comments.
3. Final project close-out report (PDF/Google Docs).
4. Video presentation file meeting agreed quality standards.

Delivery Month

10

Cost

15000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Total Requested Amount: 100,000 ADA

Milestone 1 – Marketplace Architecture and UX Design

Budget Allocation: 30,000 ADA

1. Design and UX/UI Development: 12,000 ADA – Creation of wireframes, clickable prototypes, and internal usability testing for buyer, seller, and admin flows.
2. Project Management and Documentation: 10,000 ADA – Planning, technical specifications, and structured documentation for development readiness.
3. Software Licenses and Tools: 2,000 ADA – Essential tools for design, prototyping, and project management.
4. Contingency Fund: 5,000 ADA – Buffer for unexpected design or planning needs.
5. Initial Testing and Feedback Collection: 1,000 ADA – Internal usability sessions and analysis.

Milestone 2 – Core Blockchain Components

Budget Allocation: 30,000 ADA

1. Blockchain Development: 25,000 ADA – Smart contract development for product registration, authentication, ownership transfer, and resale listing, plus optional zero-knowledge proof integration.
2. Testing and QA: 5,000 ADA – Unit and integration testing on Cardano testnet.

Milestone 3 – MVP Frontend, Integration and Testing

Budget Allocation: 25,000 ADA

1. Frontend and Backend Development: 20,000 ADA – MVP web interface for buyer, seller, and admin roles, wallet integration, and brand control dashboard.
2. Testing and QA: 5,000 ADA – End-to-end feature testing, cross-browser/device compatibility checks.

Milestone 4 – Secure Pilot and Project Close-out

1. Budget Allocation: 15,000 ADA
2. Pilot Execution and Feedback Collection: 8,000 ADA – Secure environment pilot with one luxury brand, onboarding selected sellers and buyers, gathering usage data and metrics.
3. Development Support During Pilot: 4,000 ADA – Technical support and minor adjustments during the pilot phase.
4. Close-out Report and Video: 3,000 ADA – Final report and short video presentation summarizing results, lessons learned, and recommendations.

Notes:

1. The budget is front-loaded toward design and development (85% in the first three milestones) to ensure a strong technical foundation before the pilot.
2. The final milestone focuses on validation, feedback, and presentation for both the brand partner and the Cardano community.

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

This project represents strong value for money for the Cardano ecosystem by addressing one of blockchain’s key adoption barriers - complexity of use - and showing that Cardano can power a user-friendly luxury resale marketplace. The MVP will enable seamless buying and selling of authenticated, high-value products while keeping blockchain processes invisible to the end user, ensuring an experience that meets the highest luxury standards.

Luxury-Grade UX/UI – In the luxury sector, user experience is as important as the product itself. Clients expect interfaces that are intuitive, elegant, and consistent with the brand’s image. Blockchain platforms often feel technical and intimidating, which can alienate both clients and brands. Our primary investment is in creating a white-label marketplace where blockchain functions - product authentication, ownership transfer, and secure resale - are invisible to the end user, ensuring a frictionless, premium experience.

Driving Adoption Beyond Crypto-Natives – By making blockchain interaction as simple as using any high-end e-commerce platform, we lower the entry barrier for clients who have never used crypto. This approach opens Cardano to a valuable demographic that is currently underrepresented in the ecosystem: high-net-worth individuals and luxury consumers.

Brand Confidence in Cardano – Luxury brands are cautious about anything that could disrupt their customer experience. This MVP will demonstrate that Cardano can integrate into their digital ecosystem without harming - and in fact enhancing - the customer journey, adding verifiable authenticity, secure ownership, and brand-controlled resale as value propositions.

Reusable Components for the Ecosystem – While the MVP is built for a luxury resale pilot, the UX principles, smart contract modules, and authentication flows can be adapted for other high-value markets - from fine art to collectibles - amplifying the return on investment for the Cardano community.

Cost Efficiency with High Impact – The budget prioritizes design, usability testing, and seamless blockchain integration, ensuring maximum impact with minimal waste. Every ADA invested brings Cardano closer to mainstream adoption by demonstrating that blockchain can match - and elevate - the quality standards of the world’s most prestigious brands.

By delivering a marketplace that blends Cardano’s trustless security with luxury-level design and usability, this project will act as a showcase to onboard both brands and clients who would not otherwise enter the blockchain space.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes