Yeneta Learn2Earn: On-Chain Rewards-Web3 Learners in Africa

[Proposal setup] Proposal title

Please provide your proposal title

Yeneta Learn2Earn: On-Chain Rewards-Web3 Learners in Africa

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

75000

[Proposal Summary] Time

Please specify how many months you expect your project to last

5

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Many Africans lack motivation and tangible incentives to learn Web3. Without local rewards or proof-of-progress, education feels disconnected from real-world value or outcomes.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.tiktok.com/@yeneta.blockchain4?_t=ZM-8yvT3iNOqJh&_r=1
,
• https://t.me/yenetaacademy
,
• https://drive.google.com/drive/folders/1FpxqAJX6bpKo4S9lc784bBOvCWkrfmD4?usp=drive_link

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

no dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

License and Additional Information

Yes, our project outputs will be fully open source. We will release all course content, smart contracts, and platform code under the MIT License, which promotes free use, modification, and distribution.

This license encourages collaboration and reuse within the Cardano ecosystem while ensuring transparency, community trust, and long-term sustainability. All repositories will be hosted on GitHub for public access from day one.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal.

Learn to Earn

[Campaign Category] Category Questions

Describe what makes your idea innovative compared to what has been previously funded (whether by you or others).

Yeneta Learn-to-Earn introduces a reward-based education model, offering on-chain incentives for learning milestones. Unlike past funded projects, it integrates wallet setup, quizzes, NFT badges, and ADA rewards into a gamified Web3 experience. Tailored for Africa, it bridges offline learners into Cardano using culturally relevant content, making it an innovative, scalable onboarding funnel that creates real engagement and measurable on-chain growth.

Describe what your prototype or MVP will demonstrate, and where it can be accessed.

Our MVP will demonstrate a working Learn-to-Earn dApp where users register, complete lessons, take quizzes, and receive on-chain NFT badges and ADA rewards. It will be deployed on Cardano testnet and accessible via web/mobile interface. Users will connect wallets, earn rewards, and track progress. We’ll invite the Cardano community to test, give feedback, and simulate onboarding using mock ADA to validate engagement, retention, and tech functionality before mainnet deployment.

Describe realistic measures of success, ideally with on-chain metrics.

We aim to onboard 5,000 unique users over 5 months, generating ~1,000 on-chain interactions, including wallet connections, quiz completions, NFT badge mints, and ADA reward claims. We estimate ~2–4 smart contract calls per user. Based on similar education-based Web3 dApps, a 30–40% active user retention rate is realistic. All metrics will be trackable on Cardano testnet using block explorer and internal analytics dashboards.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

Our solution is a Learn-to-Earn platform powered by Yeneta Blockchain Academy, where learners complete structured blockchain and Cardano courses and receive on-chain rewards for participation, quizzes, and wallet activity. This incentivized approach increases engagement, reduces drop-off, and creates real behavioral change.

By combining education with tangible ADA incentives and NFT badges, we make learning accessible, rewarding, and impactful — especially for youth and beginners across Africa.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

This project will onboard over 1,000 new learners into the Cardano ecosystem, especially from underserved African communities. By using Learn-to-Earn incentives, we turn passive interest into active participation—driving wallet creation, ADA usage, and on-chain actions (e.g., completing quizzes, claiming NFTs). It creates a growing community of informed users and future builders.

How we will measure impact:

Number of new Cardano wallets created

ADA transactions initiated from rewards

Number of courses completed

Pre- and post-knowledge assessments

NFT rewards distributed

Community feedback and retention

Growth in Telegram and social media engagement

How we will share results:

Public dashboard showing real-time stats

Monthly reports and impact stories on social channels

Final open-access report and project GitHub repo

Engage community to test and give feedback

Use Yeneta Academy platforms to amplify reach and build continuity beyond this grant.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Yeneta Blockchain Academy has a proven track record of Web3 education and grassroots engagement across Ethiopia and Africa. With over 1,300 Telegram followers, 2,000+ TikTok followers, and a vibrant learner base, we’ve already trained and retained thousands in blockchain basics.

We are backed by the Kese Events infrastructure for implementation, with experience executing Cardano-funded programs (Fund 13 grantee), workshops, and hybrid events across three countries. Our team includes experienced educators, developers, community managers, and financial coordinators.

Steps for feasibility & accountability:

A clear roadmap with 3 defined milestones

Transparent budget tracking and internal reporting

Deliverables published openly via GitHub and social media

All on-chain deliverables will be tested and reviewed by our dev team and community

We’ll use multi-sig wallets for fund control and release based on milestone sign-off

Publicly share progress reports and community updates monthly

[Milestones] Project Milestones

Milestone Title

Platform Planning, Curriculum Finalization & Technical Architecture Setup

Milestone Outputs

Finalized learn-to-earn curriculum tailored to Cardano education

Mapped incentive structure (ADA/token reward system per module)

Platform wireframes and UX flow

Technical architecture for Web2 onboarding + Web3 reward integration

Documentation outlining platform specs, tech stack, and smart contract needs

Project kickoff announcement + community engagement teaser across social channels

Acceptance Criteria

Curriculum content for 4–6 core Cardano modules is completed and peer-reviewed

Incentive system logic is fully mapped, with reward values and earning thresholds

Platform wireframes and user journey flows are approved by stakeholders

Technical documentation is complete, outlining architecture and smart contract plan

Community engagement campaign for the project launch is published on at least 3 platforms (Telegram, X, LinkedIn)

Internal team sign-off on all deliverables

Evidence of Completion

PDF Curriculum Pack: Finalized and timestamped content modules (PDF format)

Incentive Structure Document: A published doc detailing rewards logic and learner thresholds

Wireframe & UX Flow Screenshots: Shared as image files or Figma links

Technical Documentation: Uploaded architecture plan and smart contract design (Markdown or PDF)

Community Campaign Proof: Screenshots and links of social media announcements (Telegram, X, LinkedIn)

Internal Sign-Off Sheet: Signed document by project lead and relevant team members confirming readiness for Milestone 2

Delivery Month

1

Cost

15000

Progress

10 %

Milestone Title

Smart Contract Development & Onboarding System Integration

Milestone Outputs

A fully functional smart contract deployed on Cardano testnet for Learn-to-Earn rewards.

Backend system integrated with wallet setup and user reward tracking.

Initial user flow set up: learning → quiz → on-chain reward trigger.

Internal dashboard for monitoring participation and engagement.

Acceptance Criteria

Smart contract is deployed and accessible on Cardano testnet.

Users can complete a learning module, pass a quiz, and automatically receive token rewards (testnet).

Wallet integration is fully functional for at least 50 unique testnet users.

Dashboard is live and displays user progress and reward history.

System is stable and secure under moderate usage.

Evidence of Completion

Public testnet link to deployed smart contract and dApp prototype

Screenshots or screen recordings of user flow: onboarding → quiz → token reward

Backend logs showing at least 50 unique testnet wallet interactions

GitHub repo with smart contract and frontend code (MIT License)

Published blog post or video walkthrough demonstrating the testnet experience

Community feedback from testers (survey results or testimonials)

Delivery Month

2

Cost

15000

Progress

20 %

Milestone Title

Mainnet Deployment and Campaign Rollout

Milestone Outputs

Deploy the Learn-to-Earn smart contracts and platform features to Cardano mainnet

Integrate wallet, rewards, and verification systems

Launch marketing and onboarding campaign targeting 2,000 African learners

Provide user and developer documentation

Open community support channels (Telegram, Discord)

Publish platform access link and onboarding guide

Acceptance Criteria

Learn-to-Earn platform is live and accessible on Cardano mainnet

Smart contracts function correctly with verified reward distribution

Wallet integration tested and operational

At least 500 users successfully onboarded and rewarded during initial rollout

All documentation (user + developer) is published and accessible

Community channels are active and moderated

Evidence of Completion

✅ Public link to live Learn-to-Earn MVP on Cardano mainnet

✅ GitHub repo with deployed smart contracts and open-source code

✅ Screenshots or screen recordings of reward flows and wallet interactions

✅ Transaction hashes confirming at least 500 successful reward payouts

✅ Links to published user and developer documentation

✅ Community feedback posts, testimonials, and Discord/Telegram engagement logs

Delivery Month

3

Cost

15000

Progress

30 %

Milestone Title

Community Campaign & Onboarding Challenge

Milestone Outputs

Launch of a social media campaign promoting learn-to-earn activities and Cardano onboarding

Implementation of a gamified onboarding challenge (quiz, wallet creation, task-based rewards)

Distribution of rewards in ADA and NFTs to participants

Community engagement through Telegram, TikTok, and Instagram

Weekly highlight posts and performance recaps

Educational push using influencers and micro-content

Acceptance Criteria

At least 3 major social media campaigns launched across platforms (Telegram, TikTok, Instagram)

A minimum of 500 participants take part in the onboarding challenge

At least 300 Cardano wallets created by new learners

ADA and NFT rewards distributed successfully to eligible users

Weekly engagement analytics posted publicly (reach, interaction, conversions)

Positive participant feedback from at least 30% of users (via surveys or testimonials)

Evidence of Completion

Screenshots and links to the 3+ live social media campaigns

Exported participant list from onboarding challenge platform

Wallet creation reports (CSV or dashboard screenshot) showing at least 300 new wallets

Transaction hash links proving ADA/NFT reward distribution

Weekly analytics reports from social media insights (TikTok, Instagram, Telegram)

Compilation of 30+ participant feedback forms, testimonials, or survey results

Blog post or Notion page summarizing milestone achievements (shared with the Cardano community)

Delivery Month

4

Cost

15000

Progress

20 %

Milestone Title

Launch and Monitor Learn-to-Earn MVP on Cardano

Milestone Outputs

Fully launched Learn-to-Earn MVP integrated with Cardano testnet or mainnet

Public access to the MVP via web/app

Users onboarded and actively using the platform

Reward distribution system functioning (learners earning based on participation)

Launch announcement and user guide shared across community channels

Initial user feedback collection system activated

Acceptance Criteria

MVP is publicly accessible and tested on Cardano testnet/mainnet

At least 300 users complete a learning module and earn rewards

On-chain transactions (reward distribution) successfully recorded

Platform is stable and allows wallet login, content access, and reward tracking

Clear user and developer documentation available

Platform publicly shared through community, social media, and Yeneta channels

Initial feedback survey launched and responses collected

Evidence of Completion

Live platform link with accessible Learn-to-Earn modules

Transaction logs of on-chain reward distribution (wallet addresses, amounts, timestamps)

Screenshots or recordings of user experience (from login to reward claim)

Survey response data from participants (pre/post evaluation)

Public GitHub repo with open-source code and documentation

Community announcements/posts showing public launch and access instructions

Delivery Month

5

Cost

15000

Progress

20 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

The total requested budget for the Yeneta Learn-to-Earn project is 75,000 ADA for a five-month implementation timeline. This budget is carefully structured to ensure value for money while delivering a high-impact, on-chain education and engagement initiative.

A significant portion of the budget, 13,000 ADA, is allocated for platform development, which includes setting up smart contracts, building the reward distribution system, and integrating wallet onboarding features. This technical foundation is critical to enable users to participate, learn, and earn on-chain in a secure and verifiable way.

We will allocate 10,000 ADA to content creation, which covers the development of localized video lessons, quizzes, infographics, and multi-language explainers tailored to African learners who are new to blockchain and Cardano. This ensures that the learning experience is accessible, culturally relevant, and engaging.

To directly drive participation, 15,000 ADA is reserved for on-chain community incentives. These include ADA rewards, Learn-to-Earn token incentives, and NFTs distributed to participants who complete specific learning milestones or contribute meaningfully to the ecosystem. These incentives are not overhead, but a core feature to increase wallet creation, active learning, and Cardano engagement.

We will dedicate 8,000 ADA to program operations, which includes stipends for team members, moderators, and support staff needed to run the educational sessions, manage the community, and maintain learner engagement across our Telegram, TikTok, and Discord channels.

For marketing and promotion, we will spend 8,000 ADA across social media platforms, using short-form video content, targeted campaigns, and growth tools to reach new learners and drive onboarding. This also includes promotional materials to boost visibility before and during the learning cycles.

To support in-person interaction and connection with the broader community, 6,000 ADA will be used to organize two regional workshops and a final showcase event, where learners will share what they’ve built and celebrate their achievements.

We have set aside 3,000 ADA for project documentation and reporting, including the creation of learning materials, use case stories, transparent reporting to the Catalyst community, and archiving public access to all results and assets.

To manage the project successfully, we’ve included 4,000 ADA for project management, covering coordination, partner outreach, timeline oversight, and milestone tracking.

Finally, a 2,000 ADA contingency (roughly 5% of the total) is included to cover any unexpected costs or technical needs.

We will also be using third-party tools such as quiz platforms, NFT minting services, and wallet integration SDKs (e.g., Lace or Eternl compatible tools) to support the delivery of our on-chain rewards and verifiable learning outcomes.

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

The Yeneta Learn-to-Earn project offers exceptional value for the Cardano ecosystem by combining grassroots education, real user onboarding, and on-chain engagement into one scalable model. With a total budget of 75,000 ADA, we’re not just funding content—we’re directly creating new wallet users, increasing ADA transactions, and growing a local Cardano-first community in Africa.

Our budget is proportional to the scale and structure of the project. For example, average monthly freelance rates for developers and content creators in Ethiopia range between 300–600 USD (≈200–400 ADA), making our team’s salaries and content costs both fair and below global averages. By leveraging local talent and community-driven growth strategies, we deliver more impact for less.

We’ve also allocated a large portion of the funds (20% of the total budget) directly to on-chain incentives. These rewards are not overhead—they’re strategic tools to drive engagement, test Cardano smart contracts, distribute NFTs, and teach learners how to use their wallets through real interaction. This means that part of the budget goes back to the community in a measurable and mission-aligned way.

Every ADA we’re requesting is mapped to specific outputs: verified wallet growth, smart contract usage, content views, community event participation, and digital assets distributed. We’re not spending on speculative tools—we’re building practical, testable, and trackable mechanisms that bring new people into the Cardano ecosystem.

Finally, by open-sourcing our curriculum and reward systems, other projects and hubs across Africa and the world can replicate and adapt this model, multiplying the value of the funds invested.

In short, Yeneta Learn-to-Earn is not a cost—it’s a strategic investment into Cardano’s user base, infrastructure testing, and long-term adoption in new regions.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes